Google’s John Mueller provided an perception into why the area title migrations between a number of language variations of the identical website turned out vastly totally different though the identical course of was adopted for every of three web sites.
Migrating To Completely different Area Names
The particular person asking the query maintained three web sites beneath three totally different nation code high level domains (ccTLDs). The ccTLDs had been .fr (France), .be (Belgium), and .de (Germany). The venture was a migration from one area title to a different area title, every inside their respective ccTLD, like example-1.fr to example-2.fr.
Every web site had the identical content material however in several languages that corresponded to the nations focused by every of their respective ccTLD. Thus, as a result of all the pieces in regards to the migration was equal the affordable expectation was that the end result of the migration can be the identical for every web site.
However that wasn’t the case.
Two out of the three web site migrations failed and misplaced visitors. Solely considered one of them skilled a seamless transition.
What Went Unsuitable?
The particular person asking for details about what went flawed tweeted:
“Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced quite a lot of visitors in Oct. 23
Different TLD carried out nicely.
Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OK
What else could possibly be flawed ?”
Unique tweet:
Hello @JohnMu,
AlicesGarden (.fr, .be, .de …) migrated to Sweeek (.fr, .be, .de …)
.FR and .BE misplaced quite a lot of visitors in Oct. 23
Different TLD carried out nicely.
Redirects, canonical, hreflang, content material, supply = OK
Search console migration = OK
What else could possibly be flawed ? pic.twitter.com/95qRoaZzbL
— Quentin Adt (@Quentin_Adt) April 16, 2024
John Mueller Tweets His Response
Google’s John Mueller responded that every web site is a special web site and ought to be considered in another way even when they share the identical content material property (in several languages) between them.
Mueller tweeted:
“I don’t know your websites, however even when the content material’s the identical, they’re primarily totally different websites (particularly with ccTLDs), so it will be regular for a migration to have an effect on them in another way (and this appears to be fairly a approach again within the meantime).”
Right here is his tweet:
I do not know your websites, however even when the content material’s the identical, they’re primarily totally different websites (particularly with ccTLDs), so it will be regular for a migration to have an effect on them in another way (and this appears to be fairly a approach again within the meantime).
— John 🧀 … 🧀 (@JohnMu) April 23, 2024
Are Website Migrations Basically Equal?
John makes an vital commentary. It could very nicely be that how a web site suits into the Web could also be affected by a web site migration, particularly by how customers might reply to a change in template or a site title. I’ve completed area title migrations and people have gone nicely with a brief slight dip. However that was only one area title at a time, not a number of domains.
What May Be Going On?
Somebody in that dialogue tweeted to ask if they’d used AI content material.
The particular person asking the unique query tweeted their response:
“Sure a little bit of AI for brief description, primarily in class pages, however nothing which could possibly be misleading from an end-user perspective.”
May it’s that the 2 of the location migrations failed and a 3rd was profitable as a result of they coincidentally overlapped with an replace? On condition that the extent of AI content material was trivial it’s in all probability unlikely.
The vital takeaway is what Mueller mentioned, that they’re all totally different websites and so the end result ought to naturally be totally different.
Featured Picture by Shutterstock/William Barton