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Photograph courtesy of The Empathy Agency
As private branding evolves, The Empathy Agency, based by siblings Gavin Lira and Grant Lira, is making a major affect with their groundbreaking, AI-driven Michalengo system. This cutting-edge answer makes use of synthetic intelligence to assist busy founders and high executives generate leads sooner and extra cost-effectively, and construct a stable, actual model whereas maximizing the value of their podcast appearances.
Centered on media protection, notably podcasts, for its B2B shoppers, The Empathy Agency acknowledges that podcast appearances current a singular alternative for business leaders to show their information and develop their private model. The simplest podcast performances are to repurpose the episode’s content material after it airs. The Michalengo System transforms this course of by utilizing cutting-edge AI know-how to remodel podcast content material into a number of codecs that interact goal audiences whereas preserving the authenticity of the corporate chief’s voice. Grant Lira and Gavin Lira paid specific consideration to this when growing this technique. This ensures that the content material is effective to the top consumer.
The journey begins with the shopper planning a podcast look. As soon as the episode is recorded, a publicist from The Empathy Agency makes use of a collection of AI instruments to develop various content material derived from the podcast. These instruments embrace Descript to take away noise and enhance audio high quality, Munch to determine optimum quick video content material, ChatGPT to create compelling captions for social media, tweets, LinkedIn posts, and weblog articles primarily based on the transcript, and Swell AI to generate complete article summaries Podcast recordings that may then be revealed in a number of media. This all-inclusive technique ensures that the shopper’s message reaches a wider section of their viewers and strengthens their model throughout a number of platforms.
As well as, the Michalengo system produces “How To” movies for YouTube which are tailor-made to the shopper’s goal group. Utilizing Descript, the system identifies and truncates related podcast sections the place the visitor offers an in depth clarification on a subject related to their viewers’s YouTube search habits. ChatGPT then generates an interesting title and outline primarily based on the transcript. This technique helps companies rank on YouTube for particular search phrases, offers ongoing buyer acquisition alternatives, and solidifies their authority of their area of interest.
One other part of the Michalengo system is using Swell AI to create in-depth article summaries from the podcast. These summaries are then revealed in varied media and transformed into weblog posts utilizing ChatGPT. Over time, this method can generate natural inbound visitors to the shopper’s website, attracting potential prospects and additional strengthening their model. The press protection gained additionally helps positioning and permits shoppers to leverage these options all through their gross sales cycle to shut extra offers.
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Munch, an AI instrument inside the Michalengo system, is important for maximizing ROI from podcast appearances. This AI-powered instrument evaluates podcast recordings to determine probably the most partaking and best-performing segments appropriate for reuse as quick video content material. As soon as these segments are chosen, Munch mechanically creates captions for the video, making them extra accessible and interesting for viewers on platforms like TikTok, Instagram Reels, Fb Reels, YouTube Shorts, Snapchat Highlight, and LinkedIn. By utilizing Munch, The Empathy Agency ensures their shoppers’ distinctive insights and messages are communicated successfully in easy-to-understand, shareable video snippets, serving to to develop their private model and their total on-line presence.
The podcast itself serves as the ultimate factor of the Michalengo system, permitting shoppers to succeed in new audiences and showcase their experience for 30-60 minutes. This consciousness solidifies the energy of their model, will increase acquisition effectivity and builds belief with potential prospects.
The Empathy Agency differs from different PR corporations not solely due to its progressive method, but additionally due to its dedication to social accountability and its spectacular achievements. The corporate not too long ago launched a charity known as Podcasts for a Objective, which donates a meal to these in want for each podcast booked for its prospects. This initiative embodies the core values of The Empathy Agency and appeals to shoppers who value acutely aware capitalism. Each Gavin Lira and Grant Lira have been featured in prestigious publications resembling Forbes and Entrepreneur, recognizing their experience in private branding and media use. Gavin Lira additionally gave a TEDx speak, additional demonstrating her experience within the discipline and her dedication to creating a constructive affect on the world.
Upon analyzing the Michalengo system, it turns into clear that it presents a complete, multi-channel private branding technique tailor-made to every shopper’s distinctive voice and experience. Leveraging superior AI instruments and The Empathy Agency’s experience, the Michalengo system turns podcast appearances into a robust branding mechanism and generates a variety of content material, from quick video clips to insightful weblog posts and newsworthy articles. This technique not solely will increase prospects’ on-line visibility and authority of their respective fields, but additionally drives natural visitors, builds belief in potential prospects, and finally contributes to the long-term success and development of their companies. The Michalengo system is a real testomony to the ability of mixing AI and human experience to revolutionize the world of private branding.
Grant Lira and Gavin Lira Focus on the Way forward for Content material Creation for Busy Executives was first revealed in House Business Journal.