When you’re in search of a strong medium to draw high-paying prospects, podcasting is a superb alternative. The BEST half about podcasting is that individuals can pay attention even whereas working or commuting to work.
Wish to know the way many individuals take heed to podcasts and different thrilling podcast statistics?
Take a look on the recognition of the time period “Podcast” (Google Trends);
The podcast’s recognition is rising quickly, particularly after the COVID-19 Pandemic. Are you aware why? You’ll be able to take heed to podcasts on any system, together with smartphones, tablets, laptops, and desktops.
What are podcasts?
Podcasts are audio or video recordings which are often streamed on platforms like Spotify, YouTube, and so on. These might be thought-about pre-recorded speak radio exhibits overlaying a selected subject, resembling advertising, health, life-style, journey, actual property, and extra.
On this put up, we’ll discuss;
- podcast listener statistics
- what number of podcasts are there
- podcast advert income numbers and far more
Are you prepared? Let’s soar into the main points.
Podcast Statistics [Latest Data & Trends for 2023]
Podcast Listener Statistics
Listed below are among the newest podcast listener stats around the globe.
1. How many individuals take heed to podcasts globally?
In 2021, the variety of podcast listeners worldwide amounted to 383.7 million web customers, which grew to 464.7 million in 2023. The variety of podcast listeners worldwide will attain 504.9 million by 2024, round 23.5% of Web customers. (Supply: Statista)
Right here’s the expansion of podcast listeners within the final couple of years.
- 2019: 274.8 million listeners (14.4% of Web customers)
- 2020: 332.2 million listeners (16.5% of Web customers)
- 2021: 383.7 million listeners (18.7% of Web customers)
- 2022: 424.2 million listeners (20.3% of Web customers)
- 2023: 464.7 million listeners ( 22% of Web customers)
- 2024* (projected): 504.9 million listeners (23.5% of Web customers)
2. Which nation has the most important share of podcast listeners?
Statista reveals that Sweden has the most important share of podcast listeners (a whopping 47%) from 54 surveyed nations.
A number of the widespread Sweden podcasts embrace;
- Simple Swedish Podcast
- Sweden in Focus
- A Flatpack Historical past of Sweden
- Swedish podcast for rookies (Lätt svenska med Oskar)
- Espresso Break Swedish
- Train Me Sweden
3. The place do most individuals take heed to podcasts?
In accordance with the Uncover Pods report, 79.8% of individuals take heed to podcasts whereas driving. 69.3% whereas doing home tasks and 58.9% throughout their free time.
As you may see above, many of the listeners tune into their favourite podcast exhibits whereas commuting. That is the PRIMARY purpose for the fast progress of podcasting worldwide.
4. How many individuals take heed to the entire podcast?
68% of podcast listeners take heed to the entire episode. The spectacular factor about podcasts is that 70% of individuals take heed to virtually all of the episodes they’ve downloaded. (Supply: The MIDAS Survey)
5. What system do most individuals use to take heed to podcasts?
The widespread system for podcast listening is a smartphone (73%). It’s adopted by desktop/laptop computer (13%). (Exploding Subjects)
6. What number of women and men take heed to podcasts?
Nearly all of podcast listeners are male (53%). Feminine listeners make up 46%. (Supply: Exploding Subjects)
Right here’s the breakdown for the previous couple of years;
- 2019: Male (36%), feminine (29%)
- 2020: Male (39%), feminine (36%)
- 2021: Male 43%, feminine (39%)
- 2022: Male (41%), feminine (36%)
7. What number of podcasts do individuals take heed to per week?
82.4% of podcast listeners spend over 7 hours per week listening to their favourite podcast listening app. 22.4% take heed to greater than 22 hours weekly — greater than 3 hours every day. (Supply: Uncover Pods)
8. How worthwhile are podcast listeners?
Forbes says that 45% of podcast listeners have a family earnings of over $250,000. They’re additionally extremely educated, as 45% of podcast listeners have a school diploma, and 68% have a post-graduate diploma.
When you plan to focus on high-net-worth educated people, you must positively get into podcasting.
9. How do listeners uncover new podcasts?
Edison Analysis reveals that 30% of recent podcast listeners search the web to search out new podcast exhibits.
Right here’s the breakdown of how individuals discover new podcasts;
- 19% ask family and friends for podcast suggestions
- 17% use social media networks resembling Twitter, Instagram, and so on
- Almost 6% take podcast host suggestions
- Virtually 7% discover new podcasts from commercials on different audio applications
search engine optimisation and phrase of mouth are TWO huge methods you should use as a podcast creator to search out extra audiences.
10. Which nations maintain the highest spot for podcast listenership or progress?
North America and Asia Pacific have the very best podcast listening charges. Additionally, 58% of South Korean individuals take heed to podcasts each month.
Attention-grabbing Podcast Statistics
Right here’s a listing of attention-grabbing podcast stats that can amaze you.
1. What number of podcasts are there?
In accordance with Podcast Index, there are an estimated 4,096,419 podcast episodes as of 2023.
Right here’s the breakdown of the entire variety of podcasts;
- 375,055 podcast exhibits printed (within the final 30 days)
- 459,812 podcast exhibits printed (within the final 60 days)
- 522,019 podcast exhibits printed (within the final 90 days)
2. What’s the number one most listened-to podcast?
“The Joe Rogan Expertise,” hosted by Joe Rogan, is the world’s #1 most-listened podcast.
Every of Joe’s episodes will get about 11 million listeners, and Rogan does podcasts with individuals like Edward Snowden, Mike Tyson, Elon Musk, and extra.
Listed below are among the hottest podcasts worldwide;
- The Joe Rogan Expertise, Joe Rogan
- Name Her Daddy, Alex Cooper
- The All the time Sunny Podcast
- Welcome to Our Present, Iheartpodcast
- Homicide, Thriller & Make-up, Audioboom studios
When you’re curious, learn our case research of Joe Rogan’s internet price to search out attention-grabbing particulars about his podcasting journey.
3. What’s the hottest style of podcast?
“Comedy” is the #1 podcast style listened to by most individuals within the U.S. (Supply: Edison’s Weekly Insights).
It’s adopted by;
- Society & Tradition
- Information
- True crime
- Sports activities
- Business
4. Through which languages are most podcasts created?
Most podcasts are in English (over 1.8 million podcasts). (Supply: Pay attention Notes)
Right here’s the breakdown of the podcasts by language;
5. What are the favored podcast listening platforms?
Spotify and Apple Podcasts are the 2 hottest podcast platforms. In whole, 1 in 4 podcast listeners use Spotify for podcast listening. Whereas 1 in 5 use Apple Podcasts.
Listed below are among the widespread podcast platforms;
- Spotify, with a 25% market share
- Apple podcast with a 20% market share
- Google Podcast, with a 16% market share
- Pandora, with a 15% market share
- Audible, with a ten% market share
6. How many individuals favor podcasts over different channels?
28% of podcast listeners favor podcasts over different audio content material sorts, together with YouTube, FM radio, Spotify, and so on.
Semrush additionally reveals that by 2024, it’s estimated there might be 100 million podcast listeners within the U.S. alone.
7. What proportion of individuals take heed to podcasts for studying?
74% of podcast listeners tune in to study one thing new.
Right here’s a fast breakdown of podcast listeners;
- 71% take heed to podcasts to be entertained
- 60% to remain up-to-date with the most recent subjects and information
- 51% are for leisure
- 47% to really feel impressed
8. Do individuals favor to listen to new podcast episodes?
40% of podcast listeners favor to listen to new episodes each 8 to 14 days. 51.1% of podcast listeners favor podcasts with studio-quality audio. (The Podcast Host)
The Podcast Host additionally reveals that 49% of podcast listeners are joyful to take heed to podcasts with low-quality sound, offered the content material is nice.
9. Do podcast listeners pay for a podcasting service?
Sure, 21% of podcast listeners subscribe to a paid podcast service.
Almost 30% of frequent podcast listeners have been extra open to paying for a podcasting service (resembling Spotify or Apple Music) than informal listeners. Additionally, 32.5% of podcast listeners stated their favourite podcast platform is Spotify.
10. What’s the ethnicity of podcast listeners within the US?
58% of Individuals are white, 13% African-American, 18% Hispanic, 11% Hispanic, and 4% Asian. There may be additionally 17% of different ethnicities. (Supply: Edison Analysis)
Normal Podcast Stats
Listed below are some basic stats on the podcast market measurement, its progress, and so on.
1. How huge is the podcasting market?
In accordance with Grand View Analysis, the worldwide podcasting market measurement was valued at $18.52 billion in 2022 and is estimated to broaden at a compound annual progress fee of 27.6% from 2023 to 2030.
As you may see, the podcast business is rising HUGE yearly.
“Analysis and Markets” estimate that the worldwide podcasting market will attain $130.63 billion by 2030.
2. Which podcast style has the largest market share?
“Analysis and Markets” reveals that the “information and politics” phase dominated with a income share of greater than 27% of the general market in 2022 and can broaden at a CAGR above 29% from 2023 to 2030.
Additionally, it estimates that Latin America will see the quickest podcast progress, registering a CAGR of greater than 37%.
3. What proportion of podcast listeners have bought after listening to about an marketed product on a podcast?
Uncover Pods reveals that 55.6% of podcast listeners are both considerably or extra more likely to contemplate shopping for from a model after listening to its commercial on a podcast.
Right here’s a fast breakdown;
- 86.5% – Hearken to podcast advertisements
- 55.6% – Have bought an merchandise marketed on a podcast
4. What’s the most important metric for podcast creators?
Listed below are the highest metrics thought-about by most podcast creators;
- Producing a High quality Podcast: 97.7%
- Engaged Listeners: 96.5%
- Publishing Podcasts constantly: 89.7%
Additionally, 73.8% of podcasters contemplate incomes income necessary, which ranked fourth on the checklist of necessary metrics for many podcasters, based on Uncover Pods.
5. What are the largest challenges confronted by podcast creators?
72.8% of podcast creators battle with podcast discovery, 49.8% with podcast consciousness, and 32.9% with low podcast high quality.
6. How a lot is podcast advert income within the US?
eMarketers reveals that entrepreneurs within the US spent $1.3 billion on podcast advertisements, and the advert spend on podcasts is anticipated to surpass $2 billion yearly by 2023.
7. Is podcasting advert income growing or declining annually?
Podcasting advert income is rising sooner (72%) than the entire web advert income (35%). In case you’re curious, podcast promoting revenues within the US surpassed the $1 billion mark (within the 12 months 2021) for the primary time and are rising quickly.
8. What are the podcast developments in Canada?
Over 9 million Canadian adults are month-to-month podcast customers. 34% of Canadian adults and 46% of adults aged 18-49 listened previously month.
Almost 40% of grownup Canadians have listened to a podcast within the final 12 months. 28.58% of Canadian listeners earn $100,000 or extra yearly.
9. Do individuals in India take heed to podcasts?
Sure, India is ranked third within the podcasting business after USA and China. Presently, India has over 150 million podcast listeners.
In accordance with Dwell Mint, the highest three podcast genres in India are;
- Information coverage (62%)
- Comedy and leisure (53%)
- Business and finance (47%)
When you plan to focus on a superfast creating nation, you shouldn’t miss out on the Indian viewers, as there’s a HUGE widespread of over 1.4 billion.
10. Which nations are seeing the quickest podcasting progress?
Podcasting is rising quickest within the following 5 nations:
- Chile +83.9%
- Argentina +55.3%
- Peru +49.1%
- Mexico +47.8%
- China +43.6%
Fascinating Information about Podcasts
On the lookout for podcast details? This part is for you.
1. Who named it “podcast”?
BBC journalist Ben Hammersley is the one who coined the time period “Podcast” in February 2004, combining the phrases “iPod” and “broadcast.” It was added to the Oxford English Dictionary in 2005.
2. What’s the common size of a podcast episode?
Most podcasts (31%) are between 20 to 40 minutes.
Right here’s the breakdown of the size of most podcasts (based on Buzzsprout)
- 15% of podcasts are lower than 10 minutes
- 14% are between 10-20 minutes
- 22% are between 40-60 minutes
- 17% are over 60 minutes
3. When do most individuals take heed to podcasts?
In accordance with a MIDAS survey, most podcast listeners take heed to podcasts extra within the morning than at another time.
Right here’s the breakdown of the timings;
- The height listening time for podcasts is between 08:15 and 08:30 a.m. (EST)
- Different widespread podcast instances are between 11:00 a.m. and 11:15 a.m. and once more at 5:30 p.m.
4. Why do individuals begin podcasts?
38.4% of individuals begin podcasting as hobby. (Supply: The Podcast Host)
Listed below are another widespread causes for beginning a podcast;
- Construct a private model (21%)
- Develop a enterprise (19.7%)
- For a trigger (13.8%
- For employers (7.1%)
5. What software program most podcasts use to create podcasts?
The Podcast Host reveals that 48% of respondents use Audacity to edit their podcasts, with Adobe Audition in 2nd place (31%).
FAQs
Listed below are some steadily requested questions on podcast stats and person progress.
Who’s the king of podcasting?
Joe Rogan is usually thought-about because the king of podcasting. He’s an American podcaster, UFC commentator, comic, and actor with over $200 million internet price. He hosts a preferred podcast referred to as “The Joe Rogan Expertise” with celebrities like Elon Musk, Lance Armstrong, Kanye West, and so on.
What’s the hottest style of podcast?
Comedy is the most well-liked style of podcasts. The “Society & Tradition” style is the second hottest podcast style.
Who largely listens to podcasts?
Statista reveals that individuals aged between 12 to 34 years take heed to podcasts essentially the most.
What’s the variety of podcast listeners worldwide?
There are 464.7 million worldwide podcast listeners as of 2023. By 2024, international podcast listeners are anticipated to succeed in over 500 million.
What proportion of the inhabitants listens to podcasts?
In accordance with Edison Analysis, 64% of U.S. customers take heed to podcasts, and 83% are accustomed to podcasts.
What number of languages are podcasts out there?
Podcasts can be found in over 100 languages. English is the #1 language most podcasts are made in. Over 1.8 million podcasts can be found in English.
What number of downloads are thought-about a profitable podcast?
In case your podcast will get over 50 downloads for a brand new episode within the first week of its launch, you’re within the prime 70% of all podcasters.
Associated Posts:
Remaining Ideas
Undoubtedly, the podcast business is rising 12 months after 12 months. It’s a multi-billion dollar business and can attain over 500 million podcast listeners globally by 2024.
When you’re in search of the BEST solution to attain your viewers, podcasts are a wonderful alternative.
What are your ideas on the podcast recognition and stats talked about right here? Do you take heed to podcasts? Have any questions? Tell us within the feedback.