Preston (00:01.038)
Whats up and welcome again to a different episode of Freelance 2 Founder. My title is Preston Lee with Millo .co and that is the half the place I’d usually say that becoming a member of me on the air is Clay Mosley, however sadly, Clay is sick once more as we speak and sadly can’t be right here with us. So we miss you, Clay, however I’m joined by a former good friend of the present, nicely, nonetheless a good friend of the present. Kate, you’ve been on the present earlier than. Welcome again to the present, Kate. Yeah.

Kate Mrozowski Lim (00:26.945)
Hello, thanks. Yeah, I can do an intro myself. My title is Kate Mirzowski. I’ve been a contract movement graphics artist for 14 years in Southern California. And I used to be on the present two years in the past. I had simply had my first child and I used to be questioning what my profession was gonna appear to be coming again as a brand new dad or mum and with like a a lot totally different schedule. And also you guys had been in a position to assist me by.

all of that and provides me some good recommendation on returning to the workforce.

Preston (01:02.126)
And I keep in mind, I keep in mind your portfolio and simply considering, wow, she’s so proficient. Um, clearly going to go locations with, with the expertise that you just herald. Then it sounds such as you’ve had a reasonably good 12 months. A part of the explanation I wished to have you ever again on the present was as a result of, um, you despatched me an e mail. Um, and let’s see if I can pull it up actual fast. Uh, okay. So that you stated, um, you had been simply kind of checking in with the brand new 12 months, which I feel is a good kind of factor to do in your corporation, proper? Drum up some new enterprise, verify in with.

former shoppers, construct your community, keep in contact with folks. And also you had been simply sort of giving me a abstract of how your corporation was doing. And also you virtually nonchalantly or perhaps, I don’t know, perhaps it simply got here off. I imply, it got here off completely is what I’m attempting to say, nevertheless it was similar to, yeah, 2023 was nice. I animated two occasions for Stripe. I did some work for Jessica Alba. You had been way more eloquent than I’m kind of summarizing.

You probably did Twitch, you probably did Spotify, you probably did two Nike occasions. I imply, I used to be similar to, each line, each line I learn, I used to be similar to, oh my gosh, oh my goodness. Wow, she’s working with some actually huge manufacturers. So I wished to have you ever again on the present to talk a bit of bit about how you might have linked with these manufacturers and, and the way, you understand, simply how your 2023 went and see what perhaps I and the listeners can study out of your expertise final 12 months.

Kate Mrozowski Lim (02:14.241)
Yeah, thanks. It was humorous as a result of final time I talked to you, I used to be like, oh man, I didn’t attain my revenue objective. I used to be sort of like down on myself. And then you definitely began saying, I used to be like, oh, truly, yeah, I did have lots of work. I had some actually superior work. However yeah.

Preston (02:34.092)
Hahaha

Kate Mrozowski Lim (02:35.105)
Yeah, yeah, yeah. So final I’m I’ve been like freelancing movement graphics for an extended time. So I used to be actually used to the studio sort of system. After which like after after I had my daughter, I had it sort of modified the way in which I labored. I needed to like discover someplace that will be extra versatile with my hours. So I used to be on the lookout for smaller aspect shoppers. And we will discuss a bit of bit about the place my considering is on that in a bit. However um,

Preston (02:40.438)
Yeah, with actually cool firms and I imply, these are actual like resume builders for you, proper? So I find it irresistible.

Kate Mrozowski Lim (03:05.249)
this previous 12 months with that sort of mannequin, just like the studio mannequin, like all the pieces simply sort of like for movement graphics, it was a very, actually, actually tough 12 months. Like lots of the studios didn’t get promoting work like they had been used to due to the strikes, the TV strikes, and there have been lots of tech layoffs. After which I additionally do some work on tv. So.

all of that work went away. So I sort of needed to pivot actually rapidly into doing occasions. So I had a good friend who has been working for an occasion manufacturing firm for an extended time. So she pulled me into do movement graphics and I did truly find yourself doing a little keynote design too, which I used to be in a position to sort of rise up on fairly rapidly. So we did that for Stripe, like two inner Stripe occasions. After which I…

Preston (03:36.566)
Mmm, yeah.

Kate Mrozowski Lim (04:03.137)
I acquired booked with one other movement graphic studio and so they had been those who took on the graphics for TwitchCon. In order that’s the place I did that. I additionally labored for a tv manufacturing firm that was doing Jessica Alva’s Sincere Renovations, which is on the Roku Community. So I did all of the graphics that go on that present. After which yeah, had a couple of different aspect tasks and sort of was in a position to sew sufficient collectively to love, you understand,

Preston (04:11.982)
Oh yeah.

Kate Mrozowski Lim (04:32.801)
Pay all of the payments this 12 months.

Kate Mrozowski Lim (04:45.217)
That’s proper.

Preston (04:50.682)
Yeah, I what I’m listening to that perhaps I can take away and listeners can take away from that is is such as you you didn’t exit and attempt to pitch stripe proper like that. Sure, you understand you you labored on stripe tasks, however you didn’t exit and attempt to pitch stripe and perhaps perhaps relying on how acquainted listeners are with stripe or not. Perhaps they’re not the very best instance, however such as you didn’t go attempt to pitch Jessica Alba or Nike or Twitch or any of those such as you you labored.

Kate Mrozowski Lim (05:18.465)
That’s proper. Yeah. Yeah. So, I imply, it sort of go, I’m attempting to determine too, like what, what my enterprise life goes to appear to be now. Trigger I wasn’t positive if I actually wished to have my very own sort of mini studio kind of factor, after which go after these larger shoppers, or if I wished to stick with this type of studio mannequin, however like I’m discovering that I, I’m not so excited to do all of the like,

Preston (05:20.174)
with these companies that already had these contracts, already had these relationships and was in a position to pitch these and win these relationships. And then you definitely had been kind of a bit of that larger image, proper?

Kate Mrozowski Lim (05:48.033)
do all of the outreach that’s concerned and write up all of the quotes. I’m extra eager about simply sitting down and doing the work, which on this case, I’ve to vary the way in which I’m doing issues in LinkedIn outreach and stuff like that.

Preston (05:57.678)
Yeah.

Preston (06:10.862)
Yeah.

Preston (06:22.99)
Hmm. Yeah. However I feel that rings true for thus many freelancers, notably artistic freelancers. Like we simply need to sit down and we need to do the work. Proper. And, and, um, you understand, this, the opposite stuff is kind of a crucial evil for lots of people, the pitching, the managing, the consumer relationship, all of that stuff. Though to some, to some extent you’re nonetheless doing all of that. You’re simply, your consumer isn’t, you understand, Jessica Alba, your consumer is the

Kate Mrozowski Lim (06:48.993)
Yeah, yeah, yeah. Yeah, the venture. Yeah. Oh, sorry. Yeah, I used to be simply gonna say that I didn’t point out that earlier than. However the venture I did for Nike was for a corporation that was doing the occasion for Nike and I did the social media advertising for them. Yeah.

Preston (06:52.302)
manufacturing firms, perhaps an company, even the manufacturing firm is higher. Such as you’re only a few steps faraway from, you understand, we’d say you probably did a venture for Nike, which you probably did and it’s superior, proper? However you weren’t like reporting to Nike CEO or something like that. So, yeah. So I ponder, oh, go forward.

Preston (07:20.014)
Yeah, yeah. And so forth the one hand, like I actually love this mannequin that you just’re speaking about. However, I’m curious, how a lot consumer relationship or consumer comply with up or consumer communication did you truly must do with these versus perhaps a consumer the place, you understand, it’s a mother and pop or one thing and also you’re working instantly with the enterprise proprietor otherwise you’re working instantly with even like a mid level supervisor or one thing on the firm versus working with an company. Have you ever?

Kate Mrozowski Lim (07:33.313)
Yeah, so the way in which I’m going about doing it now’s like, I actually needed to recover from the like, Oh, like, I don’t need to e mail that particular person, like, I don’t know what they’re gonna say or, however then like the e-mail that I despatched you is sort of a good instance of simply sort of like getting over it and similar to compiling all my work, compiling it in like a very easy to learn listing after which sending it out to folks. So like reaching,

Preston (07:47.98)
you had each of these sorts of experiences and what’s totally different there?

Kate Mrozowski Lim (08:01.281)
reaching out to studios is much less of a chilly e mail. If I’ve work hooked up to it, so if I’ve a portfolio hyperlink, I really feel prefer it’s rather a lot simpler than if I’m simply writing. If I did another totally different sort of work and didn’t have a portfolio, it’s rather a lot simpler to achieve out to, particularly to studios who’re used to getting.

Preston (08:05.294)
Yeah.

Kate Mrozowski Lim (08:30.849)
tons and plenty of freelancer emails all of the time, they know the deal. Like that is an e mail with their availability, their charges, and a hyperlink to their website. So I don’t know.

Preston (08:31.116)
Hmm.

Preston (08:53.152)
Yeah.

Kate Mrozowski Lim (08:57.889)
Actually, I don’t know if I’m doing it the best method, however the way in which I do it’s like simply actually attempt. Yeah. Yeah. I simply attempt to preserve it as like quick and candy as potential. Trigger I do know that they’re simply funneling by tons and tons of emails. So I need to get them on my website as quick as potential. After which, after which just like the proof is within the pudding there. They simply go to the website and so they watch my reel. Then they know what I’m able to. Um, and so additionally like, Hey, like, Hey so -and -so, the way you’re doing? Like, um, like.

Preston (09:00.366)
And so if you’re sending these emails, so let’s say I’m listening to the present and I’m going, wow, I’d actually prefer to attempt what Kate’s doing and that’s connecting with companies extra. What do you usually put in that e mail and the way do you stand out from the a whole lot or 1000’s of different freelancers which are emailing them over the course of the 12 months?

Preston (09:22.894)
Nicely, one thing appears to be working, so…

Kate Mrozowski Lim (09:27.329)
And if I already know them, I’ll sort of be a bit of extra personable or discuss one thing we’ve talked about earlier than. After which I simply need to let you understand, I’ve some availability, right here’s my hyperlink. And that’s just about it. So an instance of, I like residence makeover reveals. And I used to be on a mission to do graphics for a house makeover present.

Preston (09:31.886)
Yeah.

Preston (09:54.86)
Yeah.

Kate Mrozowski Lim (09:56.353)
And I used to be in a position to do it. And the way in which I went about it was I watched the present after which I waited for the credit after which was like searching to see like who the editors and who the submit producers had been. After which I discovered them on LinkedIn after which I messaged them on LinkedIn. After which like three months later, like one of many editors acquired again to me and he or she was like.

Oh, like, thanks a lot. You understand, I wrote a message, you understand, like, I like your work that you just on this present. That is what I do. I like to work with you. And so she gave me the contact for the submit producer. So then I emailed him after which principally identical factor. Love the work. I actually need to do work like this. Right here’s my reel. After which they’d, they ended up having work for me and that’s how I acquired linked with them.

Preston (10:20.416)
Good.

Preston (11:11.182)
Wow, I like that. I imply, that is chilly emailing at its most interesting for my part. Like there’s the sort of chilly emailing the place you simply collect a whole lot and a whole lot of e mail addresses and also you sort of throw all of it on the market and hope that one thing comes again. Or, and that is my most popular method of doing it too, you actually take the time, such as you watched by to the top credit, you picked out of the credit the names of the folks you linked with them on a private level, they linked you with another person. At that time, it’s not as…

Kate Mrozowski Lim (11:30.305)
Yeah. And I imply, it relies upon too on whether or not any individual must have like a very huge variety of shoppers or leads versus me the place I actually solely want like one to a few shoppers each month. So, so like I, I can, yeah, I can put like this quantity of labor into like reaching out, however I did that. I most likely did the identical factor with like 5 totally different.

Preston (11:40.27)
maintain of an e mail, it’s a bit of warmed up, proper? And, after which after which it will definitely led to some work. And I simply assume there’s rather a lot for freelancers to study right here from you. And that’s just like the personable nature, the the placing the additional work into actually sending the best e mail to the best particular person, not making it sound, you understand, canned or only a copy paste, such as you actually had been genuinely eager about their present, you had watched their present, you had been conversant in it, like there’s that additional effort matter because it pays off.

Kate Mrozowski Lim (11:58.433)
related manufacturing firms and I acquired solutions however they didn’t flip into work. So most likely like one in 5 work, however that’s a very good ratio when it comes to like chilly emailing. Yeah.

Kate Mrozowski Lim (12:13.353)
Yeah.

Kate Mrozowski Lim (12:23.969)
That’s proper. Yeah.

Preston (12:26.606)
Hmm, yeah, that makes an enormous distinction. And there’s…

Preston (12:34.028)
Proper.

Kate Mrozowski Lim (12:35.297)
Yeah, and lots of the studios will guide a complete, like they’ll guide for a couple of weeks. They gained’t simply guide like one day or like one little animation or one little venture like they need. So that specific TV present had most likely like eight episodes. So I needed to do the graphics for each a type of episodes. In order that took a pair months, like two months. Yeah.

Preston (12:49.558)
Oh yeah.

A 20 % conversion fee on chilly emails is unimaginable. Yeah. After which, so do you solely want one to a few shoppers simply because your work is a bit of bit higher ticket or, okay. Yeah, trigger I do know some freelancers are listening and going like, man, if I solely did one venture or three tasks a month, I’d be in bother, proper?

Kate Mrozowski Lim (13:05.377)
Yeah, and I’ve been serious about that rather a lot recently. Such as you guys on Millo, you had like an e mail lately that was one thing like a minimal like engagement price or one thing. And that the article was explaining that like, such as you, such as you spend time, like even when you’ve got like a bit of venture or an enormous venture, just like the time you spend on a bit of venture, it takes up

Preston (13:23.854)
Hmm. Hmm.

Kate Mrozowski Lim (13:35.265)
from the time getting the massive tasks. So I seen that like lots of final 12 months, I used to be like hustling rather a lot as a result of I took on lots of small tasks, whereas I might have similar to taken away like three of these tasks and switch it into one huge venture. So I’m beginning to consider like, okay, like I wanna, I don’t wanna simply take a venture that has like a one day reserving or like one little like animation. I would like it to…

Preston (13:40.044)
That is sensible. Yeah. Yeah. They need all the pieces to match. They need to work with the identical particular person on all of it. Um, yeah. In order that makes lots of sense.

Kate Mrozowski Lim (14:04.257)
I would like them to love guide at a minimum of per week. And that’s additionally good as a result of I imply, like I can provide them extra value. Like I can put extra of my intention into their tasks. So like they’re getting extra out of me, however on the identical time there’s shoppers that do want the lengthy -term consideration on a venture versus any individual who simply wants like a one -off.

Preston (14:20.366)
Hmm.

Preston (15:10.67)
That’s actually fascinating to consider like that chance price or in that that engagement price and even yeah, simply the complete like conversion price of getting a brand new consumer and and you understand Figuring out as a result of it’s gonna be totally different for you than it’s for me after which it’s from all of the folks listening however the place that tipping level is correct of like You understand, what what what’s the correct quantity of time? Excuse me time and energy to spend on getting a brand new consumer earlier than?

Kate Mrozowski Lim (15:19.883)
Yeah. Yeah. And it’s like a, it’s such an enormous hurdle, like, particularly with like final 12 months, like, each, like, you understand, all the pieces going awry within the business. It’s like, you understand, like at the back of your head, you assume like, oh, I ought to, I ought to simply take something I can get, nevertheless it’s, it finally ends up being counterintuitive.

Preston (15:38.99)
it’s not price it or earlier than, you understand, I’ve spent an excessive amount of for this one consumer and, and I might have spent it elsewhere. That’s all like one thing it’s very arduous to nail that down. Mathematically, you virtually have to love, it takes lots of trial and error and lots of simply studying the arduous method by reserving the mistaken shoppers or spending an excessive amount of time on a consumer that you just sort of perhaps in your intestine knew already, they had been going to say no an extended time in the past. Like that’s, that’s an actual artwork, proper?

Kate Mrozowski Lim (15:49.651)
14 years.

Sure.

Kate Mrozowski Lim (16:17.671)
Sure.

Preston (16:23.692)
Hmm.

Preston (16:27.214)
Yeah, yeah, that’s true. You understand, we’ve talked rather a lot on the present about remind me how far into enterprise you’re, Kate, like how lengthy you’ve been doing this.

Working for your self 14 years? Yeah, I find it irresistible. So, trigger I feel, I feel I can inform, I might inform that you just, you’re, you understand, in it fairly, fairly an extended whereas as a result of freelancers, and I feel that is okay, however freelancers who’ve solely been in it for a 12 months or perhaps two years, it is vitally very similar to, I’m simply going to take no matter I can get as a result of I must pay the payments in it, you understand? However all the pieces comes with that chance price.

Kate Mrozowski Lim (16:43.199)
Yeah.

Kate Mrozowski Lim (16:55.123)
Yeah.

Preston (17:02.35)
And each minute that you just’re, and you understand, we discuss how nice it’s to simply work in your tasks, and that’s true, however not in case your tasks aren’t paying nicely, and which means it’s heating up time when you might be, you understand, selling your self, connecting with different shoppers, getting larger tasks. All the pieces has a price. And I feel if you’re as far alongside as you’re in your corporation, these prices are very actual and make lots of sense to actually prioritize like, nicely, I’m not gonna waste my time on this little consumer.

Kate Mrozowski Lim (17:11.937)
Yeah. The opposite day I acquired any individual, any individual wished me to do like simply spend three hours on one thing. And I’m like, you’re like downloading the, like getting the best recordsdata, downloading the recordsdata, making the bill, delivering the recordsdata, like all of that, like that’s a full day’s price of labor. So yeah, like I felt, I felt actually dangerous as a result of I actually wished to work with that particular person. And like, I feel, I feel they’re going to like get, proceed to get larger and greater tasks, however like on the, in the mean time it’s not, it’s not .

Preston (17:27.31)
Perhaps when it’s earlier, I’d hate to say that’s true for everyone, proper? Trigger I feel a freelancer who’s a lot youthful of their enterprise must most likely take a few of these and simply get some expertise and get some construct a community and like construct a portfolio and all these issues and simply pay the payments frankly. However sooner or later it’s a must to say, I’m not simply going to take any consumer anymore. I’m not simply going to take any venture anymore. I’m going to be selective about it. And I’m going to weigh the chance price of all the pieces that I tackle.

Kate Mrozowski Lim (17:42.017)
possibility for me simply to take or like I’m I’m additionally simply attempting to experiment with like okay if I if I persist with this may this work you understand like I’ve to sort of show it to myself that that this idea is for actual you understand.

Preston (18:10.636)
Hmm.

Yeah.

Kate Mrozowski Lim (18:28.819)
Yeah.

Yeah, numerous time wasted for me through the years. A lot of rabbit holes gone down that didn’t go wherever. However I imply, they are saying that these are all beneficial classes realized.

Preston (18:35.126)
Yeah.

Preston (18:41.806)
Yeah. Yeah, we had been simply speaking about that final episode final week with with Diana, I used to be speaking along with her about and this hasn’t aired but. So Kate, you gained’t have heard it. However however we had been speaking about like, as you as you experiment with enterprise fashions and advertising fashions, it’s a must to do what works. However you even have to love give give issues time to work. You need to experiment after which say like, Okay, is that this working?

And as these issues work, you incorporate them into your corporation and as they don’t work, you cease losing time on them. So.

Kate Mrozowski Lim (19:17.279)
Yeah.

Preston (19:20.206)
Yeah.

Kate Mrozowski Lim (19:24.257)
Yeah, and the, I like lots of, I imply, if I used to be listening to enterprise recommendation about like rising a studio, then it could be a lot totally different recommendation to any individual who’s simply freelancing. So I preserve listening to recommendation that’s geared in the direction of studio house owners or company house owners. After which I’m sort of pulled in reverse instructions and pulled in the way in which of like, ought to I begin my very own company or studio or?

Preston (19:30.862)
It’s a type of issues that it’s actually arduous to show another person, proper? Except you’re like there over their shoulder serving to them verify their e mail, it’s actually arduous to love train somebody like, my intestine says this factor’s not gonna actually go wherever and also you’re gonna spend numerous time attempting to make it go someplace and it’s simply not gonna work out or it’s not gonna be definitely worth the pay ultimately or no matter. And then you definitely begin to develop kind of this instinct and assume the longer you’ve been in enterprise. And it’s sort of good to simply be capable of say like, one 12 months freelancer me would have,

Kate Mrozowski Lim (19:54.593)
As a result of clearly, you’ll be able to scale back the quantity of time that you just’re working, after which you’ll be able to rent folks out to do the stuff that you just’re doing. However for me, I’ve simply been so comfy doing the work and serving to the studio proprietor. I’m so used to it, and I’m undecided if that’s a psychological hurdle I must recover from. It’s like, that is simply how my profession goes to be.

Preston (20:00.878)
been like, what are you doing? Why are you turning this down? However you understand, 10 12 months or 14 12 months freelancer me goes, no, this isn’t this isn’t price my time.

Kate Mrozowski Lim (20:21.665)
like happening like this and I like I’m leaning in the direction of like that. Like that is what’s working for me, which is humorous as a result of like we do just like the survey, you understand, on the questionnaire. It’s like, the place do you see your self into? Like, the place are you? I’m at a one. And I’m like, the place do you see your self or the place are you attempting to go? A one.

Preston (20:23.182)
Mmm.

Kate Mrozowski Lim (20:42.049)
Yeah.

Kate Mrozowski Lim (20:49.417)
Yeah.

Preston (21:07.948)
Yeah.

Preston (21:19.18)
Yeah.

Preston (21:30.03)
You’re like, I’ve arrived, I’m there. You understand, now we have talked on a couple of episodes although, like that’s okay, proper? So long as it’s a aware determination. You don’t, you understand, that is clearly, that is the present typically is clearly targeted on like going from a freelancer to being a founder and kind of constructing techniques and processes into your corporation. However, you understand, it’s not a requirement to develop yearly and it’s not a requirement to rent folks yearly. And it’s not like that’s…

Kate Mrozowski Lim (21:41.537)
Yeah.

Kate Mrozowski Lim (21:45.121)
Yeah, I’m freelancer to freelancer. Yeah.

Preston (22:00.078)
if that’s not what you need out of your corporation and out of your life, then that’s not one thing it’s a must to do, proper? I feel there’s this hazard of like hustle tradition and development, development hacking tradition, the place it’s similar to develop, develop, develop, it doesn’t matter what. And I’m, I’m sort of such as you, I’m in a really comfy place in my enterprise. Some folks would say like, nicely, perhaps you’re getting lazy as you get comfy, however I’m simply comfy and I take pleasure in it. And I’ve loads of time for all the opposite issues that I love to do as nicely. Trigger to me, work isn’t all the pieces. And so I feel, I feel, you understand, I feel that’s a,

Kate Mrozowski Lim (22:06.049)
Yeah.

Kate Mrozowski Lim (22:10.785)
Yeah, I imply, I’m undecided. Like, I really feel like I’m on the level up to now week the place I’m like, okay, like, I feel I’m, I feel I’m buckling down on, okay, I’m going full freelancer, like, like approaching the studios, approaching the companies. After which hopefully, hopefully that among the TV reveals will come again as a result of, as a result of I labored on Emily in Paris earlier than. And in order that’s supposed to return again. In order that’s going to love change.

Preston (22:28.418)
perhaps a wholesome method to take a look at it if I’m being trustworthy. So that you’ll haven’t any shade coming your method from me on the staying at a one or something like that.

Kate Mrozowski Lim (22:39.905)
That’s going to vary my trajectory once more. However yeah, I feel just like the advertising like routes have been taking place is I put like lots of focus into LinkedIn. I haven’t achieved that like chilly outreach once more, like I did earlier than the nice and cozy chilly outreach. So I might most likely try this once more. And similar to staying on prime of recurrently emailing the people who I do now and similar to sort of hoping to.

Preston (22:41.454)
There you go, we’ll begin a brand new present, yeah. Let’s discuss a bit of bit about the place you’re headed although and what I do know you talked about you perhaps have a pair questions you’d prefer to brainstorm collectively, perhaps get a second pair of eyes on among the hurdles that you just is likely to be dealing with, even for those who’re not going from a one to a 5 or something like that, however what can I aid you with as you come up in your subsequent 12 months of freelancing?

Kate Mrozowski Lim (23:09.217)
catch them on the proper time. However yeah, like, what do you do like if there’s like, so like this, this previous month, lol, like, has been like, okay, now I like I’ve like an revenue objective. However now I’m like thrown off on the revenue objective, as a result of there wasn’t actually any revenue from January. So I don’t know, do you do you consider in revenue targets or?

Preston (23:59.446)
Yeah.

Preston (24:35.054)
That’s query. I was just like the three month, 12 month, 5 12 months, three 12 months, 5 12 months objective setting sort of man. And I’ve, I don’t know, I’ve simply, and that is perhaps simple for me to say as a result of my enterprise is clipping alongside, my household, now we have three youngsters and we’re simply, life’s simply sort of shifting for us, proper?

Kate Mrozowski Lim (24:40.969)
Yeah.

Preston (25:02.734)
However I don’t set almost as many targets as I used to. And notably in my enterprise, I…

So I assume for those who ask if I consider in them, I feel they are often highly effective in some settings and for some folks. For me, notably like an arbitrary, like I need to make six figures or I need to double my income or I need to, relying on what it’s based mostly in, I feel it may be actually useful or actually unhelpful. And I feel when it’s unhelpful is like, let’s say I made $100 ,000 this 12 months. And so I’m like, subsequent 12 months I’m going to make.

Kate Mrozowski Lim (25:12.713)
Oh yeah.

Preston (25:41.9)
200. Proper? And there’s no foundation for it. There’s no, there’s no like, what am I going to vary to accompany that? It’s similar to, I’m going to set this objective. And, and whereas I like just like the taking pictures for the celebs kind of factor, and I feel there’s positively energy in that. I do fear a bit of bit when folks set arbitrary targets, simply because we’re like, we’ll have tons of people that it’s like, in my first 12 months of freelancing, I simply, I simply need to crack six figures. I simply assume it’d be so superior in my first 12 months of freelancing. And it’s like, nicely,

Kate Mrozowski Lim (25:43.009)
Yeah, yeah. And, and like, how a lot of it, like, I might sort of see that, that although the business was tremendous gradual, like, I used to be sort of in a position to sort of pivot into or like, discover, discover work and different sorts of industries. I assume there’s all the time that concern of like, it’s not gonna work once more, you understand, or like, am I?

Am I taking place the best route? And I get off -tracked rather a lot as a result of, and I assume like this can be a query that I’ve is, so I’ve a lot expertise in TV, however now it looks as if tv business is like altering a lot and like, like is TV going to be round perpetually? Like are we going to, is all people going to be watching YouTube or is all people going to be on their telephone? So I’ve been serious about like studying some extra.

Preston (26:09.23)
Do you want that a lot cash? Proper? Is that like, what’s that based mostly in? Is that simply, you simply need bragging rights on LinkedIn to say in my first 12 months of freelancing, I made 100 thousand {dollars}. Like I feel if targets are rooted in the best factor, sort of like we talked about with the dimensions of your corporation, proper? If it’s rooted in the best factor, then I feel that may be actually highly effective. If it’s rooted within the mistaken factor, like vainness or an arbitrary quantity, I feel it may be actually painful as a result of your corporation will be doing positive.

Kate Mrozowski Lim (26:36.733)
UI for animation, however is that like an excessive amount of of a sidetrack, you understand?

Preston (26:37.23)
And but perhaps your targets are off now as a result of your January was a bit of slower than you anticipated, however perhaps January is all the time like that, proper? So there’s simply numerous elements to it.

Preston (27:12.11)
Yeah.

Kate Mrozowski Lim (27:13.057)
Yeah.

Preston (27:47.534)
Yeah, that is like that query of, of like, how a lot do I make investments sooner or later versus what’s working now? However I feel, I feel in your area and take this with a grain of salt, as a result of you understand far more about your business than I do when it comes to like TV, motion pictures, leisure, all of that. I don’t work in that area. However, however I feel like, you understand, you ask, is TV going to be round? Nicely, I imply, arguably TV hasn’t been round. It hasn’t been the identical for the final 15 years.

Kate Mrozowski Lim (28:00.801)
And that’s video content material for TV or video content material for advertising.

or each.

Preston (28:17.038)
Perhaps, you understand, like ever since Hulu got here on the scene, perhaps was the earliest like actual disruption to TV. And now, you understand, it’s not the identical because it has been. Everybody has their very own app. Fewer folks have cable. You understand, YouTube TV is now an enormous factor. And like, there’s similar to all these components to contemplate. However I feel the core providing that you just present, which is like, I’m going to supply animations for these reveals. I feel reveals will exist. Whether or not they exist on a

Kate Mrozowski Lim (28:40.553)
Yeah, yeah.

Preston (28:46.766)
a field on my lounge, you understand, console or whether or not they exist on my telephone or they exist on my laptop, no matter, they’re going to be there. And so the core work that you just provide, I don’t assume goes wherever anytime quickly. In actual fact, I feel video content material is rising. I do know video content material is rising. Um, so I don’t know.

Kate Mrozowski Lim (29:07.411)
Sure.

Preston (29:13.486)
Hmm. I feel I feel video content material on the whole is is rising. Yeah, I imply Once more, you’ll know higher however nevertheless it looks as if it simply sort of to me it sort of is dependent upon the way you outline TV proper as a result of you understand, mr. Beast Places out a video and and it’s it’s on YouTube clearly and it will get thousands and thousands and thousands and thousands of views greater than most tv reveals and but You understand, he nonetheless wants tons of animations achieved on his work

Kate Mrozowski Lim (29:36.513)
Yeah, and there’s like that human contact to it that it’s gonna, I imply, I don’t doubt that most likely one day video will get ok to the place they’ll do AI, however I don’t assume it’s coming within the subsequent couple of years a minimum of.

Preston (29:39.854)
So is that, and it’s a half hour, 45 minutes lengthy, is that thought-about TV? So to say, is TV gonna be round? I don’t know, however actually content material creation, video content material, I truly assume with the proliferation of written AI content material, I feel that’s taking place actually rapidly. I feel video’s actually gonna surge as a result of video is…

Proper now AI can’t generate actually nice pretend video, whereas it might generate actually nice pretend written content material. And so I feel content material creators, I’m stepping into the weeds so I apologize, however I feel content material creators who used to do a ton of writing may begin doing extra video as a result of then you’ll be able to show that it’s genuine, it’s actual, it’s actually my voice, I’m actually right here with these concepts. Like thought leaders for writing anymore, it’s gonna get arduous.

Kate Mrozowski Lim (30:11.135)
Yeah.

Kate Mrozowski Lim (30:27.041)
Yeah, I feel I’d nonetheless, personally, I’d nonetheless rent a author or like a copywriter to love assist me with these items. Trigger I like, I can’t do it. After which if I simply put it into, into chat GPT, like write a factor of this, prefer it sounds so bizarre to me. I’m like, that is nothing like what I’d write.

Preston (30:36.942)
as a result of it’s like, nicely, AI may’ve written that or an actual human being may’ve written that. However with video, it’s rather a lot tougher to pretend that.

Preston (30:47.118)
Yeah, precisely.

Kate Mrozowski Lim (30:50.313)
Yeah.

Preston (30:53.902)
Oh, completely.

Kate Mrozowski Lim (30:59.457)
Yeah, I imply, like that’s sort of I’m questioning if like sooner or later individuals are going to recover from even when for like a short lived time recover from the hustle tradition as a result of I feel that that’s a product of it like how briskly the entire know-how modifications and progresses. I ponder if sooner or later all people’s gonna be like, okay, let’s sit back for a minute, you understand.

Preston (31:01.294)
Yeah, I imply, there’s already like first rate stuff, you understand, it’s loopy what they’ll do with like speaking head movies and issues like that. And clearly CGI paired with AI, however like, I don’t know, I simply assume there’s an authenticity to video nonetheless that’s arduous to pretend. Whereas writing, it’s getting very, very simple to pretend that. And so for those who had been a author and also you had been saying like, ought to I be nervous? I’d be like, sure, that you must adapt now.

It’s perhaps a bit of bit longer of a runway for you, however issues change actually quick, so who is aware of?

Preston (31:47.852)
Yeah, yeah.

It’s for positive not, it’s not 100 % but, nevertheless it’s getting very, excellent at it. And yeah, it’ll be actually fascinating to observe over the subsequent few years, as a result of it’s similar to shifting at lightning pace proper now.

Kate Mrozowski Lim (32:06.505)
Yeah.

for positive.

Kate Mrozowski Lim (32:13.665)
Yeah, yeah, you do. I feel that’s just about it.

Kate Mrozowski Lim (32:26.177)
Yeah, if you need to see my work, my website is www .blendingmode .com. It’s B -L -E -N -D -I -N -G -M -O -D -E .com. And I’m all the time on LinkedIn. So it’s Kate Mirzowski -Lym. And I’m most likely going to must put my title within the present notes for the viewers.

Preston (32:27.534)
I don’t know. It’s arduous. It’s arduous to know. Trigger like each new era that comes up, proper? If we’re coaching them that like, you understand, the hustle tradition is the way in which to go. Plus if you’re plus if you’re youthful, you might have far more power and just like the hustle. I used to assume the hustle was enjoyable, proper? However now, now I’m a bit of bit older. I acquired three youngsters. I acquired a household. I’m kind of like, yeah, different folks can hustle. I’m simply gonna, I’m simply gonna steadily work on my enterprise. Um, and don’t get me mistaken. I work arduous. I’ve lengthy days each occasionally, however most days are fairly chill. I simply,

Kate Mrozowski Lim (32:54.369)
Yeah. Thanks a lot, Preston. Thanks. You too.

Preston (32:56.92)
work on my enterprise, I keep it, I develop it. So I don’t know, yeah, it’ll be fascinating to see over time. I do know there’s much more conversations occurring within the entrepreneurship area round like psychological well being, not burning out, not hustling and grinding in any respect prices. So these are essential conversations I feel to be having.

Preston (33:18.286)
Nicely, what else is in your thoughts? The rest as we speak, Kate? It’s been lots of enjoyable chatting with you, catching up with you, listening to about your tasks.

Preston (33:27.342)
Nicely, nice. Let’s wrap it up there then. I actually recognize you approaching the present. Why don’t you replace folks on the place they’ll join with you in the event that they need to rent you or study extra about your work?

Preston (33:58.636)
I’ll you’ll want to try this. It’s rather a lot simpler to spell mixing mode than to spell Kate Mirzowski limb. Okay, we’ll try this. Nicely, thanks a lot. Yeah, it’s been a pleasure. Have an awesome day. Thanks everybody for listening and we’ll discuss to you subsequent time.