Preston (00:01.09)
Hey and welcome again to a different episode of Freelance 2 Founder. My identify is Preston Lee with Millo.co and becoming a member of me on the air as all the time at present is my good pal, Clay Mosley from GetDripify.com. Hey, Clay.

Clay (00:14.08)
What’s up, Preston?

Preston (00:15.998)
What’s up, man? You’re in one other new workplace. You have been telling me. In order that’s good.

Clay (00:20.666)
Yeah, higher one, larger one. Yeah, much less, quieter one, quieter one. Extra importantly.

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Preston (00:24.43)
quieter one.

Preston (00:30.526)
You already know, that’s, I imply, that’s an enormous deal even while you’re not a podcaster, however while you’re a podcaster, it’s like, I would like a quiet house that I can simply have a dialog with somebody, however you liking it thus far then?

Clay (00:39.612)
Yeah, a management, a controllable house, proper? I can management all of the acoustics and the audio. Yeah, I find it irresistible.

Preston (00:42.942)
Sure, yeah.

Preston (00:47.922)
Yeah, good. Good, good. And likewise becoming a member of us on the air is our new pal, Tim. Hey, Tim, welcome to the present.

Tim (00:54.806)
How’s it going, gents? Thanks for having me.

Preston (00:57.186)
Effectively, thanks a lot for being right here. As a lot of you realize, this present is all about you guys, our listeners. Tim is a listener of the present. You advised us you’ve been listening over the summer season and time of recording, it’s late November. Simply thanks for listening, Tim, and listeners. If you wish to be part of us on the present, we’d like to have you ever as properly. You simply go to freelance2founder.com and also you scroll to the underside of the web page, fill out a few questions, decide a day and time, and we are able to chat about what you are promoting. Hopefully show you how to clear up some issues as properly.

However Tim, why don’t you begin us off, inform us a bit of bit about what you are promoting, who your purchasers are, how lengthy you’ve been in enterprise, simply sort of paint an image for us and for the listeners.

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Tim (01:34.058)
Yeah. I assume I’ll simply take you again to the start of this 12 months, 2023. So I wrote a guide that I’ve been engaged on for a few years, just a bit novel that I had enjoyable writing. And I knew that I used to be going to have a bit of little bit of earnings coming in from that. So my plan was to arrange an LLC for myself. So I needed to separate the enterprise income from my common W2 job. And so in doing that, I even have a hockey podcast that generates a bit of little bit of income as properly. So I used to be sort of pondering, okay.

I’ll have a separate like formal LLC to have my enterprise earnings that’s separate from my common job. And in doing that, I sort of realized I had some aspirations to select up some freelance work for the 12 months. And so quick ahead by the summer season months and the whole lot, I simply by phrase of mouth and simply letting some former mates and purchasers know that I used to be obtainable, picked up a bit of little bit of enterprise and it simply picked up some steam and never sufficient fairly but to love, you realize, match the wage, however sufficient that I used to be able to take the leap.

And so nearly six weeks in the past, I stop my job to pursue this full time, each specializing in the podcast and my freelancing enterprise. And the enterprise itself is sort of a advertising and marketing generalist, however a give attention to search engine marketing.

Preston (02:39.502)
I don’t know.

Preston (02:44.49)
I find it irresistible, man. I find it irresistible. Congratulations, six weeks in. It’s an enormous deal. Additionally, I’ve to pause right here and say, Clay, did you hear a bit of little bit of Boston come on the market? He like acquired all the way down to enterprise and we have been teasing, we have been teasing Tim as a result of he was telling us he was from Boston and I used to be like, I don’t hear the accent, you realize? Tim, while you acquired all the way down to enterprise, man, Boston began popping out.

Tim (02:49.287)
Yeah, I do know.

Clay (02:59.116)
Yeah, I did, yeah. You already know, you realize what’s so humorous is…

Clay (03:07.548)
When, you realize, when, when folks, that is for all accents, when folks get like get emotional or like, or enthusiastic about one thing, accents all the time come out. They do.

Preston (03:20.494)
Yeah. Hehehehe.

Tim (03:23.85)
Oh, that’s too humorous. Yeah.

Preston (03:26.238)
Yeah, yeah, I completely, I used to be like, whoa, didn’t hear it earlier than. After which unexpectedly, like, yeah, one thing about your, your ardour or your pleasure, it simply, it got here proper out and there it was. So, however that’s enjoyable, man. So thrilling. Six weeks in, that’s an enormous deal. So do an search engine marketing work? Is there a selected sort of shopper you principally work with? Like, do you’re employed with native purchasers, on-line purchasers? Do you principally work with mother and pop retailers or perhaps larger locations? Do you sort of have that dialed in or is, I imply, it’s nonetheless tremendous early.

Tim (03:56.71)
Yeah, it’s nonetheless tremendous early. All my purchasers have been digital, so nothing native. I’m not that tapped into the market the place I reside in Charlotte, North Carolina. I’ve solely been right here about two years, not even. So I’m not tremendous tapped into that but. However I most of my purchasers have simply been by referrals of former purchasers or folks I used to work with. And I’m attempting to draw back from these little mother and pop pictures solely as a result of the native search engine marketing is simply such a special sport than like what I do know, which is extra specializing in like, you realize, the broader key phrases and

Preston (04:06.935)
Yeah.

Preston (04:21.89)
Hmm

Tim (04:26.57)
website well being and that type of factor. And people firms that I’ve talked to need assist with like their Google enterprise web page and that type of factor, which isn’t one thing that I actually know or do.

Preston (04:36.378)
Yeah. Yeah, that’s an fascinating, an fascinating distinction that I’ve heard lots of SEOs discuss. It’s like if you happen to’re a neighborhood search engine marketing man, which means when somebody searches what you are promoting, Google reveals it, you realize, reveals what you are promoting first and like on the map and the whole lot. That’s native search engine marketing, proper? For folks listening who are usually not acquainted with it. And that’s a complete completely different ballgame than the search engine marketing that I additionally am acquainted with and Clay’s acquainted with, which is like far more content material pushed, drawback answer sort stuff. So.

Tim (04:50.259)
Yeah.

Preston (05:04.114)
Okay, tremendous fascinating, cool. So, you realize, as listeners know, while you come on the present, now we have you fill out this questionnaire you placed on a scale of 1 to 10, one being an entire freelancer, 10 being a founding father of an organization. You place the place you’re at and the place you’d prefer to be. And Tim, you place that you just’re presently at a two. I feel that matches good with what I’ve heard thus far. You’d prefer to be at a 4. So that you’d like to maneuver a bit of nearer to being a founder, perhaps constructing in some processes. However why don’t you paint an image for me and Clay of the place you hope what you are promoting is perhaps six or 12 months from now.

Tim (05:33.778)
Yeah, and I put that and lots of listeners have achieved like, you realize, higher numbers, eight or 10 or no matter, however I don’t actually have aspirations of constructing an organization. And that’s what I consider once I consider the phrase founder. My my, you realize, my, what I’m pondering proper now’s simply to be a freelancer. And so the 2 to 4 simply represents a bigger guide of enterprise, and extra predictable income. And simply having a greater understanding of like, like I stated, I’m nonetheless on the proof of idea stage. So having a greater understanding of

Preston (05:49.876)
Yeah.

Tim (06:02.07)
what the purchasers want, how I may help, what my area of interest is, and the way I’m producing new enterprise. However I don’t actually really feel like I have to go and take into consideration hiring folks or bringing in writers or something like that as a result of I’m attempting to maintain it extra contained. Yeah, I’d say contained, yeah.

Preston (06:13.358)
Hmm.

Preston (06:18.418)
Yeah, yeah, nothing fallacious with that. Completely. We’ve had truly just a few friends not too long ago the place they’re like, you realize what? I’m undecided I need to construct, you realize, a 20, 30, 40, 50 particular person company. I would simply need to simply have it’s me or perhaps me and a pair different folks, some subcontractors or one thing. So completely nothing fallacious with that.

Clay (06:32.966)
Mm-hmm.

Clay (06:37.332)
There’s positively there’s positively I’ve been on either side. So there are execs to cons to each. However I can definitely I’m on proper now. I’m on the facet of. I like working on my own. So.

Tim (06:43.767)
Yeah.

Tim (06:53.942)
Yeah, a part of why I did this too-

Preston (06:54.41)
It sort of does fluctuate, doesn’t it? Yeah. Sorry. Go forward, Tim.

Clay (06:56.948)
Huh?

Tim (06:58.974)
Effectively, a part of why I did that is like so the podcast takes up lots of time and I like doing it. I like hockey. It’s simply lots of enjoyable interacting with listeners and seeing the present develop as I’m positive you guys know too. And so getting, you realize, diving deeper into that whereas additionally creating extra time for writing and simply doing the work that I like doing. Just like the company I left behind is nice firm, nice purchasers, nice folks to work with. However I simply wasn’t that within the trade and a few of the work I used to be assigned to do.

My ardour wasn’t there and I actually love the search engine marketing facet of it. And I actually love the educating component that comes with it. As a result of as you guys know, it may be a black field for lots of enterprise homeowners and even lots of skilled entrepreneurs the place they know such as you acquired to search out the key phrases, they know you bought to jot down content material, however they don’t actually have a transparent image of like what it takes to rank for these key phrases or what type must occur like on the technical facet of your website to make it possible for it’s wholesome and arranged in a method that search engines like google and yahoo search for.

Preston (07:37.485)
Mm.

Tim (07:53.642)
And so like once I’m lots of my purchasers thus far have been, you realize, working instantly with just like the president of a small firm or a marketer and or perhaps an older marketer who doesn’t know like a few of the newer developments and seeing the sunshine bulb moments once I’m educating some of these things has been actually rewarding. In order that’s what I actually sort of leaned into thus far.

Preston (08:13.474)
Hmm. Yeah. Tremendous cool. I like that. So inform us what are, what are some hurdles you’re going through then Tim? How can Clay and I show you how to at present? Do you’ve gotten any questions you’d prefer to bounce off of us?

Tim (08:23.154)
Yeah, I’ve acquired a pair and it’s bizarre to say as a result of it’s so new. And despite the fact that I’ve been doing this, you realize, my first freelance mission most likely went again to March this 12 months. So six, seven months in the past. However a lot of it’s nonetheless new. I’ve solely been full time for a month and a half. So I virtually don’t have questions. I sort of need to simply get recommendation from you guys on how I ought to take into consideration getting new purchasers, arrange my enterprise, all that type of factor. However one of many particular ones that I prefer to run by you is most of my work thus far has been contract based mostly.

little tasks the place it’s simply type of lots of search engine marketing audits, which is sort of a loaded time period as a result of it means lots of various things to lots of completely different folks. However the best way I do it normally takes three to 4 weeks to develop and I sort of pitch it or I current it to the shopper on the finish after which they take it and share it internally. Generally there’s a follow-up assembly if they’ve questions, however I actually like these as a result of I like the thought of like I stated, of educating and displaying them like, okay,

in your web site, you’ve acquired all these damaged hyperlinks, you’ve acquired duplicate title tags, your web site map isn’t arrange appropriately, that’s hurting your capacity to rank. After which if you wish to be discovered by individuals who aren’t already in search of you, as a result of so a lot of them are rating for like branded key phrases, you realize, and they’re at the least rating within the high key phrases for branded phrases. And so like educating them like content material technique and all that stuff. And I simply love that. I sort of need to be like, I don’t know, simply are available in, educate.

give them the plan after which step out and allow them to do the work to repair the location, you realize, bringing their builders to enhance it, bringing their writers to jot down based on the content material technique that I’ve delivered. And I, as a result of I’m not likely notably , despite the fact that I’ve a background in writing, I don’t actually need to construct a enterprise being a contract author as a lot as I can keep away from it, simply because it’s so time consuming. It takes lots of work and it’s simply exhausting to…

It’s so much simpler, I feel, to discover a author for an organization than it’s to search out somebody who is aware of search engine marketing. And so I’d love to do as a lot of these kinds of tasks as doable. However the problem of that’s, and I’ve heard in your present many instances, that the secret when freelancing or working a small company is MRR. And the way do you concentrate on like recurring income if my splendid shopper is a 4 week mission? You already know what I imply?

Preston (10:22.71)
Mm.

Tim (10:42.946)
How do I flip a few of that into recurring income with out taking up only a entire bunch of weblog writing and issues like that?

Preston (10:49.458)
Hmm, yeah, that’s a great query. And all that purchasers are right here, however I’ve only one factor earlier than he begins in and that’s all the time like it doesn’t matter what somebody involves us, they are saying, how do I work out what a great MRR month-to-month, month-to-month recurring income mannequin can be for my enterprise, proper? That the, and it sounds so easy while you say it, however generally we overlook to take this step. And that’s you must put yourselves within the sneakers of your purchasers and say to your self, what value do I would like on an ongoing foundation?

As an alternative, what we do generally is we go backwards and we are saying, like, what service can I present on an ongoing foundation? As an alternative, what value does your shopper want on an ongoing foundation? And once more, it feels actually easy. However if you happen to shift your paradigm a bit of bit that method, then you may say, like, oh, the truth is that they do want 4 weblog posts a month or one thing. And if that’s not a service I need to present, then that individual MRR will not be obtainable to me. I can’t pressure one thing.

that’s not a necessity or a value that they respect. Now, I’d say along with your technique and your motion plan, properly, that was one small factor I used to be gonna deliver up is I wouldn’t use the phrase audit, simply because so many SEOs use audits as a lead magnet. So I’d say an motion plan or a technique plan or one thing like that sounds a bit of extra actionable, a bit of extra high level. Anyway, however with that,

with these technique plans, like you possibly can have an enormous one to start with, however then it could possibly be like each month, I’m gonna examine again in in your progress and make extra suggestions or let you realize if this factor that I like to recommend earlier than that you just did is working. It looks as if you possibly can do like a month-to-month well being examine the place it’s perhaps not as sturdy as that first time, however it’s checking again in and saying like, yeah, since you modified this factor and this factor that I requested you to alter, now you’re rating for this on this time period.

And never solely is that offering value on a month-to-month foundation, however it’s like securing for your self extra enterprise every month as a result of they’re like, oh, properly, what he stated to do truly labored. I can’t wait to see what he says to do subsequent month. So that might be, if it have been me, if you happen to actually wanna keep on with the technique facet of it, to me it could be like a month-to-month check-in slash replace slash extra duties to be achieved to proceed to develop. Clay, do you’ve gotten any ideas on that? I do know you’ve labored within the search engine marketing house and yeah. What do you suppose?

Tim (12:43.828)
Mm-hmm.

Clay (13:10.856)
Mm hmm. Yeah. So simply to make clear, you don’t need to do achieved for you stuff such as you don’t need to give attention to that.

Tim (13:19.274)
Effectively, I’m attempting to get out of trading my time for cash on this. And a part of what I stated is I like the podcast. I like writing. I like this educating component of search engine marketing. So I don’t need to get again right into a sport the place I’m simply one other freelance author as a result of there’s so many on the market. And I really feel like there’s different ways in which I can present value.

Clay (13:40.116)
Okay, so let’s make clear. You don’t need to be a contract author otherwise you don’t need to commerce time for cash or each.

Tim (13:48.423)
Um, I assume each is how I’m enthusiastic about it proper now.

Clay (13:52.672)
Okay. As a result of I truly agree with Preston. If you happen to don’t need to do if you happen to in case your reply was simply you don’t need to be a contract author. I’d agree with Preston and say it’s essential present some type of monitoring month-to-month service proper like a progress report of kind one thing and my solely tidbit right here is don’t

Tim (14:14.86)
Mm-hmm.

Clay (14:22.016)
don’t do an auto generated factor. As a result of to me, they anyone can simply go join some software program that does that shit. What the value you’d be offering is you’d truly manually take a look at it and get manually provide you with your individual suggestions on issues to alter that tremendous private and customized to them. It’s not simply an auto generated Oh, right here’s your rankings for the

Preston (14:27.955)
Yeah.

Clay (14:51.736)
Now the difficulty with that’s that’s trading time for cash. Proper? Since you nonetheless acquired to do one thing. And it’s one on one. So the my solely advice if you happen to don’t need to simply commerce time for cash, and also you need it to be tremendous scalable, however on the identical time, you don’t need to do achieved for you’re employed is you must do some type of group teaching. For my part.

Tim (14:59.267)
Yeah.

Clay (15:22.048)
key phrase group. Yeah. In order that’s the place like, if you happen to’re going to do teaching or consulting doing one on one once more is trading time for cash. It’s not scalable, you solely have a finite quantity of hours each week, proper? Which implies it’s a finite variety of one on one purchasers you may tackle. However if you happen to do group to the place you’ve gotten a weekly group teaching name the place folks

Preston (15:22.59)
or some sort of group one thing, proper?

Clay (15:51.252)
hop on a gaggle zoom, and also you go over, you are able to do a few issues. I truly suppose you should do each, the place you may go over the most recent, like, search engine marketing developments, proper trade, the most recent stuff. And you’ll attempt to assist workshop. I feel that’s the place a great value is you may assist folks workshop some issues proper on the decision. That is what I do.

Clay (16:21.852)
you realize, there could be like 20, 30, 40 folks on the decision. And as persons are caught on their search engine marketing, they’re like, man, I’ve been like, I’ve been caught on the identical. I can’t work out find out how to rank higher than what I’m. I’ve been caught in the identical rating for six months. How do I do it? You possibly can have them share their display and like, let’s workshop it by whereas all people else is watching. After which folks can take their flip. Now, clearly, you realize, you may’t take all people’s name.

You already know, so it’s sort of a, it must be like a queued system. So first come first serve, I’ve 60 to 90 minutes each Tuesday, you realize? And if you can begin off with a one weekly name, however as extra folks get questions, and if you happen to discover the pattern of, yeah, I’m working out of time, however folks nonetheless have questions, you may add a second name. You already know what I imply? Or a 3rd name. However the truth is, is that if it’s group teaching,

Like you’ve gotten a lot time to do group calls throughout per week. Does that make sense?

Tim (17:28.154)
It does. And I like that concept. And I feel I perhaps have to rethink that idea of trading time for cash as a result of perhaps what I’m which means by it isn’t the identical method that perhaps it’s not the fitting, I don’t know, the time period for it. However I assume what I’m attempting to do is get out of ongoing work that’s simply time consuming. I feel that’s a greater method of placing it, like writing. I assume so, yeah. Yeah, like writing. And so, just like the one retainer shopper I’ve now, I began off with an audit again in like

Preston (17:34.414)
Hmm.

Clay (17:46.676)
Getting out of achieved for you’re employed. Venture work.

Tim (17:58.242)
They actually preferred it they usually introduced me on for some ongoing search engine marketing work the place you’re simply sort of optimizing a few of their core pages each month. After which it sort of was an everyday like we’re constructing a advertising and marketing program for them now. And I’m working that account and I actually prefer it. And it’s a bit of bit extra time consuming than I’d have thought. However I’m hoping to get a higher income or higher retainer within the new 12 months.

However mainly, it’s good to have the ability to put a few of these expertise, as a result of I’m sort of a generalist, as a result of I’ve labored at advertising and marketing businesses over the past 5 – 6 years or one thing like that. So I sort of know a bit of little bit of the whole lot. And I’m doing lots of stuff that’s not search engine marketing associated, like electronic mail newsletters and constructing a brand new WordPress web site and that type of factor. And so I’m completely open to that. I’m completely open to… I simply don’t need to get caught right into a…

actually writing, despite the fact that as a lot as I find it irresistible, it’s simply not what I need to do with this enterprise.

Clay (18:54.62)
Okay, so that you’re open to done-for-you work, you simply don’t wanna do the writing.

Tim (18:58.57)
I feel that’s most likely it, yeah.

Clay (18:59.94)
Okay, properly that to me that’s a simple answer. You simply go discover any person to outsource that to.

Tim (19:06.484)
Yeah.

Clay (19:06.502)
or make an introduction.

Preston (19:08.586)
Yeah, and that’s the way you overcome the trading time for cash factor, proper? As a result of, you realize, so far as it’s actually exhausting while you say, I don’t need to, and once more, I do know you’ve clarified this a bit of bit extra, however this concept of like, I don’t need to commerce time for cash, however I additionally simply need my enterprise to only be me. There are, in my thoughts, there are only some methods you are able to do that. You already know what I imply? Since you both construct like a SaaS that…

Tim (19:08.895)
Yeah, the re-

Clay (19:12.699)
Mm-hmm.

Tim (19:34.666)
Mm-hmm.

Preston (19:38.39)
the time you’re employed on the SaaS product will not be a direct, doesn’t have a direct correlation to the variety of subscribers or customers that you’ve got, otherwise you develop some type of mannequin like that, like what Clay’s saying, the place you possibly can technically have, you realize, an infinite quantity of purchasers which can be getting on a name and also you’re nonetheless spending the identical quantity of time it doesn’t matter what, however that, you realize, that’s solely a type of a pseudo answer as a result of…

Like he stated, you’re going to have so as to add extra calls sooner or later. Like if you happen to had a thousand purchasers on a name, that’s simply not going to work. Proper. So I feel, yeah, I feel simply getting some readability on, on what you imply by, I don’t need to commerce my time for cash. That’s vital. And so I respect you, you bringing that up. Trigger I feel lots of us say that, proper? Like, I simply don’t need to commerce. And, and I feel there’s, I feel there’s perhaps center floor between utterly eradicating the time issue out of your fee. And. And to me.

And once more, we all know you don’t need to rent, however to me, that’s one solution to do it’s to say, like, I’m simply going to outsource all of those duties that I don’t like doing. I’m going to rent a author or two, and I’m going to get paid whether or not I spend time writing or not.

I don’t know, however if you happen to’re utterly towards hiring writers…

Clay (20:53.116)
Yeah, the one others.

Clay (20:57.504)
The one different answer is you create a course.

Tim (21:02.722)
Yeah.

Preston (21:02.859)
Or an asset, proper? An asset that you just sell again and again.

Clay (21:05.904)
Yeah, some type of digital asset the place you’ve when you’ve created it, it’s achieved and you may sell it to 10,000 folks and gained’t take up extra of your time.

Tim (21:14.782)
Yeah, I thought of that. I sort of have like, so most of my enterprise thus far is coming by referrals, like I stated, and I’ve thought a bit of bit about, you realize, long run progress and discovering folks that don’t already know me. And I feel it’s going to be content material pushed to start out. I’ll most likely do some advertisements sooner or later too, however like attempting to personal a pair areas like pillar pages and issues like that, the place I can actually simply drive lots of natural visitors by, you realize, the search engine marketing phrases that I really feel like I can win on. And so

That’s going to be a part of it too. However yeah, I like the thought of getting one thing that I can sell, perhaps run advertisements to and one thing that like teaches and helps them assist themselves the place I’m not trading time, like I stated. Yeah, I’m open to that concept too.

Clay (21:55.7)
That’s so much more durable than folks suppose although.

Tim (21:58.79)
No, I do know it’s so saturated now.

Clay (22:01.068)
It’s it’s uh properly yeah plus like I’m gonna let you know like simply promoting a course too will not be it’s not month-to-month recurring it’s you realize you’re beginning over each month if you happen to’re promoting a course for a one-time charge you realize so like if it’s essential sell let’s say for instance if it’s essential sell 30 programs in a month to have the ability to pay all of your payments and pay your self properly guess what you gotta sell 30 programs subsequent month

Preston (22:02.53)
Yeah, I’m simply getting it off the bottom.

Clay (22:31.324)
You already know what I imply?

Tim (22:32.674)
Yeah, as I take into consideration that and as I take into consideration the group teaching, I feel it’s getting away from actually what I take pleasure in most and the place I feel I present probably the most value. And that goes again to, and I do know this type of goes counter towards what I stated to start with, however just like the one-on-one teaching educating moments the place like I’m going deep, I’m like, hey, you realize what? Do you know that? Yeah, you’ve acquired 400 pages in your web site, however 98% of visitors doesn’t get previous your homepage. Like their minds are blown. And I can present them the info that reveals that, you realize?

And like, okay, what we have to do is raise these different pages and get the fitting issues taking place there in order that they’re coming in on completely different, completely different pages in your web site and completely different entry factors and issues like that. Conversion charge optimization, ensuring the pages are optimized in a sure method. That’s going to get the fitting clicks, the fitting conversions, all that. Like, and that is the stuff that most individuals don’t know. Even some skilled entrepreneurs wrestle with this generally, or at the least they perceive it, however they don’t have the time to do it. And in order that’s the stuff that I actually take pleasure in serving to purchasers by.

And so perhaps I’m pondering as an alternative of a mission based mostly factor, like, hey, as an alternative of right here’s what’s going to occur over the subsequent six weeks and right here’s what it prices, like turning that right into a decrease six month retainer the place we knock off these items one at a time is perhaps a greater method to consider it.

Preston (23:44.938)
Mm-hmm. Yeah, like I might image a 12 month program the place, and perhaps there’s an possibility after that to proceed, however perhaps it’s a 12 month program the place it’s like, look, month one, we’re gonna sort out this collectively and we’re gonna restore all of the title tag points in your web site and the entire no matter, proper? You may have a bunch of low hanging fruit, you’re gonna do month one, see some fast outcomes.

Tim (24:08.366)
Mm-hmm.

Preston (24:15.21)
to essentially get them fired up. And each month you’re sitting down with them rapidly and going over the outcomes of what you’ve achieved collectively. Such as you stated, they’ve perhaps achieved the majority of the work, however you’re type of monitoring outcomes. And so it’s sort of such as you give them homework, proper? Otherwise you educate them, you give them homework, they arrive again in a month and also you evaluation your outcomes collectively. You then educate them one thing new after which they go do it. And then you definately come again and evaluation the outcomes they usually pay for this 12 month. It’s sort of like a course, however it’s actually extra like

Tim (24:26.702)
I like that.

Clay (24:29.797)
Yeah.

Preston (24:44.234)
It’s actually extra like consulting. Yeah, that’s true. It’s sort of like fractional, which is. Yeah, that’s true. That’s true. It similar to that mannequin.

Clay (24:44.424)
I feel it’s like a fractional, it’s virtually like a fractional CMO.

Tim (24:50.743)
Yeah.

Clay (24:52.536)
Or perhaps extra particularly like a fractional search officer. You already know what I imply? Like.

Preston (24:57.23)
Mm-hmm. Yeah, only a fractional search engine marketing man

Tim (24:57.541)
Yeah.

Clay (24:59.452)
One thing like that. Yeah.

Preston (25:03.398)
Yeah. After which, after which, you realize, they may both pay somebody, you realize, 80 grand a 12 months to, to be an search engine marketing advertising and marketing man at their firm full time, or they’ll pay you a fraction of that. And, they usually can execute the issues that you just as a strategist herald and educate them and inform them. After which each month you’re checking in, you possibly can even like get to the purpose the place, and I do know I’m, I’m nonetheless pushing again towards this rent, otherwise you’re going to push again towards this hiring factor, however you possibly can even rent.

or one way or the other automate these experiences so that you just’re actually simply reviewing and strategizing and assembly with the shopper. After which lots of that tedious work, um, occurs within the background. So it’s like each month you’re an individual or your software program or whoever generates the experiences that you just want, then you definately look over them and then you definately give that very customized, have that very customized assembly with the shopper. To me, listening to, listening to the eagerness in your voice about, about what you’re tremendous enthusiastic about as a result of.

Buying and selling time for cash solely sucks while you’re not enthusiastic about it, proper? Um, and so the belongings you’re enthusiastic about to me, that appears like, and as a shopper, I’d love that. I’d love so that you can say, right here’s what you bought to do as a result of for instance, I’m as a shopper, I’m tech savvy sufficient. I can go repair damaged issues on my website. I can delete pages. I can add new pages. I can replace content material, no matter. I can do all that. Proper. However what I’d love is somebody to come back say.

Clay (26:06.709)
Mm-hmm.

Tim (26:06.902)
Yeah, that’s true.

Preston (26:29.002)
January 2024, it’s essential do that, and this. And we’re gonna examine again in February and we’re gonna see the way it went. So then I’m accountable to somebody, so I truly do it. After which I additionally know what’s a precedence, what I must be engaged on first. And simply somebody to love stroll me by that course of, however me have the ability to execute. I’d love that really.

Tim (26:48.914)
Yeah, and I actually like examples like, hey, displaying them the historical past of their visitors over the past couple of years, as a result of they don’t take a look at it. And I’m like, hey, you had a serious drop off in June 2022. What occurred that month? They usually’re like, oh, that’s once we launched our new little microsite. It’s like, OK, properly, you broke one thing. You already know, like, they usually’re like, oh, after which we sort of look again by these pages and like connecting the dots and getting them again heading in the right direction is rather like so helpful, particularly when you may put it within the context of like their enterprise and their historical past and what they’re achieved.

Preston (26:56.075)
Mm-hmm.

Preston (27:05.451)
Yeah, it’s good.

Tim (27:17.418)
I simply discovered that very rewarding. However one of many issues is that I do know you guys, I’ve listened to the present sufficient to know the way you guys really feel about proposals and customized proposals. Up to now it’s been fairly small. I’ve achieved like, I’ve most likely achieved like seven, six proposals this 12 months. I’ve landed 4 of them. I feel I’ve achieved 4 tasks in a single retainer and the retainer didn’t want a proposal. It simply was some ongoing work. So how do you guys take into consideration like,

Preston (27:19.778)
Yeah.

Preston (27:25.867)
Hehehe

Tim (27:45.478)
When the numbers are this small, how customized do you get versus attempting to provide you with a productization of an entry-level search engine marketing mission or retainer? How vital is that, do you suppose?

Clay (27:59.72)
Uh, Preston, do you need to go or would you like me?

Preston (28:02.734)
Go forward. Yeah, go forward. I’ve some ideas, however I’ll comply with up.

Clay (28:05.908)
I feel that is my philosophy. It’s debatable. Okay. I feel you should have completely different level product choices. And I feel I discussed this on a few episodes, like older episodes, um, that can match, that can suit your, your viewers, it doesn’t matter what, the place they’re within the journey. Proper. So you may go and create like what I name level one or low tier provide the place it’s like, and this type of matches the passive

quote unquote passive earnings sort of factor. Like you may productize it, however this you may provide you with like a full on search engine marketing framework that’s perhaps only a PDF guidelines, proper? Perhaps that’s what I name level zero or a lead magnet. And you’ll simply give that totally free, proper? They’ve the total guidelines. They will go do no matter they need with it. After which the subsequent level up is you may create a low tier, which is a course.

and productize that. Clearly, in fact, will not be going to be customized. It’s identical to, hey, right here’s the primary framework. It’s the whole lot within the guidelines, however I’m going to point out you in video format, find out how to do it. Proper? And also you sell that for a low tier, your mid tier, or perhaps your higher tier may be it may be, you realize, that is simply an possibility. However perhaps the subsequent level up is a mid tier. Perhaps that’s a gaggle teaching program.

the place it’s like, Hey, I’m going to point out you find out how to do the issues, however it’s a bit of bit extra accountability. It’s a bit of bit extra entry to me to the place I’m going to point out you find out how to do some issues. However clearly it’s not as customized as the best tier the place it the place it’s one on one, tremendous customized, tremendous customized, far more entry to you and far more be just right for you. However it’s additionally the best provide that you just

the most costly provide you’ve gotten. So it doesn’t matter what, like if you happen to’re, in case you are on a gross sales name with any person, regardless of the place they’re, you bought one thing to pitch them. You already know what I imply? And a few of it’s productized and a few of it’s tremendous customized. It simply will depend on the place they’re of their enterprise. Does that make sense?

Tim (30:17.463)
Yeah.

Tim (30:25.183)
It does. I actually like that framework.

Clay (30:28.773)
is smart to me, proper?

Preston (30:29.69)
that, I like the thought of like a tiered factor. I feel that may take lots of time to arrange. And lots of like type of funnels to handle and emails to handle and lots of like lead magnets to handle and simply lots of issues to handle. I truly, for positive, and I’m not saying it’s not a great path. I do know tons of people that have discovered lots of success constructing that up. I truly, I choose to simplify and I’d say like,

Clay (30:44.196)
Mm-hmm. As soon as it’s achieved, it’s achieved.

Preston (31:00.162)
Take your proposals which have gained, proper? You stated you’ve had like 4 out of seven which have been profitable or one thing like that. Take those which have been profitable, work out what they’ve in frequent, after which construct a touchdown web page that mainly mimics these proposals for one factor that you just wanna sell. And the one, you realize, like let’s simply say, for instance, and naturally you don’t must go together with this, however let’s simply say, for instance, the factor you’re gonna sell is that month-to-month technique, accountability check-in factor. You gotta work out what to name it, proper? However…

then you definately construct a touchdown web page that’s mainly a proposal with a purchase button. And so then a shopper involves you they usually say, hey, I need some search engine marketing work achieved. You say, nice, right here’s what we do for our purchasers. We do that factor each month. We meet with you. We evaluation your outcomes. We provide you with some homework. And also you go and execute. After which we meet once more in one other month. And it’s all laid out on that touchdown web page. And you actually sell them. And you’ve got. You may have.

Clay (31:41.8)
Yep, I like this.

Clay (31:58.056)
That method you don’t must do proposals.

Preston (31:58.506)
not solely what you’d put in a- What’s that?

Clay (32:01.576)
That method you don’t must do proposals, you simply ship them to a hyperlink.

Preston (32:03.254)
That’s proper. You do one proposal. It’s one. It’s actually one proposal within the type of a touchdown web page. After which additionally in your in your touchdown web page proposal, you add your social proof testimonials from purchasers, the entire different stuff that you’d usually add in and like a gross sales pitch. You simply put all of it in there. Um, and that’s the place you direct purchasers to. After which from there, if you wish to department out, then you can begin constructing out lead magnets.

or decrease tier stuff to get them into that huge product. However I’d truly go a bit of bit reverse and begin with the massive product, the massive providing, after which use the opposite stuff as a solution to get folks to that most important providing.

Tim (32:40.002)
I like that so much. Do you guys see that touchdown web page concept being one thing that might you cover it within the navs that’s shared solely? Would you allow them to uncover it? After which would you focus, would you attempt to get that to rank organically? Is that simply extra of a promoting web page for an viewers that’s already discovering the web page?

Preston (32:57.686)
Yeah, I feel that relies upon so much by yourself advertising and marketing technique. For me, that might be like your… If it have been me, it could be my homepage.

Clay (33:03.057)
Yeah.

Clay (33:07.834)
Mm-hmm.

Tim (33:08.268)
Yeah.

Preston (33:09.418)
Like I don’t want to inform folks about my firm and who I’m and the place I began from. I simply want to provide them what I’m providing. Right here’s what I’m providing. I’m not, I’m not a model, proper? That folks have to have an affinity for, and they should fall in love with me first. I provide a service and that service is a month-to-month search engine marketing technique assembly, examine in, no matter once more, no matter it’s going to be referred to as. And right here’s what I provide. Um, you realize, and, and take it or go away it sort of scenario. And naturally you’re going to have.

Clay (33:17.588)
Mm-hmm.

Preston (33:39.594)
You’re going to have social conversations on social media. You’re going to have conversations in particular person with folks, however then you definately’re simply going to provide them your website or it’s going to be in your bio or no matter. And persons are going to click on by and increase, there’s your provide and your, your proposal and your touchdown web page is how I’d do it.

Tim (33:54.638)
Okay, yeah, I’m gonna begin constructing that this week.

Clay (33:55.092)
quickly.

Preston (33:59.818)
Since you already know what works, proper? That’s what I like about this. You’ve achieved some proposals, so there’s perhaps one good purpose to do proposals that we’ve recognized. And that’s you realize now what purchasers react properly to. And so you place that in a touchdown web page, which you have already got the chops to do since you’re a author and a marketer. After which it’s about how do you get that out to folks?

Tim (34:23.478)
Then how do you guys take into consideration like this variation of the topic just a bit bit, however circling again on some gross sales dialog that I didn’t shut that went positively. It’s not like lots of it was simply not the fitting time. And I do know folks say that after they’re saying no, but when I’m falling again say in January after the brand new 12 months, would you decrease your worth and say, hey, we are able to do XYZ as an alternative of 5K, it’s going to be 3K or 250 or no matter like or do you I imply, does that come throughout as type of a weak like, hey, I really want the cash. What are you able to do for me?

Preston (34:27.263)
Yeah.

Preston (34:34.989)
Hmm.

Preston (34:53.738)
Effectively, do you want the cash?

Tim (34:55.955)
Yeah.

Preston (34:58.206)
then I feel it’s okay. I feel early on in what you are promoting, you’re taking what you will get. Clay would possibly really feel otherwise, however for me, if you happen to’re like attempting to get your ft underneath you, you’re taking what you will get. So, I, you realize, I…

I hesitate to say like, you realize, let’s go cheaper since you didn’t like the worth. You could possibly add, there’s different choices to discounting too, proper, you possibly can add extra value to your providing. You could possibly say like, hey, I do know 5 grand wasn’t gonna work for that factor, however what if we did 12 months of technique as an alternative of six? Proper, and so now you’re making the identical sum of money, however you’re providing extra value.

Tim (35:26.765)
Mm-hmm.

Preston (35:40.17)
I feel there’s perhaps different methods round it, however, however while you’re beginning out, man, only for me, it’s like, get the cash within the door, nevertheless you will get it. After which you will get a bit of extra choosy down the highway. That’s, that’s at the least the place I stand on it. I don’t know what, does that resonate with you, Tim, or what are you pondering?

Tim (35:40.33)
Yeah, I like that.

Tim (35:48.863)
Okay.

Tim (35:57.534)
It does. Yeah, I most likely had like, you realize, three or 4 nice dialog that simply didn’t land. I feel lots of it was timing or another person was working with an company that they didn’t like, however they have been nonetheless underneath contract with by the top of the 12 months. So I’m going to comply with up with a handful of them in mid-January. And I be ok with closing at the least one or two of them. And I’m going to be keen to be versatile on worth to only as a result of I nonetheless like I nonetheless don’t know. It’s nonetheless, like I stated, proof of idea. It’s been so it’s been so new.

Preston (36:13.33)
Mm, yeah.

Tim (36:26.466)
that I don’t know but what it’s or the place I can discover probably the most value for my purchasers.

Preston (36:29.108)
Yeah.

Clay (36:33.5)
What was the, sorry, I needed to step away for a second. What was the query? Like in 10 seconds?

Tim (36:41.835)
dropping the worth to return to somebody that I wasn’t in a position to shut.

Clay (36:47.604)
What did Preston say?

Preston (36:49.826)
I need to know what you say. I don’t need to bias your reply. I need to see if we agree. Would you low cost a worth?

Clay (36:54.136)
Uh, the one purpose I’d. The one method on this context of any person you didn’t shut, the one method I’d, I’d decrease the worth is that if one thing was taken away.

Tim (37:03.179)
Mm-hmm.

Tim (37:10.036)
Yeah.

Preston (37:10.606)
Hmm. And I stated that sort of, I stated, or add one thing to it. So maintain the worth the identical, however as an alternative of six months of technique, you’re doing eight or 12 months of technique.

Clay (37:10.952)
That’s it. Prefer it.

Clay (37:21.472)
Yeah, I wouldn’t. Yeah, I yeah, go come what may. I wouldn’t simply low cost it simply to see in the event that they’ll chew. You already know what I imply? Like they extra

Tim (37:31.458)
Mm-hmm.

Preston (37:33.122)
However then I additionally stated, Clay, he’s so younger on this. It’s so new that I’m type of like a get the cash within the door nevertheless you may at this stage. Like first 12 months, it’s like, if it’s like this otherwise you gotta get a job, yeah, perhaps. Perhaps you do provide some reductions and see if folks will purchase since you want the cash within the door. And also you’ll get to the purpose the place you gained’t want it. However for me, I imply, six weeks in, that is model new.

Clay (37:42.553)
Yeah.

Clay (37:55.101)
Yeah

Even then, like I completely get that. And we’ve stated that a number of instances on the present, like while you gotta pay the payments, you simply, you gotta pay the payments. You already know what I imply? And also you do no matter you may to pay the payments while you’re first beginning out. With that stated, with that stated, with you being in startup mode, I’d worth it to sell. I don’t know, like if you happen to’re gonna like low cost it and it’s priced low sufficient to the place it’s like,

Preston (38:05.302)
Proper. Yeah.

Tim (38:09.506)
Mm-hmm.

Clay (38:27.78)
a no brainer like oh duh simply pitch it that method. I you realize.

Preston (38:33.39)
So that you’re saying as an alternative of discounting it, simply make it cheaper to start with.

Clay (38:37.488)
Yeah, and I’d be clear about it too. I’d be like, hey, look, I’m simply now beginning out. I simply began my enterprise. This can be a worth to sell scenario. I’m not gonna offer this. Yeah, it’s not gonna all the time be this low. And that is what I’m pricing it at. And I’d be clear about that. And so, however like when you pitch them that worth, I’d simply keep on with that.

Preston (38:49.698)
It’s not all the time gonna be this low.

Clay (39:05.488)
That’s simply my factor. I wouldn’t return and say, Hey, I do know you didn’t chew due to this. However what if I supplied like, you realize, 25% off, I wouldn’t do this. That’s simply me.

Tim (39:17.566)
Yeah, I like that and I…

Preston (39:19.15)
as a result of then they could simply say like, no, hoping that you just’ll go even decrease.

Clay (39:25.136)
Yeah, it simply makes it, it’s a lot completely different. It’s a lot completely different. And so like, let’s simply say you’re, how a lot do you sell a retainer proper now?

Preston (39:25.159)
Yeah, it’s not, not an incredible notion.

Tim (39:25.395)
Yeah, there’s a pair…

Tim (39:35.114)
Uh, so the one I’ve now, I’m making like 1600 a month on. I’m a part of a bit of group of freelancers, however I’m, that’s my minimize of it.

Clay (39:42.844)
Okay, 1600. That’s your regular, that’s how a lot you’d pitch any person proper now at present?

Tim (39:54.178)
No, as a result of I haven’t actually even thought of pitching retainers but, and particularly within the context that we’ve talked about. Most of mine have been mission based mostly. I haven’t actually pitched any retainers.

Clay (40:01.264)
Okay, so if you happen to’re speaking to me, I’m a enterprise proprietor, and also you need to pitch me a retainer, how a lot would you pitch me proper now?

Tim (40:10.222)
Effectively, it will depend on what’s in it, however I’d attempt to, yeah, I’d attempt to shoot for like 2K.

Clay (40:17.229)
2K, okay, $2,000 and that’s your regular worth, proper? That’s what you need. So if you happen to, there’s a distinction between pitching it at $2,000, your regular charge, and such as you pitch it to me, I don’t chew. So that you come again at me and say, you realize what? I’ll do it for 1,500. Versus, if you happen to have been to only pitch it to me within the first place and say, look, I’m simply,

Tim (40:20.846)
Mm-hmm.

Clay (40:45.04)
I’m simply getting began, however that is my worth. I’ll pitch it to you for 1500. There’s a distinction between these two, despite the fact that they’re the identical worth. One has confidence and one has desperation.

Preston (40:58.902)
Hmm, yep.

Tim (41:00.014)
Yeah, you’re proper.

Clay (41:02.841)
despite the fact that you’re getting the identical quantity.

Clay (41:07.293)
You already know what I imply?

Tim (41:09.326)
Yeah, I actually like that. And there’s a pair I take into consideration that I’m going to attempt to, I’ll most likely simply go smaller and such as you stated, provide a bit of bit much less and say, hey, I actually suppose I may help you. As a result of that is the shopper I labored with years in the past. I helped construct their search engine marketing and advertising and marketing program, I don’t know, 4 years in the past, and it’s utterly dropped off. They’ve minimize lots of their advertising and marketing group and I simply, I hate to see that every one that work go to waste. So I really feel like there’s issues I can do to assist them and I can simply perhaps simply make it a bit of bit extra slender and at a less expensive worth level.

Preston (41:38.538)
Yeah, I feel, you realize, if you happen to, extra inexpensive.

Clay (41:38.792)
cheaper worth level.

Tim (41:41.71)
Proper. Sure, precisely.

Clay (41:42.472)
Don’t ever say cheaper. Cheaper. Don’t ever say cheaper. Additionally, don’t ever say, I actually suppose I may help you. I do know I may help.

Tim (41:46.126)
extra inexpensive.

Tim (41:54.798)
Love that. Okay.

Clay (41:55.56)
Only a couple gross sales tidbits there.

Preston (41:58.706)
Yep, I had the identical thought when he stated, I feel, um, otherwise you simply say that it’s truth, proper? I may help you repair this. Um, additionally, let’s see, what else was I going to say? Oh, if, so if you happen to’re going to develop perhaps like a package deal, like we’re speaking about with a touchdown web page and it’s actually very productized, that might even be a great excuse to only return to those purchasers and say, Hey, I do know we had talked about this, no matter prior to now, it perhaps wasn’t a match for you. This new factor I’ve acquired could be a match for you.

Clay (42:05.21)
Mm-hmm.

Tim (42:16.43)
Mm-hmm.

Preston (42:27.698)
and it’s right here’s what it’s and right here’s the touchdown web page for it and have a look and let me know what you suppose. Proper. And that’s a great excuse to only and that may be priced at no matter worth level you suppose however that’s a great excuse to only return to them. Not in a method the place you’re saying please fairly please it didn’t work the primary time can I take can I provide you realize the identical factor for much less cash however it’s like no there’s this different factor it’s utterly completely different factor. A few of the identical value factors however prefer it’s a special factor that you just’d be shopping for and so you realize sort of like releasing a brand new product.

going again to your identical buyer base with a brand new product.

Tim (43:00.462)
I like that. Yeah, my wheels are spinning now between rethinking that audit as extra of like a sport plan or technique or one thing such as you stated at first. As a result of that’s been an incredible foot within the door for lots of firms and the tasks which have closed thus far after which rethinking how I flip that right into a recurring income. Yeah, I’m excited. I need to begin engaged on this tonight.

Preston (43:08.893)
Mm-hmm.

Clay (43:21.768)
You… do you do that audit totally free? How a lot you cost?

Tim (43:24.846)
No, no. Those I’ve achieved thus far have charged $3,004.

Clay (43:31.006)
Okay.

Preston (43:31.606)
Whew, that’s superior.

Tim (43:33.422)
They’re sturdy. They find yourself being like 30 web page paperwork.

Clay (43:36.84)
So.

Preston (43:37.11)
I imply, that’s so significantly better than what different SEOs are doing.

Clay (43:39.961)
Yeah. I-

Tim (43:40.814)
Yeah, it’s not that one sheet along with your damaged hyperlinks. It’s much more subtle than that.

Preston (43:43.59)
Yeah. Like SEM rush auto generated factor.

Clay (43:44.388)
Or an auto generated bullshit that they put in some software program and say, hey, right here’s your audit. Um, yeah. He, I’d take away the phrase audit out of your vocabulary.

Tim (43:49.486)
Yeah.

Preston (43:57.162)
I agree. It’s simply, it’s used method too.

Clay (43:58.732)
Audit is such a detrimental. Yeah. I imply,

Tim (43:58.894)
Okay.

Preston (44:03.314)
Oh, that’s such a great level too, proper? It’s like, right here’s the whole lot that’s fallacious with what you’re doing.

Clay (44:07.84)
Mm-hmm. I imply, consider it, when folks say audit, they suppose tax audit. No, get away from that.

Preston (44:09.612)
Yeah.

Preston (44:15.542)
I truly love the phrase sport plan that you just used, Tim, the place you say, I’ll develop a sport plan for you. I’ll develop a technique for you. That’s one thing, a progress plan like blueprint. Yeah. One thing like that.

Clay (44:18.132)
Sport plan, yeah, like roadmap, blueprint, one thing. One thing that reveals them the answer, not simply what Preston stated, right here’s the whole lot that’s fallacious with what you’re doing.

Tim (44:20.046)
Roadmap. Yeah.

Preston (44:40.969)
Yeah.

Tim (44:42.446)
So I do know we’re sort of virtually out of time. I’ve yet another query if you happen to guys, that’s okay. A lot of like, like I stated, I like the search engine marketing, I like the educating component, however I’m a generalist. I can do absolutely anything relating to advertising and marketing moreover design. And so I assume how a lot, how a lot ought to I be keen to compromise and taking up these kinds of purchasers just like the one I’ve now, the retainer, the place I’m doing a bit of little bit of the whole lot in an effort to get my foot within the door, in an effort to hit my income numbers versus actually leaning into my

Preston (44:47.114)
Yeah, lay it on us, man.

Tim (45:12.558)
my distinctive proposition, my distinctive angle leaning into search engine marketing. I like doing them. It’s simply I don’t need to simply turn out to be like mainly a one-man advertising and marketing company although.

Preston (45:15.223)
Yeah.

Clay (45:16.404)
Do you need to do these issues?

Clay (45:25.044)
Do you’re keen on doing them?

Preston (45:29.61)
Yeah, you don’t actually need to do them, it appears like. And to me, this is similar because the charging, just like the billing situation. Your corporation is tremendous younger. If you happen to want it to make ends meet and to remain in enterprise, then do it with an exit technique, proper? Do it for six months and be achieved with it. Or if you happen to suppose this different factor can take off, or if it begins to point out indicators that it’s taking off, then simply skip all that different stuff altogether. That is like basic, very younger.

Tim (45:43.758)
Yeah.

Clay (45:45.594)
Mm-hmm.

Preston (45:58.77)
younger freelance enterprise although, proper? It’s like, ought to I cost much less? Ought to I simply take no matter? What sort of purchasers ought to I take? And it’s like, look, if it’s essential do it to remain in enterprise, Clay and I are usually not right here to let you know don’t take a job simply because it doesn’t suit your good splendid area of interest, proper? If you happen to want the cash, you want the cash to remain in enterprise. So, however if you happen to don’t take pleasure in doing it, yeah, I’d say get away from it as rapidly as you may, changing it with different stuff you do take pleasure in.

Tim (46:01.358)
Mm-hmm.

Tim (46:10.51)
Yeah

Clay (46:11.837)
Yeah.

Clay (46:26.216)
Yeah, assuming that assuming you, you’re making sufficient cash to pay the payments and pay your self, simply because you are able to do one thing doesn’t imply you need to. That’s a press release that each entrepreneur ought to repeat to themselves, even seasoned entrepreneurs. As a result of there’s all the time gonna be cash alternatives, even previous startup.

Tim (46:26.926)
Yeah.

Tim (46:55.15)
Proper.

Clay (46:55.172)
you realize, and simply because you are able to do it doesn’t imply you should.

Tim (47:00.782)
And I ought to say too, I’m in fairly good condition. I’m not wherever near determined or something. And fortunately I’ve acquired that podcast income that will get me mainly midway to the place I must be every month. So the remainder is simply constructing, which is a really lucky place to be.

Clay (47:13.774)
Uh huh.

If you happen to’re high-quality financially, I wouldn’t do it as a result of we simply had any person on the podcast who I forgot her identify, Preston. It was final week, I feel. Yeah, who once more, startup mode, you realize, she simply sort of like took on no matter she might to pay the payments, which is completely okay. Right here’s what occurred although. A 12 months later, so that is our second time to come back on.

Preston (47:17.182)
Yeah, so.

Preston (47:27.414)
I’ll look it up.

Preston (47:43.582)
Oh, you’re speaking about Morgan. Morgan Messick. Yeah.

Clay (47:44.996)
Yeah, yeah, Morgan, that’s it. This was her second time to come back on. Guess what occurred? Her fame, so she began taking up social media purchasers, managing social media. Her ardour is writing, which is humorous, as a result of that’s what you don’t need to do, mockingly. Her ardour is writing. And once we had her on the decision final week, she was like, how do I get again to writing? I don’t need to be.

Tim (47:54.734)
Mm-hmm.

Clay (48:12.884)
doing social media, however guess what occurred? Her fame is now all about social media. That’s what she’s identified for. And so now she’s like, it’s cool. She’s acquired workers, she’s grown, you realize, like she’s acquired retainer purchasers. Individuals are coming to her like inbound for social media, not her ardour. So now she’s like attempting to…

work out find out how to divert and produce her ardour again in. It’s a great drawback to have, proper? However what I’m saying is, is like, if you happen to can financially do it, like if you happen to’re financially snug, then keep on with what you’re enthusiastic about and what you truly love doing.

Preston (48:59.262)
Yeah, as a result of then you definately don’t must unwind it later.

Clay (49:02.139)
Yeah.

Tim (49:04.046)
Yeah, I like that. That’s a great level.

Preston (49:07.242)
Effectively, Tim, this has been lots of enjoyable, man. I like speaking to folks at this stage of their enterprise. There’s simply a lot, just like the world is your oyster proper now. It’s an thrilling time to be in enterprise. Glad issues are going properly. Why don’t you let everybody know the place they’ll join with you actually rapidly after which we’ll log off.

Tim (49:24.558)
Yeah, my identify is Tim Wurzberger. Yow will discover me on Instagram at T. Wurzberger or hearken to my podcast, Dropping the Gloves. It’s a hockey associated podcast. And I simply need to say guys, thanks for placing on the present. It’s simply been so nice. And since I found it earlier this summer season, I feel I finished listening to music for like two weeks as a result of I used to be simply binging each episode of this. And I don’t know that I’d have taken the leap with out simply the thrill I acquired from listening to you guys. So I actually respect it.

Clay (49:43.217)
Good.

Clay (49:50.872)
Find it irresistible. Thanks for listening. Yeah.

Preston (49:52.346)
Wow, man. You haven’t any concept how a lot which means to us. We have now a blast doing this podcast and it’s so enjoyable when folks such as you, Tim, come on and say issues like that, that we’re simply serving to in our personal small method so that you can do one thing actually superior. So sustain the great work, man. Hopefully we are able to examine again in one other six or 12 months and listen to the way it’s gone for you. For now, I’ve been Preston with millo.co and naturally, Clay from getdripify.com. Thanks a lot, you guys. We’ll speak to you subsequent time.

Clay (50:22.612)
See ya.