Snapchat, recognized for its ephemeral content material, revolutionary augmented actuality (AR) options, and fiercely loyal consumer base, is an important participant within the social media panorama.
Whereas it typically flies beneath the radar – as different platforms like TikTok, YouTube, and Instagram are likely to dominate the cultural dialog – Snapchat is an extremely highly effective advertising software that holds a novel place within the hearts and minds of its customers.
On this article, we’ll discover what you have to find out about Snapchat, with insights that make clear what audiences consider the app and the place its strengths lie.
From consumer development developments to promoting effectiveness, let’s take a look at the state of Snapchat proper now.
What Is Snapchat?
Snapchat is a social media app that permits customers to share images and movies with mates and followers on-line.
Not like different social platforms like Fb, Instagram, and TikTok – the place a lot of the content material is saved completely – Snapchat prioritizes ephemeral content material solely.
As soon as considered, Snapchat content material disappears, which provides a layer of spontaneity and privateness to digital interactions.
Snapchat leverages the facility of augmented actuality to entertain its viewers by creating interactive and immersive experiences by means of options like AR lenses.
Customers also can discover quite a lot of stickers, drawing instruments, and emojis so as to add a private contact to all the pieces they submit.
What began as a small assortment of instruments in 2011 has now expanded to an enormous library of revolutionary options, resembling a customized 3D Snap Map, gesture recognition, audio suggestions for lenses, generative AI capabilities, and far more.
Creating an account on Snapchat is straightforward. Merely obtain the app on Google Play or the App Retailer. Set up it in your system, and also you’re prepared!
Screenshot from Google Play, December 2023
25 Shocking Details You Didn’t Know About Snapchat
Let’s dive in!
1. Snapchat Has 406 Million Every day Energetic Customers
That quantity, launched by the corporate in October 2023, represents a rise of 43 million year-over-year – a 12% improve.
Right here’s a chart from Statista exhibiting Snapchat’s consumer development from 2014 to 2023:
Screenshot from Statista.com, December 2023
And with 750 million month-to-month energetic customers (MAUs), Snapchat is the fifth-biggest social media community on the planet.
2. Customers 18-24 Years Outdated Account For The Largest Chunk Of Snapchat’s Viewers
In response to Snapchat’s personal promoting information, the platform has 243.5 million customers aged 18 to 24 – representing 38.6% of its whole advert viewers.
The second largest group of customers are between the ages of 25 and 34, adopted by 13-17-year-olds – proving that Snapchat is reaching younger folks world wide.
On the flip facet, the platform isn’t large with older customers; folks aged 50 and over account for less than 3.8% of Snapchat’s whole advert viewers.
As a marketer, you’ll be able to take a touch on what your marketing campaign ought to concentrate on in the event you use Snapchat. As Snapchat’s personal report places it:
“From its inception, Snapchat has inherently created a frictionless house the place Gen Z creatives can experiment with their identities, but not need to really feel like they’re ‘on model’ in speaking to their shut pal teams.”
3. Snapchat Reaches 90% Of The 13 To 24-12 months-Outdated Inhabitants
It additionally reaches 75% of individuals between the ages of 13 and 34 in over 25 nations, in line with Snapchat’s estimates.
Within the US, 59% of American youngsters (between the ages of 13 and 17) report utilizing Snapchat. This quantity quantities to roughly six in 10 US teenagers.
4. Snapchat Customers Open The App Practically 40 Instances A Day
In response to the corporate, this implies folks work together with their social circles on Snapchat greater than some other social community.
Within the US, about half of youngsters (51%) report utilizing Snapchat at the very least as soon as a day – making it barely extra standard than Instagram, however not fairly as standard as YouTube or TikTok.
5. Taco Bell Paid $75,000 For twenty-four Hours Of The Taco Filter/Advert
To spice up gross sales, Taco Bell launched the taco filter on Snapchat. Right here’s what it regarded like.
At the moment solely: flip your self right into a taco utilizing our @Snapchat lens. As a result of Cinco de Mayo. pic.twitter.com/P4KwLdFNFZ
— Taco Bell (@tacobell) Might 5, 2016
The filter is humorous, related, and distinctive. Customers adored it, and it received 224 million views.
That’s nice, contemplating Taco Bell paid $75,000 for the advert – which truly proved to be an incredible funding for the publicity the model acquired.
6. Extra Than Half (50.6%) Of Snapchat Customers Are Feminine
In distinction, 48.7% of the platform’s international customers are male.
Whereas there may be not an enormous discrepancy between the demographics right here, it’s useful info for any entrepreneurs trying to put collectively Snapchat campaigns.
7. Snapchat Is The No. 1 App Individuals Use To Share What They Purchased
Is your model trying to attain younger social media customers world wide? Snapchat may very well be the proper platform for you.
Persons are 45% extra prone to advocate manufacturers to mates on Snapchat in comparison with different platforms.
They’re additionally 2X extra prone to submit a couple of present after receiving it – making Snapchat a robust software for influencer advertising and model partnerships.
8. Snapchat Pioneered Vertical Video Advertisements
As soon as a novelty within the social media business, vertical video adverts have turn out to be one of the standard methods to promote on social media and attain international audiences.
What are vertical video adverts? It’s self-explanatory: They’re adverts that may be considered together with your telephone held vertically. The advert format is optimized for the way we use our cellular gadgets and designed to create a non-disruptive expertise for customers.
You’ve undoubtedly seen numerous video adverts by now, however do you know Snapchat pioneered them?
9. You Can Comply with Rock Star Business Consultants On Snapchat
Who knew Snapchat may very well be a robust enterprise software? Listed here are the highest three consultants it is best to observe proper now:
10. Extra Than 250 Million Snapchatters Interact With AR Each Day, On Common
Snapchat was the primary social media app to essentially prioritize the event of AR options, and it’s paid off.
Over 70% of customers have interaction with AR on the primary day that they obtain the app – and, to this point, there have been greater than 3 million lenses launched on Snapchat.
11. Individuals Are 34% Extra Probably To Buy Merchandise They See Marketed On Snapchat
When in comparison with watching the identical advert on different social media platform, Snapchat proves to be an efficient approach to attain and convert.
12. Snapchat Is The King Of Ephemeral Content material Marketing
Ephemeral content material advertising makes use of video, images, and media which can be solely accessible for a restricted time.
Listed here are three causes it really works:
- It creates a way of urgency.
- It appeals to consumers who don’t wish to really feel “bought.”
- It’s extra customized than conventional gross sales funnel advertising.
Guess who’s one of many kings of ephemeral content material advertising? That’s proper: Snapchat.
Contemplate that if it weren’t for Snapchat, Instagram Tales would possible not exist proper now.
13. Extra Than 5 Million Individuals Subscribe To Snapchat+
Snapchat+ is the platform’s paid subscription service that provides customers entry to unique and pre-release options on the platform.
Subscribers additionally obtain a variety of different perks, together with choices to customise their app expertise and the power to see what number of occasions their content material has been rewatched.
The truth that so many tens of millions of customers are keen to pay for particular entry and options to Snapchat must be an indication to manufacturers and entrepreneurs in all places that the platform has a powerful pull with its viewers.
Past that, the truth that Snapchat+ drew 5 million subscribers inside only a yr or so of launching is spectacular by itself.
14. Snapchat Reaches Practically Half Of US Smartphone Customers
In response to Statista, roughly 309 million American adults use smartphones immediately.
Snapchat’s potential to succeed in such a substantial portion of US smartphone customers is notable.
15. Snapchat Customers Spend An Common Of 19 Minutes Per Day On The App
That’s 19 minutes manufacturers can use to attach with folks, develop model consciousness, and convey their message.
16. Snapchat’s Authentic Identify Was Picaboo
In actual fact, Snapchat did run as Picaboo for a couple of yr.
17. Snapchat Was Created After 34 Failures
Snapchat creators Evan Spiegel, Bobby Murphy, and Frank Reginald Brown labored on the Snapchat challenge whereas they have been finding out at Stanford College.
After 34 failures, they lastly developed the app as we all know it immediately.
18. Snapchat’s Creators Had A Main Falling-Out Earlier than The App Was Launched
Frank Reginald Brown was ousted from the Snapchat challenge by his mates.
Though nobody is aware of the true story, Brown claims Spiegel and Murphy modified the server passwords and ceased communication with him a month earlier than Snapchat was launched.
19. Snapchat Downloads Doubled After The Launch Of The Toddler & Gender Swap Filters
Customers downloaded Snapchat 41.5 million occasions in a month after the discharge of those filters!
20. Mark Zuckerberg Tried To Purchase Snapchat
Snapchat’s house owners refused to sell Snapchat to Zuckerberg (despite the fact that the provide went as high as $3 billion!).
21. Snapchat’s Mascot Is Known as Ghostface Chillah
The mascot was impressed by Ghostface Killah of the Wu-Tang Clan – and when you think about that the app was as soon as known as “Picaboo,” the ghost emblem makes extra sense.
Apparently, Snapchat co-founder and CEO Evan Spiegel has mentioned that he developed the mascot himself and selected a ghost primarily based on the ephemeral nature of Snapchat content material.
22. Fb And Instagram Borrowed Ephemeral Content material From Snapchat
As we talked about above, we have now Snapchat to thank for Fb and Instagram Tales, which have since turn out to be integral to the social media expertise.
Snapchat additionally pioneered the usage of AR filters, which have been adopted by Instagram and paved the way in which for the filters that dominate the world of TikTok immediately.
23. 75% Of Gen Z And Millennials Say Snapchat Is The No. 1 Platform For Sharing Actual-Life Experiences
Social media is all about genuine moments and human connection – and social media advertising isn’t any totally different.
With such a lot of younger folks preferring Snapchat over different platforms for sharing their life experiences, entrepreneurs ought to observe go well with.
Discover methods to share behind-the-scenes moments together with your staff and firm, and emphasize the people behind the model.
24. Snapchat Customers Have Over $4.4 Trillion In World Spending Energy
That’s nothing to sneeze at.
25. In 2022, Snapchat Generated $4.6 Billion In Income
It’s at present valued at over $20 billion.
Wanting Forward With Snapchat
Snapchat’s ephemeral content material, intimacy, and spontaneity are sturdy factors for on a regular basis customers, content material creators, and companies alike.
Entrepreneurs ought to preserve a eager eye on rising developments throughout the platform, resembling new AR developments and evolving consumer demographics.
These trying to attain youthful audiences or present an genuine, human facet of their model ought to think about wading into the waters of Snapchat.
By harnessing the facility of ephemeral content material and fascinating options, manufacturers can successfully use Snapchat to develop their model consciousness, have interaction with audiences on a extra private level, and keep related within the fast-paced world of digital advertising.
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Featured Picture: Trismegist san/Shutterstock