Content material is king. Or as we prefer to say “content material is queen”.
Although this well-known quote initially was coined greater than 25 years in the past, it nonetheless rings true at present—possibly greater than ever. No matter business you’ve discovered your self in, content material creation is crucial for participating your viewers and constructing your model.
It’s no shock then, that one thing so essential can take time to execute nicely. From running a blog and e-mail advertising to the plethora of social media platforms on the market, you might be questioning find out how to get the outcomes you need with out spending your entire valuable time taking place each content material rabbit gap.
The excellent news is: You don’t! There are many methods you may get scrappy in terms of your social media and content material approaches—simply take it from the next girls enterprise leaders. They’ve applied methods similar to harnessing user-generated content material, repurposing testimonials, and using short-form movies to in the end reduce the quantity of time spent creating content material whereas nonetheless seeing impactful outcomes. Attempt a couple of for your self! You simply may discover that getting slightly scrappy has the potential to result in large outcomes for your corporation.
Kaitlyn Lo
Co-Founding father of Simply Sufficient Wines, a female-founded premium canned wine model primarily based out of San Francisco.
My strategy: We began creating themed reel collection for our Instagram and TikTok. We deal with themes that align nicely with our product. Fortunately, they’re numerous enjoyable artistic pairings you may make. We launched our first collection in July with a “Spritz Woman Summer season” theme making enjoyable cocktails utilizing our glowing wines and are at the moment engaged on a enjoyable “one-bite appetizer” collection to pair with every of our wines.
The outcomes I’ve seen: We’ve seen much more engagement and attain for our social media profiles. Our neighborhood is participating with and having fun with the content material and in addition sharing it with their community, which has helped our general model consciousness.
Marissa Choose
Founding father of Marissa Choose Consulting LLC, offering strategic consulting centered on digital transformation, content material advertising, social media technique, private branding, and extra.
My strategy: Growing bite-sized content material. We’re completely overwhelmed with digital content material, and I imagine it is smart to increase the content material lifecycle of a bit by breaking it into bite-sized visible content material. The human mind processes pictures quicker than textual content, and numerous data transmitted to the mind is visible. Since we’re visible by nature, we are able to use this talent to construct engagement, model loyalty, and visibility.
The outcomes I’ve seen: By these content material sorts I’ve seen a serious raise in site visitors and engagement. Individuals are extra prone to work together and it’s at all times fascinating to interrupt a bit of content material into three or 4 completely different codecs for promotion.
Gwendolyn Osborne
CEO and Founding father of Lomolique, a woman-owned and operated well being and wellness model dedicated to creating on a regular basis self-care luxurious.
My strategy: One approach is “doing extra with much less.” If I can share, inform, interact or recognize somebody or one thing on-line by executing it with fewer funds, much less time, and even fewer individuals, then I’m taking that threat. It has paid off. Particularly, as a woman-owned and led enterprise, you end up in rooms or locations the place you’re the one one there. I’ve taken my experiences of being in these areas and permitting myself, in addition to my workforce, to flourish on-line with new and contemporary posts and collaborations whereas honing in on find out how to acquire our aim with much less. It’s a minimalistic strategy however, that appears to be my repertoire. Lomolique has solely two superb merchandise—for now at the very least.
My outcomes: I’ve seen extra paid collaborations birthed from our “doing extra with much less” strategy. It has opened doorways, in addition to alternatives for my manufacturers and for me. If you prepare your self to work with much less whenever you’re granted extra, you might be prepared and on standby to get right down to enterprise. Taking dangers is now not terrifying. It turns into second nature to assume exterior the field. Particularly on-line, in consequence, I’ve gained a loyal viewers and at Lomolique our buyer loyalty continues to develop yearly.
Rachel Rofe
Founder and CEO of CustomHappy, delivery distinctive, custom-made merchandise world wide.
My strategy: We’ve got been testing out TikTok these days and it’s been nice. We add quick movies with trending songs, all whereas having enjoyable and gaining followers. As for content material, we additionally characteristic a few of our clients’ merchandise on our website, which helps them get extra eyeballs to their merchandise. It’s a win-win—they get featured and we have now content material.
The outcomes I’ve seen: One in all our accounts bought 100 followers in a single day. One other bought 450 followers after eight movies.
Dumebi Egbuna
Co-Founder and CMO at Chezie, an all-in-one resolution designed that can assist you construct impactful worker useful resource teams.
My strategy: Since we’re a bootstrapped startup, we’re at all times searching for low-cost however efficient methods to go to market. Our present technique is de facto centered on content material, however for this instance, I need to spotlight our on-line occasions. These occasions are centered across the worker useful resource group’s journey and herald subject-matter specialists to present our viewers members the most effective practices for making their teams impactful. These occasions have been actually profitable, garnering anyplace from 180 to 290 registrations, which may then be became gross sales prospects.
The outcomes I’ve seen: We’ve seen nice outcomes from our go-to-market technique, with 61 % of our leads coming from individuals who have interacted with our content material not directly.
Meredith Reed
Co-Founder & Chief Working Officer at Rexxy, a brand-focused internet affiliate marketing company.
My strategy: In case you’re searching for a scrappy and strategic high return on an funding advertising technique that generates a gentle stream of user-generated content material in your model, begin an associates program. The associates in your program will create and put up content material selling your merchandise on social media, however there’s no upfront value in your model. You solely compensate your associates with a fee on the gross sales they generate. This lets you keep away from the chance and upfront expense of different promotional content material methods like advertisements and influencer campaigns. Since your associates are paid on fee, they’re incentivized to provide unique content material that endorses your merchandise on an ongoing foundation. This offers your model a dependable supply of natural content material to repurpose by yourself social media channels and share along with your community.
The outcomes I’ve seen: Rexxy launched an associates program for a shopper that introduced in additional than $170,000 in affiliate-generated income within the first month. This system acquired greater than 150 affiliate functions on the primary day. Up to now, the model has maintained over 500 energetic associates, all of whom made a minimal $150 buy from the model as a way to activate their affiliate account.
Mindy Dutka
Chief Storyteller at Canines I Meet, a business pet images firm that helps pet manufacturers construct compelling visible tales.
My strategy: Through the pandemic, I created Tales of Help, a visible storytelling initiative that displayed how canine are among the many unsung heroes of Covid-19. I needed to highlight how the pandemic turned each canine right into a remedy canine. I networked with my contacts looking for necessary tales from quite a lot of individuals whose lives had been upended by the pandemic. The themes I interviewed and photographed lived inside 25 miles of me so I may keep throughout the pandemic security tips. Interviews had been held over Zoom previous to the photoshoot. I did the photoshoots solo and outside, utilizing a telephoto lens so I may preserve a protected distance between my topics and myself. By images and narrative essays, I documented the pivotal position canine performed in sustaining their people all through the pandemic. I shared this impactful and poignant content material on LinkedIn, Instagram, Fb, and my website.
The outcomes I’ve seen: Tales of Help enabled Canines I Meet to be uncovered to new audiences by way of a number of channels. The undertaking acquired media publicity on TV and in newspapers, and I used to be a visitor on a number of completely different podcasts. The undertaking enabled me to share distinctive content material throughout LinkedIn, Instagram, and Fb and led to new shoppers and collaborations with a number of completely different organizations.
Anouck Gotlib
CEO of Belgian Boys, bringing craveable, turn-key, whole-ingredient European meals to the mainstream.
My strategy: One of many issues my advertising workforce does so nicely is that they keep on high of tendencies and put our firm’s spin on it whereas the subject remains to be scorching. It’s one thing that large firms can’t often do, so we use our nimbleness to our benefit: spoofing NASA tweets, stickering our mascot’s face just like the Olivia Rodrigo album, and a lot extra!
The outcomes I’ve seen: These fast and on-trend posts see nice engagement and particularly shares. This broadens the attain of the Belgian Boys account in a purely natural manner and results in new potential clients studying about us.
Dina Kaplan
Founder and CEO of The Path, a meditation neighborhood.
My strategy: We run an unbelievable Meditation Instructor Coaching program, and we frequently have college students write to us about how they’re sharing meditation after they graduate. I not too long ago determined to ask these graduates to write down up about how they’re spreading mindfulness. I then provided to publish their article on our weblog and hyperlink to the scholar’s website, social media accounts, or any occasion they need to promote. It’s such a win-win, as a result of it’s terrific, inspiring content material for us that motivates new college students to affix our instructor coaching program. It’s additionally an awesome promotion for our graduates’ new choices as a result of we additionally do social media to advertise the articles after they’re revealed!
The outcomes I’ve seen: The graduates are honored and excited to be featured on our weblog and to be highlighted on our social media accounts. I additionally suspect we have now introduced in new college students who noticed the good issues our graduates do to share mindfulness after they graduate—and these new college students need to have the identical affect of their communities, spreading mindfulness and positivity to others!
Jessica Alderson
CEO and Co-Founding father of So Syncd, a relationship app that matches suitable character sorts.
My strategy: As a substitute of outsourcing artistic concepts to an company or leaving it as much as one individual once we need to attempt new social media concepts, we ask everybody within the firm to develop two or three ideas. It doesn’t take a lot time. It will probably take as little as quarter-hour per individual, relying on the particular undertaking. The result’s that we find yourself with a various set of social media ideas to check with little or no time or cash.
My outcomes: Our Instagram story views have elevated by over 80 % on account of testing everybody’s concepts and our story engagement has elevated much more.
Ashley Rector
Founding father of Laura Alexandria Marketing, a social media advertising micro-agency powered by girls.
My strategy: Many manufacturers need to be on TikTok and so we’ve found a couple of ideas to assist movies go viral. Content material is king however engagement is queen. As quickly as feedback begin rolling in on movies, be sure you reply to them in real-time, because it brings that person again to the video. Moreover, watching a video begin to acquire slightly extra traction than different movies is an indication that the neighborhood likes what it’s seeing. We’ll throw $20 to $30 behind that video in advert spend, which opens the floodgates to push it into the viral universe.
The outcomes I’ve seen: With this strategy, we helped a shopper garner 69,000 app downloads for her model.
Marika Adamopoulos
Founder and CEO of Marika Inventive, an agency-ish, specializing in gorgeous visible experiences.
My strategy: Using the natural energy of LinkedIn has been tremendously priceless to rising my enterprise and establishing my credibility as a thought chief within the artistic business. As a result of LinkedIn’s algorithm and content material strategy are very completely different from different social platforms, it’s a scrappy entrepreneur’s dream to achieve the appropriate individuals. LinkedIn doesn’t require an unlimited advert spend to get observed. By merely posting constantly, you acquire respect and authority in your discipline rapidly.
The outcomes I’ve seen: Through the use of LinkedIn, I’ve linked with a number of advertising administrators and enterprise house owners who’ve since turn out to be shoppers, leading to new enterprise equal to 6 figures. I’ve additionally been in a position to construct sturdy relationships with fellow creatives and colleagues that will not have in any other case been doable. Total, my attain and engagement are a lot higher on LinkedIn, as a result of I’m really focusing on and reaching my ultimate clients and viewers.
All people featured on this article are members of Dreamers & Doers, an award-winning neighborhood and various ecosystem amplifying extraordinary entrepreneurial girls by way of PR alternatives, genuine connections, and high-impact assets. Study extra about Dreamers & Doers and subscribe to its month-to-month The Digest for high entrepreneurial and profession assets.