Instagram is without doubt one of the prime social media platforms on the earth and continues to captivate customers worldwide with its distinctive mix of visible storytelling and interactive options.
At present, it’s not only a place to attach with pals and share your life moments; it’s a vital instrument for enterprise progress and model consciousness.
As such, it’s necessary to remain knowledgeable of the most recent developments, person behaviors, and insights that outline this platform.
On this article, you’ll discover the most recent and biggest Instagram info and statistics, together with particulars on demographics, firm background, prime influencers, and far more.
Instagram Information
1. Instagram is at present the fourth most-used social media platform on the earth (behind Fb, YouTube, and WhatsApp). (Supply)
2. Instagram is the twelfth most visited website within the US, with an estimated 1.47 billion month-to-month visits in October 2023. (Supply)
3. Instagram is the tenth most searched question globally, with a 338 million month-to-month search quantity. (Supply)
4. In 2022, Instagram was the second most downloaded app worldwide. (Supply)
5. Instagram was co-founded by Kevin Systrom and Mike Krieger in 2010.
6. The present head of Instagram is Adam Mosseri.
7. Instagram HQ is positioned in Menlo Park, California.
8. In 2017, Instagram was reported to have 450 staff – although, in 2023, that quantity is effectively over 16,000.
When Was Instagram Launched?
9. Instagram was launched on October 6, 2010, however the very first submit was made on July 16, 2010.
How A lot Is Instagram Worth?
10. In 2012, Fb paid $1 billion for Instagram.
11. In 2018, Instagram was estimated to be value $100 billion.
12. In 2022, Meta’s “Household of Apps,” which incorporates Instagram, generated $114.45 billion in income.
(Supply) (Supply) (Supply)
How Many Instagram Customers Are There?
13. Instagram has 2 billion month-to-month lively customers.
14. Advertisers can attain 1.6 billion customers on Instagram in 2023.
15. That quantity is the same as 30.9% of all web customers.
16. Information means that 25.9% of all folks 13 and older globally use Instagram.
(Supply) (Supply)
Instagram Account Development Statistics
17. In September 2011, Instagram had 10 million customers.
18. In February 2013, Instagram had 100 million month-to-month customers.
19. By June 2016, Instagram had 500 million customers.
20. In June 2018, Instagram had 1 billion month-to-month customers.
21. By October 2021, Instagram had 1.16 billion customers estimated.
22. In October 2023, Instagram has over 2 billion customers.
23. Advertisers can attain 176 million extra customers on Instagram in 2023 than they may on the identical time in 2022.
(Supply) (Supply) (Supply)
Instagram Prime Influencers
24. The Instagram account with probably the most followers is definitely the Instagram account with 664 million followers.
25. The highest influencer on Instagram is the ultra-dedicated Cristiano Ronaldo. He has 613 million followers in comparison with Lionel Messi’s follower depend of 494 million.
26. Seven out of 10 of the highest Instagram influencers are American.
27. Eradicating manufacturers from the listing to disclose accounts from people, the highest 10 influencers throughout Instagram are:
*Instagram followers as of December 2023
How A lot Can You Earn On Instagram?
During the last decade, Instagram and YouTube have considerably contributed to the creator economic system, giving rise to the profession alternative of “influencer.”
At present, content material creators are capable of earn a substantial earnings from their posts and movies.
Even a micro-influencer can earn vital earnings with solely a modest quantity of followers:
28. A nano-influencer with between 1,000 and 9,999 followers can earn as much as $1,105 per submit.
29. A micro-influencer with 10,000-49,999 followers can earn as much as $1,674 per submit.
30. A mid-level influencer with 50,000-199,999 followers can earn as much as $3,396 per submit.
31. A macro-influencer with 200,000-499,999 followers can earn as much as $4,992 per submit.
32. A mega-influencer with 500,000-999,999 followers can earn as much as $5,497 per submit.
33. An internet superstar with 1 million or extra followers can earn as much as $5,865 per submit.
(Supply)
Prime Manufacturers On Instagram
34. As talked about above, the highest account with probably the most followers on Instagram is the corporate itself, with 664 million followers. Eradicating Instagram’s personal account from the listing, Nike is the top-followed model with 307 million followers.
By eradicating the person influencer’s accounts, we are able to reveal the manufacturers with probably the most followers on the platform.
Sports activities, particularly soccer, are the predominant area of interest closely investing of their Instagram presence.
35. The highest manufacturers on Instagram are as follows:
*Instagram followers as of December 2023
36. Business accounts on Instagram publish a median of 1.55 posts on most important feed per day.
37. 62.4% of Instagram customers comply with or analysis manufacturers and merchandise on the platform.
38. 90% of customers comply with no less than one enterprise.
39. In response to Instagram knowledge, 70% of individuals both like or don’t thoughts seeing advertisements after they’re watching movies on the platform.
(Supply) (Supply)
Instagram Posts With Most Likes
40. The submit with probably the most likes is {a photograph} of footballer Lionel Messi holding the 2022 FIFA World Cup, posted in December 2022.
41. Second to that may be a {photograph} of an egg that beforehand held the world report since January 2019.
42. Of the highest 10 most-liked Instagram posts, 5 are from footballer Lionel Messi.
43. One other 4 posts are from footballer Cristiano Ronaldo.
44. The highest most-liked Instagram posts in 2023 are:
| Influencer | Description | Likes* | Date of submit |
| Lionel Messi | Lionel Messi holding the FIFA World Cup | 75.6 million | December 18, 2022 |
| World Document Egg | Photograph of an egg | 60.2 million | January 4, 2019 |
| Lionel Messi | Messi sleeping with FIFA trophy | 54.7 million | December 20, 2022 |
| Cristiano Ronaldo | Cristiano Ronaldo and Lionel Messi taking part in chess | 42.8 million | November 19, 2022 |
| Lionel Messi | Lionel Messi on a aircraft with the FIFA World Cup trophy | 42 million | December 19, 2022 |
| Liz 6 | Reel of a sundown | 34.6 million | August 5, 2023 |
| Cristiano Ronaldo and Al Nassr FC | Announcement of Cristiano Ronaldo becoming a member of Al Nassr FC | 34.4 million | December 30, 2022 |
| Lionel Messi | Lionel Messi and workforce celebrating the 2022 FIFA World Cup win | 34.4 million | December 21, 2022 |
| Cristiano Ronaldo | On elimination from 2022 FIFA World Cup | 34.2 million | December 11, 2022 |
| Lionel Messi | Lionel Messi and Cristiano Ronaldo taking part in chess | 32.8 million | November 19, 2022 |
*Instagram likes as of December 2023
Prime Instagram Hashtags Of 2023
45. Hashtags had been launched to Instagram in January 2011 and have lengthy been an integral approach of constructing follower counts and navigating content material on the platform. In December 2017, customers may comply with particular hashtags to maintain observe of developments and present related content material of their feed.
46. At present, you’ll be able to now not see “latest” posts from hashtags. As a substitute, you should utilize them to view curated posts from “prime” customers that leverage the precise hashtag.
47. The highest Instagram hashtags of 2023 are:
*Instagram posts as of December 2023
(Supply)
Instagram Statistics By Nation
48. India is probably the most distinguished world viewers for Instagram, with greater than 326.6 million customers.
49. The US has the second largest person base, with greater than 168.6 million customers.
Apart from the dominant nations, the platform has a worldwide attain and unfold of customers globally.
50. Instagram world viewers dimension, April 2023:
| Nation | Lively Instagram Customers |
| India | 326.6 million |
| US | 168.6 million |
| Brazil | 132.6 million |
| Indonesia | 106 million |
| Turkey | 56.4 million |
| Japan | 54.7 million |
| Mexico | 43.8 million |
| Germany | 33.8 million |
| UK | 33.5 million |
| Italy | 30.3 million |
(Supply)
Instagram Demographic Statistics
As social media has grow to be such an integral a part of our lives, person statistics mirror how important the platform is for the youthful demographic.
Social platforms at the moment are a very powerful channel for consuming information, media, and leisure.
51. As of April 2023, 50.6% of Instagram’s world customers establish are male, and 49.4% are feminine.
52. Not like Fb, Instagram is dominated by a youthful demographic; customers aged 18 to 24 make up nearly all of Instagram’s promoting viewers, at 517.7 million customers.
53. Instagram customers worldwide by age group:
| Age group | % of complete advert viewers |
| 13-17 | 8.2% |
| 18-24 | 32% |
| 25-34 | 29.6% |
| 35-44 | 15.3% |
| 45-54 | 8.2% |
| 55-64 | 4.2% |
| 65+ | 2.6% |
(Supply)
Instagram As A Information Supply
54. 16% of US adults often use Instagram as a information supply, in comparison with 30% who use Fb and 26% who use YouTube.
55. Girls account for 59% of standard information shoppers on Instagram.
(Supply)
In Abstract
These info and statistics are only a small snapshot of the present state of Instagram – however they supply a glimpse on the energy of this social media platform.
We hope you should utilize a few of what you’ve realized right here to raised perceive Instagram and its customers, so as to craft more practical advertising methods, join authentically together with your audience, and harness Instagram’s full potential to develop what you are promoting.
Extra assets:
Featured Picture: Roman Samborskyi/Shutterstock