Isobel Lawrance

July 14, 2023

studying time: 2 protocol

Ask for Ellen is providing free flatbreads this summer time

College holidays may be difficult for fogeys. It is a time of enjoyable, high quality time with the youngsters, and nice reminiscences. Nevertheless, all of this can be overshadowed by the persevering with rise in the price of dwelling.

Absence from faculty means free faculty meals are suspended and prices to oldsters can enhance. The price of meals, vitality and leisure over six lengthy weeks can weigh closely on our wallets. Beforehand, Morrisons labored with Heinz on the Ask for Henry marketing campaign, the place folks may get a free meal of jacket potatoes and beans. Now Warburtons has teamed up with the grocery store large to launch Ask for Ellen to help households in the course of the faculty holidays.

Ask for Ellen

Simply ask for Ellen at any Morrisons cafe and you will get a free serving of two commonplace crumpets with butter and jam. No questions requested, simply scrumptious meals for you and the youngsters. The initiative is called after founder Ellen Warburton, who based the model in 1876.

“Ask for Ellen” runs from July seventeenth to August thirteenth and is on the market to everybody, all day, each day. The phrases and circumstances apply. Morrisons can even proceed to destroy the Youngsters Eat Free initiative in its cafes, which permits little ones to get a free meal price £4.49 or extra with the acquisition of an grownup major course.

The Warburtons Basis

A brand new research by the Warburtons Basis discovered a staggering 64% of oldsters are involved concerning the elevated prices of preserving their baby at house for the summer time. The survey of 1,000 dad and mom of school-age kids additionally discovered dad and mom consider faculty holidays will price nearly £200 extra over the six-week break attributable to childcare and household actions. 71% of respondents stated they put together to purchase extra snacks than regular to plan day journeys and actions to feed the youngsters alongside the best way.

The analysis additionally revealed the extra financial stress households face when colleges stay closed over the summer time. When requested concerning the typical six-week break, 58% of oldsters stated they struggled with further childcare prices when juggling work and their kids.

Morrisons Café Buying Supervisor Chris Sturdy stated:

“Supporting our clients in the course of the faculty holidays is extremely necessary to us as we all know many households are involved concerning the provision of additional meals which are usually lined throughout faculty hours. So we’re excited to be partnering with Warburtons this summer time and providing our clients two toasted flatbreads with butter and jam after they go to a Morrisons cafe and ask for Ellen.”

Jonathan Warburton, Chairman of Warburtons commented:

“Whereas the summer time holidays provide households an opportunity to take pleasure in time collectively, we all know the truth may be very totally different for a lot of households. As the price of dwelling disaster continues to place stress on family budgets, we wished to supply households slightly help over the vacation season. Having the ability to serve households throughout the nation is as necessary to us as we speak because it was to Ellen Warburtons in 1876.”