Google’s John Mueller supplied recommendation about the usage of Google Websites for website positioning, downplaying the usefulness of Google Websites for website positioning.
Google Websites
Google Websites is a website creation service supplied at websites.google.com/new with a signed-in Google account.
The location is hosted website builder that’s free and printed underneath a websites.google.com area though one can decide to make use of an precise area title.
Google Websites Pages Not Being Listed
The individual asking the query was involved as a result of their Google Websites webpages weren’t getting listed by Google.
That is the query that was requested and that John Mueller learn out loud:
“There was a query submitted in French, which principally asks why the pages of my Google Websites website aren’t being listed correctly.”
Google Websites Pages Can Be Listed By Google
Google’s John Mueller first confirmed that URLs on Google Websites might be listed.
Mueller answered:
“It’s nice to get questions in different languages.
Taking a step again, web sites created on Google Websites can and do get listed in Google Search.
Nevertheless, the URLs utilized in Google Websites are a bit exhausting to trace for the reason that public model might be totally different from the URL you see when logged in.”
Google Websites Not Supreme For website positioning
Mueller continued his reply by downplaying the website positioning qualities of Google Websites.
He continued:
“To be blunt, whereas it’s technically indexable, it’s not ultimate for website positioning functions, and might be complicated for monitoring in Search Console.
If website positioning is your major consideration, it may be worthwhile to discover different choices and verify the professionals and cons earlier than committing.”
Mueller subsequent suggested utilizing an precise area title and listed the the explanation why that was preferable over the default websites.google.com area.
He defined:
“For efficiency monitoring in Search Console, you would additionally use your individual area title for the Google Websites content material.
Utilizing your individual area title makes it simpler emigrate, must you select to take action, and means that you can confirm possession of the entire area for Search Console.”
Google Websites Are Widespread With Spammers
The Google Websites service is well-liked with hyperlink spammers who create hyperlinks on Google subdomains in a tactic known as “Google Stacking.”
The thought behind Google Stacking is that spammers create a web page of hyperlinks on Google Sheets, Google Docs, and so on. after which interlink all of them from a Google Websites.
Google Stacking is a primarily based on the mistaken perception that there’s “authority” and “belief” in Google subdomains that’s transferred over to the spammer websites by means of hyperlinks.
In fact, that’s wishful pondering.
There’s no such factor utilized by Google known as “belief” or “authority” that will get transferred from one web site to a different by means of hyperlinks.
In one other Workplace Hours session, John Mueller defined what the deal is about belief:
“I don’t assume we now have like a belief issue that we are able to have a look at and say, oh belief is at (I don’t know) 9 of out of twelve or no matter quantity you’ll have there.
…There are not any metrics particularly for that.”
It doesn’t matter if the hyperlinks are on Google Docs, there is no such thing as a “belief” issue that will get transferred, it merely doesn’t exist.
Given how well-liked the “stacking” apply is, it’s a bit ironic {that a} Googler publicly says that Google Websites are “not ultimate for website positioning functions” and recommends wanting elsewhere if website positioning is a priority.
Watch the Google Workplace Hours phase on the 3:17 minute mark: