00:00.00
Preston Lee
Hiya and welcome again to a different episode of freelance to founder. My title is Preston Lee with millo.co and becoming a member of me on the air at the moment as at all times is my good good friend Clay Mosley from getdripify.com hey Clay
00:16.90
Clay
What’s happening man. Ah yeah, you see that? Ah yeah, that that was simply at the moment simply at the moment that was a that was a protracted battle.
SponsoredGrow to be a sponsor
00:17.68
Preston Lee
The newly registered copyrighted dripify would possibly I add. Yeah I did see that Wow see look how look how tight we’re? Um, so do you personal the phrase dripify now.
00:35.23
Clay
I do in within the US I personal the phrase tripify there isnt there’s just one different and they’re. They’re truly out of Europe someplace. Um, however in the US
SponsoredGrow to be a sponsor
00:36.36
Preston Lee
As a result of there’s different corporations like yeah wow.
00:45.90
Preston Lee
Okay.
00:51.63
Clay
I Personal the phrase trippify. Ah.
00:51.75
Preston Lee
Very cool. Perhaps we sooner or later perhaps in a q and a episode or one thing we’ll get into why you determined to try this if listeners in the event you’re significantly curious about why clay determined to undergo what appears like was a fairly lengthy considerably tough journey of of truly getting. Ah, purple. What’s a registered trademark is that what it’s known as. Yeah, so in the event you’re curious about studying extra about that and submit a query freelance to founder.com/ ask or any query actually that’s the place we ah we get our q and a episode questions from we’ll do our greatest to reply in fifteen nish minutes
01:10.25
Clay
Register Yep Federal registered Trademark. Yep.
01:29.86
Preston Lee
Anyway, that’s not what we’ve at the moment at the moment we’ve a full-length teaching name and we’re joined by our new good friend Nils additionally calling from Germany we had a caller final week from Germany that is 2 in a row niils welcome to the present. We’re very excited to have you ever thanks a lot for calling in. We actually admire it.
01:39.11
Nils
Um, hiya Thanks for having me.
01:47.82
Preston Lee
However don’t you inform us and the listeners just a little bit extra about your online business.
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Notice: a portion of this recording was misplaced and subsequently, the timestamps are incorrect. Our honest apologies for the error.
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00:00.00
Preston Lee
Okay, so longtime listeners you’ll know that each time we’ve somebody be a part of us on the present like Nils is becoming a member of us which by the best way we’d like to have you ever be a part of us, you simply go to freelance to founder dot com and also you scroll all the best way to the underside of the web page There’s just a little questionnaire and a hyperlink to get on our calendar. We’d love to speak about your online business and enable you overcome. A few of the hurdles that you simply’re dealing with however niils did that you simply crammed out this questionnaire and Nils you mentioned that you simply’re at the moment on a scale of 1 to 10 one being a freelancer 10 being a founder you mentioned I’m at the moment at a 2 however I need to be within the subsequent 12 months I need to be extra like an 8 to large leap. Why don’t you inform us just a little bit about in the event you may undertaking. 1 12 months from now. What would you like your online business to appear like.
00:42.93
Nils
Um, so I need to have ah acquired some assist most likely if like ah v a and had me with ah doing the science doing writing the texts and perhaps some somebody who does ah just a little little bit of um. Video enhancing. Um, so and the longer term that I simply have a supervising function getting new purchasers and all the pieces else shall be ah um, performed by my workforce. So perhaps 1 supervisor and 1 texting man 1 um 1 creator and perhaps one somebody who does extra like.
01:11.30
Preston Lee
Sure, um.
01:19.53
Preston Lee
Okay, okay, and so do you see your self being just like the shopper liaison working with the purchasers not essentially doing the inventive work as a lot.
01:20.13
Nils
Enhancing and stuff.
01:20.89
Clay
Good.
01:30.88
Nils
Sure, I Actually like um, ah promoting. So um as I began my enterprise I simply went from retailer to retailer and tried to pitch my my my company or my my my freelancing as a result of it was enjoyable to me I didn’t actually need that a lot purchasers however identical to the.
01:35.48
Preston Lee
Um, ah.
01:48.96
Nils
Ah, promoting half So this may be the the dream end result.
01:50.52
Preston Lee
Yeah, oh man, there’s simply one thing like ah I don’t know once you like gross sales you identical to gross sales I had my son was in a play in his junior high and so they wanted sponsors and I I actually like took the day off work.
02:00.14
Clay
Ah.
02:07.59
Preston Lee
And simply went round knocking on native companies asking him them to sponsor my son’s play. It was a lot enjoyable I acquired this rush out of it man. Um, when somebody lastly says sure, however.
02:10.43
Nils
Ah, this.
02:11.20
Clay
Ah, how humorous I may see you have you learnt what? I think about gross sales are lots simpler everytime you’re pimping your individual child out. Ah.
02:19.70
Nils
Ah.
02:23.38
Preston Lee
Nicely yeah, it’s just a little bit simpler when it’s like that native junior high you realize, however nonetheless prefer it was enjoyable. It was It was an excellent time anyway.
02:30.23
Clay
Ah, yeah.
02:33.42
Preston Lee
Anyway, Nils why don’t you why don’t you inform us? Okay, in order that’s an excellent image of what you’re hoping these are some lofty aspirations for the subsequent 12 months inform us what’s standing in your approach. How can we assist.
02:41.50
Nils
So The the largest downside is how do I discover the correct approach I by no means did write out some kind of and chop supply for somebody I don’t I however as a result of I listened to episodes I perhaps thought. About Upwork or one thing and to get my first V a um however it’s you You at all times suppose that you simply do the very best work and no person does it finest than you So I don’t know what what elements of my work. You possibly can put push to the positioning and let how do it switch a few of my enterprise to my. Assistant. So.
03:18.83
Clay
And.
03:19.93
Preston Lee
Yeah, so the the query’s actually 2 elements first. What I’m listening to is how do I discover a good v or digital assistant. Um, how do I discover the correct particular person to start out serving to me with a few of these duties in my enterprise second a part of the query is after I do discover somebody. How do I give them duties in a approach that they will succeed and and despite the fact that they might not be as invested within the enterprise as I’m they will nonetheless need the enterprise to succeed is that honest. Okay Clay. Do you will have any ideas on discovering like hiring. Ah perhaps not even a v simply simply the place do you.
03:44.19
Nils
This 100 right
03:55.69
Preston Lee
Look once you when it’s like okay, it’s time to rent. It’s time so as to add to the workforce. The place do you begin wanting? okay.
03:59.40
Clay
Um, ah I noticed I simply want I need to take a step again for a second and ask what particularly you supply with social media.
04:10.32
Nils
Um, so I Um I do the in the intervening time I’m doing all the pieces from creating the designs making me this technique Typically I’m even in a entrance of the digicam and doing the um so the visible content material myself. So ah. Sure, Ah, in the intervening time I do all the pieces from technique to ah planning the content material to ah making it bias to content material creation on all issues. Sure, Ah sure.
04:35.45
Clay
On all platforms all social networks so that you do do you do all of the video enhancing you do all that by your self proper now. Um all proper? so.
04:44.15
Nils
Sure I don’t get a lot sleep in the intervening time.
04:52.10
Clay
The very first thing that I might take a look at trying to delegate or outsource in your case goes to be video enhancing. Yeah I guess you that takes up 80 to 90% of your time.
05:00.30
Nils
Yeah, that takes a variety of a variety of time. Yeah, yeah, you’re proper about that.
05:10.80
Clay
Yeah, that will be the very very first thing there’s tons of video editors on the market. Um, the one factor I imply there’s good ones. There’s unhealthy ones. There’s there’s cheap ones. There’s costly ones and I believe I believe you simply have to attempt. Ah, few of them as a result of the primary one you hires might be not going to be to your liking if. You do you bought fortunate? Um, so I might simply attempt. Like everytime you everytime you discover somebody to to contract out I might do a trial foundation and simply be like hey listed here are like 3 movies and edit these I ah and pay that particular person proper? Um, as like a trial run as a substitute of claiming.
05:59.13
Preston Lee
So yeah.
06:04.54
Clay
Hey I’m going to rent you on like month-to-month or no matter proper? So I might I might attempt a handful of editors to on a trial foundation after which see who’s the very best and likewise suits your funds.
06:16.83
Preston Lee
That’s truly why I actually like fiverr. Ah I do know Fiverr has a nasty status in some circles. However for these sorts of positions I discovered. It’s actually good significantly like.
06:21.17
Clay
A.
06:29.50
Preston Lee
You simply give them a number of to to check out proper? after which you’ll be able to work out like a month-to-month one thing or different however however prefer it’s very. It’s very clear on fiverr that there’s not a long-term dedication. It’s identical to right here’s this one undertaking very undertaking primarily based right here’s this one undertaking I need assistance with I Additionally need to say I believe.
06:33.00
Clay
Yeah.
06:47.42
Preston Lee
I Love the best way you’re excited about this clay and and also you type of glossed over the way you truly acquired there however he’s saying I need to rent a Va, you’re saying truly let’s contemplate of all the pieces you do what takes up probably the most time as a result of all the pieces is a chance price in your online business and so. In case you’re spending 90% of your time or regardless of the quantity is doing video enhancing that’s time you’re not in a position to spend promoting and discovering new purchasers and so how do you offload that as rapidly as attainable whilst you rent a video editor after which that frees up all that video enhancing time so that you can do extra promoting. So.
07:06.30
Clay
A.
07:21.56
Nils
That’s ah, that’s an excellent level as a result of it’s actually, it’s like 70% of the day. The stuff I do is video enhancing.
07:27.64
Clay
Yeah, it’s going to be powerful too I’ll let you know that it’s going to be powerful to as a result of lots of people The very very first thing they are saying is I Need to rent Va to do like some administrative issues or no matter.
07:40.58
Preston Lee
Up. Yeah.
07:43.43
Clay
And that’s a very easy low hanging fruit answer as a result of it’s often probably the most the the least costly factor so that you can pay for you realize I imply prefer it’s for a motive it’s yeah, you ultimately need to.
07:52.59
Nils
His.
07:52.82
Preston Lee
M.
08:02.49
Clay
Delegates that stuff however such as you’re going to be caught in a really comparable state of affairs. You are actually besides now you’re paying a V a you realize, like as an additional expense and also you freed up very little or no time.
08:13.31
Preston Lee
Yeah, like what what you’re saying Clay is like very often. A v a doesn’t truly make you cash proper.
08:18.68
Clay
Oh right. Yeah V A goes to be operational and and and effectivity. It’s not going to be revenue.
08:24.48
Preston Lee
Yeah, yeah, yeah, and so it is likely to be smarter to Rent. For instance, a video editor goes to make you cash. Not solely are they going to make you cash by finishing shopper tasks which you’ll invoice for however they’ll additionally unencumber time. Plenty of time. The place a Vm would possibly unencumber 10% of your time. A video editor would free Up. You recognize, 50 60 70% of your time Nils and and um and all that time could be baked into your gross sales course of could be reinvested once you’re once you’re so early once you’re so younger in your online business. Money and time are very equal in value proper? And so anytime you’ll be able to anytime you’ll be able to unencumber your time Nils to develop your online business. That’s an excellent funding.
09:09.38
Clay
It’s.
09:10.99
Nils
Is sure I believe that’s ah, an excellent level and it will be ah ah like a simple first step to delegate some duties ah outdoors of ah and my my prospect of labor. It could be ah simple first step to me to take to job. Simply ah, take a video enhancing and provides it one other particular person to assist me with.
09:36.10
Clay
Yeah, and let me let me say this although. Let’s simply assume you discover a good editor. Um, watch out about taking over new purchasers too rapidly since you suppose now you can.
09:50.35
Nils
Um, okay.
09:51.59
Clay
I do know I that is like I imply that sure, that’s the rationale why proper? since you need to tackle extra purchasers and stuff however like and I’m telling you this from expertise I discovered the very very laborious approach his i. I didn’t have I didn’t I didn’t rent a contractor like ah ah to outsource I employed anyone on my workforce to do video enhancing and stuff and so I assumed nice I can tackle 10 new purchasers. So guess what I did I went and took on 10 New Purchasers within the first month of getting this video editor. Nicely. Guess what occurred video editor didn’t work out and now I’ve 10 new purchasers with no video editor after which my my work suffered as a result of I needed to unexpectedly improve my hours to 100 hours every week simply to maintain up and I acquired no sleep and.
10:34.16
Nils
Okay.
10:47.40
Clay
Yeah, the the standard of the work simply went down downhill. So.
10:47.88
Preston Lee
Yeah in in startup world. They name this nail it then scale it proper? You must get it proper? You must get the method proper? earlier than you go scaling and the scaling is then discovering all of those new purchasers. So you need to determine the way it’s going to work and make it possible for it really works. Nicely.
11:03.29
Clay
Yeah.
11:07.18
Preston Lee
Which means you will have the correct particular person they know how one can do the job they will do it pretty rapidly. They will meet deadlines all of these sorts of questions you bought to get that proper first in the event you begin to scale earlier than that’s proper then? yeah you find yourself in on this place that clays in or was in I ought to say.
11:21.45
Nils
Okay, that’s ah, that’s a ah good level. Um, and if I discover the right video editor and he works out from his with me and he he does ah good. A great job for I don’t know two months and what can be the subsequent step. So if I get some new purchasers would you then ah do another work and delegate it to a different particular person or would you then contemplate a v a ah, what’s your opinion on that.
11:51.28
Preston Lee
So you retain coming again to the v a query which is a sound query. Um, inform us what you don’t have to inform us essentially all of the various things a v a would do however what share of your work load proper now would a V takeover.
12:05.90
Nils
Um, so I used to be pondering that the planning elements or put it into the completely different packages I work with and importing the content material itself as a result of generally with some features you’ll be able to plan planet. Um.
12:21.44
Nils
Upfront so you need to do it if you wish to need to submit up at twelve o’clock it is advisable be on-line at twelve o’clock and this may be a an excellent earth factor to unencumber some time and perhaps some some copywriting and canva canva designs.
12:26.94
Preston Lee
Yo.
12:37.10
Preston Lee
Okay, so how a lot how a lot time are you spending on that at the moment like what share is it 25% of your time 30% of your time.
12:49.25
Nils
So I might say perhaps 20% so ah the the conduct creation takes actually a lot of the most of my time so canva um video enhancing and copywriting.
13:02.87
Preston Lee
Yeah, however however so that you’re saying a V a would you’d need a V a to assist with Canva and copywriting as effectively. Okay, so for me that wouldn’t be a V a ah for me that will be a designer copywriter.
13:08.16
Nils
Sure, okay.
13:19.80
Preston Lee
You recognize a social media marketer. Um somebody somebody like {that a} v a a v 8 to me a digital assistant to me does extra administrative duties. So you realize they ship invoices. They comply with up on invoices. They.
13:19.39
Clay
So tip proper.
13:36.97
Preston Lee
Boy it’s been perpetually since I’ve even thought by way of a V a um as a result of frankly I I don’t actually rent them. Um, however they do they do? Yeah yeah yeah there you go.
13:42.42
Clay
Rely and reserving issues in your calendar like reserving flights. Simply yeah.
13:49.48
Nils
Okay, I’m not that tremendous. My ah firm that I can to somebody to ebook my flights.
13:54.50
Preston Lee
However reserving shopper conferences rescheduling with purchasers. Um I imply I suppose we we type of have a v on our workforce mateo and he coordinates like calls on the podcast and and issues like that. However however he additionally does a variety of different issues and so I I might virtually. I might virtually get the correct inventive folks in your workforce after which ask them to chip in different places like like get ah, get an excellent copywriter get an excellent ah Canva designer and and a video editor and have them truly execute on the work that pays the payments.
14:29.53
Nils
Good. It’s ah that’s an excellent level as a result of ah the Admos administratorist stuff doesn’t actually take that a lot time and suppose that’s the important thing studying proper now I’m taken from this dialog.
14:29.76
Preston Lee
You recognize.
14:35.77
Preston Lee
Um, yeah.
14:41.18
Preston Lee
Yeah, and it doesn’t pay the payments proper? The executive work doesn’t truly pay the payments it it frees up your time after which your work pays the payments however it’s not as direct.
14:52.81
Nils
Um, okay.
14:56.45
Preston Lee
Yeah, what different questions can we enable you with that is oh go forward. Clay.
14:57.19
Clay
Watch out I used to be gonna say watch out about like doing this too rapidly too. I’m solely saying this since you mentioned okay, what if I carry on a video editor then after a few months then I carry on another person to do another work I’m like. I believe it’s fairly quick for my part I’m not saying you you’ll be able to’t do it or you’ll be able to’t it may possibly’t be performed effectively I’m simply saying that. Um you realize in the event you if like each couple of months in the event you’re attempting to dump work and delegate like that’s that’s. Actually quick. So I you realize it’s going to 1. It’s going to take you I believe it’s going to take you a bit to search out the correct folks however 2 it is advisable it’s going to take some time to determine how one can work effectively collectively. Um, after which 3 after which documenting these processes too. I imply that that takes time and so in the event you in the event you had been identical to carry on a video editor now a canva designer in a pair months a v a you realize a pair months after that like that’s lots. It doesn’t sound like lots however that’s like.
16:08.87
Preston Lee
Has.
16:12.86
Clay
That’s quick. That’s quick.
16:16.58
Nils
That’s an excellent level I are likely to ah rush issues ah very often. In order that’s an excellent level.
16:20.77
Clay
Yeah, when what finally ends up when and I do know this once more from laborious from laborious expertise is how you find yourself speeding and also you rent a bunch of individuals in a brief interval of time you understand that they’re all unsuitable for you after which you need to let all of them go.
16:37.98
Nils
Um I can I believe so.
16:39.13
Clay
That’s not a enjoyable day.
16:45.12
Preston Lee
Yeah, and and I believe you’ll discover um your job adjustments lots as quickly as you will have much more than 1 particular person to handle even 1 particular person to handle proper? You go from being a salesman and a inventive to being. Perhaps just a little little bit of gross sales. Perhaps some inventive route and administration and arising with processes and techniques and serving to folks do their job. Ah as finest they will and that’s a complete completely different talent set and so in the event you in the event you transfer into that too rapidly and unexpectedly you’re managing 10 folks. That’s an enormous profession change for you and an enormous skillset adjustment so that you can tackle actually rapidly and in the event you can’t handle folks effectively since you did it so rapidly then folks go away or they get pissed off. Um and also you don’t need that both.
17:33.86
Nils
Okay, it’s a then I can with the primary particular person I’m working with and perhaps I can study the talents the delicicating ah chops and stuff and if I really feel snug then I’ll after a few months like if I’m certain about delegating my cho. Perhaps I can take a second particular person to work for me. Um, okay.
17:55.65
Preston Lee
yeah yeah I believe you’ll you’ll know the correct tempo. Um as a result of we additionally don’t need to maintain you again? Um, Clay’s getting just a little extra danger averse in his outdated paternal age now that he’s acquired a child he he wears the child gloves just a little bit extra proper clay.
18:11.54
Clay
Yep, completely.
18:12.52
Preston Lee
However however you realize I’ve been that approach for a protracted time So I can solely tease him a lot. However however I believe yeah I believe you’ll know the correct tempo for you and your online business.
18:22.30
Nils
Okay, sounds sounds nice. Um ever one other query which is in my thoughts ah just like the the final days twenty 4 7 as a result of I’ve my my earliest purchasers.
18:26.75
Preston Lee
Um, sure, please.
18:37.96
Nils
So if ah I’ve the identical supply however with the primary purchasers I get um if I simply say the numbers at 2 hundred Euros um and for a similar job. Um I used to be I used to be in a position to. To to make my supply just a little bit higher and now I get ah like three Thousand Euros for a similar job and I don’t know if I if it’s if I need to simply to terminate the work with ah my outdated purchasers or if I ought to have a chat with them to extend their. Um, to make my value my value extra to extend my income with working with them as a result of it’s not sustainable to ah, maintain them and if I take 200 % extra from different purchasers.
19:27.20
Preston Lee
Yeah, so is the query must you maintain on to this different shopper or what’s what’s the query.
19:33.43
Nils
Sure, mentioned the query is that if I ought to maintain on to the shopper or if it’s um, is there a way I ought to strategy them that I’ve to extend my value and what would they or ought to simply ah, search for new purchasers who’re keen to pay extra. Um.
19:48.69
Preston Lee
Nicely I believe clay you’ll be able to inform me what you suppose however I I believe at all times give them an opportunity in the event that they’re keen to pay the higher charges. You recognize a hen within the hand is price 2 within the Bush as they are saying and so you realize you have already got this one shopper.
19:49.80
Nils
Sure.
19:55.99
Clay
And.
20:05.66
Preston Lee
Simply have a dialog with them about your charges. Simply allow them to know your online business has grown you present far more value than you probably did once you first signed up you will have far more expertise and value than and and ah you realize in the event you’re getting them outcomes. They gained’t care in regards to the value improve. Um.
20:18.85
Clay
How lengthy they been a shopper.
20:20.94
Nils
Okay, um, about 5 months um in the intervening time. Um, no I sure this month to month.
20:25.52
Clay
Do you will have a contract with them month to month and and also you’re promoting actually the very same service for nearly 10 occasions extra? okay.
20:42.36
Nils
Um, ah sure, so.
20:42.89
Preston Lee
You recognize.
20:44.56
Clay
Do you will have an up. Do you will have an upgraded something like a service.
20:49.61
Nils
Um I at all times ah suggest 3 like packets and ah a lot of the time they’re simply it’s it’s arrange like that I’ve to that. It’s solely good to decide on the center one. So if ah, ah, a small packet was with it and.
21:07.37
Nils
Actually actually giant picket however ah it arrange that they only ah, it’s the neatest determination to do the center one so any all day 1
21:08.10
Clay
Yeah.
21:14.93
Clay
Yeah, um, yeah, so what I might do is be I I do know that is simply me like there’s gonna be lots of people there like speak to this shopper like go forward and cease like like say hey you need to pay my rent payment or or we cease proper now. Um I like the truth that that this this specific shopper like gave you an opportunity once you first began up proper? So I believe and you may do what you need that is simply what I might do I might have ah similar factor. What Preston would say has mentioned. Have a really clear dialog and simply say hey that is what my payment is correct now. Um, my prices are higher like I’m I’m significantly better. You recognize, no matter you’ll be able to say no matter you need? Um, and I might say.
22:06.14
Clay
I’m going to love maintain you on the present price for the subsequent like I don’t know three months no matter no matter time quantity you select and at that time I might like to proceed on and simply remember to inform them why and I might say and simply say I’ll maintain you on the present price for 3 months since you got here on as an early shopper. Um, however you realize I can’t proceed with this. However for the subsequent three months we are able to both. You recognize we’ll proceed and you’ll both like we are able to speak in regards to the the elevated payment at that time or it provides you three months to search out another person if you wish to pursue that possibility in order that approach they’re simply that approach. They’re simply not like unexpectedly useless cease. They’ve no person to do it.
22:45.39
Nils
Um, all proper.
22:52.50
Nils
I Actually just like the the best way you ah would strategy it I believe I’ll do it identical to however it’s ah it’s not ah a simply I don’t simply terminate a contract and simply go away them with nothinging. It’s a pleasant center approach and I believe transparency is essential.
23:06.90
Clay
Yeah, they’ll admire it to their enterprise homeowners. You recognize it’s although they’ll perceive.
23:07.56
Preston Lee
I agree Very very good. Yep, very good.
23:07.71
Nils
And at this level.
23:16.23
Preston Lee
I Suppose clay you nail that one I imply for me that was that was excellent. That’s ah, that’s it falls underneath the bucket that we’re at all times speaking about of communication proper and consideration and it’s like like simply talk with them inform them what’s happening. Don’t attempt to be sneaky or or deceitful or something and.
23:16.28
Nils
Um, okay.
23:34.30
Preston Lee
And um, inform them what’s happening. They’ll perceive they run a enterprise after which give them some time I really like that I really like giving them the time to to both determine or to search out another person and after which they will weigh your value. Yeah yup yep, give them three months or no matter to determine six weeks no matter you determine.
23:37.33
Clay
The.
23:43.10
Clay
However put a deadline on it put a deadline on it although.
23:53.62
Preston Lee
And yeah I really like that Nils. Ah I I believe I imply in the event you solely take away that from at the moment I believe I believe this name has been good. What what else can we enable you with.
24:06.29
Nils
In case you nonetheless have time I’ve ah one other fast query. Um I’m beginning to to consider constructing a personalel model and I’m a giant fan of KaruV and however it’s a variety of a much bigger time dedication.
24:07.61
Preston Lee
Sure, please will we’ve acquired only a few minutes left.
24:12.31
Clay
Um.
24:23.65
Nils
And I used to be questioning what’s your opinion on the value of our private model on Instagram Linkedin or one thing like that.
24:32.83
Preston Lee
Yeah, Clay I I truly would love to listen to clay what you concentrate on this since you once you constructed your first company you didn’t actually construct it round your your private model that a lot however and but you had been so and and I might say that is true of dripify too. You had been nonetheless such an important piece of that model however it was by no means prefer it was by no means like Clay Moseley company um yeah you will have any concepts and.
24:51.20
Clay
Um, yeah yeah I believe there’s an excellent stability. Um I believe private mind is 100% vital. It’s so far as like how far do you are taking? It’s the query. You recognize. Um, and lots of people don’t know this however like Gary V he you realize? Clearly he’s a giant private model. Um, however his company vaynerm media like 90 plus % of the purchasers that they get. They don’t work immediately with Gary V and so.
25:27.13
Preston Lee
Um, yeah.
25:29.53
Clay
Um, so right here’s my tackle it and that is simply my expertise is that put some focus into your private model however don’t go all in on it. Don’t don’t put a don’t put nearly all of your assets into it. Um.
25:40.97
Nils
Um, okay.
25:47.46
Clay
I might say I might say um, particularly simply because often what I might say is do each however put 80% into one in all them proper? doesn’t matter which one simply put 80% into one in all them. Um, however in in. The context of this this podcast and and what you’re attempting to do you’re attempting to construct ah an company rent some folks I might say put 80% in the direction of your company model title and 20% in the direction of your private model I consider examples like you’re you acquainted? Mr. Beast.
26:22.40
Nils
Um, sure, sure.
26:23.41
Clay
I imply who isn’t proper I imply he’s like the #1 youtuber influencer Arthur um, the that dude has constructed up such a giant large large private model. He can create no matter firm he desires and he has instantaneous purchasers.
26:25.16
Preston Lee
And of all time. Yeah.
26:27.26
Nils
So.
26:42.90
Clay
Instantaneous and in order that’s that’s the ability of a private model. Um, and I’m not saying you go that Route. He’s a uncommon and a not Anomaly I’m simply attempting to exhibit the the ability of a private model and the way that may drive enterprise. Um, however yeah, that’s what I might do I might ah. I might put 80% in the direction of in the direction of your company after which 20% Private model.
27:09.42
Nils
Okay I believe that’s a ah ah that’s ah, an excellent good tip a mouth.
27:14.98
Preston Lee
Yeah I I believe I believe another choice too. You might um you may make your private model a subset of your model proper? You consider just like the Pat Flynns of the world or and even this instance I gave earlier of clay you realize.
27:23.63
Clay
M.
27:29.69
Preston Lee
Even even on a a lot a lot smaller scale like I run milo. That’s our model I really feel like I can step away from that model anytime and the model may proceed as a useful resource for freelancers and but you realize I’m on the podcast and um and I’m in our Fb group all of the time interacting with folks.
27:39.76
Clay
Um.
27:48.13
Preston Lee
And so there’s just a little little bit of particular person my character in there. Um you you take a look at Pat Flynn he runs an analogous enterprise the place you realize a variety of the programs and issues aren’t depending on him that they sell however ah, however then he brings identical to this. Persona to it and so I I believe it could possibly be a subset of your online business as a substitute of being its personal separate factor I believe that’s what I fear about is like in the event you’re attempting to construct this factor over right here your online business and then you definately’re attempting to construct your private model over right here to me that that feels such as you’re simply spreading your self too skinny. I might determine how your private model is a chunk of your online business and the way it might help transfer your online business ahead and all of it rolls up into your your bigger enterprise and.
28:30.86
Clay
You recognize you realize I simply considered this um I believe a extremely good um approach to consider that is and I used to be excited about this with my businesses is that folks signed up due to me.
28:45.60
Clay
However they stayed due to my company due to my workforce due to my workforce proper? yeah.
28:45.43
Preston Lee
Oh I Love that? Yeah, that’s an effective way to place it. It’s an effective way to place it.
28:48.42
Nils
Um, this.
28:54.12
Nils
Yeah, like I like like the best way you place it. It’s ah I believe that’s mentioned that if there um, effectively and what platform platform would you ah suppose is the very best. Um, the very best platform to advertise ah a enterprise for b two b ah most likely ah, Linkedin. Ah, what’s your opinion on on that.
29:13.64
Clay
I imply I’ve heard nice issues about Linkedin however I’ve by no means been I’m I’m like nonexist on Linkedin. Um I I’ve at all times been profitable with Fb and Instagram however to be fairly sincere I might I might simply attempt. Attempt all of them and see the place you get traction.
29:32.96
Nils
Okay, that’s a easy however defect.
29:35.53
Preston Lee
Yeah, or or yeah, ah you realize the the advertising recommendation. The advertising recommendation I gave a number of ah episodes in the past was like you need to discover the convergence of three issues 1 which is handiest proper? The place do you get probably the most gross sales from to what do you take pleasure in probably the most.
29:37.35
Clay
Electronic mail actually.
29:53.13
Preston Lee
Since you’re going to have the ability to do extra of it in the event you take pleasure in it or or simply in the event you’re good at it like in the event you’re a greater videographer then do one thing that leans towards video like Instagram in the event you’re extra of a author do one thing leans extra towards writing like Twitter or x or no matter. Um, so these are the so what brings outcomes? What’s fulfilling.
29:59.17
Clay
A.
30:13.40
Preston Lee
And why can’t I bear in mind the third one unexpectedly I’ve shared this like 6 occasions since I introduced it up. Ah what you’re good at perhaps that looks like the identical factor is fulfilling anyway, yeah yeah, go no no no no good
30:25.14
Clay
I’ll add to it I’ll add to it. Um, oh sorry, go forward I don’t imply interrupt I used to be gonna say you Additionally you simply seen you additionally want to acknowledge what’s quick time period and what’s long run as a result of like.
30:33.69
Preston Lee
Yeah.
30:37.80
Clay
So Many individuals deal with long-term methods which have delayed gratification after which they get burnt out after which they marvel why isn’t this working aka social media is long-term Search engine marketing is often long run. Um, so it is advisable do an excellent mixture of each the place you’re doing quick time period. Like get you gross sales now when you are specializing in long run extra sustainable methods.
31:03.20
Preston Lee
Yeah I yeah I believe it’ll simply take some experimentation. We are able to’t say the very best channel is as a result of each channel’s completely different for each enterprise you would possibly see nice outcomes on Linkedin the place perhaps we haven’t ah you would possibly see nice outcomes on.
31:10.64
Clay
Right here.
31:19.53
Preston Lee
Threads or Tiktok or electronic mail advertising or placing up billboards in your metropolis like we we simply don’t know um, a part of the problem of being a social media company is usually that folks anticipate you to be good in any respect of it like on your personal manufacturers.
31:35.73
Nils
That’s ah, it’s 100%
31:38.55
Preston Lee
Yeah, it’s a giant problem as a result of like I’ll discover ah you realize I’ll have somebody pitch their social media company to me and I am going and so they have like 379 twitter followers and I’m kind of like I’d virtually relatively they not have a Twitter account in any respect than have an account. That’s that’s doesn’t have actually any.
31:48.62
Nils
Um.
31:51.20
Nils
So.
31:52.58
Clay
Yeah.
31:55.60
Preston Lee
Exercise or on on it or something in order that’s one thing to remember too. All proper, Neil’s effectively thanks a lot for approaching the present any any final minute final like speedy fireplace questions something that we’ve missed.
32:10.44
Nils
Ah, now I believe you already helped me lots. It’s ah it’s a lot enter I wrote ah so many issues down and um I want to wish to kind my ah ideas ah in the intervening time however it’s it’s.
32:21.57
Preston Lee
Nice.
32:22.62
Clay
So.
32:25.40
Nils
Actually nice enter and I believe I can can work with all of that’s thank. Thanks a lot to assist me actually actually a lot.
32:30.94
Clay
Thanks for approaching.
32:32.40
Preston Lee
Um, effectively thanks a lot for yeah, thanks for becoming a member of us on the present and um, yeah, we’d love to remain in contact right here. How how your online business does. Why don’t you actually rapidly let folks know the place they will join with you in the event that they’re curious about studying extra about you or your online business.
32:45.40
Nils
Um, so have a website and known as and Carnel I put D Um, that is so you’ll be able to strategy me for when you’ve got some a enterprise Inquiryes have social media. However um.
32:58.54
Nils
I actually like the purpose that simply mentioned and you’d relatively have somebody with a no social media presence than a extremely small one as a result of it places a nasty rev about your online business as a social media marketer. So don’t know if I need to ah push my Instagram account proper now however yow will discover. Discover me on Linkedin on ah niils.qetc. So.
33:20.79
Preston Lee
Nice and we’ll we’ll remember to hyperlink to all of that within the present notes of this episode I’ve been Preston Lee with millow.co will even hyperlink to that in fact and Clay Mostlyse from git tripify the newly registered trademark git drify.
33:33.49
Clay
The sissus.
33:36.63
Preston Lee
Or simply tripify I ought to say however at drip gettripify.com ah Clay thanks a lot for becoming a member of as effectively. We’ll speak to you guys later.
33:43.80
Clay
See ah.