LOS ANGELES, CALIFORNIA – JULY 09: (L-R) Margot Robbie and Ryan Gosling attend the World Premiere of … [+] “Barbie” at Shrine Auditorium and Expo Corridor on July 09, 2023 in Los Angeles, California. (Picture by Rodin Eckenroth/WireImage)

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Suppose Pink!

Until you’ve been sequestered in a pink dreamhouse below a candy-cotton-colored sky, you’ve heard about Barbie, the blockbuster film starring Margot Robbie as Stereotypical Barbie and Ryan Gosling as her BFF, Ken.

I confess that I wasn’t impressed when curiosity in Barbie started to take off. “How dumb,” I assumed, questioning who the producers focused. Absolutely not somebody from my technology; I’m a Gen Xer who grew up within the Nineteen Seventies when Barbie was nonetheless an adolescent.

However I couldn’t think about Mattel and Warner Bros had been focusing on kids until the aim was to revitalize income by encouraging a brand new technology of youngsters to wish to play with Barbie dolls.

As the discharge date approached and my newsfeeds overflowed with Barbie-related articles—many about Barbie and model collaborations—I scratched my head.

The Balmain x Barbie assortment is displayed at Neiman Marcus in Beverly Hills, Calif., on … [+] Wednesday, July 19, 2023. The shop launched its unique Barbie collaboration with Balmain final 12 months and bought out of many gadgets within the first few days. Based mostly on the success of final 12 months’s collaboration and the present Barbiecore cultural phenomenon, it has reissued the gathering on Monday. (AP Picture/Richard Vogel)

Copyright 2023 The Related Press. All rights reserved.

Exploring these and lots of different collaborations made me notice that I, too, might glom on to the Barbie craze by writing about it.

There’s a reputation for “glomming on” to a scorching information story—newsjacking, which Robert Rose, head of the Content material Marketing Institute, says is about infusing your self and your model into news-related content material.

“To make newsjacking work,” he says, “it’s essential to carry your distinctive angle or viewpoint in a means that makes individuals wish to discover that angle.”

That’s what I’m doing with this text. I’m newsjacking Barbie by sharing 5 methods your model can do the identical.

1. Envision your excellent buyer as a Barbie or Ken

NEW YORK, NY – FEBRUARY 10: A dentist Barbie doll is displayed 10 February in New York through the … [+] first day of the Worldwide Toy Heart annual honest. Some 40,000 consumers, sellers and analysts are gathering to view the most recent toys. (Picture credit score ought to learn JON LEVY/AFP by way of Getty Photos)

AFP by way of Getty Photos

When the film opens, we’re reminded that there are numerous Barbies and Kens. Wikipedia references greater than 200 Barbies and greater than 40 Kens.

As an illustration, there’s spy Barbie, dentist Barbie, and information anchor Barbie. There’s additionally sailor Ken, dentist Ken, and firefighter Ken.

To ascertain your excellent buyer as a Barbie or Ken, scan the lists of careers and see which Barbie or Ken may match your excellent buyer.

I might serve businessman Ken, coach Ken, and physician Ken, particularly in the event that they wish to publish thought-leadership content material. I might additionally work with inside designer Barbie, artist Barbie, and enterprise govt Barbie.

Then, after you establish your Barbies and Kens, create weblog posts or social media content material that illustrate how you could possibly serve them do you have to develop into a part of their worlds.

2. Broadcast a favourite Barbie message to your viewers.

Broadcast your favourite Barbie message to your viewers in numerous methods.

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After I noticed the film, I picked up on many sticky sayings that made me smile, frown, or whip out my pen. Listed here are a couple of from my pocket book (in case you haven’t but seen the film, a few of these strains won’t make sense):

• Each day is the perfect day.
• We sell goals, creativeness, and sparkle.
• Mojo dojo casa home.
• It’s not how they see us; it’s how they see themselves.
• I’m Kenough.

After which there’s my favourite line: Even in case you can’t make it excellent, you may make it higher.

That line is a superb match for my enhancing enterprise as a result of I assist individuals make their content material—if not excellent—higher.

To piggyback on Barbie this manner, establish your favourite strains from the film and create social media quote graphics to share how the strains relate to you and your prospects and clients.

3. Create Barbie-themed merchandise, companies, and experiences

Create Barbie-themed merchandise, companies, and experiences to profit from the Barbie craze.

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At first blush, this concept may sound greatest for B2C firms, however B2B manufacturers can take benefit, too. As an illustration:

• A software program firm might create a pink Barbie interface.
• An office-furniture producer might design a Barbie dream workplace assortment with pink chairs and desks.
• A enterprise consulting agency might provide a “Barbiecore Management” coaching program targeted on empowerment.

The bottom line is to imbue iconic Barbie parts—like her signature coloration, vogue, and empowering persona—into the context of your online business and clients. Doing so will appeal to Barbie followers—a lot of whom is likely to be your excellent clients.

4. Run a Barbie-themed contest

Run a Barbie-themed contest, as an illustration, a Pink Carpet Makeover contest—have staff submit … [+] images of their workplace areas embellished in Barbie model to win a pink workplace makeover.

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Contests are efficient advertising and marketing techniques for B2B firms seeking to generate leads, enhance model consciousness, and drive social engagement.

Listed here are a couple of Barbie contest concepts to get you began:

• Pink Carpet Makeover contest—have staff submit images of their workplace areas embellished in Barbie model to win a pink workplace makeover.
• Barbie Core Values contest—ask individuals to submit tales of how they exemplify Barbie’s core values, like empowerment and inclusion, to win a Barbie.
• Discover Barbie contest—cover Barbie dolls round your commerce present sales space or convention venue for individuals to search out and redeem for prizes.

The important thing right here is to tie the Barbie model to your organization’s values, companies, and clients in a enjoyable, partaking means.

5. Publish advertising and marketing content material with a Barbie spin on business subjects

CORTE MADERA, CALIFORNIA – JULY 25: Prospects have a look at a show of Barbie merchandise at a Macy’s … [+] retailer on July 25, 2023 in Corte Madera, California. Retailers all over the world are seeing a surge in gross sales of Barbie-influenced vogue and equipment as the brand new film units field workplace information. The Barbie film introduced in $155 million within the first three days of home ticket gross sales. (Picture by Justin Sullivan/Getty Photos)

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Individuals love Barbie. There’s no higher technique to faucet into the film’s cultural significance whereas attracting consideration and offering actual value than to publish Barbie-themed content material—like this text. As an illustration:

• 5 Methods to Add Barbie Sparkle to Your Firm’s Tradition—a weblog publish.
• Barbie’s Journey to Variety: An infographic about how Barbie’s appears to be like and careers have expanded for inclusion.
• House Workplace Fashion: What Barbie Can Educate Us About House Workplace Design—an e-book, maybe with pink fonts and Barbie graphics.

Backside line: Ought to your B2B model hassle with Barbie?

I didn’t like the concept of the Barbie film earlier than I noticed it. However I now perceive why the film has introduced in nearly $800 million worldwide in simply two weeks since opening.

See for your self, in case you haven’t already, after which determine to your model. As for me, I made a decision Barbie is a rocket ship value pinning at the least one flag on.