Rap icon and entrepreneur Calvin Cordozar Broadus Jr., higher referred to as Snoop Dogg, is diving again into Web3 with a non-fungible token (NFT) challenge that may enable his followers to comply with his life on tour.
In an announcement, the rapper launched the Snoop Dogg Passport Collection, an NFT assortment that gives entry to varied content material, corresponding to behind-the-scenes movies and photographs, that Snoop Dogg uploaded throughout his tour. NFT Move holders are additionally eligible for future releases corresponding to art work and merchandise.
In keeping with the rapper, “He is been pushing issues for an extended time” and believes digital merch is a part of the longer term. He additionally inspired different artists to comply with his steps: “I hope different artists can see what I am doing and proceed to innovate on their very own,” Snoop Dogg mentioned in a press release.
The challenge was developed in collaboration with the Web3 platform Transient Labs. Chris Ostoich, the corporate’s chief working officer, mentioned it is at all times searching for methods to make use of blockchain to “ship distinctive experiences,” and the partnership with Snoop Dogg makes that potential.
Snoop Dogg’s NFT passport challenge. Supply: Snooppassport
Snoop Dogg has been actively concerned in varied Web3 initiatives for some time. In 2021, the rapper declared himself nameless NFT collector “Cozomo de’ Medici,” whose purse was price round $17.6 million on the time.
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Along with accumulating NFTs, the rapper additionally offered the Bored Ape Yacht Membership’s NFT assortment in collaboration with fellow rapper Eminem. The duo launched a tune and carried out it on the MTV Music Awards.
On March sixth, Snoop Dogg was introduced because the co-founder of a Web3-based dwell streaming platform referred to as Shiller alongside tech entrepreneur Sam Jones. The goal of the app is to mix Web3 expertise with real-time streaming content material.
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