Do you know that Pinterest has 463 million month-to-month energetic customers? 

The very best half? It’s a quickly rising social media platform as its userbase elevated by 7% yr over yr (Supply: Official Pinterest Press Launch)

If used proper, Pinterest can ship you a lot of visitors to your weblog or website. When you’re on the lookout for a free information on utilizing Pinterest for blogs, you’re in the suitable place.

Take a look at our Pinterest analytics;

As you’ll be able to see, within the final 30 days, we acquired over 100,000 impressions and over 2K individuals engaged with our pins. The great half? We began our Pinterest journey just lately.

Wish to know the way we generated extra views, likes, and engagements on our pins? 

When you’re on the lookout for Pinterest suggestions for running a blog, this free information is for you the place you’ll uncover the next;

• Advantages of utilizing Pinterest as a blogger
• Confirmed methods to get extra out of Pinterest
• The very best instruments to save lots of extra time on scheduling, publishing, and far more.

Are you prepared? Let’s get into the main points with out a lot ado.

What’s Pinterest?

Pinterest is a well-liked picture sharing platform that lets you save and uncover data on the internet utilizing photos.

It may be thought of a search engine to discover a ton of photos on virtually any matter.

On the Pinterest platform, yow will discover a whole bunch of thrilling concepts like recipes, dwelling decor, automobile styling, inside, and extra.

What are the advantages of utilizing Pinterest for running a blog?

Why must you begin utilizing Pinterest as a blogger? Listed here are a few of the advantages of utilizing Pinterest in 2023.

Site visitors: With the launch of AI instruments like ChatGPT, Google is making a ton of adjustments to its algorithms.

Most of these algorithms are designed to kill the visitors of website homeowners. There are a ton of internet sites that misplaced virtually 90% of their search visitors in a single day.

Surviving in running a blog is unattainable for those who’re closely depending on search visitors. You should diversify your visitors sources, and Pinterest is a superb possibility.

Networking: Pinterest is all about connecting with different bloggers. Don’t be too promotional if you wish to succeed on Pinterest. 

Observe different bloggers in your area of interest, and pin their content material to your boards. That’s the way you get observed by different bloggers and their followers.

Profits: One nice advantage of Pinterest is you can also make cash. In response to HubSpot, “83% of customers have made a purchase order from content material they’ve seen on Pinterest.”

You should use Pinterest to advertise your services or products. You may also promote affiliate merchandise by creating interesting visuals and linking them to your assessment posts. Begin selling your merchandise ONLY after getting an honest following (over 5K followers). 

So how are you going to get extra out of Pinterest as a blogger? Let’s discover out.

Methods to use Pinterest for running a blog to extend visitors?

Create Pinterest boards

You’ll be able to create Pinterest boards to your weblog posts.

Not like photos posted on Instagram or Fb, you’ll be able to simply arrange all of your pins (photos) on boards.

In easier phrases, a Pinterest board is a group of photos the place it can save you particular pins. Every board has a “particular theme” or “matter.”

For example, if in case you have a weblog overlaying “digital advertising and marketing” subjects, you’ll be able to create particular person boards for every class, similar to;

• E mail advertising and marketing
• Blogging
• search engine optimisation and the listing goes on

In a nutshell, your Pinterest profile ought to include a number of boards overlaying every matter or theme (that you simply cowl in your weblog).

Right here’s the nice factor: your Pinterest followers can both comply with your complete account or the particular boards related to their pursuits.

Right here’s how one can create a board on Pinterest.

When you log in to your account, click on the Add+ button within the prime left of the web page.

Right here’s what it seems to be like;

When you click on the “Create a Board” possibility, you’ll be requested to call the board.

Take a look;

You’ll be able to identify the board primarily based on the pins you wish to create (in a selected class). You may also choose the choice of protecting the board secret – so solely you and your collaborators can see it.

Tip: It’s a finest apply to maintain your board identify easy and embrace particular key phrases associated to your area of interest. That method, when new customers seek for concepts, your board would possibly present up for these subjects (or key phrases).

Create eye-catching pins

When you’re utilizing Pinterest for running a blog, you have to create catchy pins.

Merely put, pins are “visible bookmarks” on Pinterest that individuals use to save lots of content material they like. These pins might be photos or video pins. It’s best to experiment with each sorts of pins to see what works finest to your viewers.

To create a pin, click on the “Create Pin” button from the highest left menu.

When you click on on it, you’ll be redirected to a “Pin builder” web page which seems to be like this;

As you’ll be able to see, you’ll see the next choices;

• Drag and drop operate (to add photos or movies)
• Title of your pin
• Alt textual content for the picture
• You may also add a vacation spot hyperlink (to your website or particular weblog put up associated to the pin)

When you’ve uploaded a picture or video, you’ll be able to publish it immediately or later.

To create beautiful visuals, you might want to use the right instruments. 

We suggest the next two instruments for creating catchy pins to your account.

• Canva: Canva is a free graphic design software that provides you entry to particular layouts which can be appropriate for Pins. The very best half? Even for those who’re a newbie with zero picture enhancing expertise, you’ll be able to create superb photos because it affords loads of choices, together with a drag-and-drop editor.
• Photoshop: When you’ve information of Photoshop, that is the BEST software to create virtually any sort of picture you need. You’ll be able to create actually distinctive pins to your audience. When you lack expertise, you’ll be able to outsource somebody or discover a graphic designer from websites like Upwork. 

Take a look at our Pinterest account to see how we craft our picture and video pins.

If you wish to study search engine optimisation and running a blog, you’ll be able to comply with us on Pinterest.

It doesn’t matter what instruments you utilize, make sure that to experiment with completely different pin sizes and layouts.

Listed here are just a few fast suggestions for a profitable pin technique in 2023.

Touch upon different customers’ pins: When you’ve created and revealed pins in your account, begin commenting on different customers’ pins. This is a superb solution to entice different customers’ consideration and followers’ consideration.

Repin standard pins: You don’t at all times must create new (or distinctive) pins to get extra engagement. You should use Pinterest Analytics to seek out standard pins and repin these photos to be seen by extra individuals.  

Use robust CTA (calls to motion): CTAs are extraordinarily necessary in producing extra consumer engagement. Inform individuals what you need them to do after they see your pins. 

Would you like them to go to your website? Join your electronic mail listing? Or click on on any product hyperlink? Ensure you create compelling and clear calls to motion for higher outcomes.

For weblog put up pins, you’ll be able to embrace a hyperlink to the weblog put up. Ensure that to put in writing a brief abstract of the put up so your viewers will know what they may uncover. 

You might also wish to embrace a name to motion, similar to “Learn Extra,” “Take a look at my weblog put up,” and “Subscribe to My Weblog.”

Write participating content material to your pins

Right here’s the important thing to getting extra views in your pins: Use related key phrases. 

Ensure that to do a fast analysis to seek out the related key phrases to your pins.  You may also use key phrase instruments like Semrush, Ubersuggest, and so on., to seek out key phrases.

Whereas creating pins, you’ll be able to embrace related key phrases within the following locations;

• Title
• Description
• Picture alt textual content

Right here’s an instance of the outline and title we created for one among our pins;

As you’ll be able to see, the outline is participating, and we additionally used just a few associated hashtags to succeed in a brand new viewers with our content material.

Tip: When you’re new to writing, you should utilize AI instruments like ChatGPT or Jasper AI. Each these instruments are superb and provide help to create descriptions and titles to your Pins (mechanically).

You’ll be able to take a look at our ChatGPT vs Jasper AI tutorial for extra particulars.

Promote your Pinterest boards  

Promotion is the important thing to getting extra views and likes in your pins.

However most individuals neglect the promotion half totally as they solely spend time creating content material (creating pins).

While you create a brand new pin, you’ll want to put it on the market on-line. This can provide help to attain a wider viewers and entice new followers.

Share it in your weblog, Twitter, Fb, and different social media channels.

Listed here are a few of the sensible tricks to promote your Pinterest account.

• Hyperlink your account to your website. In your Pinterest bio, you’ll be able to add a website’s URL. You may also present your website’s Pinterest feed to redirect guests to your profile.
• Ship an electronic mail to your listing. You’ll be able to create a singular electronic mail selling your Pinterest account if in case you have an electronic mail listing.
• Use hashtags. You’ll be able to simply add related hashtags for Pins within the description by typing “#” adopted by a key phrase or phrase. You should use as much as 20 hashtags for each pin description. 
• Pin on the RIGHT time. In response to HubSpot, one of the best occasions to put up on Pinterest are between 3 PM and 6 PM. The very best day to put up on Pinterest is Friday, and the worst is Sunday.

Be constant 

One of many KEY secrets and techniques to Pinterest’s success is to be constant.

Most bloggers create just a few pins and cease pinning after they don’t see good outcomes by way of visitors.

Listed here are just a few tricks to be constant on Pinterest.

Set a pin posting frequency: Resolve what number of pins you wish to put up in your boards. You’ll be able to set weekly objectives whereas beginning out. For example, you’ll be able to put up seven pins weekly (or one pin every day). Resolve the posting frequency primarily based in your time. 

When you’ve set a daily Pinterest posting schedule, you’ll be able to step by step enhance the frequency of your pins.

Additionally, brainstorm concepts for pins and an inventory of subjects to your Pinterest account prematurely. This can provide help to keep forward of the sport. 

You may also schedule your Pins by placing your Pin uploads on autopilot utilizing Pinterest’s scheduling software. It’s free for all customers.

Set practical visitors objectives: You might need learn success tales of bloggers producing tens of millions of holiday makers from Pinterest. Keep in mind, it gained’t occur in a single day. They in all probability would have labored actually laborious to succeed in that level.

When you’re beginning, set practical objectives of getting just a few hundred views a month. In any other case, you’ll be demotivated.

The important thing right here is to experiment with several types of content material, key phrases, and textual content. See what works nicely to your viewers.

Use Pinterest analytics 

Wish to increase your Pin efficiency, visitors, gross sales, and conversions? Then, you need to learn to use Pinterest analytics like a professional.

The very best half? It’s free to make use of.

To get began, click on on the “Analytics” part out of your Pinterest account.

Right here’s what it seems to be like;

When you click on on the “Overview” button,

You’ll see your whole key Pin metrics on the overview web page. You’ll be able to even filter the viewers metrics by content material sort, system, age, gender, and so on.

Listed here are a few of the issues you need to know to know your Analytics higher;

• Impressions (it reveals you the variety of occasions your pins have been seen by your viewers)
• Engagements (it reveals the variety of engagements in your pins, together with saves, likes, and so on)
• Whole viewers (it reveals the full variety of pinners who’ve seen or engaged together with your pins)
• Engaged viewers (the variety of pinners who’ve engaged together with your pins)

The important thing right here is to select a metric (similar to clicks) and discover all of the pins with the maximum consumer engagement.

Right here’s what it seems to be like;

As you’ll be able to see, you’ll discover a listing of all the highest pins with probably the most clicks. Analyze these pins individually to see why they’re performing nicely (when in comparison with different pins).

That method, you’ll be able to create related sorts of pins and pin descriptions to get one of the best out of your pins.

All in all, Pinterest Analytics can assist you perceive how nicely your Pins are performing and determine what sorts of content material work finest to your viewers.

Use the suitable Pinterest instruments

There are particular instruments that make it simpler to handle your Pinterest account.

Right here’s a handpicked listing of one of the best Pinterest instruments for bloggers in 2023.

To design your pins

When you’re a newbie with out graphic design expertise and on the lookout for one of the best instruments, strive the next. 

These instruments provide free plans that allow you to create superb pins to your account.

To develop your followers

When you’re on the lookout for development hack instruments to get extra followers on Pinterest, listed here are just a few instruments for you.

Bot these instruments provide help to conduct on-line contests and giveaways, which provide help to with new followers.

For Pinterest analysis and subjects

When you’re struggling to give you new concepts to your pins, you should utilize the next platforms.

• PinGroupie ( which helps you to uncover engaging Pinterest Boards, Influencers, Pins, and key phrases)
• Semrush (wonderful software to seek out related key phrase concepts to make use of inside your Pins)

FAQs | Pinterest for Bloggers

Listed here are some generally requested questions on Pinterest for blogs.

Is Pinterest good for running a blog?

Pinterest is a superb visitors supply for bloggers. In response to a current research, Pinterest traits took off 20% quicker than different social media networks. When you’re on the lookout for an easy-to-use platform to advertise your posts, Pinterest is a good alternative.

Why is Pinterest necessary for running a blog?

Listed here are a few of the advantages of utilizing Pinterest for running a blog;
– Elevated visitors
– Elevated income and conversions
– Construct relationships with different bloggers

How do I promote my weblog on Pinterest?

Listed here are some PROVEN methods to advertise your weblog on Pinterest. 
– Create attention-grabbing pins
– Hyperlink to your weblog posts (or website) from each pin you publish
– Use related tags and key phrases inside pins to draw new followers
– Use your bio to hyperlink out to your website

Is Pinterest good for visitors?

Pinterest is a superb supply of visitors for bloggers. It might ship hundreds of holiday makers to your website or weblog free of charge. Use correct key phrases, create interesting photos (pins), and be constant together with your efforts.

What are some suggestions for creating efficient Pinterest pins?

Use instruments like Canva or Photoshop. Uncover associated key phrases or trending subjects round your area of interest (and create pins round them). Use hashtags as they can assist you attain a wider viewers.

Associated Sources:

Remaining ideas on how you can get visitors from Pinterest

Palms down, Pinterest is a GREAT platform that may provide help to drive extra visitors to your weblog.

Making a profitable Pinterest account is a marathon, not a dash. Generally, you’ll be pissed off with the outcomes, however for those who’re constant,  you’ll succeed.

What are your ideas on utilizing Pinterest for running a blog? Did you discover this information useful? Have any questions? Tell us within the feedback.