Like everybody else, I used to be in reflection mode throughout the one-year “anniversary” (for lack of a greater phrase) of the beginning of the COVID-19 pandemic within the US. It was a transformative and grieving one year that challenged each facet of our lives. For creatives and entrepreneurs, COVID-19 shortly impacted our skilled lives, forcing both companies to shut or individuals to adapt shortly. Though the arrival of a vaccine means brighter days forward, the simple reality is that we’re nonetheless in a well being disaster and want to stay vigilant – social distancing, face masks, hand washing. you understand the drill
Within the meantime, there’s nothing mistaken with planning forward. It is mainly a bid for creatives, which brings us to Yelp’s COVID anniversary dates.
The crowdsourced overview web site continually tracks and analyzes tendencies amongst its customers, and after a yr of record-breaking retailer closures and blended stay-at-home orders, these considerably shocking findings are literally encouraging. When you’re a content material creator monetizing your work, or an entrepreneur at any stage, the report may grow to be a instrument that can assist you deal with matters individuals wish to examine.
Let’s begin with the shocking information.
New companies are opening in spectacular numbers
In keeping with the annual COVID report (and according to its methodology), a formidable variety of companies really opened final yr; virtually half 1,000,000 to be actual.
“Of the newly opened companies, 76,051 have been restaurant and meals companies, down 18% yr over yr. As individuals spend extra time at dwelling and of their vehicles (as many individuals selected automobile journey over air journey), 286,879 new skilled, native, family and auto companies opened — on the identical level as final yr, simply 1% down on the earlier yr Earlier yr. ”
In fact, we all know that feminine enterprise house owners face unfair setbacks in comparison with their male counterparts. Nonetheless, these numbers ought to at the very least encourage you to maintain going, it doesn’t matter what sort of enterprise you personal. By this time, many of those shops had additionally reopened.
“Between March 11, 2020 and March 1, 2021, 260,852 companies reopened in the US. Of all reopenings, 85,446 have been restaurant and meals companies and 36,199 have been skilled, native, family and auto service companies.”
Everyone seems to be speaking about outside hobbies
Now, in “painfully apparent” information, shoppers are craving the outside. After being caught indoors for lengthy durations of time, persons are keen not solely to socialize however to make higher use of their environment by taking on new hobbies. This is a chance for way of life and journey creators to increase their skillset with content material that meets this demand. Glamping anybody?
“Consumer curiosity in drive-in theaters (up 329%) and outside films (up 99%) surged as People sought out socially distanced actions, together with skate parks (up 75%), disc golf (up 73%), racetracks (up 71 %) and using (up 41%),” the report says. “The typical overview mentions per million for ‘glamping’ elevated by 53% (see Yelp’s High Glamping Locations).”
Social distancing may have a long-lasting influence on consumer pursuits
However as anticipated, all this indoor motion is impacting how we dwell and store. We put extra effort into adorning our houses, adjusting our workspaces for consolation and maximum productiveness, and gazing ourselves for much too lengthy. In keeping with Yelp, the zoom face phenomenon will not be as fleeting as we assume.
“The typical overview mentions per million for the beauty process referred to as ‘lip flips’ elevated 120% over the identical interval,” it mentioned. “As we spend extra time in our houses than ever earlier than, the typical overview mentions per million for dwelling workplaces and loo reworking and renovations elevated by 75% and 80%, respectively.”
If you wish to use this information to your benefit, potential content material concepts are usually not scarce. Get forward of the sport and begin planning your summer season calendars now.
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