00:00.00

Preston

Good day and welcome again to a different q and a episode of freelance to founder as you recognize we do these q and a episodes on Tuesdays after which this Thursday and most Thursdays we have now a training name with a freelancer such as you when you’d like to come back on the present go to freelancetufounder dot com and scroll to the underside of the web page. Like to have you ever be a part of us and when you simply have 1 easy query to ask. We’d like to have you ever submit a query at freelance tofounder.com/ask I’m Preston Lee with millo.co and becoming a member of me on the air at this time is my good good friend. Clay Mosley from getdripify.com hey Clay um, not lots. Not lots we um.

 

00:29.56

Clay

Yeah, what’s up man or.

 

00:36.20

Preston

Secret We batch report these So we’re simply cranking out just a few shorts ah shorts ah shorts. They’re referred to as Q and a episodes is what we’re calling them now. Um.

 

00:41.18

Clay

Yeah I’m making an attempt to provide you with a create extra artistic methods to say good day. Ah.

 

00:49.57

Preston

Ah, yeah I ought to I ought to simply play alongside and be like oh you recognize it’s sunny at this time. Lovely climate out right here. However anyway it’s good to speak with you once more after a thirty second break between the final final q and a we did.

 

00:55.69

Clay

Yeah.

 

01:05.23

Clay

Ah.

 

01:05.88

Preston

Proper? I’m butchering this intro. Let’s go to the query so we’ve bought a query at this time from thomassina and I assumed that we’d particularly take pleasure in this one given our backgrounds you’ll see what I imply right here. So thomasina asks is there a template that you recognize of or someplace that helps with making a advertising plan on-line. She desires to pin down. Ah ah, the appear and feel of her model and construct a advertising plan. So Thomasina I wasn’t in a position to see what sort of freelancer she is ah you recognize what sort of work she does. However I feel you recognize the reply I feel may most likely work for many sorts of Freelancer. So the query is like.

 

01:36.20

Clay

A.

 

01:45.48

Preston

How do I construct a advertising plan the place can I create a advertising plan on-line or how do I get began with a advertising plan which I feel is a extremely sensible query. Lots of people identical to type of flail their arms round and go like ought to I be on Tiktok ought to I ought to I do Search engine optimisation ought to i.

 

02:00.75

Clay

Yep.

 

02:00.97

Preston

Pay for adverts. She’s saying like oh the place do I truly make a plan. Do you’ve got any ideas for.

 

02:07.98

Clay

Ah, yeah, ah yeah I’m laughing as a result of I’m laughing as a result of there’s there’s I can go on off ah on ah on a ah tangent right here I The quick reply is sure.

 

02:12.12

Preston

What’s so humorous.

 

02:22.72

Clay

There’s tons of selling plans on the market now. The query is is like is it price a crap. Um in my view 99% of them are usually not now I um, you recognize there’s tons of individuals that may debate with me in fact which is ok. Um I’ve my opinion. Ah, and.

 

02:26.20

Preston

M.

 

02:42.69

Clay

Ah, decade of expertise and promoting 2 completely different businesses so you would take that for what it’s price. Um, yeah, you want to have a plan I there’s there’s um, the best way I do it and I haven’t seen this on the market.

 

03:02.26

Clay

Is simply sort of thirty Thousand foot views you want to do advertising in 5 completely different phases and part one is and I’ll simply sort of give a fast rundown part one is foundations prefer it’s all of the issues you want to try this set you up for fulfillment. So it’s issues like. You bought to lock in your branding you bought to lock in your affords proper? such as you bought to you bought to get probably the most basic issues proper? Um quantity two is what I name gross sales like a gross sales dash It’s not likely a part of advertising nevertheless it’s simply if I needed to sum it up however prefer it’s a approach so that you can. Patch a leaky bucket so to talk so you are able to do all of the sort of all types of selling on the planet that would work. However when you’ve got holes in your system the place like when somebody hops on as a brand new consumer however then they’re not likely completely satisfied after x quantity of time like that’s what I name a leaky bucket.

 

03:49.59

Preston

So ah, yeah.

 

04:00.10

Clay

You understand you bought to patch these holes be sure you truly retain purchasers and issues like that. So like that’s that’s the place and in addition gross sales like a salesman that’s like making an attempt to determine these actually fast methods like very easy fast ways in which you could find new purchasers versus doing an enormous.

 

04:02.33

Preston

That’s so sensible. Yeah, it.

 

04:17.76

Clay

Advert marketing campaign like as a result of I see that every one the time folks like they are saying I have to get new purchasers after which the very first thing they go I would like to rent anyone for Fb adverts or Google adverts and I’m like there are different methods you may get new purchasers that doesn’t contain. It’s not that concerned. Um.

 

04:29.88

Preston

Yeah.

 

04:34.45

Clay

So simply actual fast quantity 3 is what what I name I name an autopilot system. It’s basically a extremely actually fancy nurturing system like advertising system the place it creates urgency but in addition like shortage and. Um, nurtures your prospects and when you do it proper? It’s automated. Um, and I received’t go into element there however like that’s tremendous essential so that you can have as a result of so many individuals they give attention to getting leads getting new purchasers. However what they. Don’t notice is that 97% of like your target market or they’re not in a shopping for mode proper now they’re not and so folks attempt to go after the three% who’re in a shopping for mode however the issue is is that so is everyone else. And so what concerning the different 97% when you can work out tips on how to seize their data and nurture them for a like six months to a 12 months on autopilot such as you’re going to. You’re going to get them get their enterprise finally and so like that’s tremendous essential that ninety in my view 99% of companies don’t have in place.

 

05:48.42

Preston

Yeah I do like although the opposite day you you shared this submit about ah about like don’t wait until the tip of that six or twelve months to make your providing recognized as a result of there’s going to be that share of individuals proper? who who who just do are. They’re able to buy however I feel what I really like about what you’re saying is like sure.

 

05:48.80

Clay

After which what.

 

05:56.11

Clay

I yep.

 

06:05.79

Preston

Speak to these folks in a wise approach to allow them to buy in the event that they’re prepared but in addition discuss to them in a approach the place in the event that they’re not prepared. You may nurture that relationship for 3 6 twelve months relying on what you are promoting mannequin.

 

06:14.58

Clay

I Yeah, I’m an enormous fan of creating the supply proper up entrance since you once more in the event that they’re the three% of individuals. Nice. They’re gonna take motion. Um, even exterior of these 3 that 3% that different 97% regardless that they’re not actively wanting. When you do your advertising in a approach and also you make the supply upfront a few of these individuals are nonetheless going to purchase and what I like about it’s is like when you seize their data in the fitting approach they obtain some type of lead magnet or a webinar or one thing their pleasure is at its highest level.

 

06:51.85

Preston

Yeah.

 

06:52.90

Clay

And so like each marketer on the market will say you recognize seize the lead after which nurture them for like every week or two weeks or no matter after which make your pitch on the finish I’m like no as a result of the joy is like at its lowest so make the pitch on the entrance and in the event that they don’t purchase it. That’s okay.

 

07:00.80

Preston

Yeah, yeah.

 

07:10.72

Clay

Then you definitely begin nurturing them proper? And then you definately do that over and over and over.

 

07:12.13

Preston

Um, yeah, and and what you’ve ah what you’ve talked about lots in advertising and I subscribe to this as nicely is the concept of that that gross sales very often occur attributable to emotion and so what I’m listening to right here is there’s 2 completely different sorts of emotion. There’s.

 

07:25.20

Clay

Oh yeah.

 

07:30.50

Preston

There’s like pleasure and the fun like perhaps they first uncover you or your product and so they’re identical to I bought to have this drawback solved. They appear like the proper individual to do it I’m going to rent them increase you’ve bought a sale so there’s pleasure and vitality that’s type of 1 emotion.

 

07:38.83

Clay

And.

 

07:48.27

Preston

However then individuals who don’t have that emotion who aren’t tremendous excited or tremendous energetic about it who don’t need to pull the set off proper now you must discover one other technique to construct an emotion up and I feel I feel that emotion is like confidence Belief Ah, um, safety and so like that occurs over time.

 

08:04.27

Clay

A.

 

08:06.30

Preston

In order you ship them issues through electronic mail or submit on social or no matter you’re increase this relationship over time after which one day when they’re able to buy. They don’t want that thrill. They want like somebody to assist them. Somebody. They belief somebody they’ll believe in. After which they flip to you since you’ve been constructing that relationship.

 

08:22.00

Clay

Um, yeah, precisely and and lots of people assume that social media suits on this class and it in my view doesn’t. It doesn’t as a result of.

 

08:31.27

Preston

Fascinating.

 

08:36.76

Clay

Social media is you’re making an attempt to realize belief in like 60 seconds or much less. You understand what I imply ah, it’s practically not possible to do and social media is supposed to simply.

 

08:44.33

Preston

Yeah.

 

08:53.80

Clay

Achieve Any person’s curiosity and then you definately acquire the emotional string proper? after that which is finished via like electronic mail advertising or or textual content message advertising largely electronic mail um and lengthy type video. That’s the way you try this. Um, however social media will not be and it’s not within the autopilot system like that’s not the part that it’s in. So yeah, so the part 3 is nearly all electronic mail. Um, there’s another issues concerned nevertheless it’s virtually all electronic mail. Um, after which there’s 4 and 5 quantity 4 part 4 is lead era.

 

09:15.50

Preston

Oh fascinating. Okay.

 

09:30.40

Clay

In order that’s like operating advert campaigns to simply receive a lead and quantity 5 is your evergreen methods and actually, that’s social media and Search engine optimisation evergreen is such as you do the work. It takes an extended time to get profit however man when you get profit.

 

09:42.82

Preston

Mm.

 

09:49.83

Clay

It stacks and it’s evergreen. Um, the difficulty is is that individuals do it backwards they like even even businesses and entrepreneurs they give attention to phases 4 and 5 when phases 1 via 3 are fully ignored. So. That’s my advertising plan. You understand, ah, you recognize you may go and Google advertising plans on the market. You’re going to seek out some like I don’t know one thing from a college that you must flip in it’s like 50 pages lengthy.

 

10:07.75

Preston

Yeah.

 

10:20.70

Preston

I yeah I feel that that might be my recommendation is like keep away from a 20 web page advertising plan. You don’t you don’t want that like so I went to high school for advertising I’ve been via the courses Clay’s speaking about and and yeah, it’s like web page 1 or like extra like web page 1 via 5 your target market and also you construct these avatars and also you it’s like so elaborate? Yeah, yeah, sure, all all of that proper? and it’s identical to so sophisticated and I feel um.

 

10:39.25

Clay

Ah.

 

10:42.82

Clay

So evaluation.

 

10:55.00

Preston

Whereas a few of that may be useful when you’re actually unclear on who your viewers is or or you recognize what your strengths and weaknesses are or what you supply your consumer I feel most often folks have a fairly good thought of that and um and in the event that they don’t that needs to be carried out in you recognize. quarter-hour not like two hours filling out all these worksheets and issues for me a advertising plan needs to be 1 web page perhaps 2 um and one thing you may reference and and simply say like how am I doing typically on. You understand these few issues for me, particularly when you’re doing your personal advertising as a freelancer.

 

11:19.52

Clay

Yep.

 

11:29.69

Preston

If You’re not like handing this off to another person to execute on you must execute on it your self. It must be easy and I’ve mentioned on this present earlier than it must be like the place the the three issues converge proper? What you’re good at what brings outcomes and what you take pleasure in and um, if when you can’t. Discover a convergence between these 3 issues your advertising will not be going to work anyway and so for me, it’s all about holding it easy and I really like the phases that you just introduced up I really feel like that’s a approach a far more superior tactic. So such as you you would go I’m perhaps oversimplifying or you would go along with a sophisticated 5 ive-phase tactic. However um.

 

12:03.60

Clay

However.

 

12:06.32

Preston

Relying on the place what you are promoting is at proper as a result of I feel when you’re like model new to freelancing I feel identical to throw some stuff in opposition to the wall and see what sticks by way of advertising. Um, after which as soon as as soon as these preliminary like referrals and and first few purchasers sort of begin to dry up then you must sit down and go okay, what am I going to do to. Collect leads nurture leads run stuff on autopilot like what am I truly going to do to proceed to market to my potential viewers.

 

12:31.30

Clay

Yeah, for the longest time my my advertising plan was a spreadsheet to be fairly like if you wish to discuss easy all I did was have I had like 8 to 10 completely different methods slash ways.

 

12:38.65

Preston

Yeah.

 

12:50.82

Clay

And I simply saved monitor of what number of leads got here from each. What number of of these leads can flip into prospects what number of prospects was purchasers and the way a lot income got here from each and that’s what I did after which I I’d shift focus in keeping with what’s working higher.

 

13:09.46

Preston

Yup I imply I I work professionally as a marketer like 9 to five job company setting and that’s what we did it was it was principally like a glorified to-do record. We’d sit in a room. We’d brainstorm all these concepts we’d from that we’d select one of the best concepts.

 

13:09.55

Clay

I That’s my that was my advertising plan.

 

13:17.89

Clay

There.

 

13:27.10

Preston

From that I’d convert it basically to a flowery to do record after which I’d simply knock them out Growth Growth Growth Growth Growth A few of them have been date particular. Some simply I needed to go collaborate with somebody or one thing.

 

13:32.80

Clay

Um, hear.

 

13:38.13

Preston

And also you simply would knock them out after which as soon as your advertising plan is checked off you both create a brand new one for the subsequent product or for the subsequent part of your work or for a brand new target market or one thing otherwise you simply erase the checkmarks and begin over to get extra purchasers like I I Simply assume we generally overcomplicate it. Um, you recognize.

 

13:52.78

Clay

For certain.

 

13:57.55

Preston

Ah, significantly such as you mentioned universities who you must dedicate you recognize three weeks of your course to the advertising plan is like is it truly is that actually wanted or yeah, that’s what I’m saying yeah I feel it’s.

 

14:04.30

Clay

I feel I feel it’s an excuse I feel it’s an excuse for them to love give the scholar one thing to do all semester.

 

14:14.99

Preston

I’ve I’ve by no means as soon as in my life made as sophisticated a advertising plan as I needed to at school like nobody in the true world makes them such as you make them at school as a result of in the true world just like the planning will not be the factor. The executing is the factor.

 

14:26.20

Clay

Yeah I can solely consider 1 instance is that if you want to get a enterprise mortgage as a result of bankers for no matter freaking purpose they need a college model marketing strategy.

 

14:35.33

Preston

Yeah, that’s true. They need all that however I’d say that’s extra for a marketing strategy than a advertising plan proper? Um co yeah yeah, inside it. It’s true. Yeah.

 

14:44.86

Clay

Nicely yeah, that’s true, however they need to they need a advertising plan contained in the marketing strategy. Yeah.

 

14:52.63

Preston

Completely true, however only for like executing inside your personal enterprise. A easy 1 or 2 web page marketing strategy. It may possibly have these phases clays gone via you simply have like some easy bullet level duties that you just perform after which it might get extra. You may add extra and it might get extra sophisticated as you go however don’t don’t like. Don’t like not market and never promote your self since you don’t have a plan but proper? Maintain it easy after which get to the executing and monitoring I feel for me, that’s the the important thing half too is like what’s working of all this plan that I made up perhaps solely 10% of it really works. Nicely I’m going to scratch the remaining after which I’m going to actually lean into this 10% and make extra plans. Primarily based on on these on that 10%. So hopefully I don’t know hopefully that’s useful something final so as to add there. Clay. Okay Thomasina I do know you requested for a template or or someplace to make a advertising plan on-line. Our suggestion is use.

 

15:36.66

Clay

And it’s higher. It.

 

15:47.60

Preston

Google docs google sheets no matter you want to make use of and simply make maintain it easy for from time to time add to it as you go. So hopefully that’s useful I’ve been Preston with Millo.co clay from GetDripify.com thanks a lot man for becoming a member of at this time. Actually recognize it. We’ll discuss to you guys subsequent time.

 

16:03.45

Clay

See ah.