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Right here at Millo, we have been working intently with probably the greatest freelance instruments we have seen for over two years: Hectic.
It is by far one in all our favourite all-in-one enterprise platforms for freelancers and so they’ve been serving the freelancer group since 2019. Just lately, the group at Hectic introduced their full rebranding from Hectic to Moxie. So if you happen to’re questioning what occurred to Hectic, the core options and unbelievable group are nonetheless right here for freelancers – simply with a brand new identify, website and emblem.
Why was Hectic renamed to Moxie?
The choice to rebrand stems from Moxie’s progress and the necessity to higher align its identify with its mission. Initially, Hectic pursued a reverse branding technique with the purpose of highlighting the platform’s potential to ease freelancers’ chaotic work schedules. Nevertheless, after years of person suggestions and numerous interactions, the reverse branding technique proved extra complicated than interesting.
Reflecting on the shift, Geoff Mina, Moxie Co-Founder and CEO, said, “I’ve personally chatted with hundreds of our customers since 2019, and at last, after so many interactions, I needed to admit that our reverse branding technique had backfired .” The vast majority of folks simply did not get it. The identify and model created confusion, not pleasure.”
In early 2023, Geoff led the choice to alter the corporate identify. “Moxie” – a phrase that embodied the qualities of dedication, nerve of metal, braveness and energy of character stored popping up in his thoughts. Thus was born Moxie—a reputation that displays the tenacity it takes for freelancers to achieve their careers.
“I do not assume there is a single phrase that higher describes what it takes to achieve success as a freelancer,” defined Geoff. “Mix our snazzy new emblem, area and model identify with our unbelievable instruments, superb buyer help and academic supplies, and we’re on our option to serving to extra of you construct the enterprise that funds the approach to life you like You really need.” “
Moxie’s revolutionary suite of instruments empowers freelancers to confidently handle and develop their enterprise. From time monitoring and scheduling to a consumer portal that streamlines mission updates and accounting options for seamless invoicing, Moxie serves as your one-stop store for all of your freelance wants.
About Moxie:
Previously generally known as Hectic, Moxie emerged in 2023 with a brand new imaginative and prescient. Because the main platform for freelancers, Moxie goals to empower freelancers to successfully handle and develop their enterprise.
With a full suite of options together with time monitoring, scheduling, consumer portals and accounting capabilities, Moxie goes past billing to supply freelancers with a holistic enterprise administration resolution.
Based by a bunch of freelancers, Moxie understands the challenges freelancers face and strives to supply an distinctive person expertise.
Study extra at WithMoxie.com
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