
Are you interested by beginning your individual meals weblog and sharing your recipes with the world?
Meals running a blog has turn out to be one of the crucial widespread types of running a blog, and there are many blogs on the market which have discovered the trade effectively sufficient to earn a revenue (after which some).
That’s why on this submit, we’ve listed the perfect meals weblog examples to make use of as inspiration on your personal weblog.
Beneath, you’ll discover a handful of profitable blogs on this area of interest as effectively key takeaways on every weblog’s method to content material, social, and monetization.
And loads of scrumptious meals you may make at house!
We used the next instruments to uncover metrics and different particulars about every weblog:
- MozBar – Area authority (DA).
- Similarweb – Visitors in visits monthly.
- Pingdom – Load time. Examined from Washington, D.C. server.
- Wappalyzer – Content material administration system (CMS).
- Supply Code – We used this performance in Chrome to disclose recipe card plugins.
The checklist is organized from highest to lowest visitors. Let’s get into it.
The most effective meals weblog examples
- Cookie and Kate – An enthralling vegetarian, entire foods-based weblog a few woman and her canine.
- Minimalist Baker – A group of easy vegan (and now animal-based) recipes that use one bowl and take half-hour or much less.
- Pinch of Yum – An influential meals weblog (and life-style weblog) that options just a little little bit of all the pieces so far as recipes go.
- Chocolate Coated Katie – Probably the most widespread sweet-themed meals blogs on the net.
- Iowa Woman Eats – An important meals weblog for gluten-free recipes.
1. Cookie and Kate
DA: 70 | Visitors: 10 million+ monthly | Load Time: 771ms | CMS: WordPress
At over 10 million visits monthly, Cookie and Kate isn’t just one of the crucial widespread vegetarian meals blogs on the net—they’re additionally one of the crucial widespread meals blogs, interval.
Kate began the weblog in 2010 and named it after the canine she adopted a yr earlier: Cookie.
Together with vegetarian dishes that use plant-based components instead of meat, Kate additionally believes in consuming entire meals, so the weblog is stuffed with wholesome recipes constructed from scratch.
The website even makes use of the identical, personal-blog net design fashion blogs have been utilizing for many years (content material on the left, sidebar on the suitable, even on the homepage), which is a captivating high quality for a weblog as profitable as Cookie and Kate.
Content material
Cookie and Kate publishes new weblog posts a couple of instances a month.
Its main classes are primarily based on programs: Breakfast, Salad, Soup, Dinners and Desserts.
There’s additionally a class named Favorites, which helps readers hold observe of Kate’s favourite dishes.
Nonetheless, should you hover over the All Recipes menu merchandise, you’ll discover a good better breakdown of the positioning’s content material, together with menu objects named Course, Delicacies, Weight loss program, On a regular basis, Ingredient and Season.
Together with wholesome vegetarian recipes, the weblog additionally publishes checklist posts crammed with previous recipes, similar to “33 Recent Tremendous Bowl Recipes.”
Recipe pages are crammed with a mix of textual content and images taken all through the preparation means of the recipe.
Kate makes use of a Nikon Z6 with a Nikkor Z 50mm lens.
Textual content explains Kate’s concept behind the recipe and gives an in depth breakdown of every step within the preparation course of.
Recipe and diet playing cards shut out the recipe. Kate makes use of the Tasty Recipes recipe card WordPress plugin, which permits readers to print recipes and scale them for bigger servings.
Kate can also be companions with Relish, which permits her readers to avoid wasting recipes and add components to a procuring checklist for close by grocery shops in a single click on.
Earnings streams
Cookie and Kate makes use of adverts from the AdThrive advert community, together with sticky adverts within the sidebar and on the backside of the viewport and glued adverts all through weblog posts.
Kate additionally makes use of affiliate hyperlinks from Amazon for sure components, however most posts don’t have any affiliate hyperlinks.
She makes use of an affiliate store on Amazon.com as a substitute, which you’ll find within the high bar navigation menu on the Cookie and Kate website.
A serious supply of earnings for the weblog is Kate’s cookbook Love Actual Meals, which was #2 within the Vegetarian Cooking e-book class on Amazon on the time this text was written.
Kate advertises this e-book on each web page throughout her website. It has a 4.7 star score from over 5,100 evaluations.
Social media exercise
Cookie and Kate is lively on Fb, Pinterest, Instagram, Twitter and YouTube however receives most of their engagements from Fb, Instagram and Pinterest.
The weblog receives a couple of dozen likes on every Fb submit and a whole lot of likes per submit on Instagram.
Kate additionally asks her readers to make use of the #cookieandkate hashtag on Instagram once they make her recipes. The hashtag has over 27,000 posts.
2. Minimalist Baker
DA: 79 | Visitors: 5.5 million+ monthly | Load Time: 1.19s | CMS: WordPress
Minimalist Baker was based in 2012 by husband-and-wife crew Dana and John Shultz.
Initially, Dana was the chef and meals author, which included meals pictures duties. John dealt with the design and technical elements of the website.
Now, Dana works as artistic director, John manages the enterprise hooked up to the weblog (and technical elements associated to it), and the remaining is maintained by a crew.
The weblog carved out its area of interest early on: vegan recipes made in a single bowl with 10 components or much less and at most half-hour.
They expanded their content material once they expanded their crew, nevertheless, so the weblog now consists of recipes that use egg, dairy and meat-based components.
Content material
Minimalist Baker publishes new posts to the weblog often, normally a brand new recipe or a listing submit that includes a set of previous recipes.
Every recipe has a set of labels that depict dietary restrictions, similar to DF for Dairy Free, V for Vegetarian, VG for Vegan or GF for Gluten Free.
Minimalist Baker lets you swap between them and a handful of different filters on a recipe index web page, a device meals blogs typically use to make it simpler for readers to seek out recipes that swimsuit their tastes and dietary restrictions.
The weblog makes use of a customized little one theme for the Genesis WordPress theme nowadays, however you possibly can simply create your individual recipe index web page with a meals weblog theme, such because the Foodie Professional little one theme for Genesis.
The weblog doesn’t add a lot textual content to posts as different meals blogs do. They select to pad posts with giant photos as a substitute, which they take with a Canon 5D Mark III digicam with a Canon EF 50mm lens.
Apart from that, recipe pages characteristic a recipe card made with the WP Recipe Maker WordPress plugin.
Readers can print recipes, save them, regulate servings, and swap between US and metric measurement programs.
Earnings streams
Minimalist Baker makes use of a whole lot of adverts from AdThrive on recipe pages.
There are a lot of all through the physique of every submit (even a number of in recipe playing cards) in addition to one which sticks to the underside of the viewport and one which floats within the sidebar.
The positioning additionally makes use of Amazon affiliate hyperlinks for sure components in addition to extra hyperlinks on their Blogger Sources web page, a web page wherein they share instruments they suggest to fellow meals bloggers.
A Store web page accommodates merchandise the enterprise sells (baking mixes and cookbooks) together with affiliate hyperlinks for kitchen instruments and devices they suggest.
Their cookbook Minimalist Baker’s On a regular basis Cooking has a 4.7 star score from over 2,100 evaluations.
The weblog used to collaborate with manufacturers they trusted, however they stopped to make sure their viewers is aware of they “aren’t being paid to say or promote something.”
Social media exercise
Minimalist Baker is lively on Instagram, Twitter, Fb, YouTube and Pinterest.
They obtain most of their engagements from Instagram. They’ve 2.1 million followers, submit images from their newest recipes and obtain a couple of thousand likes per submit.
3. Pinch of Yum
DA: 73 | Visitors: 3 million+ monthly | Load Time: 1.19s | CMS: WordPress
Pinch of Yum is an element meals blog-part life-style weblog. It was based by Lindsay, the weblog’s proprietor in 2010. She used it as an off-the-cuff hobby whereas she labored as a 4th-grade instructor.
She’s nonetheless the weblog’s author and recipe creator, however she now works with a small crew that features her husband Bjork as technical marketing consultant and enterprise advisor in addition to extra crew members who handle the neighborhood, sponsorship offers, content material advertising and video producing.
Pinch of Yum’s content material now reaches tens of millions of readers monthly. It’s even been featured by CNN, Refinery29, BuzzFeed, PopSugar, Kitchn and extra.
Content material
Pinch of Yum publishes new content material a couple of instances monthly.
You’ll discover this content material on two main pages: a Weblog web page for all posts, together with recipes, and a Recipe Index web page for less than recipes.
The latter web page showcases the positioning’s newest recipes by recognition, the positioning’s recipe classes, course, dietary restrictions, seasons, ingredient and sort, similar to prompt pot recipes.
As a part-lifestyle weblog, Pinch of Yum additionally covers subjects associated to journey, motherhood, house design and extra.
The weblog’s posts have a very good stability between textual content and pictures, that are shot on a Canon 6D and a wide range of suitable IS lenses.
Recipe posts use recipe playing cards from Tasty Recipes, which was truly created and continues to be operated by Pinch of Yum.
Readers can scale recipes, print them, swap between US and metric measurements, look over diet information, and even verify off components.
Some recipe playing cards even embody quick movies for every step.
Earnings streams
Pinch of Yum has fairly a couple of earnings streams.
Let’s begin with adverts, which they use AdThrive for. In reality, certainly one of Pinch of Yum’s final earnings studies states that the weblog remodeled $52,000 in November of 2016 alone from AdThrive (and over 4.2 million pageviews).
On weblog submit pages, the weblog makes use of a sticky advert on the backside of the viewport and a floating advert within the sidebar.
Online marketing can also be a significant factor. The weblog makes use of affiliate hyperlinks for gear on recipe pages, and so they even have a couple of hubs for affiliate hyperlinks, similar to a number of useful resource pages.
Pinch of Yum additionally creates sponsored content material by partnering with manufacturers by way of weblog posts and Instagram content material.
They’ve labored with Aldi, Land O’Lakes, Google, Chobani, Almond Breeze, DeLallo and extra.
Lastly, Pinch of Yum has turn out to be such a profitable meals weblog that it’s allowed Lindsay and Bjork to launch a number of extra manufacturers, all underneath a mother or father firm known as TinyBit:
- WP Tasty – A group of WordPress plugins for meals bloggers.
- Meals Blogger Professional – A membership program that guides new bloggers by way of the method of beginning a weblog and rising it.
- Clariti – A greater manner for WordPress customers to arrange weblog content material inside WordPress. It’s designed to be an alternative choice to spreadsheets and mission administration apps.
- Nutrifox – Diet label plugin designed to work with Tasty Recipes.
- Curbly – A DIY neighborhood TinyBit acquired in 2021.
These manufacturers have helped Pinch of Yum cement their place within the meals and WordPress running a blog industries.
Social media exercise
Pinch of Yum posts their newest recipes to Instagram, Pinterest, Fb and Twitter.
They obtain a couple of thousand likes per submit on Instagram and some hundred on Fb.
They’ve 1.1 million followers on Instagram.
4. Chocolate Coated Katie
DA: 69 | Visitors: 1.9 million+ monthly | Load Time: 1.78s | CMS: WordPress
Chocolate Coated Katie is a baking weblog with a heavy give attention to chocolate-based recipes, although it has expanded sufficient over time to incorporate different kinds of sweets in addition to wholesome recipes.
It was based by the weblog’s namesake Katie, who’s been featured by CNN, The Huffington Put up, The At this time Present, USA At this time, Time, The Meals Community, Bon Appétit, Folks Journal and extra.
Her cookbook was even named as one of many Prime 20 Cookbooks of the yr by Amazon.
Content material
Chocolate Coated Katie’s main recipe classes are Brownies, Breakfast, Pies & Desserts, Chocolate, Bars, Cookies, and Meals.
You will discover a good better breakdown of the positioning’s recipes on the Recipe Index web page.
This web page organizes the weblog’s recipes by class, weight loss program and ingredient.
You’ll additionally discover checklist posts that includes roundups of previous recipes and meal prep posts.
On recipe pages, the weblog pairs an honest quantity of textual content with giant photos that depict every stage.
Katie explains every step totally and even gives a couple of completely different choices on how you can do every one, similar to completely different crust varieties you should utilize for a pie or cheesecake.
Pictures are taken with a Canon 5D Mark III and a 100mm macro lens.
Recipes conclude with a recipe card made with WP Recipe Maker. They embody a print possibility, reader evaluations, a listing of components, directions and diet information.
Earnings streams
Chocolate Coated Katie’s earnings streams primarily revolve round adverts and affiliate hyperlinks.
The weblog makes use of AdThrive and locations adverts on the backside of the viewport and within the sidebar. There are additionally a couple of all through the physique of every submit.
Affiliate hyperlinks are usually reserved for cooking gear, similar to meals processors or storage containers.
Katie additionally has a cookbook known as Chocolate-Coated Katie: Over 80 Scrumptious Recipes Which can be Secretly Good for You. It has a 4.7 star score out of over 580 evaluations.
Social media exercise
Chocolate Coated Katie is lively on Instagram, Pinterest, YouTube and Fb.
She receives most of her engagements from Instagram and Pinterest, the place she has over 500,000 and over 370,000 followers respectively.
She receives a couple of thousand likes per submit on Instagram.
5. Iowa Woman Eats
DA: 65 | Visitors: 840,000+ monthly | Load Time: 955ms | CMS: WordPress
Iowa Woman Eats is an unlimited assortment of over 600 recipes written by Iowa native Kristin, who began the weblog shortly after getting married in 2008.
She printed a wide range of completely different recipes for a couple of years earlier than she was recognized with celiac illness in 2013, six months after giving beginning to her first little one.
As she eliminated gluten from her personal weight loss program, she step by step eliminated it from the weblog as effectively.
Now, Iowa Woman Eats is likely one of the finest meals blogs for gluten-free recipes. It’s been featured by Higher Houses & Gardens, The Huffington Put up, The At this time Present, Glamour, Forbes, BuzzFeed and extra.
Content material
Iowa Woman Eats publishes content material to a correct Weblog web page in addition to a Recipe Index web page.
Though almost the entire weblog’s recipes are gluten free, it covers a variety of components, diets and cuisines whereas different meals blogs appear to select a particular cooking fashion and keep it up.
You’ll discover meat-based recipes, plant-based recipes, sides, gradual cooker recipes, most important programs and all the pieces in between.
The Recipe Index web page, particularly, enables you to filter recipe outcomes by ingredient, course, cooking methodology and weight loss program.
Recipe pages are lush with content material. Kristin solutions any questions readers might have concerning the recipe as she works her manner by way of it.
And, after all, recipes are paired with giant, well-shot photos and a chic recipe card.
Earnings streams
Iowa Woman Eats makes use of adverts from AdThrive within the typical locations: backside of the viewport, within the sidebar and all through the physique part of weblog posts.
Kristin additionally has an Amazon affiliate web page the place she recommends merchandise within the following classes: Children, Life-style, Groceries, Infants and Kitchen Favorites.
She additionally has an book known as Gluten Free for Inexperienced persons.
Social media exercise
Iowa Woman Eats is lively on Fb, Instagram, Pinterest and YouTube.
She receives most of her engagements from Instagram. She receives a whole lot of likes per submit.
Closing ideas
That concludes our checklist of essentially the most inspiring meals blogs on the net.
We now know there are fairly a couple of parts you’ll have to emulate in your individual weblog if you wish to see the identical level profitable:
- Select a distinct segment. Particularly, a mode of cooking to give attention to.
- Think about using WordPress because it has devoted meals running a blog themes and plugins. Once more, Prepare dinner’d Professional and Foodie Professional for the Genesis theme is a incredible selection.
- Add usually.
- Create a Recipe Index web page, or no less than make it straightforward for readers to seek for recipes and filter recipe lists.
- Add a recipe card to weblog posts. Tasty Recipes and WP Recipe Maker appear to be the popular choices, however Recipe Card Blocks is one other nice selection.
- Take your individual photos, even when it means utilizing your smartphone till you possibly can improve to knowledgeable pictures setup.
Monetizing a meals weblog
We seen a couple of traits that each one meals blogs have in widespread, and that’s how they monetize their content material.
Advertisements are the preferred selection by far. Particularly, adverts from AdThrive.
AdThrive is an advert community and a preferred various to Google AdSense. It lets you show niche-specific adverts in your website.
Online marketing is one other widespread earnings stream. Apply it to components and gear you point out in weblog posts.
You can too arrange a Store web page in your website, and fill it with affiliate merchandise.
A Sources web page is a superb selection in addition to it permits readers to view your most frequent suggestions in a single place.
Lastly, a cookbook, whether or not you’re employed with a writer or create an book, is likely one of the finest methods for meals blogs to launch their very own merchandise.
You may also think about working with manufacturers to publish sponsored content material as a further approach to monetize your web site. Examine Pinch of Yum for recommendations on how you can method sponsored content material.
How essential is social media for meals blogs?
A last pattern you’ll discover about these blogs is how small of a social media affect they’ve, even should you mixed them.
This tells us that whereas social media could be a highly effective type of advertising for meals blogs, it isn’t crucial.
What you need to give attention to, so far as social media is anxious, is giving your viewers a number of methods to share your content material on social media.
The blogs on this checklist use Pinterest plugins so as to add “pin” buttons to recipe photos.
Additionally they showcase share buttons on weblog submit pages and in recipe playing cards.
Above all else, we hoped you realized a factor or two from this submit, and we want you luck in your individual running a blog journey.
Lastly, should you loved this submit, I’d suggest trying out different posts on this sequence:
Disclosure: This submit accommodates affiliate hyperlinks. This implies we might make a small fee should you make a purchase order.