The About Us web page of your website is a vital supply of knowledge for anybody who needs to know extra about your enterprise.

It’s the place you showcase your historical past, the distinctive value of your work, your mission and imaginative and prescient, and the audiences you serve.

Collectively, the design, written content material, and visible parts of an About Us web page inform an vital story about who you might be and what issues to you.

How will you take advantage of this integral a part of your advertising technique?

On this article, uncover what makes an distinctive About Us web page and discover 25 examples to encourage your personal web page design and content material.

What Makes A Nice About Us Web page?

There is no such thing as a definitive template for creating an awesome About Us web page.

Nevertheless, I discovered 4 key elements to creating a compelling narrative along with your model story.

Your Imaginative and prescient And Mission

There’s hardly ever a have to outright say, “Our imaginative and prescient/mission is ____,” however you must convey the aim of your enterprise in your About Us copy.

Discuss why your model exists, what makes you totally different, and the challenges you remedy – past the apparent answer you sell.

That is key for attracting expertise, in addition to potential patrons who align along with your aims and value targets.

Your Story (Historical past)

Each enterprise has an origin story value telling, and often one which justifies why you do enterprise and have shoppers.

Some centennial enterprises have pages of content material that may match on this part, whereas startups can inform the story of how the corporate was born, its challenges, and its imaginative and prescient for the longer term.

No matter it’s, your story issues to your potential patrons and workforce members. Make it entertaining and as immersive as you possibly can.

Your Providers (And Advantages)

Even when your companies are the main focus of your homepage and devoted product pages, summarizing them in your About Us web page is essential for alignment with model values.

Spotlight the advantages of your options, showcase what you do, and set up why you might be distinctive.

Your Social Proof

Critiques, consumer logos, case research, and testimonials convey consistency to your About Us web page. Social proof demonstrates the authenticity of your claims and the affect you possibly can convey to future shoppers.

With these 4 elements in thoughts, you’ll have a framework from which to construct an attractive and distinctive About Us web page that comes with your enterprise’s most vital asset: your shoppers.

In case you are on the lookout for inspiration, the 25 examples under function About Us pages that excel at partaking their viewers and telling their model story.

Examples Of About Us Pages For Inspiration

1. 6sense

Screenshot from 6sense, February 2024

6sense demonstrates its credibility within the knowledge expertise trade with a compelling firm timeline detailing the evolution of its proprietary options since 2014.

The opposite parts then reinforce the value of 6sense’s synthetic intelligence (AI) and machine studying (ML) options with its three core values promptly displayed as “Information-Obsessed,” “Future Pushed,” and “At all times Curious.”

Wrapping up the web page with its world workplaces and World Pledge 1% motion, 6sense showcases its presence throughout continents and company social accountability (CSR) towards the communities the place they stay and work.

2. Adobe

Screenshot from Adobe, February 2024

Adobe focuses on the longer term with its About Us web page, showcasing how this 40-year-old group is innovating with AI-driven options for inventive groups, knowledge analysts, and entrepreneurs.

A memorial for its co-founder, John Warnock, demonstrates look after the corporate’s legacy and showcases how this tradition of innovation began with a glimpse into the inventor of the PDF format.

Following a breakdown of its merchandise, Adobe shares case research of family names like Coca-Cola and BMW earlier than succinctly presenting its goal and values.

Full of coloration, Adobe’s About Us web page is partaking and clear in its value for the group of inventive customers and shoppers.

3. Animal Rescue League of Boston

Screenshot from Animal Rescue League of Boston, February 2024

The Animal Rescue League of Boston (ARL) boasts a wealthy historical past. It was based again in 1899 by Anna Harris Smith, a social employee who wished to fight the mistreatment of horses and the sheer quantity of stray canine and cats within the metropolis.

ARL does a terrific job of sharing its 125-year historical past of help for animals on its About Us web page, which is wealthy with photograph collections from the previous to the current.

The hyperlinks to belongings invite the consumer to study extra about ARL’s trigger. As an illustration, the affect report is a one-pager that proves its help for over 20,000 animals in Massachusetts alone. On the finish of the web page, management pictures that includes pets are a pleasant contact to bolster ARL’s dedication to serving to animals.

This About Us web page is an instance of how you can present front-and-center your mission and pluck the heartstrings of your viewers with simply the suitable content material.

4. Arctic Wolf

Screenshot from Arctic Wolf, February 2024

With a daring declare to “finish cybersecurity danger,” Arctic Wolf makes use of metaphors and analogies with its canine namesake to ask you to affix its pack, see its “pack affect” (company social accountability), and even consists of howls in its movies.

Arctic Wolf embraces enjoyable whereas demonstrating authority, that includes its timeline of achievements since its founding in 2012, in addition to its penetration within the sector by processing over 3 trillion safety occasions per week for over 5,000 clients with 411% ROI.

This About Us web page exemplifies {that a} enjoyable contact to B2B branding is feasible whereas reinforcing confidence amongst key patrons.

5. Born2Bond By Bostik

Screenshot from Born2Bond By Bostik, February 2024

Adhesives chief Bostik has a devoted website for its new Born2Bond merchandise, which additionally has an About Us web page for describing its distinctive advantages.

By linking to distinctive pages per trade, Bostik permits customers to study extra about their calls for whereas retaining the About Us web page compact and centered on its core messaging: adhesives for a contemporary world.

With intelligent use of name colours, the Born2Bond product line makes a powerful impression in an instance of an About Us web page, which is compact but efficient for demonstrating the advantages of recent options.

6. Model USA

Screenshot from Model USA, February 2024

Model USA, the group tasked with encouraging overseas tourism to the U.S., options an About Us web page that serves as a hub for locating its workforce, downloading toolkits, and studying studies.

It’s an instance of an About Us web page that covers all bases but doesn’t really feel cluttered or complicated; the copy and navigation are clear, as is the value of Model USA to the nation’s financial system and development.

The CEO’s message originally of the About Us web page demonstrates its dedication to fostering financial development. It establishes a significant reference to each vacationers and companies inside the trade.

7. Brightcove

Screenshot from Brightcove, February 2024

Video has more and more change into a key format previously years for B2B advertising, and streaming expertise platform Brightcove showcases credibility proper in the beginning with an Emmy on its About Us web page.

The messaging is brief, that includes solely a paragraph of copy and a video, but it speaks volumes for the consumer to grasp that they’re a frontrunner in enterprise streaming and in navigating all its complexities.

By retaining it brief and candy with an “Discover extra” part, consumer logos, CTAs, and a search bar, this About Us web page conveys its message swiftly.

8. Related Nation

Screenshot from Related Nation, February 2024

Related Nation’s About Us web page is an instance of how you can promote constant messaging throughout headers, CTAs, and minor parts on an internet web page.

The purpose of this non-profit is to enhance entry to high-speed web throughout the U.S., which is introduced with the slogan “shut the digital divide” within the second header and first CTA, in addition to in its mission and video celebrating 20 years of labor.

The About Us web page additionally ensures that the reader understands the important thing function of this non-profit by means of succinct copy about what the corporate does and believes in,  in addition to a glossary that clarifies web jargon akin to “fiber” and “spine” for much less tech-savvy audiences.

9. Deputy

Screenshot from Deputy, February 2024

Deputy reveals its persona and pleasant tone i this About Us web page, which opens with a “welcome” and ends with “let’s get social.”

The copy reinforces its distinctive advantages as a staffing answer, evidenced by its values akin to “Clock in for the shopper” and “Personal your shift.”

The timeline begins with a traditional but partaking startup story, recounting how the founder found an answer to their downside with staffing admin and developed an in-house platform.

Years later, this platform could be shared with the world, resulting in over 320k corporations now utilizing Deputy.

It’s a nice instance of an About Us web page for SaaS, startups, and organizations within the tech house.

10. Gartner

Screenshot from Gartner, February 2024

This About Us web page is full of copy, but it avoids overwhelming customers by highlighting key figures and the value of Gartner’s specialists for B2B organizations.

With 40 years of expertise throughout 90 nations, it affords compelling social proof on the prime proper of the web page – a chief location in accordance with heatmap analysis.

The web page affords tabs to find the model’s specialists, consulting, instruments, and benchmarks, concluding with the “Life at Gartner” part centered on workforce tales. That includes crisp visuals and concise copy, it facilitates scrolling.

General, Gartner makes sensible use of prime actual property on its About Us web page with knowledge factors, utilizing it as a hook to encourage discovery of the extra conventional, institutional pages.

Anybody who needs to showcase their knowledge entrance and middle ought to emulate this strategy.

11. GoTo

Screenshot from GoTo, February 2024

Splashes of yellow and blue make this About Us web page eye-catching and pleasant, which is a key promoting level of GoTo for its audiences.

The corporate is all about making folks’s work simpler by means of its communication and IT options.

Product copy reinforces this pleasant tone, with the audiences damaged down into “folks,” “companies,” and “everybody,” which invite the consumer to find its product suite with a CTA.

GoTo demonstrates how you can create an approachable About Us web page that is freed from trade jargon, which is vital when your audiences have various information ranges.

12. Google

Screenshot from Google, February 2024

As a family title, Google focuses on its cultural affect to interact readers on its About Us web page, which is dynamically up to date with new content material (the part on the backside is up to date with its day by day doodle).

For instance, after I started writing this text (January 2024), the web page highlighted its 25 Years In Search video. Solely per week later, it switched to a Doodle contest for youngsters to earn scholarships and tech for colleges.

Google wraps up the web page with case research of individuals using its tech for the betterment of its communities, furthering its already evident company social accountability and world affect.

It’s a positive instance of an About Us web page that showcases the advantages of its merchandise whereas inspiring a way of group amongst customers.

13. Helmsley Charitable Belief

Screenshot from Helmsley Charitable Belief, February 2024

As a philanthropic establishment, the Helmsley Charitable Belief strives to showcase the value of its work. This About Us web page excels at proving that with clear financials and stability sheets, in addition to bios of its trustees in initiatives akin to diabetes and entry to healthcare.

The historical past of the charitable belief unveils the establishment’s lengthy legacy as a startup, initially based with assets from the philanthropic Helmsley couple within the Nineteen Thirties.

The narrative is compelling, illustrating how a number of generations have benefitted from the belief’s optimistic affect.

General, it is a definitive instance of an About Us web page for any establishment that needs to convey its legacy and core targets in a reliable method.

14. Perception

Screenshot from Perception, March 2024

This expertise options supplier conveys transparency and a powerful firm tradition on this About Us web page. It additionally hyperlinks to different webpages, delving into its entrepreneurial begin in 1988, its firm values, and awards.

As a Fortune 500 chief, this is a superb instance of an About Us web page that highlights the group and mission of a world model to drive a optimistic impression of its options.

Customers can obtain Perception’s Company Citizenship Report, which demonstrates its dedication to the United Nations’ World Compact and spotlights consumer tales of expertise enhancing healthcare and reaching sustainability.

15. Iron Mountain

Screenshot from Iron Mountain, February 2024

A frontrunner in asset administration and digital transformation, Iron Mountain leans closely on its 70-year legacy (curiously beginning with a mushroom farm) and its “Elevate your work” messaging.

This About Us web page cleverly makes use of playing cards to facilitate navigation to its institutional pages and provides copy as wanted to exhibit credibility, akin to serving 95% of the Fortune 1,000.

The message within the featured video focuses on the tip purpose achieved by means of Iron Mountain merchandise – corporations rent knowledge and asset administration companies to higher serve their clients, which provides familiarity to its options in a sector that’s often awash with jargon.

General, it is a positive instance of an About Us web page that celebrates a company’s legacy (with out being verbose) whereas retaining a transparent eye on the longer term and all its potentialities.

16. MeanPug

Screenshot from MeanPug, February 2024

MeanPug bets on a colourful and enjoyable About Us web page to seize consideration for its advertising company for regulation corporations, which serves as a counterbalance in an area the place most companies undertake a severe tone.

The enjoyable begins with an audio monitor of MeanPug’s title pronounced with barks, adopted by colourful headers and artsy workforce bios (the pug itself is CPO, Chief Pug Officer).

The corporate then proves it delivers extra than simply enjoyable with its outcomes, evidenced by rising regulation corporations from $0 to $100m ARR in beneath 3 years and even serving to to quadruple shoppers’ digital gross sales.

17. Oracle

Screenshot from Oracle, February 2024

Since 1977, Oracle has considerably influenced the state of the tech trade.

With a exceptional legacy of accomplishments, akin to pioneering the SQL database, Oracle encapsulates this historical past right into a concise timeline and hyperlinks to different institutional pages for extra data.

By specializing in its mission, Oracle encourages customers to navigate as they see match by means of its analyst studies, CSR, leaders, and investor relations.

Apparently, Oracle doesn’t function its merchandise on its About Us web page, focusing as an alternative on its company initiatives. It’s a very good instance of a easy web page that successfully conveys belief and encourages engagement.

18. OutSystems

Screenshot from OutSystems, February 2024

Low-code platform OutSystems focuses on the fundamentals on this About Us web page – its areas, historical past, social proof, traders, and leaders – and does so in a approach that rapidly demonstrates the value of its options.

By linking as wanted to different pages throughout its website, OutSystems demonstrates how you can construct an About Us web page that’s easy but compelling and invitations the consumer to remain and study extra.

19. Salesforce

Screenshot from Salesforce, February 2024

A SaaS pioneer, Salesforce depends on its sturdy tradition and historical past to place itself as a customer-first, “buyer firm.”

That message is delivered clearly with its branding and replica, from the product names to the mascots and movies that discover its legacy and CSR efforts.

This About Us web page tells a whole story, starting with the problem to satisfy evolving consumer wants, then the answer of constructing a “bridge” to satisfy these wants, and concluding with its core values and tradition.

On the finish, the CTA asks if the consumer has any questions on getting on “the suitable path” with Salesforce.

Briefly, that is how an organization with a wealthy tradition and group ought to construct an About Us web page that delivers credibility in a contemporary approach.

20. ServiceNow

Screenshot from ServiceNow, February 2024

ServiceNow leverages its tagline “when X works, the world works” to exhibit its versatility as an information and digitization platform for empowering a number of industries, akin to healthcare, retail, and manufacturing.

By linking to reality sheets, its code of ethics, and investor relations, ServiceNow goes past what’s often discovered on an About Us web page to exhibit credibility and penetration out there (85% of Fortune 500 corporations use ServiceNow).

That is an About Us web page that excels at driving a core message and intuitively linking to a number of, usually complicated, assets.

21. Sony Interactive

Screenshot from Sony Interactive, February 2024

Sony Interactive leverages its sturdy gaming group and legacy on this About Us web page, that includes a product timeline with console blueprints and “quick information” that swiftly current spectacular gross sales numbers.

The structure is seamless and presents a myriad of institutional parts, akin to its mission and world presence, in a fashion that encourages additional navigation.

That is evidenced by its placement of sister pages simply earlier than the footer, which incorporates the weblog, studio, product, and company pages.

22. Splunk

Screenshot from Splunk, February 2024

Splunk focuses on simplicity for its About Us web page however provides parts like an interactive infographic and a video to focus on the model’s scope and group affect.

A quick information part proves Splunk’s value at a look, the place the consumer is inspired to discover additional by means of CTAs for the corporate’s pledge, newsroom, and extra.

General, this About Us web page serves as a high-impact template for any enterprise that needs its viewers to understand its merchandise holistically and think about their broader social affect.

23. Tealium

Screenshot from Tealium, February 2024

The spotlight of Tealium’s About Us web page is the animated infographic of its buyer knowledge platform and the way its privacy-based assortment throughout channels ends in faster insights, ROI, and engagement.

This web page’s social proof is powerful. The information platform’s privateness compliance is assured by ISO and institutional requirements, as bolstered by accolades and case research.

Briefly, that is an instance of how you can inform a narrative with an attractive aspect (on this case, an infographic) and use it as a basis for driving your model narrative.

24. Twogether

Screenshot from Twogether, February 2024

Twogether weaves in its persona in each phrase on its About Us web page, with out buzzwords or fluff and supported by sturdy imagery and core values.

By summarizing its values within the 5 P’s (Function, Folks, Ardour, Efficiency, Planet), Twogether showcases how its mission and outcomes to shoppers are distinctive as a devoted B2B tech company.

Its supported charities not solely act as case research but in addition show the group’s values. Then, the model follows up with hyperlinks to find Twogether’s companies and targets.

That is an About Us web page instance for any company looking for to face out with an unmatched persona.

25. Upwork

Screenshot from Upwork, February 2024

Upwork employs a letter from the CEO for this About Us web page, which is efficient in addressing each of its audiences: organizations looking for high-quality freelance assist for his or her tasks and freelancers looking for alternatives to advance their careers and earn revenue.

It’s succinct but detailed sufficient to showcase the platform’s value. The highest navigation lets customers study extra about Upwork’s leaders and its newest information.

Should you want to place an govt of your group as a thought chief, adopting this strategy could possibly be helpful by showcasing their voice on a key web page.

How To Write An About Us Web page To Join With Your Viewers

Connecting along with your viewers with an About Us web page is about authenticity and driving your model message in an attractive method, which inspires navigation to different parts of your website.

As will be seen from these 25 About Us web page examples, all excel in showcasing their mission, what is exclusive about their model or merchandise, and welcoming the consumer to take motion.

The bottom line is to take action in a inventive approach that encourages conversions.

Subsequently, if you wish to join along with your viewers by means of an About Us web page, I might suggest:

• Preserve it brief and candy: Give attention to the fundamentals–mission, values, and options. Then, consider the easiest way to showcase these parts swiftly to encourage engagement.
• Add a inventive aspect: Be it a video, infographic, transferring picture, or an audio monitor, many examples of About Us pages on this article leverage distinctive codecs to interact customers.
• Make it enjoyable: Don’t be afraid to make your About Us web page enjoyable, as it may well seize fast consumer consideration. You’ll be able to comply with up with knowledge and social proof to convey credibility.
• Construction it as a hub: Slightly than litter your About Us web page with copy and merchandise, use it to hyperlink out to belongings as wanted to interact your audiences and show your value.

Remaining Takeaways

After analyzing the 25 About Us web page examples on this article intimately, listed here are the ultimate takeaways to remember when crafting yours:

Creativity Makes Your Web page Stand Out

For a lot of corporations, the About Us web page is a formality to fill within the sitemap fairly than convey a singular message.

Nevertheless, many manufacturers transcend this, designing wealthy net pages and writing copy that stands out from the competitors. Discover your distinctive angle and be true to your story.

Function The Folks Behind The Model

Whether or not you’re a solopreneur, a dynamic duo company, or a full-blown world enterprise with hundreds of workforce members, letting folks shine makes an attractive About Us web page.

Lots of the examples on this article function headshots and graphics full of persona, which convey model values higher than phrases.

Tie In Social Proof With Your Company Social Accountability

Showcase outcomes and convey the distinction your group is bringing to the world.

6sense and Salesforce are two examples from this text that function how their merchandise are altering their communities for the higher.

How are you altering yours?

Extra assets: 

Featured Picture: Naumova Marina/Shutterstock