A leaked inside memo from Matt Mullenweg to the workers at Tumblr outlined plans to shift staff out of Tumblr to different groups in Automattic and run Tumblr on with considerably decreased  staffing.

Matt Mullenweg subsequently confirmed that the leak was real and provided a proof of what’s occurring with Tumblr.

Tumblr Not Incomes Sufficient

The underside line with Tumblr is that the turnaround they had been working towards by no means materialized and is subsequently not incomes on the ranges they’d deliberate to achieve.

Tumblr was bought from Verizon for $3 million {dollars} in 2019. Verizon had acquired Tumblr from their acquisition of Yahoo, which had bought Tumblr for $1.1 billion {dollars} years earlier.

The worth was proper however Automattic is claimed by Mullenweg to have spent $100 million {dollars} attempting to show Tumblr round.

However that by no means occurred.

What’s Occurring To Tumblr Workers

The leaked memo and subsequent tumblr submit by Mullenweg defined that 139 staff from the product facet of Tumblr can have the prospect to decide on different jobs at Automattic.

Workers within the Buyer Assist and the Belief and Security groups can stay at Tumblr, there are not any plans to allow them to go.

Mullenweg’s assertion he made references to numerous groups at Tumblr by their inside names.

So it helps to know what the interior names for numerous groups are:

• Bumblr is the interior identify for the workers on the product facet.
• Happiness is the interior identify for the customer support group.
• T&S is a reference to the Belief and Security group.

Mullenweg’s leaked announcement defined their plans:

“As we talked about previously, if it doesn’t work we’ll have a backup plan and arrange the enterprise so we don’t have to let anybody go, we’ll simply have to replicate and determine the place else we must always focus our vitality collectively.

This plan is going on now: nearly all of the 139 folks in Bumblr will swap to different divisions.

No plans for any switches in Happiness or T&S.”

What’s Subsequent For Tumblr

No plans to close down Tumblr had been introduced. The plan at this time is to create a plan for the right way to function Tumblr with a decreased crew of staff.

Automattic remains to be targeted on persevering with in 2024 to see what they will do when it comes to efficiency.

Learn Matt Mullenweg’s assertion in regards to the leaked memo on Tumblr:

Translation of Internalspeak to Externalspeak

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