Lea Thompson — aka Woman Gone Crypto — declares that she is not going to put her 225,000 Twitter followers to sleep with the identical previous boring “breaking” information tweets about crypto.
She explains that utilizing “breaking” to share information that everybody is aware of is fairly lame.
“It’s form of generic. It’s straightforward engagement, and there’s no character or something attention-grabbing about it.”
BREAKING: actually the whole lot
— Woman Gone Crypto (@girlgone_crypto) November 9, 2022
“By the time I’d have posted the information, 5 different accounts would have in all probability posted about it,” Thompson says.
As an alternative, Thompson likes to place a spin on the newest information, dish out some attention-grabbing commentary, or crack jokes to present her followers one thing totally different from the remainder of the pack.
It’s this quirky mindset that has made her a crypto sensation on Twitter, and all of it started along with her ukulele enjoying.
Again in 2017, Thompson hopped on the Steemit bandwagon, a preferred running a blog platform on the time. She began posting movies of her enjoying ukulele covers and getting paid in Steemit’s crypto token, STEEM, at any time when her stuff obtained upvoted.
Though Thompson was raking in crypto for strumming out ukulele covers, she admits she wasn’t “even that good.”
Oddly, her ukulele crypto aspect hustle led to surprising invites to talk at varied crypto occasions.
“‘We expect your story about incomes crypto enjoying ukulele is basically cool; we wish you to come back share it at our convention,’ so I ended touring everywhere in the world and assembly so many cool folks working within the business. It was such a enjoyable expertise.”
Thompson admits she was fairly shocked contemplating she wasn’t even making crypto content material. Nevertheless, it was a turning level for her as she realized that the company life in advertising and gross sales wasn’t her true calling.
Simply left my company job within the tech business to go full-time crypto!! 😍
Received myself a little bit reward for lastly being my very own boss. ☕️ pic.twitter.com/ev2LoWp9fj
— Woman Gone Crypto (@girlgone_crypto) January 13, 2021
Thompson ditched her job and made a bullish profession transfer by going all-in on crypto: “In 2019, I made a decision to launch a crypto channel. At that time, I’d been utilizing crypto, studying about crypto, launching some social channels, and what I’ve been doing ever since.”
Thompson says her household is happy with her however is completely clueless about what she does and what it’s all about. Her mother believes she works straight for Bitcoin, the corporate, which Thompson finds “fairly cute.”
Me pondering I did job explaining the #BitcoinHalving to my mother.
Mother: Wow, so they’re deleting half of the bitcoins? This have to be a tough time for you… I understand how a lot you want them.
— Woman Gone Crypto (@girlgone_crypto) Might 6, 2020
What led to Twitter fame?
Thompson’s approach of getting nearly half one million followers is form of humorous as a result of she didn’t even attempt to go viral.
“Individuals get caught up on the concept of going viral, and, sure, in fact, that’s actually thrilling when that occurs and completely helps your account develop — it’s not a crucial ingredient,” she says.
Because the previous saying goes, Thompson believes that simply displaying up each day is the best way to success.
“I’d attribute my development on Twitter to not random viral moments: I’ve had just a few, however not that many. I simply confirmed up constantly each day for an extended time, which is a way more sustainable method to develop.”
“Individuals attempt too onerous on making an attempt to place out that viral tweet, versus enjoying the lengthy, constant recreation,” she says.
Her strategy appears to have paid off as she counts MicroStrategy’s Michael Saylor, Gemini’s Tyler Winklevoss, and Bitcoin podcaster Peter McCormack amongst her 225,000 followers.
Individuals who stick round throughout a bear market are a unique breed. In the event you’re studying this, then you need to be happy with your self.
— Woman Gone Crypto (@girlgone_crypto) August 15, 2022
What sort of Twitter content material?
Thompson says that her content material is “quick, snappy, humorous and entertaining.” She takes this strategy as a result of when she entered the area in 2019, all of the content material was tremendous severe and full of sophisticated stuff.
“After I first got here into the crypto area, the content material was very technical, very heavy and lengthy kind. In the event you needed to seek out data you needed to watch a 45-minute livestream.”
Whereas many crypto influencers attempt to bounce the information cycle with their tweets by writing “breaking,” Thompson prefers to take a second and discover an authentic angle within the current occasions.
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“I’ll attempt to think about some actually attention-grabbing commentary or a humorous take or a spin on it, not sharing the precise information — that’s fairly boring, to be sincere,” she says.
Who wants intercourse when you’ll be able to simply get fcked by Luna?
— Woman Gone Crypto (@girlgone_crypto) Might 18, 2022
When she just isn’t smashing out crypto content material, Thompson is all about staying energetic and averages round 25,000 steps per day. The adrenaline rush from all of the exercise retains her thoughts buzzing with spontaneous concepts for crypto content material, which she rapidly jots down on her telephone.
She says that her happy-go-lucky vibes she places out on Crypto Twitter imply she doesn’t get into the beefs like many within the crypto neighborhood.
“My Twitter beefs can be a fairly lean burger,” she jokes, declaring she has no juicy shops and that the burger pun “is meant.”
“I attempt to keep out of any private fueds or Twitter drama, keep by myself factor.”
What sort of content material do you take pleasure in?
Thompson approaches her Twitter feed as if it had been a buffet. She follows a variety of notable names within the business from Bitcoin maxis Saylor and McCormack to technical wizards Messari’s Ryan Selkis and Ivan on Tech.
“I’d say my [Twitter] feed is an actual combine. Some folks I comply with for information updates; different folks I comply with actually good in-depth evaluation of issues which are occurring within the crypto area or common financial markets,” Thompson says.
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Much like her model of content material, she likes to comply with crypto influencers who convey a lighthearted and humorous strategy to their content material.
“I’ve folks which are actually humorous or attention-grabbing which are occurring within the business,” she says.
She explains that she loves memes, which stems from the truth that Crypto Twitter typically bombards customers with technical jargon. So, the occasional canine or cat meme brings a refreshing break to her feed.
Jim Cramer urges folks to “money out on crypto whereas they will”
Lastly a chunk of bullish information 🤣
— Woman Gone Crypto (@girlgone_crypto) November 14, 2022
Predictions?
Thompson is cautious about making any worth predictions within the loopy world of crypto.
“If I discover a crystal ball, I’ll make sure to let you already know,” she laughs.
Nevertheless, now and again, you’ll catch her dropping delicate tweets that reveal her bullish emotions for Bitcoin’s future worth.
5 years from now… you will not care should you purchased #Bitcoin at 10k or 15k.
— Woman Gone Crypto (@girlgone_crypto) November 15, 2020
She admits she is optimistic about Bitcoin’s future, significantly with all the continued talks discussing Bitcoin exchange-traded funds (ETFs):
“If we lastly see the approvals for these spot Bitcoin ETFS, will probably be nothing however excellent news. It can permit ease of entry for extra traders within the Bitcoin ecosystem. Whether or not it has a serious worth impression instantly or not, I believe by way of adoption, it’s a giant step ahead.”
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Ciaran Lyons
Ciaran Lyons is an Australian crypto journalist. He is additionally a standup comic and has been a radio and TV presenter on Triple J, SBS and The Undertaking.