There’s no denying it: Social media has develop into an integral a part of our lives.

Whether or not for enterprise or pleasure, many people use social media in some regard each day.

However with the rise of so many social platforms and the fixed stream of latest options, it may be arduous to maintain monitor of the social media business and the assorted tendencies.

We compiled this checklist of social media statistics to assist inform your analysis. Whether or not you’re a marketer making an attempt to discern the perfect use of your crew’s time, an advertiser deciding the place to place your cash, or whether or not you’re simply plain inquisitive about what’s taking place within the business, this checklist of stats is certain to fulfill.

So, with out additional ado, listed below are 134 social media statistics you must know in 2023.

Basic Social Media Statistics

Social Media Statistics Worldwide

1. There are 4.8 billion social media customers worldwide, representing 59.9% of the worldwide inhabitants and 92.7% of all web customers.

2. There have been 150 million new social media customers between April 2022 and April 2023 – a 3.2% enhance year-over-year. If we break these numbers down, it equals roughly 410,000 new social customers each day – and 4.7 each second.

3. Folks use a median of 6.6 totally different social networks every month.

4. The common time spent on social media each day is 2 hours and 24 minutes.

5. If we add all of it collectively, the world collectively spends 11.5 billion hours on social media platforms each day.

6. TikTok is the preferred social platform when it comes to time spent. On common, world customers with an Android machine spend 31 hours and 32 minutes on TikTok month-to-month.

7. As of April 2023, the highest most used social media platforms, ranked by world lively customers, had been Fb, YouTube, WhatsApp, Instagram, and WeChat.

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Social Media By Age Group Statistics

8. 54% of youngsters within the U.S. say it might be arduous to surrender social media.

9. When it comes to utilization, social media is hottest with customers between the ages of 18 and 29.

10. Throughout all age teams, social media customers cite “mates & household” as their main cause for utilizing social media.

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Social Media Statistics For Business

11. 26.8% of web customers aged 16 to 64 uncover manufacturers, merchandise, and providers through advertisements on social media.

12. 44% of web customers aged 16 to 64 use social media as a main supply of knowledge after they’re researching manufacturers.

13. The common click-through fee (CTR) for social media advertisements was 1.2% in Q1 of 2023, down from 1.4% within the earlier quarter.

14. The social media promoting market is projected to succeed in $207.10 billion in advert spending in 2023.

15. Within the U.S. alone, the full advert spending in social media promoting is anticipated to succeed in simply over $72.33 billion.

16. By 2027, $247.30 billion of the full advert spending within the social media promoting market shall be generated by way of cellular.

17. Fb has the biggest social media promoting market share at 16%.

18. 81% of organizations use social media to boost model consciousness.

19. 71% of B2C organizations will interact in influencer advertising and marketing in 2023.

20. 33.64% of organizations have a social listening program.

21. 62% of organizations with social listening applications use them to know their audiences higher.

22. TikTok’s utilization amongst companies has elevated 46.98% year-over-year, making it the fastest-growing channel amongst companies.

23. 42.62% of organizations plan to extend their social media funds in 2023.

24. On common, 32% of the full advertising and marketing funds shall be invested in social media this 12 months.

25. 72.8% of web customers use social media for model analysis.

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Social Media And Psychological Well being Statistics

26. Round 32% of youngsters within the U.S. say social media has had a damaging affect on individuals their age – although solely 9% imagine this is applicable to themselves.

27. Nonetheless, most youngsters say social media has had neither a constructive nor damaging impact on themselves (59%) or others (45%).

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Instagram Statistics

Instagram Utilization Statistics

28. Instagram has 2 billion month-to-month lively customers.

29. The variety of Instagram customers is predicted to develop by 4.7% in 2023.

30. Instagram was one of many prime social media apps within the U.S. in 2022, with 72 million downloads.

31. The common Android consumer spends 12 hours and half-hour within the Instagram app monthly.

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Instagram Demographics Statistics

32. 49.4% of worldwide Instagram customers are feminine, and 50.6% are male.

33. Based mostly on promoting viewers attain numbers from Instagram, these are the nations which have probably the most customers:

Rating	Nation	Variety of lively customers (in tens of millions)
1	India	326.6M+
2	U.S.	168.6M+
3	Brazil	132.6M+
4	Indonesia	106.0M+
5	Turkey	56.4M+
6	Japan	54.7M+
7	Mexico	43.8M+
8	Germany	33.8M+
9	UK	33.5M+
10	Italy	30.3M+

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Instagram Business Statistics

34. Advertisers can attain 1.628 billion customers on Instagram in 2023.

35. Within the months main as much as April 2023, the full variety of customers entrepreneurs can attain through Instagram advertisements elevated by roughly 310 million (or 23.5%).

36. The common engagement fee for enterprise accounts is 0.71%.

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Instagram Engagement Statistics

37. The engagement fee by account followers on Instagram is 0.6% throughout all industries.

38. Reels carry out higher than another content material kind on Instagram, with 2X the typical engagement fee of different codecs at 0.93%.

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Fb Statistics

Fb Utilization Statistics

39. There are 2.989 billion month-to-month lively Fb customers, representing 57.2% of all web customers.

40. A complete of two.037 billion individuals use Fb each day – that’s 68% of all month-to-month lively customers (MAUs).

41. Prior to now 12 months, the variety of Fb customers has grown by 53 million individuals.

42. Fb was the fourth most downloaded social media app within the U.S. in 2022, with 45.5 million downloads.

43. The common Android consumer spends 18 hours and 17 minutes within the Fb app every month.

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Fb Demographics Statistics

44. 43.2% of Fb’s world customers are feminine.

45. 56.8% of Fb’s world customers are male.

46. The median age of Fb’s promoting viewers is 32 years previous.

47. Based mostly on promoting viewers attain numbers from Fb, these are the nations with probably the most customers:

Rating	Nation	Variety of lively customers (in tens of millions)
1	India	369.9M+
2	U.S.	186.4M+
3	Indonesia	135.1M+
4	Brazil	114.2M+
5	Mexico	93.3M+
6	Philippines	91.9M+
7	Vietnam	75.6M+
8	Bangladesh	54.2M+
9	Thailand	51.6M+
10	Egypt	47.0M+

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Fb Business Statistics

48. Fb’s world promoting viewers consists of two.25 billion individuals.

49. The worldwide common income per consumer (ARPU) on Fb reached $9.62 USD in April 2023.

50. Prior to now 12 months, reported Fb advert attain has grown by 5.0% or 108 million customers.

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Fb Engagement Statistics

51. The engagement fee by account followers on Fb is 0.15% throughout all industries.

52. Video put up varieties are probably the most participating on Fb, with a median engagement fee of 0.17%

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Twitter Statistics

Twitter Utilization Statistics

53. Twitter has 353.9 million month-to-month lively customers (MAUs) in 2023.

54. Promoting information from Twitter means that roughly 4.6% of the worldwide inhabitants makes use of Twitter.

55. The common Android consumer spends 4 hours and 48 minutes within the Twitter app every month.

56. Twitter was one of many prime 10 social media apps within the U.S. in 2022, with 33 million downloads.

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Twitter Demographics Statistics

57. Feminine customers account for 35.7% of worldwide Twitter customers.

58. 64.3% of Twitter customers worldwide are male.

59. Based mostly on promoting viewers attain numbers from Twitter, these are the nations with probably the most customers in 2023:

Rating	Nation	Variety of lively customers (in tens of millions)
1	U.S.	64.9M+
2	Japan	51.8M+
3	Brazil	16.6M+
4	UK	16.1M+
5	India	15.0M+
6	Indonesia	14.8M+
7	Turkey	13.8M+
8	Mexico	11.8M+
9	Saudi Arabia	11.4M+
10	France	9.5M+

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Twitter Business Statistics

60. Advertisers can attain a possible of 372.9 million individuals on Twitter – or 7.2% of whole web customers.

61. Prior to now 12 months, reported advert attain on Twitter has decreased by 19.8% or 92 million fewer customers.

62. The humanities & crafts business is probably the most participating enterprise kind on Twitter.

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Twitter Engagement Statistics

63. The engagement fee by account followers on Twitter is 0.05% throughout all industries.

64. The engagement fee for movies on Twitter is 0.17%.

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YouTube Statistics

YouTube Utilization Statistics

65. YouTube has at the very least 2.5 billion month-to-month lively customers (MAUs) in 2023.

66. Greater than 500 hours of video are uploaded to YouTube each minute.

67. YouTube viewers watch over 1 billion hours of video every day.

68. The common Android consumer spends 27 hours and 19 minutes on the YouTube app every month.

69. 70% of viewers develop into conscious of latest manufacturers due to YouTube.

70. Viewers are twice as probably to purchase one thing as a result of they noticed it on YouTube.

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YouTube Demographic Statistics

71. YouTube is utilized by 95% of youngsters.

72. Girls symbolize 45.6% of YouTube’s world consumer base.

73. Males account for 54.4% of worldwide YouTube customers.

74. Based mostly on promoting viewers attain numbers from YouTube, these are the nations with probably the most customers in 2023:

Rating	Nation	Variety of lively customers (in tens of millions)
1	India	467.0M+
2	U.S.	246.0M+
3	Brazil	142.0M+
4	Indonesia	139.0M+
5	Mexico	81.8M+
6	Japan	78.4M+
7	Pakistan	71.7M+
8	Germany	70.9M+
9	Vietnam	63.0M+
10	Turkey	57.9M+

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YouTube Business Statistics

75. Advertisers can attain a possible 2.53 billion individuals on YouTube, representing 48.8% of whole web customers.

76. Prior to now 12 months, reported advert attain on YouTube has decreased by 1.4%, that means entrepreneurs can now attain 35 million fewer individuals on the platform.

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YouTube Engagement Statistics

77. In 2023, the typical engagement fee for a YouTube video is 0.36%.

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Pinterest Statistics

Pinterest Utilization Statistics

78. Pinterest has 463 million month-to-month lively customers (MAUs) in April 2023.

79. Within the months main as much as April 2023, the variety of individuals utilizing Pinterest every month elevated by about 13 million.

80. Prior to now 12 months, Pinterest’s consumer base has grown by 30 million individuals – a 6.9% enhance.

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Pinterest Demographics

81. 79.5% of Pinterest’s consumer base is feminine.

82. Males account for 17.6% of Pinterest customers.

83. 2.9% of Pinterest customers are of “unspecified” gender.

84. 81.9 million Pinterest customers are between the ages of 25 and 34, making it probably the most closely represented age bracket.

85. 45% of individuals within the U.S. with a family earnings exceeding $100,000 per 12 months use Pinterest.

86. 85% of Pinterest customers say they go to Pinterest to start out a brand new mission.

87. Based mostly on promoting viewers attain numbers from Pinterest, these are the nations with probably the most customers in 2023:

Rating	Nation	Variety of lively customers (in tens of millions)
1	U.S.	90.1M+
2	Brazil	34.2M+
3	Mexico	23.6M+
4	Germany	16.8M+
5	France	12.7M+
6	UK	10.1M+
7	Canada	9.7M+
8	Italy	9.5M+
9	Spain	8.1M+
10	Colombia	7.4M+

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Pinterest Business Statistics

88. Pinterest affords 2.3X extra environment friendly value per conversion and 2X higher returns for retail manufacturers on advert spend.

89. 55% of Pinterest customers see the platform as a spot to make purchases.

90. Advertisers can attain a possible 282.5 million individuals on Pinterest, representing 5.5% of whole web customers.

91. Prior to now 12 months, Pinterest has seen a 20.2% enhance in reported advert attain – or a further 48 million individuals.

92. 80% of weekly customers say they’ve found a brand new model or product on Pinterest.

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LinkedIn Statistics

LinkedIn Utilization Statistics

93. LinkedIn has greater than 930 million members in over 200 nations, with greater than 224 million within the U.S. alone.

94. 117 job functions are submitted per second, and eight persons are employed each minute on LinkedIn.

95. 61 million individuals use LinkedIn to seek for jobs each week.

96. Over 63 million corporations are listed on LinkedIn.

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LinkedIn Demographics

97. Girls make up 43.2% of LinkedIn’s world consumer base.

98. Males comprise 56.8% of LinkedIn’s world consumer base.

99. 520 million LinkedIn customers are between the ages of 25 and 34, making it the biggest age group on the platform.

100. Based mostly on promoting viewers attain numbers from Pinterest, these are the nations with probably the most customers in 2023:

Rating	Nation	Variety of registered “members” (in tens of millions)
1	U.S.	200.0M+
2	India	100.0M+
3	Brazil	62.0M+
4	China	60.0M+
5	UK	36.0M+
6	France	27.0M+
7	Indonesia	23.0M+
8	Canada	22.0M+
9	Mexico	20.0M+
10	Italy	18.0M+

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LinkedIn Business Statistics

101. LinkedIn has seen an 8% enhance in income year-over-year.

102. Entrepreneurs can attain a possible 922.3 million individuals on LinkedIn, representing 17.8% of whole web customers.

103. LinkedIn’s reported advert attain previously 12 months has grown by 11.4% or 94 million individuals.

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LinkedIn Engagement Statistics

104. The common click-through fee (CTR) on LinkedIn throughout all varieties of content material is 2.66%.

105. The native doc put up kind generates 5X extra clicks than another kind of format on LinkedIn.

106. Video has the best engagement fee on LinkedIn, at 5.11%.

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Snapchat Statistics

Snapchat Utilization Statistics

107. Snapchat has 750 million month-to-month lively customers (MAUs).

108. In Q1 of 2023, the each day lively customers (DAUs) of Snapchat had grown to 383 million – a 2.1% enhance month-over-month.

109. The common Android consumer spends 3 hours and 17 minutes utilizing the Snapchat app every month.

110. The variety of Snapchat customers is predicted to develop by 6.4% in 2023.

111. Over 2 million customers have subscribed to Snapchat+.

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Snapchat Demographic Statistics

112. 50.6% of all Snapchat customers are feminine.

113. 48.7% of all Snapchat customers are male.

114. Based mostly on promoting viewers information from Snapchat, these are the nations with probably the most customers in 2023:

Rating	Nation	Variety of lively customers (in tens of millions)
1	India	182.4M+
2	U.S.	108.8M+
3	Pakistan	26.4M+
4	France	25.9M+
5	UK	23.2M+
6	Saudi Arabia	21.8M+
7	Germany	18.7M+
8	Mexico	17.2M+
9	Iraq	16.8M+
10	Egypt	15.7M+

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Snapchat Business Statistics

115. Snapchat earned $4.6 billion in income in 2022, a rise of 12%.

116. In This fall, 17 content material companions reached over 50 million customers globally.

117. Advertisers can attain a possible 654.4 million individuals on Snapchat, representing 12.6% of whole web customers.

118. Prior to now 12 months, Snapchat noticed an 11% enhance in reported advert attain – or a rise of 65 million individuals.

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TikTok Statistics

TikTok Utilization Statistics

119. TikTok has over 1.6 billion world lively customers.

120. TikTok was one of many prime apps within the U.S. in 2022, with 99 million downloads.

121. TikTok customers are predicted to develop by 11.6% in 2023.

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TikTok Demographic Statistics

122. About 67% of youngsters say they use TikTok – and 16% say they use it always.

123. 53.4% of TikTok’s world consumer base is feminine.

124. 46.6% of TikTok’s world customers are male.

125. 419.9 million TikTok customers are between the ages of 18 and 24, making it the biggest age group amongst TikTok’s viewers.

126. Based mostly on promoting viewers information from TikTok, these are the nations with probably the most customers in 2023:

Rating	Nation	Variety of lively customers (in tens of millions)
1	U.S.	116.5M+
2	Indonesia	113.0M+
3	Brazil	84.1M+
4	Mexico	62.4M+
5	The Russian Federation	51.2M+
6	Vietnam	50.6M+
7	Philippines	41.4M+
8	Thailand	41.1M+
9	Turkey	31.0M+
10	Saudi Arabia	28.4M+

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TikTok Business Statistics

127. Adverts which might be extremely entertaining end in 15% higher buy intent.

128. 41% of TikTok customers are likelier to buy if TikTok advert content material lifts their spirits.

129. 65% of TikTok customers depend on TikTok content material creators and on-line reviewers to make buying choices.

130. Advertisers can attain a possible viewers of 1.09 billion individuals on TikTok, representing 21.1% of whole web customers.

131. Prior to now 12 months, TikTok has seen a 12.6% enhance in reported advert attain – equal to about 122 million individuals.

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TikTok Engagement Statistics

132. The engagement fee by account followers on TikTok is 4.25% throughout all industries.

133. 92% of TikTok customers have taken off-platform motion as a result of TikTok content material eliciting a constructive emotion.

134. 74% of TikTok customers who’ve taken off-platform motion did so as a result of informative feedback on TikTok content material.

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