Have you learnt what number of creators are on the Patreon platform? How in regards to the whole quantity of payouts the platform has given to its creators?

On this submit, we checklist one of the best Patreon statistics from a number of credible sources.

This contains common statistics and statistics that’ll assist information creators in the suitable course.

Let’s have a look.

Editor’s prime picks – Patreon statistics

Right here’s a fast roundup of our picks for the highest Patreon statistics from this checklist:

• In whole, Patreon has issued greater than $3.5 billion in payouts to creators. (Patreon)
• 41% of a Patreon creator’s revenue comes from Patreon itself. (Patreon Creator Census)
• In line with estimates, Patreon’s annual income is $50-$75 million. (Similarweb1)
• Patreon receives 97.5 million visits monthly on common. (Similarweb2)
• There are greater than 54,000 video creators on Patreon incomes over $5.9 million in payouts collectively on a month-to-month foundation. (Graphtreon2)

Common Patreon statistics

1. Patreon has paid out $3.5 billion in income to creators

In line with information launched from Patreon themselves, the platform has paid out greater than $3.5 billion in income to creators.

Patreon makes cash by taking 5-12% cuts from creator subscriptions. The charge relies on the plan creators joined after they signed up:

• Lite – 5%
• Professional – 8%
• Premium – 12%

There’s additionally a fourth Founders plan for creators who joined the platform earlier than Might 2019. Patreon takes a 5% minimize from these creators.

Patreon additionally prices processing charges for credit score and debit playing cards and completely different cost gateways:

• Credit score Card and Apple Pay
  • Funds which might be $3 or much less – 5% + $0.10
  • Funds which might be greater than $3 – 2.9% + $0.30*
• PayPal or Venmo in the USA
  • Funds which might be $3 or much less – 5% + $0.10
  • Funds which might be greater than $3 – 2.9% + $0.30*
• PayPal or Venmo exterior of the USA
  • Funds which might be $3 or much less – 6% + $0.10
  • Funds which might be greater than $3 – 3.9% + $0.30

There are additionally completely different processing charges for various currencies, however there are too many to checklist right here.

Completely different payout strategies additionally include their very own set of charges:

• Direct Deposit (not out there to non-US creators) – $0.25 per payout
• PayPal – 1% of the quantity transferred. The charge might be a minimum of $0.25 per payout however not more than $20 per payout.
• Payoneer (not out there for US-based creators) – $1 per payout.

Like processing charges, completely different currencies have completely different payout charges.

*That is the usual transaction charge for processing bank cards, so it’s according to trade requirements.

Supply: Patreon

2. Patreon’s annual income is estimated to be wherever between $50 and $75 million

Patreon doesn’t publish annual stories, so the one technique to decide its annual income is by information collected from credible sources.

That features Similarweb.

In line with Similarweb, Patreon’s annual income is estimated to be $50 to $75 million.

Supply: Similarweb1

3. Patreon.com receives 97.5 million visits monthly

In line with Patreon net visitors statistics collected by Similarweb over a 3 month interval, Patreon.com receives 97.5 million visits monthly on common.

Similarweb’s information additionally reveals that Patreon.com has a bounce fee of 56.18%.

On common, customers go to 3.19 pages per go to and spend three minutes and 35 seconds on the positioning per session.

For comparability’s sake, right here’s how a lot visitors a few of Patreon’s largest rivals obtain on a month-to-month foundation:

• OnlyFans – 310.9 million visits monthly on common
• Ko-fi – 10 million visits
• Purchase Me a Espresso – 4.7 million visits
• Podia – 3.4 million visits
• Sellfy – 469,600 visits

Every competitor presents a membership platform or subscription possibility that make nice alternate options to Patreon.

Supply: Similarweb2, Similarweb3, Similarweb4, Similarweb5, Similarweb6, Similarweb7

4. Patreon has acquired $413.3 million in funding from buyers

In line with Crunchbase’s information, Patreon has acquired a complete of $413.3 million in funding from buyers from 10 rounds of funding.

Probably the most Patreon generated from a single funding spherical was $155 million. This got here from a complete of eight buyers, the first of which was Tiger World Administration.

Supply: Crunchbase

5. The common wage at Patreon is $165,083.11 yearly

In line with over 200 salaries reported by Patreon staff and job listings posted by Patreon at Certainly, the common Patreon worker makes $165,083.11 yearly.

The best wage is for a fraud supervisor at $262,000/yr, which is 180% above the nationwide common.

The bottom wage is for a social media specialist at $62,000/yr, which is 22% above the nationwide common.

Supply: Certainly

Patreon statistics for creators to know

6. Creators who promote their Patreons every day earn 75% extra from the platform

Patreon surveyed its creators and requested them how usually they promote their accounts to their followers.

They discovered that 21.3%, nearly all of creators, promote their Patreons two to 3 instances a month.

18.1% promote their Patreons as soon as per week whereas 17.6% promote theirs a number of instances per week.

7.3% of creators promote their Patreons every day, and after digging a bit deeper and doing a little bit of further evaluation, Patreon found that creators who do promote their Patreons every day wind up producing 75% extra from the platform.

Listed here are the remaining stats from this metric: 8.7% of creators promote their Patreons each two to 3 months, 5.4% promote theirs much less usually than each six months and three.6% by no means promote theirs.

Supply: Patreon Creator Census

7. There are greater than 8 million month-to-month energetic customers on Patreon

In line with the corporate’s personal information, there are greater than 8 million month-to-month energetic customers, who Patreon calls “patrons,” on the Patreon platform.

That’s not simply the variety of Patreon customers there are.

That quantity represents the variety of patrons who’re actively paying subscription charges and really consuming content material on the platform on a month-to-month foundation.

Supply: Patreon

8. There are greater than 250,000 creators on Patreon

The corporate’s information additionally explains how there are over 250,000 Patreon creators.

The platform is residence to podcasters, video creators, musicians, visible artists, writers, and extra.

Nonetheless, in line with Graphtreon, while you solely rely creators with no less than one patron, the variety of creators the platform has shrinks to 225,000.

Supply: Patreon, Graphtreon

9. Patreon points greater than $25 million in payouts to creators on a month-to-month foundation

In line with Patreon creator statistics collected by Graphtreon on Patreon, Patreon payouts quantity to over $25 million on a month-to-month foundation, excluding hidden earnings.

These creator earnings come from over 14 million pledges, excluding hidden pledges.

For transparency’s sake, it’s essential to notice that Graphtreon is simply capable of embody information from creators who select to share their earnings and pledges, therefore the “excluding hidden so and so” be aware you see connected to a few of the statistics on this submit.

In an article printed to the platform’s weblog in April of 2021, Patreon acknowledged that over 200,000 creators have been producing greater than $100 million a month collectively from the platform.

So, it’s seemingly this quantity is far higher than $25 million while you embody hidden earnings.

And since that weblog submit is greater than two years previous, creators seemingly generate effectively over $100 million from Patreon on a month-to-month foundation by now.

Supply: Graphtreon1, Patreon Weblog

10. Probably the most aggressive class on Patreon is the video class at over 54,000 creators

That is most likely one of many extra unsurprising statistics on this checklist.

In line with Graphtreon’s information on Patreon, Patreon hosts greater than 54,000 video creators who primarily make video content material.

That is the quantity you get while you solely rely creators who’ve no less than one patron.

Collectively, these Patreon creators earn $5.9 million in month-to-month payouts, excluding hidden earnings.

These payouts come from over 3.8 million month-to-month pledges, excluding hidden pledges.

Supply: Graphtreon2

11. The least aggressive class on Patreon is the journal class at solely 500+ creators

In line with information collected by Graphtreon, the journal class on Patreon is the least aggressive class to hitch.

A minimum of, that is the case while you solely base the outcomes on classes that even have curiosity on Google.

There are simply over 550 creators with no less than one patron on this class.

Month-to-month payouts quantity to greater than $64,000, excluding hidden earnings, whereas month-to-month pledges quantity to over 33,000, excluding hidden pledges.

Supply: Graphtreon3

12. There are over 15,000 creators within the podcast class on Patreon

Graphtreon’s information on the podcast class reveals that there are over 15,800 creators on this class with no less than one patron every.

They earn a collective payout of $3.6 million on a month-to-month foundation, excluding hidden earnings.

These payouts come from over 2.2 million particular person pledges, excluding hidden pledges.

Supply: Graphtreon4

13. The highest Patreon creator is Matt and Shane’s Secret Podcast with greater than 61,000 patrons

Grapheon additionally collects information on the highest creators on Patreon.

They report that Matt and Shane’s Secret Podcast, a spread present by Philly-based comedians Matt McCusker and Shane Gillis, has the best variety of patrons on the platform at over 61,800 patrons.

Their pledge choices vary from $1/month to $50/month.

Different prime Patreon creators embody Upkeep Section with over 45,200 patrons and True Crime Obsessive about greater than 44,200 patrons.

Supply: Graphtreon5

High Patreon statistics from the creator census

Notice: Patreon carried out a survey of its creators in early 2022 and printed the info in Might of that yr. Over 13,000 creators from 113 international locations took half within the survey.

61.94% of respondents have been from North America, 21.2% have been from Europe, 5.65% have been from Asia, 5.08% have been from Latin America, 2.26% have been from Australia and New Zealand, 0.76% have been from Africa and the Center East, and three.12% have been from quite a lot of completely different areas.

The statistics on this part signify our prime picks from this census.

14. Patreon creators make 41% of their revenue from Patreon

Patreon requested its creators about their main sources of revenue.

Collectively, creators make 41% of their revenue from Patreon.

Listed here are further sources of revenue for creators and what percentages they signify of a creator’s whole revenue:

• Job Associated to Artistic Pursuits – 11%
• Commissions – 8%
• Subscriptions On Different Platforms – 7%
• Advert Income – 7%
• Teaching or Educating – 5%
• Ebook Gross sales – 4%
• Merchandise – 3%
• Gross sales from Digital Downloads – 3%
• Stay Reveals – 2%
• Model Sponsorships – 2%
• Different Sources – 9%

Notice: Patreon says numbers have been rounded as much as the closest entire quantity.

Supply: Patreon Creator Census

15. 38% of Patreon creators are principally enthusiastic about video subjects

Patreon requested its creators in regards to the kinds of mediums they primarily use to create content material.

38% of respondents, which was the bulk, primarily use video.

17% primarily use writing, 14% use audio, 11% use visible arts, 6% create video video games or online game mods, 6% create pictures, and eight% use different kinds of inventive mediums.

Patreon additionally requested creators in regards to the platforms they used to develop their followings:

• Video Creators – 50% of creators discovered their audiences on YouTube.
• Writers – 19% used Fb, 17% used Discord and 14% used their very own web sites.
• Audio/Music – 30% of creators used YouTube.
• Podcasters – 17% used Fb, 16% used podcast networks and one other 16% used Twitter.
• Visible Artists – 21% used DeviantArt and 19% used Twitter.
• Builders/Modders – 18% used Twitter and 17% used Discord.

Supply: Patreon Creator Census

16. 70% of Patreon creators use the platform as a technique to give their followers a technique to assist them

Patreon requested creators about the advantages they provide to patrons.

70% use Patreon as a easy technique to provide their followers a technique to assist them exterior of watching adverts, utilizing affiliate hyperlinks and shopping for merch.

69% provide unique content material on Patreon, and 57% provide early entry to content material.

Listed here are further advantages creators ship to patrons by means of subscriptions:

• Entry to finish submit archive – 39% of creators provide this profit to patrons
• Giving patrons shoutouts in movies or itemizing their names in credit – 37%
• Fan requests and voting rights – 35%
• Interactions with creator and different patrons by means of locked posts and feedback – 30%
• Entry to Discord or Fb group – 29%
• Instructional content material – 19%
• Digital downloads – 16%
• Patron-only livestreams – 16%
• Weekly or bi-weekly bodily items, comparable to unique merch – 13%
• One-on-one interactions with creator – 11%
• Customized digital commissions – 10%
• One-on-one teaching or educating classes – 9%
• Ask me something classes (AMAs) – 8%
• Month-to-month bodily items – 6%
• VIP entry to in-person occasions – 5%

Supply: Patreon Creator Census

17. 55% of Patreon creators contemplate themselves to be seasoned content material creators

Patreon requested creators to fee themselves on a scale from 1 to six with 1 designated for creators who really feel they’re simply beginning out to six being for individuals who really feel they’re “seasoned professionals.”

55% of creators voted for 4, 5 and 6: 23% rated themselves a 4, 21% selected 5 and 11% selected 6.

21% of creators rated themselves a 3, 17% selected 2 and 5% selected 1.

Notice: These are the numbers Patreon offers of their outcomes. As a result of they don’t add as much as 100% and Patreon offers no clarification for that, it’s seemingly they made a small error and these figures are barely skewed.

Supply: Patreon Creator Census

18. 80% of Patreon creators work alone

Patreon requested creators who they work with.

80% of creators say they work alone.

11% work with a crew, and eight% work alone however companion with non-creators.

Podcasters are the group who’re more than likely to work as a part of a crew. The truth is, 39% of Patreon creators do.

Creators who create visible arts are more than likely to work solo: 94% do.

Supply: Patreon Creator Census

19. 96% of creators need followers to have the ability to give one-time recommendations on Patreon

Patreon requested creators to fee how essential potential options can be in the event that they have been added to the platform.

Creators have been capable of choose the next responses to every potential characteristic:

• Essential
• Good to have
• Don’t care
• Please don’t

96%, or nearly all of creators, voted “one-time suggestions” as being a very powerful potential characteristic to have on the platform.

To be extra particular, 61% suppose it is a “essential” characteristic to have whereas 35% suppose it might be “good to have.”

3% “don’t care,” and 1% don’t want the characteristic to be applied on the platform in any respect.

It’s unsurprising for one-time suggestions, or the flexibility for followers to donate to creators in one-off cases quite than paying ongoing subscriptions, to be the primary characteristic creators wish to have.

Most different platforms, together with OnlyFans, Ko-fi and Purchase Me a Espresso, to not point out main content material platforms like YouTube and Twitch, enable followers to tip or ship donations to creators in a technique or one other.

The addition of this characteristic would enable Patreon to turn out to be much more aggressive.

Listed here are the opposite options Patreon requested creators about, so as of most to least wished:

• Reward memberships – 91% suppose this characteristic can be “essential” or “good to have.”
• Customizable touchdown web page – 90%
• New patron information – 88%
• Patron notifications – 86%
• Management of again catalog entry – 84%
• Canceled patron information – 82%
• Neighborhood discussion board/chat – 74%
• One-time unlockables – 71%
• Livestreaming – 71%
• Customized badges/emojis – 69%
• Free trial memberships – 67%
• Unique merch for patrons – 62%
• Integration with delivery providers – 62%
• Promote tickets to dwell occasions – 42%
• Crypto funds – 27%

Crypto funds being the characteristic Patreon creators least need applied into the platform is fascinating because of the truth that it’s the one potential characteristic Patreon included further questions for of their survey.

That query revealed that 70.88% of Patreon creators both “don’t care” (28.5%) to have crypto funds applied into the platform or don’t need the characteristic to be applied in any respect (42.38%).

28.88% of Patreon creators do need the characteristic to be applied.

10.13% suppose it might be a “essential” characteristic to have whereas 18.75% suppose it might be “good to have.”

The group pushing for crypto funds essentially the most on Patreon are image-based creators, seemingly as a result of NFT artwork craze.

Supply: Patreon Creator Census

20. 90% of Patreon creators need to develop their audiences above all else

Patreon requested creators in regards to the targets they’ve for his or her manufacturers.

Nearly all of creators, or 90%, need to develop their audiences.

25% need to collaborate with different creators extra usually, 18% need to rent employees members and one other 18% need to experiment with a brand new inventive medium.

Listed here are targets different creators need to give attention to, listed from highest to lowest precedence:

• Attempt a brand new channel or platform – 12%
• Add inventive collaborators to the crew – 12%
• Launch a brand new podcast – 9%
• Construct or rent somebody to construct a website – 9%
• Experiment with new monetization choices – 6%
• Construct or rent somebody to design an app – 2%
• Different targets – 7%

Supply: Patreon Creator Census

Patreon statistics sources

Ultimate ideas

These statistics reveal fairly a bit in regards to the Patreon platform and its creators.

The largest revelation has to do with the platform’s affect on a creator’s revenue.

For creators who determine to make use of the platform, Patreon is a serious supply of revenue, one they’re capable of generate with out counting on another person’s product (sponsors and affiliate merchandise).

The truth is, Patreon is among the best methods to supply subscription providers in alternate for premium content material, amongst different advantages.

One of many different main revelations these statistics uncovered is how aggressive the platform is on the subject of video content material.

That is why it’s essential for creators to department out and check out completely different inventive mediums in addition to discover a target market inside a distinct segment on particular platforms.

All in all, in the event you’re a content material creator, Patreon presents probably the greatest methods to leverage the facility of your viewers and provides them further methods to assist you.

For extra studying: