What number of skilled creators are there? What number of creators are there whole?

How a lot do creators earn per sponsored put up, and what different revenue streams do they use?

On this put up, we’ve rounded up the perfect creator financial system statistics from studies revealed across the net.

They cowl all of those questions and extra and actually open your eyes to frequent misconceptions all of us have about content material creation.

Let’s get into it.

Editor’s prime picks – creator financial system statistics

• The creator financial system pool has a complete of 207 million creators globally. (Linktree)
• In 2023 the worldwide influencer advertising and marketing trade is predicted to develop to $21.1B. (Influencer Marketing Hub)
• Solely 12% of full-time creators make greater than $50,000 in annual revenue. (Linktree)
• Way of life influencers ask for $994 per model collaboration on common. (Collabstr)
• Patreon is utilized by over 250,000 creators to generate income. (Patreon)

Basic creator financial system statistics

1. There are 207 million creators on the net

The worldwide creator financial system features a creator pool of over 207 million creators from all over the world.

This knowledge comes from Linktree’s 2022 Creator Report.

In addition they revealed a collective social media person base of 4.2 billion social media customers, which provides you an thought of the potential skilled creators have in rising a following.

Supply: Linktree

2. Fb has the biggest person base with 2.9 billion month-to-month lively customers

Statista tracks person base knowledge for all main social media platforms.

Their knowledge reveals that Fb has the biggest person base with 2.9 billion month-to-month lively customers by the top of fourth quarter of 2022.

That is attention-grabbing as a majority of the statistics on this article level to Instagram, TikTok and YouTube as being probably the most influential social media platforms for creators.

Supply: Statista

3. 67% of all influencers are nano influencers with 1,000 to 10,000 followers

In accordance with knowledge uncovered by Linktree, most creators, or 67.15%, are nano influencers, that means they’ve between 1,000 and 10,000 followers.

This proportion makes up nearly all of influencers, or roughly 139 million of all content material creators.

The following greatest chunk of creators are micro influencers, or influencers with 10,000 to 100,000 followers.

There are 41 million micro influencers, which is nineteen.81% of all creators.

There are 2 million macro influencers (100,000 to 1 million followers) and a couple of million mega influencers (over 1 million followers).

These numbers make up lower than 1% of all creators globally every, or 1.94% mixed.

23 million creators have fewer than 1,000 followers. This quantity makes up 11.11% of all creators.

Supply: Linktree

4. 66% of creators work half time as content material creators

This knowledge comes from a survey of 9,500 creators, which was performed by Linktree for his or her 2022 Creator Report.

66% of respondents reported working as creators half time, which implies 34% of creators are full-time creators.

36% are beginner creators who’ve solely been making content material for lower than one or equal to at least one yr.

43% of creators spend lower than or equal to 5 hours per week on content material creation.

Supply: Linktree

5. 77% of social media influencers are girls

For Collabstr’s 2023 Influencer Marketing Report, the model surveyed 50,000 influencers.

They found a whopping 77% of respondents to be girls whereas 23% had been males.

This gender hole even turned a pattern on a per-platform foundation.

In accordance with survey outcomes, 76% of influencers on TikTok are girls whereas solely 24% are males.

On Instagram, 79% of influencers are girls whereas 21% are males.

The hole is smallest on YouTube. Right here, 69% of influencers are girls whereas 31% are males.

The pattern continues once you examine follower counts of women and men on TikTok and Instagram.

Nonetheless, the hole is smallest once you examine follower counts on YouTube, particularly amongst YouTubers with 50,000 to 500,000 subscribers.

53% of YouTubers with 50,000 to 100,000 subscribers are girls whereas 47% are males.

56% of YouTubers with 100,000 to 500,000 subscribers are girls whereas 44% are males.

Supply: Collabstr

6. 25% of influencers function within the style and sweetness area of interest

This stat comes from Influencer Marketing Hub of their 2023 State of Marketing Report.

They discovered that the style and sweetness area of interest was fashionable amongst 25% of respondents, gaming amongst 12.9%, journey and life-style amongst 12.5%, sports activities amongst 12%, household, dad or mum and residential amongst 10.7%, and well being and health amongst 6.8%.

19% of respondents voted for “different.”

Nonetheless, it must be famous that Influencer Marketing Hub’s numbers come from a survey of three,500 advertising and marketing companies and types.

Collabstr additionally publishes a report on influencer advertising and marketing yearly.

Whereas they don’t say what proportion of respondents voted for what, their report does state that the preferred niches (voted for by 50,000 influencers) are life-style, style, magnificence, journey, modeling, and well being and health.

Supply: Influencer Marketing Hub

7. The worldwide influencer advertising and marketing trade is predicted to develop to $21.1B in 2023

The influencer advertising and marketing trade grew to $16.4 billion USD in 2022 and is predicted to develop to $21.1B in 2023.

This knowledge was uncovered by Influencer Marketing Hub, who additionally found, by way of a survey of three,500 advertising and marketing professionals, that 67% of entrepreneurs plan to spend extra on influencer advertising and marketing in 2023.

This implies there’s numerous potential for the typical nano influencer to launch a full-fledged creator enterprise.

There’s additionally numerous potential for manufacturers to avoid ad-blocking know-how by spending much less on advert income and extra on influencer advertising and marketing, together with commissioning creators to create sponsored posts.

When manufacturers do that with creators who’ve lively, highly-engaged followings, their engagements from advertising and marketing campaigns have the potential to be higher than advertising and marketing campaigns that contain inserting advertisements in a number of channels.

Supply: Influencer Marketing Hub

8. America is the #1 nation for influencer advertising and marketing

Collabstr surveyed 50,000 influencers and 20,000 manufacturers and advertising and marketing companies.

The ensuing knowledge revealed the ten hottest international locations for model offers.

America was ranked as the preferred nation for paid collaborations between manufacturers and influencers, adopted by Canada, the UK, Australia and Germany.

This was adopted by Mexico, France, Spain, the Netherlands and Italy.

When Collabstr broke this knowledge down much more, they discovered that the highest cities (all of that are in the US and Canada) with the best variety of influencers included Los Angeles, New York Metropolis, Toronto, Vancouver and Atlanta.

Supply: Collabstr

9. 67% of social media creators have by no means collaborated with a model

In Linktree’s 2022 Creator Report, the corporate surveyed 9,500 creators.

They found that 67% have by no means collaborated with a model on their social channels.

That is most likely a significant cause why nearly all of creators don’t make dwelling wages.

Supply: Linktree

10. Nearly all of influencers personal accounts on 1.9 social media platforms

In accordance with Collabstr’s report, on common, most social media influencers are monetizing accounts on round 2 platforms at a time.

This offers entrepreneurs wider goal audiences to market their merchandise to, maybe even wider than they thought.

Supply: Collabstr

11. 58% of creators produce a number of types of content material

In Linktree’s 2022 Creator Report, the corporate requested 9,500 creators in regards to the content material sorts they use.

Whereas nearly all of creators report solely utilizing one content material sort, 58% voted for 2 to 4 content material sorts.

Content material sorts embody short-form movies, long-form movies, podcasts, weblog posts, and so forth.

Supply: Linktree

12. 62% of area of interest creators agree specializing improves engagement and attain

Linktree’s survey of 9,500 creators included area of interest creators.

A distinct segment creator is a content material creator whose content material targets a selected area of interest, similar to life-style, magnificence, tech, and so forth.

62% of those creators consider choosing a distinct segment and dedicating your content material to it will increase your possibilities of rising an viewers and receiving extra likes, feedback and conversions out of your content material.

Supply: Linktree

Creator financial system stats primarily based on income

13. Solely 12% of full-time creators make greater than $50,000 a yr

Linktree’s survey of 9,500 creators revealed that solely 12% of full-time creators make greater than $50,000 in annual revenue.

48% make lower than $1,000.

This implies the overwhelming majority of full-time creators usually are not profiting from the massive variety of influencer advertising and marketing alternatives accessible in the present day, both as a result of they merely aren’t enthusiastic about accepting model sponsorships or they don’t know the way to get began.

3% of part-time creators make greater than $50,000/yr from content material creation whereas 68% make lower than $1,000.

Supply: Linktree

14. Way of life influencers cost $994 for model collaborations on common

Collabstr surveyed 50,000 influencers for his or her 2023 Influencer Marketing Report.

They discovered the life-style area of interest to be the highest-paid influencer area of interest on common, after excluding movie star and entrepreneurial influencers.

Way of life influencers ask for $994 per model collaboration on common.

Well being and health got here in second at $979 per collaboration with comedy and leisure coming in an in depth third at $968 per model collaboration on common.

Journey ($939), foods and drinks ($918), style ($912), mannequin ($864) and sweetness ($860) adopted.

Supply: Collabstr

15. 41% of creators say promoting their very own bodily merchandise is one of the best ways to monetize

When Linktree surveyed 9,500 creators of their 2022 Creator Report, they requested creators to vote for the revenue streams that drive income to their creator companies.

23% of area of interest creators and 18% of non-niche creators voted for “personal bodily merchandise” for a complete of 41% of all creators.

The following greatest revenue stream for creators is affiliate internet marketing, which was voted for by 25% of creators.

15% of area of interest creators and 10% of non-niche creators say affiliate internet marketing is a crucial income stream.

Influencer advertising and marketing was voted by 23% of creators as being the third greatest income stream.

This was voted for by 14% of area of interest creators and 9% of non-niche creators.

Supply: Linktree

16. 25% of creators earn probably the most quantity of income from their blogs or web sites

Linktree’s survey of 9,500 creators revealed that though solely 2% of creators say their largest viewers is on their weblog or website, 25% say they earn probably the most quantity of income from a weblog or website.

That is probably as a result of easy truth of there being far much less distractions on blogs and web sites. Due to this fact, conversion charges are higher.

Supply: Linktree

17. Over 250,000 creators earn income from Patreon

Patreon is a membership platform by which followers, or “patrons,” can assist creators by subscribing to particular person creators on a month-to-month foundation (or on a per-content foundation) in alternate for perks, similar to early entry, sub-only posts, sub-only livestreams, and so forth.

In accordance with Patreon’s About web page, there are over 250,000 creators on the platform who’ve generated over $3.5 billion in income from subscriptions.

There are additionally over 8 million lively patron accounts, making Patreon a well-liked platform for unbiased creators.

Supply: Patreon

Creator financial system statistics for particular creator platforms

18. 12% of beginner creators say their greatest platform is TikTok

This stat comes from Linktree’s 2022 Creator Report.

12% of “newbie” creators take into account TikTok to be their greatest platform whereas solely 6% of “skilled” creators say the identical factor.

Supply: Linktree

19. 22% {of professional} creators say Fb is their greatest platform

In Linktree’s 2022 Creator Report, 22% {of professional} creators say their greatest platform is Fb versus 16% of beginner creators.

That is stunning given Fb’s lack of affect over the previous couple of years when in comparison with platforms like Instagram, TikTok and YouTube.

Supply: Linktree

20. 45% of brand name offers are made with TikTok influencers

In Collabstr’s 2023 influencer advertising and marketing report, the corporate analyzed 7,000 model offers between entrepreneurs and influencers.

They discovered that 45% of offers had been made with TikTok influencers whereas 39% had been made with Instagram influencers.

The numbers show that TikTok has taken over Instagram in affect.

In 2022’s report, Collabstr discovered that 48% of paid collaborations had been made on Instagram whereas 46% had been made on TikTok.

Though the numbers are decrease in 2023’s report, they show simply how a lot TikTok has grown over the previous couple of years and the way it’s on track to go away different social media platforms behind.

Apart from these two powerhouses, 14% of manufacturers used user-generated content material whereas 2% made collaborations with YouTubers.

Collabstr describes user-generated content material as being “not particular to any specific platform.”

Supply: Collabstr

21. 82% of influencers provide influencer advertising and marketing providers on Instagram

When Collabstr surveyed 50,000 influencers, they discovered that 82% report utilizing Instagram to supply paid collaborations to manufacturers whereas 61% use TikTok.

26% of influencers provide their providers by way of user-generated content material that’s not linked to a selected platform.

The remaining 9% of influencers provide their providers on YouTube.

Supply: Collabstr

22. The common price per collaboration on YouTube is $418

Whereas Collabstr’s report revealed Instagram and TikTok to be the preferred social platforms for influencer advertising and marketing, their report additionally revealed that YouTube collaborations web YouTube creators $418 per collaboration on common.

This knowledge comes from a survey of fifty,000 influencers.

That is twice the typical quantity TikTok and Instagram influencers make on common, which is $203 and $183 per collaboration on common.

Collabstr’s idea is that as a result of there are extra creators on Instagram than another platform and since Instagram and TikTok content material is extra environment friendly to create than YouTube content material, it’s solely inevitable for these charges to be as little as they’re compared to YouTube’s.

Moreover, Collabstr’s survey, which incorporates knowledge from 50,000 influencers and 20,000 manufacturers and advertising and marketing companies, revealed that on common, influencers solely obtain about 50% of their asking costs for collaborations.

Listed here are the precise costs influencers make per collaboration on completely different platforms versus what they ask for:

Precise Costs of Asking Costs

• YouTube – Creators with a YouTube channel obtained $418 of their unique asking value of $791 on common.
• TikTok – $203 of unique asking value of $460.
• Instagram – $183 of unique asking value of $363.

Supply: Collabstr

Creator financial system statistics sources

Last ideas

Social media platforms, blogs and web sites have made it attainable for almost anybody to publish content material to the world and even monetize it.

Nonetheless, the statistics on this put up show that though the online has lots of of hundreds of thousands of creators on the market, solely a small fraction of them have discovered the way to correctly monetize the platforms they’ve constructed for themselves.

In accordance with the statistics on this put up, creating your personal merchandise, particularly bodily merchandise, seems to be one of the best ways to monetize a creator enterprise.

You are able to do this simply by dropshipping merch, however there are many different revenue streams to choose from as properly.

Internet affiliate marketing and influencer advertising and marketing are the following hottest income streams for creators.

These contain utilizing your affect to market different individuals’s merchandise to your rising viewers.

Whereas it’s not as secure as providing your personal merchandise, it gives a a lot simpler path to monetization.

Internet affiliate marketing is a straightforward sufficient technique to grasp: be part of an associates program, suggest a product hooked up to that program and supply an affiliate hyperlink for it, then acquire the earnings as you exchange an increasing number of prospects.

Getting sponsored is one other story.

Take into account making a media equipment out of a PDF doc, and embody the next knowledge:

• Social media accounts you’re lively on.
• Knowledge for social media accounts, together with whole followings, likes per put up, feedback per put up, views per video, and so forth.
• Knowledge in your viewers, together with demographics and the area of interest your content material falls beneath.
• Particulars on the sorts of posts you’ll be able to create for sponsors.

Including this little contact to your pitch can actually do loads to extend your odds of touchdown your first sponsor.

As for manufacturers, make sure to ask for all of this data if creators you’re pondering of sponsoring don’t provide it upfront.

A very powerful factor is ensuring the creators you sponsor have audiences that match your buyer base.