Are you looking out for style weblog examples to make use of as inspiration on your new style running a blog enterprise?
We’ve rounded up a handful of style blogs that cowl completely different niches within the style trade and have completely different ranges of success.
Some obtain hundreds of thousands of visits each month whereas others obtain over 100,000.
There are many blogs on this checklist to present you adequate style weblog concepts to work with.
We used the next instruments to uncover metrics for every weblog:
- MozBar – Area authority (DA).
- SimilarWeb – Site visitors estimations. The numbers you see beneath are averages from the final three months.
- Pingdom – Load time.
- Wappalyzer – Detecting content material administration techniques.
The style weblog examples on this checklist are organized from highest to lowest variety of visits monthly.
Desk of contents
- The perfect style weblog examples
- Closing ideas
The perfect style weblog examples
- Who What Put on – A easy weblog turned main style media firm.
- The Modest Man – A well-liked style weblog for males that goals to simplify males’s fashion.
- Ape to Gentleman – A males’s style weblog with a heavy deal with male grooming.
- Corporette – Mid-sized style weblog that focuses on businesswear for skilled girls.
- Additional Petite – One-woman style weblog that additionally dabbles in life-style and journey subjects.
- Vogue Jackson – A private fashion weblog following the lifetime of southern blogger Amy Jackson.
- Stylish But Stylish – A smaller style weblog that focuses on curated capsule wardrobes.
1. Who What Put on
DA: 83 | Site visitors: 7.4 million monthly | Load Time: 6.29s | CMS: N/A
Who What Put on was based as a weblog in 2006 by Katherine Energy and Hillary Kerr.
It’s now a full-fledged media website that receives hundreds of thousands of visits monthly and has been featured by Inc., AdWeek, The Quick Firm and Digiday.
It’s owned by Future, a publishing firm that additionally owns Tom’s Information, Marie Claire, TechRadar, CinemaBlend, PC Gamer, Properties & Gardens, Guitar World, and plenty of extra huge names in publishing.
The location covers every thing from the newest information and style recommendation to opinion items and development predictions.
Its intention is to “change the way in which girls really feel about style and sweetness by persevering with to champion the concept that fashion is inclusive and attainable by all.”
Katherine remains to be CEO to this day whereas Hillary manages the positioning’s content material as Chief Content material Officer.
Content material
As one of many most-visited style web sites on the internet, Who What Put on publishes content material to an extended checklist of classes.
Nonetheless, its menu solely has a couple of: Trends, Outfits, Procuring Guides and Magnificence.
These guardian classes sum up the positioning’s major focus in relation to content material completely.
Underneath Trends, you’ll discover posts associated to the newest style developments and information, distant work, upcoming seasons, and particular articles of clothes, reminiscent of purses and denim.
The Outfits guardian class covers subjects associated to particular types, reminiscent of streetwear, types from style reveals, outfits worn by celebrities and extra.
The location additionally publishes buying guides for Amazon, Nordstrom, Internet-A-Porter and extra.
Who What Put on publishes new content material to the positioning a number of occasions every week, typically a number of occasions a day.
Posts themselves have a wholesome combination of textual content and pictures, all of that are tastefully shot and a few of that are shot as skilled photoshoots.
Revenue streams
Like many high-profile blogs and web sites, promoting performs an enormous function in Who What Put on’s means to generate income.
On publish pages, you’ll discover sticky banner and sidebar adverts that take up the vast majority of the viewport.
Some posts have adverts that show all through the physique as an alternative.
Sponsorships and affiliate internet marketing are additionally main sources of earnings as nicely, particularly the latter by way of the positioning’s buying guides for numerous shops.
Social media exercise
Who What Put on’s efficiency on social media is far completely different from its website efficiency.
They’re energetic on Fb, Pinterest, Twitter and Instagram however obtain the vast majority of their engagements from the latter platform.
Even then, they obtain a couple of hundred to some thousand likes per publish regardless of having 3.9 million followers on Instagram.
2. The Modest Man
DA: 57 | Site visitors: 849,000 monthly | Load Time: 1.00s | CMS: WordPress
The Modest Man was based by Brock McGoff in 2013 after a younger Brock struggled to search out his personal style sense as a smaller man wanting to amass confidence by placing extra thought into his wardrobe.
It’s now among the finest style blogs for males’s style and has been featured by Esquire, Fortune, The Huffington Publish, Males’s Well being and WWD.
Better of all, Brock now works alongside a crew that features such titles as Director of Operations, Senior Editor, Internet Producer and a number of other contributors.
Content material
The Modest Man publishes content material about males’s life-style and fashion-related content material.
Classes embody Clothes & Model, Outfit Concepts, Health, Product Critiques, Relationship & Confidence, and Grooming.
New posts are revealed each couple of days by a number of contributors.
And whereas Brock doesn’t publish each publish himself lately, he does seem in pictures in nearly each weblog publish.
Talking of, the weblog publishes long-form content material and numerous checklist posts.
Weblog posts characteristic giant, portrait-sized photographs of Brock and his crew modeling and utilizing any merchandise they point out.
It’s a delicate contact that helps the weblog give off an expert impression, and it lets the reader set up a extra significant reference to Brock and his crew.
Revenue streams
The Modest Man makes use of adverts in a number of places on weblog publish pages.
This contains sticky adverts within the sidebar and the underside of the viewport. There are additionally adverts all through the content material part of every weblog publish.
Amazon affiliate hyperlinks are additionally an necessary earnings stream for the weblog.
They connect an Amazon hyperlink, or no less than some kind of affiliate hyperlink, to nearly each product they point out on the positioning.
Lastly, the weblog affords promoting offers for related manufacturers.
Social media exercise
The Modest Man is energetic on Fb, Instagram, Twitter and YouTube.
Instagram and YouTube are the weblog’s most profitable social media channels.
Whereas they solely have 54,000 followers on Instagram, they obtain 1000’s of likes per publish constantly.
These are higher averages than Who What Put on’s numbers, who’ve over 3 million followers.
The Modest Man has over 430,000 subscribers on YouTube, the place they obtain tens of 1000’s of views per video.
Their hottest movies have a whole bunch of 1000’s of views in addition to a couple of with over 1 million.
3. Ape to Gentleman
DA: 50 | Site visitors: 780,000 monthly | Load Time: 524ms | CMS: WordPress
Ape to Gentleman is a males’s style and life-style weblog that launched in 2009 by male grooming skilled Chris Beastall, who now acts as chief editor for the positioning.
The weblog operates as extra of an internet journal lately with a number of crew members working it underneath such titles as fashion consultants, writers (with expertise in writing about fashion and male grooming), horology (watch) consultants and a model marketing consultant.
The weblog makes use of this crew of writers and trade consultants to publish well-informed content material on all issues associated to males’s fashion and grooming.
Content material
Ape to Gentleman’s major subjects are depicted by the 5 guardian classes it publishes content material to: Model, Grooming, Hair, Way of life and Watches.
In addition they have smaller classes referred to as Vogue Trends, Shopping for Guides, Meals & Drink, and Vehicles.
These classes are an important illustration of the forms of subjects the weblog publishes regularly.
With regards to the forms of content material Ape to Gentleman publishes, you possibly can look forward to finding numerous checklist posts and elegance guides.
The weblog publishes quick to medium-form posts. Some characteristic as a lot textual content as they do photographs whereas others are gentle on textual content.
Revenue streams
Ape to Gentleman accepts sponsored posts, they usually additionally make the most of affiliate hyperlinks for merchandise they suggest all through their website.
In addition they launch banner promoting marketing campaign adverts from time to time, that are dealt with in-house by Ape to Gentleman themselves.
They’re even open to model collaborations.
The website additionally has a Store web page, which is used as a hub for one of the best merchandise the weblog has advisable.
It hosts affiliate hyperlinks for these merchandise.
Social media exercise
Ape to Gentleman is energetic on Twitter, Fb and Instagram, and sadly, the weblog doesn’t obtain many engagements from any platform.
They’ve over 13,000 followers on Twitter, 16,000 on Fb and 39,000 on Instagram.
Every publish on Twitter and Fb receives a couple of likes every, and like counts are hidden on Instagram.
4. Corporette
DA: 57 | Site visitors: 377,000 monthly | Load Time: 1s | CMS: WordPress
Corporette was based by Kat Griffin in 2008. The style weblog was a facet undertaking for Kat, who labored as a litigator for a regulation agency full time.
She wrote anonymously all through the primary two years of the weblog’s existence and was impressed to launch it within the first place after noticing a standard development: younger skilled girls had some huge cash to spend however little time to spend it with.
That, {and professional} girls from all over the world all appear to share the identical style sense.
She launched the weblog in 2008, began writing underneath her personal title in 2010 and remains to be engaged on the positioning to this day (alongside a crew of writers), protecting all types of subjects associated to company style for girls.
It’s been featured by The New York Occasions, The Wall Avenue Journal, Business Insider, Glamour, Forbes, CNN, The Huffington Publish, Attract and extra.
Content material
The weblog publishes new content material a number of occasions a day, protecting subjects on office style developments, guides for company types, product spotlights and extra.
It makes use of a cluttered class system, although, so it’s laborious to identify a sample within the forms of subjects it covers regularly.
Nonetheless, you possibly can clearly see that the weblog takes inspiration from the newspaper and journal publishing trade by publishing “columns” underneath class names like “Weekend Open Thread,” “Espresso Break” and “The Private Shopper.”
This units it aside from different blogs.
One factor to notice is that though the weblog’s each day posts are fairly quick (500 phrases or much less), its prime posts are written in longer codecs and use numerous photographs.
Posts are revealed by Kat and different writers.
Revenue streams
Corporette makes use of a number of sticky and floating adverts on weblog publish pages, together with one which sticks to the underside of the viewport and one other within the sidebar.
The weblog additionally permits manufacturers to buy advert house within the type of sponsored posts, appearances within the weblog’s e-newsletter and internet hosting giveaways by way of the weblog’s viewers.
The location additionally makes use of a number of affiliate hyperlinks on nearly each web page and weblog publish of the positioning and even has product and store hubs that characteristic much more hyperlinks.
Social media exercise
Corporette is energetic on Twitter, Pinterest, Fb and Instagram and obtain the vast majority of their engagements on Instagram, although it’s often solely a small handful of likes per publish with the occasional viral (a couple of hundred likes) publish.
5. Additional Petite
DA: 60 | Site visitors: 370,000 monthly | Load Time: 1.58s | CMS: WordPress
Additional Petite is a one-woman (and typically husband) weblog ran by style blogger Jean Wang, who initially began the weblog as a approach to share her expertise as an under-five-foot-tall and skinny company girl looking for a wardrobe that made her look as skilled as the opposite girls in her discipline (as a CFA constitution holder), therefore the title “Additional Petite.”
At this time, Jean covers all types of subjects associated to style and life-style, and her husband Nick contributes as a photographer.
It’s an important hub for journey and style lovers.
Content material
Additional Petite publishes new content material a couple of occasions a month on subjects associated to style, life-style, motherhood and journey.
The truth is, these are her major classes.
For style, Jean largely covers outfits by season and event, however she additionally shares style concepts for particular types and developments.
Nonetheless, it ought to be famous that the 4 posts featured in her “Reader Favorites” part are associated to motherhood and hair care, not style.
This can be a signal that you could be need to department out and canopy different subjects if you happen to plan on beginning your personal style weblog.
Most of her posts are quick and are padded by giant photographs, that are both mirror selfies taken on an iPhone or skilled pictures taken on a Canon 6D with a 50mm f/1.4 or 85mm f/1.2 lens.
Revenue streams
Jean monetizes Additional Petite within the traditional methods, beginning with on-page adverts.
There are sticky adverts within the sidebar and on the backside of the viewport in addition to mounted adverts all through the physique of every weblog publish.
Jean additionally makes use of affiliate hyperlinks, particularly on a web page referred to as “Petite-Pleasant Manufacturers,” which is a set of manufacturers (and affiliate hyperlinks for these manufacturers) which have clothes in petite sizes.
Jean additionally accepts promoting offers with manufacturers.
Social media exercise
Additional Petite is energetic on Instagram, Fb and Pinterest.
Jean has a YouTube channel referred to as “EP Model,” however she hasn’t uploaded a video in years regardless of having 98,000 subscribers and tens of 1000’s of views per video.
One video has 2.7 million views, and there are a few dozen with a whole bunch of 1000’s of views.
These are fairly outstanding numbers for a YouTube channel with lower than 30 movies.
On Instagram, Jean has 849,000 followers and receives 1000’s of likes per publish.
6. Vogue Jackson
DA: 51 | Site visitors: 164,000 monthly | Load Time: 1.34s | CMS: WordPress
Vogue Jackson is a small but distinguished style weblog by Amy Jackson of the Nashville and Dallas areas.
It’s a private fashion weblog that additionally covers different lifestyle-related subjects.
One cool factor to notice about Amy’s website is the black-white-and-beige coloration scheme featured prominently all through it.
Even lots of Amy’s outfits use this coloration scheme, that are depicted in photographs that contribute to the general design of the Vogue Jackson website.
Content material
Vogue Jackson publishes new content material usually to a wide range of guardian and baby classes, together with guardian classes Vogue, Magnificence, Way of life and Journey.
Underneath Vogue, she publishes outfit concepts, style inspiration and elegance guides.
She additionally has “columns” referred to as “What I Wore This Week,” “Fall Capsule,” “Spring Capsule” and “Summer time Capsule.”
Her homepage even has a carousel referred to as “The Dailies” by which she posts selfies of the outfit she wore on every respective day.
Her Model Information part has featured classes for sneakers, black leather-based jackets and clothes.
A lot of the weblog’s posts are extremely gentle on textual content. Most characteristic giant photographs (mirror selfies taken on a smartphone or professionally-shot pictures) of Amy in every outfit concept she suggests or fashion she’s reviewing plus a few quick descriptive paragraphs.
Some don’t have textual content in any respect.
This isn’t advisable for brand new style bloggers as a content-light web site will possible be ignored by search engines like google and yahoo.
Revenue streams
Affiliate marketing online is Vogue Jackson’s sole earnings stream.
Amy makes use of affiliate hyperlinks in weblog posts in addition to a Store web page that hosts photographs of merchandise she recommends and affiliate hyperlinks for nearly each product.
Social media exercise
Amy is energetic on Instagram, Pinterest and Fb.
She has 849,000 followers on Instagram. Like counts are disabled on most posts, however posts which have them enabled have a couple of thousand likes.
Posts on Fb have a couple of hundred likes every.
7. Stylish But Stylish
DA: 54 | Site visitors: 161,000 monthly | Load Time: 1.29s | CMS: WordPress
Stylish But Stylish is a small style weblog that goals to indicate its readers find out how to construct their very personal capsule wardrobe, that’s, a set of clothes full of interchangeable gadgets that every one go collectively.
Leanne began the weblog in 2014 after she accomplished her very personal capsule wardrobe.
She expanded the weblog right into a full-blown website when she revealed a winter capsule wardrobe e book the next yr.
Now, she maintains the weblog whereas publishing seasonal capsule wardrobe guides yearly.
Content material
Stylish But Stylish publishes new posts a couple of occasions a month.
Mum or dad classes embody Capsule Wardrobe, Core Closet Necessities, Attempt-On Session Critiques, Journey & Mini Capsules, Youngsters & Teen Capsule Wardrobe, and Maternity.
This gorgeous a lot covers the weblog’s core subjects.
The vast majority of weblog posts cowl capsule wardrobe concepts, product opinions and elegance guides.
Stylish But Stylish publishes short-form posts which are gentle on textual content however heavy on photographs as Leanne primarily focuses on showcasing the types she suggests.
Revenue streams
Ebooks are an necessary a part of Stylish But Stylish’s income stream and have been from the beginning.
Leanne publishes new capsule wardrobe fashion guides usually, charging wherever from $21.99 to $34.99.
She additionally has adverts enabled on weblog publish pages. They show on the backside of the viewport as you scroll, and there are some mounted within the our bodies of weblog posts.
The location additionally makes use of affiliate hyperlinks, particularly on hub pages: Leanne’s Closet, Amazon Storefront (on Amazon) and Low cost Codes.
Leanne additionally accepts sponsored posts and free merchandise for opinions.
Social media exercise
Stylish But Stylish is energetic on Fb, Instagram and Pinterest.
She receives a couple of dozen likes per publish on Fb, however most of her engagements come from Instagram.
She has 132,000 followers on Instagram and receives a couple of hundred likes per publish.
Closing ideas
The style weblog examples on this checklist differ within the particular person style niches they aim in addition to the audiences they cater to.
Even so, we will nonetheless level out loads of developments you need to use as tips on your personal website.
The primary is web page pace. In case you have a look at the web page pace metrics on this publish, you’ll discover that load time doesn’t appear to have a significant impact on a style weblog’s means to herald visitors.
It might actually impression how nicely that visitors converts, but it surely’s not going to hinder your success total.
The second is monetization. Most style blogs appear to make the most of adverts, affiliate hyperlinks and sponsored posts.
The truth is, among the finest style weblog concepts is the idea of a “Store” web page that’s residence to style items and different merchandise you suggest.
The third is the forms of content material you create in addition to the way you create that content material.
The style weblog examples on this checklist cowl outfit concepts and elegance guides above all different forms of content material.
In addition they characteristic extra photographs than textual content and use photographs to showcase outfits as a approach to encourage their fellow style fanatics.
Lastly, social media doesn’t appear to have an enormous impact on a style weblog’s means to do nicely.
So, in case your weblog is presently a artistic outlet and nothing extra, don’t put an excessive amount of stress on your self to publish to numerous social media platforms a number of occasions a day.
On the identical time, most style blogs appear to get most of their social media engagements from Instagram.
In case you’re going to dabble in social media advertising, deal with Instagram.
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Disclosure: This publish comprises affiliate hyperlinks. This implies we might make a small fee if you happen to make a purchase order.
