In keeping with a July 12 weblog submit by the shop’s group product supervisor Joseph Mills, the Google Play Retailer now permits online game publishers to sell non-fungible token (NFT) video games on its retailer. Within the submit, Mills explains that Google Play is “happy to announce that we’re updating our insurance policies to open up new methods for the processing of blockchain-based digital content material in apps and video games on Google Play,” together with “growing person loyalty by way of distinctive NFT rewards”. .”

1) A brand new coverage for blockchain-based content material, stating that builders should fill out a declaration for apps that enable customers to transact blockchain-based digital content material. Further necessities apply to NFT gamification. pic.twitter.com/kGhMPaWCi0

— Mishaal Rahman (@MishaalRahman) July 12, 2023

Google Play banned crypto mining apps from its retailer in 2018 and eliminated the Bitcoin Blast online game in 2020 for “fraudulent practices.” Apple’s App Retailer stated in October that NFTs bought outdoors of the App Retailer can not present particular advantages to a recreation’s customers, in any other case the sport will likely be banned. As well as, a 30% price should be paid to Apple for NFTs bought by way of the App Retailer model of an Apple recreation.

These actions and statements led many business consultants to consider that cell NFT video games had been below assault. Nevertheless, Google Play’s new coverage makes it clear that these video games are welcome on Android units so long as they observe just a few guidelines.

Associated: Uniswap says its cell app is “launched from Apple jail” and obtainable in most international locations

In keeping with the submit, builders should clearly state whether or not a recreation permits customers to earn or purchase NFTs or cryptocurrencies. As well as, recreation builders aren’t allowed to “glorify potential income from gaming or trading exercise,” nor could they sell loot bins or in any other case enable gamers to play.

So long as they abide by these guidelines, video games can provide tokenized belongings as a part of the gaming expertise, together with by “reimagining conventional video games with customized content material,” the submit states. Google Play stated it labored with Web3 gaming executives to determine these pointers and “will proceed to work with builders to grasp their challenges and alternatives.”

Web3 video games have additionally been banned by the world’s largest PC recreation retailer, Steam. Nevertheless, Steam’s competitor Epic Video games launched the NFT card recreation Gods Unchained on its retailer on June twenty second.

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