Google patent US11769017B1, shared by X consumer @seostratega, specializing in “Generative Summaries for Search Outcomes,” seems to put the groundwork for Google’s SGE with the combination of generative AI search summaries.

🔴 BREAKING: This is Google’s patent behind Google’s SGE, their experimental search engine with AI generated outcomes.

This patent was filed on March twentieth, a number of weeks earlier than the primary announcement and beta launch of SGE.

This is how SGE works, in accordance with the patent… 🧵⤵ pic.twitter.com/VqmX9Ef7Fs

— Juan González Villa (@seostratega) November 29, 2023

This text goals to supply a fast evaluation of the patent, the way it pertains to Google’s SGE, and its implications for web optimization professionals.

What Is Patent US11769017B1?

The patent describes a way for creating summaries of search outcomes utilizing massive language fashions (LLMs).

These fashions are designed to grasp the context and content material of net pages, producing concise and related summaries.

It reimagines the search outcomes web page, permitting for extra advanced queries and delivering AI-powered overviews with hyperlinks to additional info.

How Does It Relate To Google SGE?

Utilizing LLMs, Google SGE can generate AI-powered snapshots for queries, providing customers a direct understanding of a subject and avenues to delve deeper.

These snapshots are usually not remoted items of data however are corroborated by hyperlinks to high-quality net sources, making certain reliability and breadth within the info offered.

The know-how underpinning US11769017B1 is integral to SGE, facilitating these concise overviews and making certain dependable net sources again them.

Screenshot from Google Patents, November 2023

Key Takeaways For web optimization

Integrating generative AI into search suggests a shift in direction of extra nuanced and contextually wealthy content material.

web optimization methods should adapt to prioritize content material that aligns with these AI-driven summaries.

Begin by specializing in creating complete content material. Guarantee your content material completely covers matters and addresses customers’ prime questions. This holistic method will increase the probability of being featured in AI-generated summaries.

Write in a transparent, concise method whereas offering context. Content material that’s simply digestible and contextually wealthy is extra prone to be favored by LLMs for summarization.

Optimize content material for conversational queries and voice searches past key phrases and phrases.

With SGE’s emphasis on dependable sources and the newest updates to E-E-A-T, constructing the authority and trustworthiness of your content material is significant. This contains citing respected sources and sustaining factual accuracy.

Keep present on rising traits in generative AI and search, testing the newest updates to SGE in Labs and the way it might affect search habits. Adapting to those adjustments promptly can provide you a aggressive edge.

Creating a number of content material codecs, together with textual content, audio, movies, and pictures, might improve visibility throughout totally different generative search experiences.

Most significantly, tailor your content material to align with the potential intent behind search queries, as SGE is prone to prioritize content material that greatest matches consumer intent.

Be taught Extra About Google SGE With AI

Need to study extra concerning the patent’s technical particulars and the way they relate to the inside workings of Google SGE?

Poe customers can attempt the SGEPatentBot free of charge.

Screenshot from Poe, November 2023

ChatGPT Plus subscribers can attempt the SGEPatentReader, a customized GPT.

Screenshot from ChatGPT, November 2023

Conclusion

Google’s patent US11769017B1 and continued experimentation with SGE mark a shift in direction of extra AI-driven, contextually conscious search experiences.

For web optimization professionals, adapting to those adjustments is essential. By specializing in complete, clear, and authoritative content material and optimizing for conversational queries and consumer intent, web optimization methods can align with the evolving panorama of Google search, probably resulting in better visibility and engagement within the SGE period.

Featured picture: sdx15/Shutterstock