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Marketing automation software program can put your routine advertising and marketing duties on autopilot.
It saves you time, cash, and energy—permitting you to scale your advertising and marketing and gross sales workflows with ease. General, advertising and marketing automation helps your campaigns run smoother and extra effectively.
Through the years, I’ve discovered success with a number of totally different advertising and marketing automation instruments starting from reasonably priced options to enterprise-grade choices.
Beneath you’ll discover my checklist of the highest eight advertising and marketing automation options in the marketplace immediately. I’ve additionally added a short purchaser’s information that can assist you discover the fitting software for you.
#1 – HubSpot Assessment — The Greatest Gross sales, Buyer Service, and Marketing Automation Software
In the event you’re in search of a straightforward method to supercharge your gross sales, customer support, and advertising and marketing processes with automation, HubSpot is a superb answer.
It goes past automating your enterprise processes. Combine and optimize totally different departments in a single centralized location, streamlining your complete enterprise’s workflow.
Groups don’t have to leap from software program to software program to get the knowledge they want and you may automate the information switch course of from one staff to the subsequent.
HubSpot has lengthy made its fame on this discipline. Their advertising and marketing automation capabilities are highly effective, with high quality granular management.
Arrange a drip marketing campaign (or a number of) as advanced as you want with delays, triggers, dependencies, and extra. You possibly can let electronic mail followups and campaigns run robotically with no concern.
Past electronic mail, automations inside HubSpot can apply to contact and consumer group, staff notifications, lead qualification, information administration, and far more.
All of your workflows profit from the HubSpot platform’s clear visible interface. See how all of the disparate elements of your advertising and marketing division and campaigns can hyperlink and work collectively, plus discover new methods to make the most of automation by way of visualizing distinctive staff and motion connections.
Regardless of how advanced your gross sales journey or pipeline, HubSpot has the instruments and options to not solely add helpful automation, however enhance each a part of the client lifecycle.
And, by utilizing considered one of HubSpot’s suites, you additionally get entry to important options like:
- Weblog submit and search engine optimisation planning
- Advert monitoring and administration
- Social media administration
- AI-powered reside chat
- Types and touchdown pages
- Income attribution reporting
- A/B cut up testing
HubSpot presents primary options, like emails, touchdown pages, varieties, and reside chat capabilities for limitless customers completely free. So, you possibly can strive it the platform with out spending a penny.
Alternatively, you possibly can join a free demo to see all of their superior options in motion.
The Starter Suite (gross sales, advertising and marketing, CRM, and customer support) begins at $50 per 30 days for 2 customers and as much as 1,000 contacts, making it extraordinarily reasonably priced for many companies. You possibly can add one other 1,000 contacts for $11.25 per 30 days, and extra customers price $6 per 30 days.
Nevertheless, bear in mind you solely get entry to HubSpot’s Starter model of their Marketing Hub. So that you’re going to be considerably restricted in automation functionality. Some options you’ll solely have the ability to use so many occasions per 30 days; others are lacking totally.
The heavy-duty plans above Starter price bit extra, however take away these restrictions in the event you want every little thing HubSpot presents by means of automation:
- Skilled — $1,780 per 30 days ($1,600 per 30 days in the event you pay yearly)
- Enterprise — $5,000 per 30 days for every little thing HubSpot has to supply
Skilled begins with 2,000 contacts, and you may add contacts in increments of 5,000 for $250 per 30 days. Enterprise begins with 10,000 contacts, and it’s solely $100 per further 10,000 contacts.
There’s additionally the flexibility to construct your personal bespoke HubSpot product bundle. You possibly can set which what number of options you need for every Hub.
If you wish to go heavy on advertising and marketing automation, however don’t want as a lot for gross sales, customer support, or operations, make your personal bundle that features the Enterprise-tier of Marketing Hub however Starter tiers for the remainder.
Plus, in the event you’re a present member or alumni of HubSpot’s authorized incubator, accelerator, or Enterprise Capital companions with a spherical of Sequence A funding underneath your belt, you possibly can rise up to 90% off your first yr.
#2 – Fixed Contact Assessment — The Greatest for Participating Social Media & E mail Prospects
Trendy advertising and marketing doesn’t occur on one channel. It’s occurring all throughout the web on a big selection of gadgets, .
There are a lot of multichannel options for advertising and marketing automation, however Fixed Contact takes the cake for many companies that want a straightforward method to be part of electronic mail and social media efforts.
With its unified dashboard that anybody can use, Fixed Contact allows you to keep on high of each advertising and marketing fronts with ease.
You possibly can push new social posts and reply to messages on Twitter, Fb, Instagram, and LinkedIn from the identical place you possibly can arrange automated electronic mail sequences and drip campaigns.
Schedule out social posts for subsequent month or quarter after which sync that messaging up together with your electronic mail campaigns.
Plus, with the platform’s intensely customizable emailer, you possibly can phase messaging with particular person sequences which might be primarily based upon what you recognize about your contacts.
Whether or not you’ve gathered essential information about your checklist members manually otherwise you use Fixed Contact’s {custom} type builder to seize it in your touchdown pages, you possibly can arrange particular person electronic mail sequence tracks primarily based on any of it that may robotically ship primarily based on triggers that you just set.
So, arrange a sequence of social media posts concerning the huge recreation, then have distinctive electronic mail sequences for people on the east coast rooting for one staff after which a separate one for the Pacific coast dwellers rooting for the opposite.
That’s only a tremendous easy instance—with Fixed Contact, you may make these nested, unified advertising and marketing campaigns as intricate and sophisticated as you’d like.
Social monitoring, messaging, and posting is accessible on all of Fixed Contact’s plans. However its most helpful electronic mail options come within the Plus plan. In it, you possibly can arrange automated behavioral and welcome sequences, plus embrace dynamic content material in your emails.
The Plus bundle from Fixed Contact begins at $45/month for as much as 500 subscribers, with the value scaling upward alongside the variety of further contacts you want.
In the event you simply need unified electronic mail and advertising and marketing with out all of the superior automation, you possibly can nonetheless get limitless electronic mail sends and automatic electronic mail resends to non-openers with the usual E mail plan. That’ll run you $20/month for as much as 500 contacts.
Unify your social and electronic mail campaigns by getting began with Fixed Contact.
#3 – EngageBay Assessment — The Greatest for Enhancing Your Buyer Help
How does advertising and marketing automation assist your help staff? EngageBay is aware of you possibly can’t have gross sales, advertising and marketing, and help current solely in siloes, particularly in the event you sell a services or products the place post-sale engagement is each bit as essential as attending to a sale within the first place.
Particularly, EngageBay’s automation capabilities assist your customer support in a few methods. First, the identical automation instruments that permit you to arrange triggers, electronic mail sequences, and drip campaigns are additionally accessible to help reps.
On this platform, you possibly can arrange automations primarily based on a number of service triggers:
- Ticket creation
- Ticket standing change
- Ticket precedence change
- Assigned rep change
- Tags added or eliminated
EngageBay has an easy-to-use automation builder that means that you can set actions or situations primarily based on these triggers, making it simple to streamline the move of help requests and reduce the strain in your reps to deal with backlog.
Priorities and assignees are set clearly and up to date robotically, taking a variety of guide work off your plate. And that very same comfort will be had in advertising and marketing and gross sales by automating lead segmentation, electronic mail personalization, and extra.
That speaks to the second, and maybe greater, profit: how nicely this integrates with advertising and marketing and gross sales automation to create a greater buyer expertise from begin to end.
EngageBay’s automation instruments can begin from the second a prospect expresses curiosity by becoming a member of your checklist. From there, by way of your gross sales funnel and past the acquisition, this CRM can handle routine touchpoints, nurturing, warming up, and extra.
With all that info and interplay gathered, your help reps are well-prepared to deal with something your clients can throw at them with ease and charm.
That’s huge, particularly in case your service staff is dealing with greater than troubleshooting points.
Possibly your service staff additionally gives persevering with buyer coaching (one thing that’s widespread in B2B SaaS) or typically places on their gross sales hats to deal with including companies or upgrades.
With all of EngageBay’s automation instruments capturing every buyer’s complete journey, your help staff is rarely with out context or key info, to allow them to preserve impressing the individuals who purchase from you.
Possibly better of all, EngageBay will be tried out for utterly free. They’ve a free-forever bundle that lacks the automation instruments, however means that you can get used to the platform and dashboard.
For the complete array EngageBay’s advertising and marketing automation options, you’ll want no less than the Development plan. That may price as little as $39.99 per consumer per 30 days in the event you pay for 2 years up entrance. That may deal with as much as 10,000 contacts and 25,000 branded emails per 30 days.
Paying for a single yr at checkout raises the month-to-month per-user price to $44.99. If you wish to pay month-to-month, you’re $49.99 per consumer per 30 days.
Want extra contacts? Improve to Professional for $79.99 per consumer/month (for a two-year dedication) to haven’t any limits on the variety of contacts, plus get double the month-to-month emails that Development presents and extra superior options.
Convey collectively your three core departments and supply all of them the identical helpful automation instruments by signing up with EngageBay immediately.
#4 – Sendinblue Assessment — The Greatest for Bolstering Your Ecommerce Efforts
Marketing automation isn’t nearly advertising and marketing efforts. The identical software you utilize to generate curiosity in your organization within the first place can be your strongest weapon for not shedding out on necessary gross sales alternatives.
Sendinblue’s highly effective automation options will allow you to seal up the holes that permit results in drop out of your gross sales funnel.
For lots of oldsters, their prebuilt automations will likely be sufficient of a life saver. With only a few clicks of your mouse, Sendinblue will arrange a workflow to kick in when, say, a customer leaves your website with objects nonetheless of their purchasing cart or after they’ve clicked on or visited a particular a part of your web site.
Then, all it’s important to do is construct the e-mail message that will get despatched when the set off motion happens.
And with the depth accessible in Sendinblue’s electronic mail options, you possibly can craft the right message to capitalize on the second.
Personalize the content material primarily based on who they’re, what they thought of buying, or the place they clicked, then embed distinctive presents, add efficient aptitude to the e-mail design, and schedule sending primarily based on when it will likely be only. You possibly can even A/B check choices to collect information on the neatest approach so that you can wield these automations.
Not afraid of getting your palms soiled? That’s nice—the {custom} automation builder opens up a world of various methods to assemble set off and motion sequences. You possibly can even have a number of entry factors feeding into one motion or get actually granular with qualifying situations to verify every motion is tailor-made to correct viewers segments.
What does this imply for ecommerce? Nicely, you possibly can ship coupons to individuals who deserted their carts, personalize offers for earlier clients which might be delivered at simply the fitting time (like needing to restock or the anniversary of a purchase order), and far more—particularly if you begin constructing your personal automations within the platform.
Sendinblue presents automation capabilities on all of their pricing plans. With the free without end and Lite (beginning at$25/month) packages, you’ll be restricted to focusing on as much as 2,000 of your contacts in your automated workflows.
Improve to both Premium (beginning at $65/month) or the custom-priced Enterprise plans to get limitless use of Sendinblue’s advertising and marketing automations.
You don’t must resign your self to chalking up each deserted cart as a loss or pondering of every buy as the top of the gross sales journey. Sendinblue’s automations may help you seize on missed alternatives that increase your ecommerce income immediately.
#5 – ActiveCampaign Assessment — The Greatest for E mail Marketing Automation
E mail is without doubt one of the most necessary points of digital advertising and marketing. All of the instruments on this checklist embrace electronic mail advertising and marketing in a single type or one other, however ActiveCampaign makes a speciality of it.
So, it’s a superb possibility if you wish to hone in and give attention to enhancing your electronic mail advertising and marketing technique. It’s additionally a brilliant reasonably priced software that features quite a few automation options for leads wherever in your funnel.
With that stated, in addition they supply omnichannel automation, together with on the spot messaging and SMS, reside chat, and Fb.
So, you’re not restricted to simply electronic mail advertising and marketing automation with ActiveCampaign.
Their hottest options cowl leads at each level within the funnel, together with:
- Have interaction – Automation maps, web site monitoring, and subscription varieties
- Nurture – Record segmenting, dynamic/predictive content material, and occasion monitoring
- Convert – Contact and lead scoring, cut up actions, and win possibilities
- Help – Predictive sending, SMS, A/B cut up testing, and ecommerce
You may also arrange quite a few forms of emails like autoresponders, focused or triggered emails, broadcasts, scheduled emails, and automatic funnels.
And you’ll design these emails utilizing their intuitive drag and drop designer, or begin from considered one of their 25+ pre-made mobile-responsive design templates.
Whether or not you’re simply getting began or excited about scaling and optimizing your electronic mail advertising and marketing technique, ActiveCampaign is a superb selection. They provide every little thing it’s good to seize, nurture, and shut leads at scale.
ActiveCampaign presents 4 plans, with the value of every beginning at:
- Lite — $9 per 30 days with as much as three customers
- Plus — $49 per 30 days with as much as 25 customers
- Skilled — $129 per 30 days with as much as 50 customers
- Enterprise — $229 per 30 days with limitless customers
Every tier consists of extra superior options, and pricing is predicated on the scale of your checklist, beginning for as much as 500 contacts.
So, needless to say you’ll have to pay greater than the costs above as your checklist grows.
#6 – Freshworks CRM Assessment — The Greatest for Small to Midsize Companies
Freshmarketer was considered one of my favourite advertising and marketing automation platforms. There was a variety of customizability to get campaigns good, however it wasn’t required. I by no means needed to rent knowledgeable service to babysit the software program to ensure that it to work.
Freshmarketer is now Freshworks CRM, and it’s phenomenal. Now, clever advertising and marketing automation is only one a part of an distinctive platform that anybody within the workplace can use.
SMBs don’t have to fret about hiring a staff of super-users simply to run campaigns, however they get a variety of the advertising and marketing automation options they should entice clients, nurture their audiences, perceive their wants, and drive conversions.
It’s my #1 advice for many customers—and for purpose.
From consciousness to retention, you get all of the automation options it’s good to acquire extra leads, flip these leads into clients, and preserve these clients round for all times. All whereas doing much less work with higher outcomes.
Plus, you don’t want any technical expertise or a devoted help staff to get began. And it takes a few minute to rise up and working.
You additionally get entry to unimaginable options like:
- E mail campaigns and speak to administration
- Visible drag and drop buyer journey builder
- Web site, type, and offline occasion monitoring
- Conversion price optimization instruments
- A/B and cut up testing
- Superior personalization
- Dynamic warmth maps
- Viewers segmentation
- Actual-time funnel analytics
Moreover, the software program seamlessly integrates with Freshworks’ different instruments, so it’s a superb selection in the event you at present use or plan to make use of any of their enterprise software program.
You possibly can strive Freshworks CRM on their restricted free without end plan or a 21-day free trial of their paid plans, that are extremely reasonably priced and accessible for companies of all sizes. Nevertheless, they rely on the variety of contacts you could have, so preserve that in thoughts.
They provide Development, Professional and Enterprise plans of the complete Freshworks CRM, or simply the advertising and marketing companies. Plans for the complete CRM begin at $29/month for 1,000 energetic contacts. Plans for Marketing Cloud begin at $19/month for 500 contacts.
#7 – Pardot Assessment — The Greatest for B2B Companies
As a B2B enterprise, you market to different firms, which presents a singular set of selling challenges. As such, you want a advertising and marketing automation software constructed for the job.
Pardot exists to assist B2B firms construct relationships and switch these relationships into income. You get a collection of instruments completely designed for this mission, so you possibly can accommodate an prolonged shopping for course of and handle advanced pipelines.
Plus, it’s a improbable advertising and marketing automation software program constructed round Salesforce the world’s #1 CRM.
So, you recognize you’re in good palms.
From lead era to gross sales alignment, the software program presents a variety of options, together with:
- Dynamic content material and data-based personalization
- Lead-nurturing electronic mail automations
- Prospect and lead scoring
- Visible multi-part automation creator
- Superior segmentation
- Touchdown web page builder
- Sensible varieties + drag and drop builder
- Social media scheduling, profiling, and analytics
- Lead exercise monitoring
- Marketing campaign efficiency reporting
- Lifecycle and funnel reporting
- Pardot Einstein for lead and conduct scoring
Moreover, over 2.8+ million worldwide customers depend on Pardot for his or her advertising and marketing automation wants, making it some of the standard platforms on this checklist.
However it’s a bit costly, so it’s finest fitted to bigger companies. Their paid plans embrace:
- Development — $1,250/month for as much as 10,000 contacts and primary options
- Plus — $2,500/month for as much as 10,000 contacts with deeper automation + analytics
- Superior — $4,000/month for as much as 10,000 contacts with AI and all options
- Premium — $15,000/month for as much as 75,000 contacts with supercharge options
Additionally they supply just a few add-ons that come free within the Premium plan. These add-ons embrace Salesforce Have interaction ($50/consumer per 30 days), Analytics Plus ($3,000/month), and Engagement Historical past ($300/yr).
All plans and add-ons are billed on an annual foundation.
Oh, and one final thing: Pardot pronounced par-dot. The “t” is just not silent.
Get in contact with Pardot immediately.
#8 – Acoustic Assessment — The Greatest Enterprise-Grade Multi-Channel Marketing Automation Software
Acoustic presents an array of selling automation merchandise for centralized cross-platform multi-channel advertising and marketing. From personalization and electronic mail campaigns to net content material administration and expertise administration, they provide one thing for everybody.
Acoustic Marketing campaign is their advertising and marketing automation software, encompassing cellular apps, push notifications, SMS, group chats, social media, adverts, electronic mail, print campaigns, and extra.
You may also mix this with Acoustic Personalization and Acoustic Analytics for a robust mixture of marketing campaign administration, information, and utilizing that information to ship the fitting message on the proper time.
With Acoustic Marketing campaign, you get entry to highly effective options, together with:
- Drag and drop marketing campaign builder
- Motion, logic, and AI-recommended triggers
- Seamless cellular and digital channel campaigns
- Lead administration and scoring
- Cut up A/B testing
- Buyer journey mapping
- Planning and budgeting
- One-to-one adverts and lookalike audiences
- Superior personalization
- Reporting and analytics
Moreover, they’ve a neighborhood discussion board the place you possibly can publicly ask questions. Additionally they present an internet academy packed filled with academic movies and coaching so you will get probably the most of your {custom} automation bundle.
Observe: Acoustic is constructed for average to giant quantity campaigns with numerous transferring elements. So, it’s excellent for companies managing sophisticated campaigns throughout quite a few channels.
However it’s overkill for lots of companies and anybody working single-channel campaigns.
Pricing isn’t accessible on-line, and it’s important to schedule a session to be taught extra. So, needless to say you gained’t have the ability to join and get began instantly.
#9 – Act-On Assessment — The Greatest for Marketing Businesses
As a advertising and marketing company, you deal with advertising and marketing campaigns for a number of shoppers (if not tons of of them) at any given time. As such, you want advertising and marketing automation software program with the flexibility to handle every little thing, together with your personal advertising and marketing campaigns, in a single place.
And Act-On presents the right answer.
Their scalable software program options distinctive baby and mother or father marketing campaign capabilities, that means you possibly can simply handle and deal with your entire consumer accounts from a single Act-On login.
Plus, you possibly can utterly model and customise every little thing to ship {custom} reviews to shoppers in only a few clicks.
With Act-On, you possibly can be taught extra about your shoppers’ audiences to personalize and tailor their message to match. Not solely does this make their life simpler, however it additionally means your staff can work much less to provide higher outcomes.
Whenever you join, you get entry to highly effective advertising and marketing options, together with:
- Automated engagement packages
- Web site and touchdown web page monitoring
- Buyer/prospect scoring
- Conduct and demographic segmentation
- Pre-built electronic mail, type, and touchdown web page templates
- Interactive reporting dashboards
Plus, you possibly can construct {custom} real-time analytic dashboards for inside and exterior use, so that you and your shoppers all the time know what’s happening.
Moreover, you should use this info to enhance buyer ROI, construct higher expertise stacks, and optimize complete advertising and marketing campaigns on behalf of your shoppers. From lead gathering and nurturing to transferring contact info to gross sales, you’re in good palms.
Join a free demo to be taught extra and get began immediately!
What I Checked out to Discover the Greatest Marketing Automation Software
I stand behind all of my high suggestions, however as you possibly can inform, these are very totally different merchandise.
Discovering the fitting software for the job is extraordinarily necessary. Marketing automation software program that serves one firm completely could be a poor match for an additional.
Beneath, I’ve laid out the foremost standards it’s best to use to guage every possibility. Use this information to slender your search right down to an answer that meets your organization’s advertising and marketing challenges.
Kind of Business
B2B companies have totally different advertising and marketing wants than D2C firms.
Moreover, advertising and marketing businesses current a brand new set of selling automation challenges. Due to that, specialised software program could also be essential to satisfy your particular wants at an affordable value level.
The dimensions of your enterprise issues too. Massive firms run advanced, massive-scale campaigns and have greater pockets. So, small enterprise instruments aren’t match.
Nevertheless, smaller firms will most likely discover enterprise-grade options complicated and wildly out of finances, which is why these small enterprise instruments exist within the first place.
So, take note of who the software program is constructed for when making your remaining choice.
Variety of Contacts
Most pricing plans rely on the variety of contacts or leads you could have. The bigger your checklist, the extra it’s good to pay to take care of it and keep in contact with them.
If in case you have tens or tons of of 1000’s of contacts, enterprise-grade options are most likely less expensive. Nevertheless, that’s not the case when you’ve got just a few hundred or perhaps a few thousand leads in your checklist.
Simply make sure to preserve this in thoughts and keep in mind that particular plans might restrict the maximum variety of contacts you possibly can have.
And in the event you hit these limits, you’ll have to improve to a higher plan or pay an additional payment.
Your Marketing Channels
Completely different advertising and marketing automation software program helps varied advertising and marketing channels.
From SMS and electronic mail advertising and marketing to social media and push notifications, it’s essential to decide on a software program that handles every little thing you want.
Smaller companies with easy campaigns might not make the most of a variety of channels and might get away utilizing a extra reasonably priced software.
Nevertheless, giant companies with advanced campaigns spanning quite a few channels want one thing extra sturdy to handle all of the transferring elements.
Moreover, some software program consists of various channels in several pricing tiers. So, chances are you’ll begin on one level and want to maneuver as much as acquire entry to extra advertising and marketing channels. Or chances are you’ll want to maneuver to (or combine) a brand new software altogether.
It could assist to map out your upcoming campaigns and determine which channels you propose to make use of.
Automation Options
Automation is on the coronary heart of each software on this checklist. However some supply extra superior automation options than others.
Do it’s good to rating leads and prospects? Possibly you wish to mix SMS, electronic mail advertising and marketing, and Fb adverts in the identical buyer journey. Or maybe you want the flexibility to ship hyper-targeted emails on autopilot.
Whatever the complexity of your campaigns, don’t overlook to contemplate:
- Cut up A/B testing
- Automated electronic mail campaigns
- Occasion and website monitoring
- Contact administration
- Visible buyer journey mapping
- Automated segmentation and personalization
- Prospect and lead scoring
- Dynamic content material
- Transactional emails
- AI-powered suggestions
- Motion and logic-based triggers
- Reporting and analytics
You could not want all of them, and a few instruments don’t embrace them. So it’s essential to know what you want (and don’t want) earlier than making your choice.
Further Options
It’s not unusual for advertising and marketing automation software program to incorporate a handful of options usually present in a CRM software, like reside chat or buyer help capabilities.
Earlier than making a remaining choice, it’s important to know which further options it’s good to fill the hole between advertising and marketing and gross sales or customer support.
You could have already got these techniques in place. So, you gained’t want these further options. However in the event you don’t, you may have the ability to lower your expenses, trouble, and time by selecting a software program that features every little thing you’re lacking underneath one roof.
HubSpot is a superb instance of this.
It consists of customer support, gross sales, and advertising and marketing automation instruments in a centralized location to streamline information motion and foster automation throughout your complete enterprise.
Abstract
HubSpot is my high advice for many companies. It’s constructed for small to midsize firms excited about automating their advertising and marketing processes to develop their companies and save time.
Plus, it’s reasonably priced, simple to make use of, and packed filled with highly effective automation options.
Nevertheless, it’s not the right answer for everybody. So, don’t overlook to make use of the factors we talked about as you kind by way of discovering the perfect advertising and marketing automation software program for you and your staff.
Right here’s a recap of my high picks:
- HubSpot – Greatest for gross sales, customer support, and advertising and marketing automation
- Fixed Contact – Greatest for partaking social media and electronic mail prospects
- EngageBay – Greatest for enhancing your buyer help
- Sendinblue – Greatest for bolstering your ecommerce efforts
- Freshworks CRM – Greatest for small to midsize companies
- Pardot by Salesforce – Greatest for B2B firms
- ActiveCampaign – Greatest for electronic mail advertising and marketing automation
- Acoustic – Greatest for enterprise multi-channel advertising and marketing automation
- Act-On – Greatest for advertising and marketing businesses
What are your favourite advertising and marketing automation instruments?
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