Are you on the lookout for an alternate (or complement) to Google Analytics?

Do you could have privateness considerations?

Are you on the lookout for one thing less complicated?

Do you identical to to attempt new instruments?

If that’s the case, listed below are 10 instruments that supply a pleasant different.

They may not be as dependable as Google Analytics, however typically you simply need one thing fast and simple. All of those instruments additionally include free trials and/or plans.

1. Matomo

Screenshot of Matomo, June 2023

Matomo, previously Piwik, allows the import of historic Google Analytics knowledge and serves as a full-service internet analytics software.

This method supplies you with heatmaps, A/B testing, funnels and targets, session recordings, and lots of different conversion optimization options.

It guarantees 100% knowledge possession and consumer privateness safety.

Customers can host Matomo on their very own servers if they’re involved about delicate knowledge. Nonetheless, the corporate additionally gives cloud-based internet hosting on servers situated in Europe.

Paid promoting integrations are at present out there for Google Adverts, Microsoft Promoting, and Yandex Adverts. There aren’t any knowledge limits with Matomo both.

There’s a free trial out there with pricing for the on-premises internet hosting product beginning at $0 per thirty days for Lite utilization and $23 per thirty days for Cloud utilization. Cloud utilization consists of e-mail help.

The On-Premise plan permits customers to decide on what options they need on high of the usual options, starting from $29/12 months for an exercise log to SAML integration for $579/12 months, and there is further strong paid help subscriptions.

2. Woopra

Screenshot by Woopra, June 2023

Woopra is a software that gives data for product, advertising, gross sales and help groups by monitoring customers all through their journey on the website.

It has distinctive customized monitoring capabilities and 30+ integrations with merchandise like Salesforce, Google Adverts, Zapier, Mailchimp, and extra.

It might additionally do spontaneous issues in actual time, like sending a message to a gross sales Slack channel proper when a brand new consumer indicators up.

There is a free trial and a free plan, with extra strong plans beginning at $999 per thirty days.

You’ll be able to contact the corporate for a quote for an enterprise resolution.

3. GoSquared

Screenshot from GoSquared, June 2023

GoSquared gives analytics and stay chat to spice up gross sales. You’ll be able to assessment the searching exercise that introduced a consumer to your web site and, in the event that they give you their e-mail tackle, see extra about their social exercise.

Pricing begins at $9/month for a starter pack restricted to a few initiatives. Mid-range packages price $24/month for the Commonplace bundle and $49/month for the Professional bundle, whereas a Scale bundle prices $99/month.

Presently, new customers can get their free Internet Analytics Fundamentals e-book.

GoSquared gives customers limitless staff sharing, e-mail reviews, limitless knowledge retention, UTM marketing campaign monitoring, and far more.

It has integrations with Salesforce, Slack, Zapier, Twitter, Shopify, and Squarespace, amongst others.

It additionally has a climate-conscious e-mail advertising software known as EcoSend that claims to cut back and offset your carbon footprint — additionally out there as a free trial.

4. vast angle

Screenshot from Large Angle, June 2023

Large Angle Analytics integrates with Wix, Ghost, Squarespace, WordPress and extra.

The platform is private knowledge prepared – that means you’ll be able to course of sure personal data with consumer consent.

There are three tiers of pricing: the Founder plan is €9.99 per thirty days, the Group plan is €29.99 per thirty days, and the Business plan is €89.99 per thirty days.

Though there isn’t any mounted free plan, the model is keen to not cost sure organizations that work for social causes.

5. Combine panel

Screenshot of Mixpanel, June 2023

With Mixpanel, you’ll be able to dive deep into your customers’ conduct with stay updates, with none SQL.

Present integrations embrace Braze, Convert, HubSpot, CallRail and lots of extra.

There’s a free starter plan, a development plan beginning at $20/month, and an enterprise plan beginning at $833/month.

Mixpanel credit of as much as $50,000 are provided for eligible startups youthful than 5 years outdated.

6. Pile

Screenshot of heap, June 2023

Heap exhibits you each single motion of each consumer in your website and advises you on what might be improved.

There are over 100 integrations out there.

Heap is extra of a product evaluation software and is meant to supply knowledge about merchandise and the way in which clients work together with them.

There’s a free trial, free plan, Progress, Professional, and Premier plans with particular person pricing.

7. StatCounter

Screenshot from StatCounter, June 2023

StatCounter is an online analytics software that may detect click on fraud on paid adverts. Additionally, you will be notified when an vital customer returns to your website.

With this software you’ll be able to observe your complete consumer journey and establish potential issues with navigation, web site construction and stream. It integrates with Google Adverts and tracks your touchdown web page conversion charges.

It gives a free trial with a Free plan, a Premium plan at $18/month, and a Premium Plus plan at $28/month.

8. Publicity

Screenshot by Publictics, June 2023

Publitics payments itself because the analytics software for publishers that makes it straightforward to watch your editorial staff to see which authors/classes are performing your greatest.

Its servers are hosted in Finland and Germany and have an evaluation script that’s 45 occasions lighter than Google’s.

Costs begin at €5 per thirty days and are based mostly on month-to-month web page views.

9. Clicking

Screenshot by Clicky, June 2023

Clicky is a free internet analytics platform that gives a Professional model at $9.99 per thirty days, a Professional Plus model at $14.99 per thirty days, a Professional Platinum model at $19.99 per thirty days and a customized model, that the corporate gives for you.

The bot detection is the most effective within the trade and helps remove all referral spam that may clog knowledge.

It additionally screens your website and notifies you when it is unavailable. In the event you like old-school instruments, this could possibly be a winner for you.

Some premium options (heatmaps and uptime monitoring) will not be out there for decrease plans.

Clicky additionally gives white label analytics.

10. Lead feeders

Screenshot from Leadfeeder, June 2023

Leadfeeder integrates your B2B advertising and gross sales knowledge, tells you which ones pages corporations are taking a look at, has a CRM and might even e-mail you when your dream firm visits your website.

It appears to be a fantastic lead technology software. It gives stay webinars and loads of downloadable guides and e-books to indicate you tips on how to get essentially the most out of the product.

There’s a free trial and even a free fundamental plan. Pricing for bigger plans (for gross sales and advertising groups) begins at $199 per thirty days. Within the free plan, the info is just stored for per week, however within the paid plan, there isn’t any time restrict.

Word: This product integrates with Google Analytics and makes use of this knowledge. So it isn’t a alternative, however an extension that may provide help to refine the info you need.

You should utilize plug-and-play connectors or the API to entry LeadFeeder knowledge in instruments like Zapier, ZenDesk, Intercom, and Google Analytics.

take that away

Google Analytics is highly effective and that is not up for debate – however what do you need to lose by making an attempt a number of of those instruments?

You should still want to make use of Google Analytics, however for those who do not want that energy, you would possibly simply discover one thing that saves time getting the precise knowledge you want.

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