Two cyborg girl heads and circuit mind, thoughts management. Synthetic Intelligence Encounter.

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This text is the third in my three-part AI Showdown sequence, a contest by which I put the highest generative AI chatbots—ChatGPT, Claude, Bing Chat, and Bard—to the check for a content material advertising and marketing use case.

Within the first piece, I launched the AI Showdown contenders, masking how I take advantage of them, what I see as their weaknesses, and the way you would possibly use every device for content material advertising and marketing functions.

Within the second piece, the showdown started. I walked by the method of asking ChatGPT, Claude, Bing, and Bard to put in writing a weblog publish on a content material advertising and marketing subject.

Trace: I used to be stunned on the end result!

On this article, the ultimate within the sequence, I share the remainder of the showdown, by which I’ve the AI chatbots create social media posts and an e mail designed to guide readers to click on in and browse the weblog publish from the AI Showdown, Half 2.

Let’s dive proper in.

Writing social media content material to advertise a weblog publish

On this a part of the experiment, I requested the chatbots to create social media posts.

I didn’t need them to lose sight of the directions from earlier conversations, so I prefaced my request for the posts with this textual content:

Are you able to now write the social media posts to drive folks to this weblog publish? I need one publish every for LinkedIn, Twitter, Fb, and Instagram. Suggest photos and incorporate hashtags and emojis the place acceptable.

Let’s see how every chatbot carried out.

ChatGPT’s social posts

At first, ChatGPT offered me with CSS and different types of code for the social media posts.

ChatGPT’s first output for the social media posts was code.

Renae Gregoire

That’s not what I wished, so I requested it to rewrite with out code.

Picture 1/2: Social media posts created by ChatGPT

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Picture 2/2: Social media posts created by ChatGPT

Renae Gregoire

Analyzing ChatGPT’s social posts

In reviewing ChatGPT’s outputs, right here’s what I discovered:

• The hashtags #innovation and #management don’t match the content material.
• ChatGPT ought to know that we will use multiple emoji per publish.
• ChatGPT additionally overpromises within the social posts. For example, it refers to 10 ingenious concepts, however I noticed no ingenuity.
• The phrase leverage is simply too formal and stuffy for social media content material; I take advantage of it in my writing solely when discussing exerting pressure with a lever—or the TV present.

Total, I gave ChatGPT a passing grade—maybe a B-minus. It’s not an “A” or presumably even a “B.” However I may work with the content material, enhancing it and enriching it to make it higher.

Now, let’s see how Claude’s social content material turned out.

Claude’s social posts

Claude jumped proper in and offered its social content material in seconds.

Social media content material created by Claude for the AI Showdown

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Analyzing Claude’s social media posts

Maybe Claude completed so quick as a result of the content material was sparse. Listed below are my different findings:

• Claude appears to have used Twitter’s character rely for all social platforms, because the posts are brief.
• Emoji utilization is sparse; hashtags are few.
• Claude pulls out the we voice whereas the weblog publish makes use of the I voice.
• All Claude’s graphics ideas contain gentle bulbs; I anticipated extra creativity right here.

Claude disenchanted me. The mannequin is meant to be extra business-savvy than the others however didn’t dwell as much as its fame.

Subsequent up—Bing Chat.

Bing Chat’s social posts

Bing Chat blew me away with its weblog publish. Would it not do the identical with its social posts? I used to be keen to search out out.

Picture 1/3: Social media posts for the AI Showdown created by Bing Chat

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Picture 2/3: Social media posts for the AI Showdown created by Bing Chat

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Picture 3/3: Social media posts for the AI Showdown created by Bing Chat

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Analyzing Bing’s social media posts

I used to be instantly excited by the scale of Bing’s response; it took three screenshots to point out all of it to you. Different findings:

• Apart from its Instagram publish, Bing didn’t use emojis. It additionally didn’t use hashtags.
• The size of Bing’s posts appears proper on the right track, with LinkedIn and Fb permitting for extra content material and Twitter/X requiring simply 280 characters.
• With heat, passionate phrases like, I’d love to listen to from you, Bing’s social posts really feel extra human than the opposite chatbots’ posts. Such ardour additionally makes Bing’s posts really feel like an precise content material creator who cares about their work wrote them, whereas the opposite AIs’ social posts really feel as if a time-strapped assistant who’s simply doing their job did.
• I really like the Twitter graphic suggestion for a meme of a person a clean paper with the caption, Me attempting to provide you with new content material concepts. That picture will resonate with content material creators.

Total, I used to be stunned by and proud of Bing’s output. Coming into this experiment, I thought of Bing to be third on the usefulness hierarchy, with ChatGPT on prime, adopted by Claude after which Bing and Bard. However Bing offered one of the best weblog publish draft, and it gained once more with its social posts. Would Bing take house the crown? You’ll quickly discover out.

First, although, have a look at Bard’s outcomes.

Bard’s social media posts

Bard has been an underperformer in each method and each experiment. Let’s see if it may well create strong social media content material.

Social media posts created by Bard for the AI Showdown

Renae Gregoire

Analyzing Bard’s social media posts

Bard hit one high be aware with its social content material as a result of it was the one chatbot to counsel headlines for its social posts. And people headlines are good as a result of they converse to the advantages readers need—leads and gross sales.

Listed below are my different ideas about Bard’s efficiency:

• Bard used only one emoji—a lightbulb. And it was for Twitter. In my feeds, emojis are extra prevalent on LinkedIn, Instagram, and Fb.
• For Twitter, the physique content material is poor, as is the suggestion so as to add a brief video or GIF because the picture. Extra particulars, please!
• The Fb physique copy leaves a lot to be desired. I am a content material marketer—the target market for the content material—and wouldn’t click on to learn content material promising primary recommendations on find out how to analysis business traits and the like.
• Bard didn’t create a carousel publish for Instagram—a missed alternative.
• The physique content material is simply too brief general, particularly for LinkedIn, Fb, and Instagram, which permit much more copy than Twitter.

Total, Bard did what it’s at all times performed for me—fell flat.

Which gen-AI chatbot gained the social media publish showdown?

And the winner of the social media a part of this competitors is… Bing Chat.

Though I anticipated ChatGPT to stroll away with the social media content material trophy, Bing Chat stunned me by popping out on prime, primarily attributable to its capability to put in writing with ardour, making it sound extra human—or at the very least extra like this human.

Which instruments adopted?

1. Bing Chat, first place
2. ChatGPT, second place
3. Claude, third place
4. Bard, fourth place

Now, let’s see how the chatbots carried out with the ultimate aspect of the AI Showdown—an e mail to drive visitors to the weblog publish.

Writing an e mail to advertise weblog content material

As with the social posts, after I requested the chatbots to put in writing the e-mail, I gave them the identical directions:

Nice! Now, are you able to write the textual content of the e-mail? I’ll ship it to my tribe. The objective of the e-mail is to drive folks to the weblog publish.

Let’s have a look at their outputs.

ChatGPT

ChatGPT’s e mail got here in at 194 phrases, a great size for my record of busy executives and enterprise house owners.

An e mail created by ChatGPT for the AI Showdown

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Analyzing ChatGPT’s e mail

ChatGPT considerably redeemed itself in my eyes as a result of all my suggestions was optimistic:

• I just like the curiosity-piquing topic line.
• The primary two paragraphs are what I name “warm-up” textual content. I may take away it with out harming the message.
• “The cursor blinking again mockingly”—a pleasant present of angle that makes the e-mail really feel as if it got here from a human.
• ChatGPT used bullet factors to tease what’s within the weblog publish, a great tactic.
• ChatGPT additionally created an attractive sign-off: “To crafting magical content material experiences”; I would depart that in if I have been sending the e-mail.

Nevertheless, the general e mail is meh—common. There’s nothing offensive about it, however nothing nice, both.

Let’s see how Claude did.

Claude

Claude’s e mail was additionally a short-enough size for busy readers.

An e mail created by Claude for the AI Showdown

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Analyzing Claude’s e mail

Claude’s e mail left me holding a blended bag.

• The topic line—Unlock Content material Ideation—puzzles me. Why ideation? Who speaks that method?
• I just like the salutation—Hey associates. It’s nice and private however could be much more so if it have been within the intimate singular—Hey, good friend.
• Claude will get to the purpose within the first sentence: I simply revealed a brand new weblog publish I believe you’ll love. (I wouldn’t be so daring as to say love although; like would do it for me.)
• I dislike the important pathways language, which Claude additionally used within the weblog publish.
• Claude did an ideal job of creatively highlighting distinctive the reason why the reader would possibly wish to learn the publish—to develop considerate evergreen content material, uncover inspiration by curation, or inject creativity into your editorial calendar.
• I additionally like how Claude wraps the e-mail by asking the reader to let me know what they assume and providing to brainstorm content material concepts.
• I don’t like chat quickly as an in depth, although, as a result of it’s unlikely that I’ll be chatting with greater than a handful of individuals from my record.

Regardless of a number of negatives, Claude’s e mail nonetheless comes out on prime over ChatGPT’s. I desire its brevity, creativity, and tone.

Let’s see how Bing Chat carried out.

Bing Chat

After Claude’s e mail, I puzzled if Bing could be about to lose the lead, having gained each the running a blog and social media parts of the AI Showdown.

Additionally, as a result of Bing’s e mail is double the phrase rely of ChatGPT’s and Claude’s, I puzzled whether or not the additional phrases could be price it.

An e mail created by Bing Chat for the AI Showdown

Renae Gregoire

Analyzing Bing’s e mail

Bing’s e mail has execs and cons:

• Professional: I like the topic line; it’s clear and concise.
• Professional: The writing model is pleasant and conversational.
• Con: Bing misspoke in saying readers learn to do the bulleted gadgets; they don’t.
• Professional: The bulleted gadgets will let readers know whether or not to click on in.
• Con: I’m by no means one to finish an inventory with And far more, exclamation!
• Con: I additionally don’t just like the What are you ready for? language.
• Professional: I like Bing’s closing, To your content material success.
• Professional: Bing invitations readers to reply to the weblog publish and to ebook an exploratory name.

To reply my query from earlier, sure. The additional phrases from Bing have been price it. Even so, I nonetheless thought of Claude within the lead as a result of its e mail was shorter and extra personable.

Now, let’s flip our consideration to the ultimate contestant within the ultimate competitors of the three-part AI Showdown sequence.

Bard

Bard’s e mail was the lightest, coming in at 149 phrases. Had been these phrases helpful?

An e mail created by Bard for the AI Showdown

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Analyzing Bard’s e mail

No, I didn’t deem Bard’s phrases helpful. Right here’s the remainder of my suggestions:

• Bard pulled within the increase leads and gross sales language from the social posts, which is sweet; maybe I’d tweak the topic line so these phrases got here first.
• I don’t like how Bard merely listed all 10 subjects as bullet factors; it’d be higher to record three or 4 and supply extra element for every as a result of I crave specificity. I discover it’s usually higher to share extra particulars about fewer issues than fewer particulars about extra issues.
• The e-mail doesn’t do a great job of promoting the weblog publish, which is sensible as a result of Bard’s weblog publish was not price promoting.

Bard, not surprisingly, lived as much as my expectations of coming in final place.

Which generative AI chatbot gained the email-writing problem?

Though Bing and ChatGPT have been nearer opponents than they have been within the blog-post and social-post writing challenges, neither pulled forward of Claude. Claude wins first place this time, for all the explanations I outlined.

1. Claude, first place
2. Bing, second place
3. ChatGPT, third place
4. Bard, fourth place

However which AI chatbot gained general? There have been 4 contestants, every performing three duties. Let’s have a look.

Abstract: The winners and losers

On this three-part sequence, I requested ChatGPT, Claude, Bing Chat, and Bard to put in writing a weblog publish, together with social media content material and an e mail to drive readers to that publish.

To find out the general outcomes, I assigned factors to every placement. The winner of a person problem would obtain 4 factors. Second place would obtain 3 factors; third, 2 factors; and fourth, 1 level. Then I tabulated the outcomes, which comply with.

Outcomes of the AI Showdown

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Based mostly on the whole factors, the general winner was Bing Chat, with 11 factors. ChatGPT and Claude each tied for 2nd place, with 8 factors. And Bard introduced up the rear with 3 factors.

The outcomes have been a shock, as I hypothesized that ChatGPT would win, adopted by Claude after which Bing Chat. I used to be assured that Bard would are available in final place, which it did.

The takeaways: The way to use every generative AI device in your content material creation workflow

Based mostly on my experiences, together with the expertise of this AI Showdown, right here’s how one can greatest use generative AI chatbots for content material advertising and marketing functions.

Use ChatGPT to:

• Generate preliminary drafts and uncooked content material you’ll be able to refine.
• Present outlines and subject ideas to spark creativity.
• Reply analysis questions to assist inform content material.
• Summarize or broaden on data.
• Rework data into totally different codecs.

Use Claude to:

• Evaluate and edit content material drafts to enhance accuracy, readability, and move.
• Test info and citations to make sure content material is appropriate.
• Give different wording ideas to enhance tone and elegance.
• Consider whether or not the content material meets objectives and tips.

Use Bing Chat to:

• Analysis the net to search out knowledge, examples, and quotes to include.
• Mixture data from totally different sources.
• Stick with it primary conversations and reply questions for content material creators.

Use Bard to:

• Faucet Google’s information graph for insightful analysis.
• Generate contemporary views and angles based mostly on broader connections.
• Establish associated subjects and inquiries to cowl for audiences.

The secret is combining every system’s strengths to boost totally different components of the content material creation course of, from producing concepts to drafting and refining.

And always remember—your human creativity, essential pondering, and oversight are nonetheless important for high quality outcomes.