Curious concerning the newest affiliate marketing online statistics?
Internet online affiliate marketing is among the simplest income sources influencers, creators and bloggers alike can use to diversify their income streams.
Nevertheless, the affiliate marketing online statistics on this submit show that it’s additionally an efficient advertising technique for manufacturers to make use of to extend gross sales and unfold model consciousness throughout a number of advertising channels.
On this submit, we record the highest affiliate marketing online statistics manufacturers and publishers alike can use to optimize their advertising methods.
Editor’s prime picks – affiliate marketing online statistics
- By 2027 the worldwide affiliate marketing online trade is anticipated to develop to a market measurement of $27.78B. (Proficient Market Insights)
- The common wage of an affiliate marketer is $54,251/12 months. (PayScale)
- In line with 80% of manufacturers an vital income is thru affiliate marketing online. (Digiday x AWIN)
- 28% of affiliate entrepreneurs use blogs to advertise affiliate hyperlinks. (Statista)
- Internet online affiliate marketing helps with model consciousness in response to 58% of manufacturers. (Digiday x AWIN)
Common affiliate marketing online statistics
1. The worldwide affiliate marketing online trade is anticipated to develop to a market measurement of $27.78B by 2027
A report printed by Proficient Market Insights predicts the worldwide affiliate marketing online trade to develop to a market measurement of $27.78B by 2027 at a compound annual progress price of 9.89%.
The market measurement was valued at $15.77B in 2021.
The report additionally lists a couple of main gamers within the affiliate marketing online trade, together with Shopify, Avangate Affiliate Community, Amazon, ShareASale, Taobao, Clickbank, AWIN, Bluehost, Convertkit, Rakuten Marketing and extra.
Supply: Proficient Market Insights
2. 49% of manufacturers work with affiliate entrepreneurs
Aspire’s State of Influencer Marketing report for 2022 revealed that, apart from social media influencers, practically 50% of manufacturers work with affiliate entrepreneurs to extend gross sales and increase model recognition to social media.
60% work with creatives, and 43% work model ambassadors.
Supply: Aspire
3. 17% of manufacturers spend 80-100% of their advertising budgets on affiliate marketing online
Internet online affiliate marketing budgets are rising.
In line with AWIN’s survey of 100 manufacturers, 17% of manufacturers say they spend 80 to 100% of their advertising budgets on affiliate marketing online alone.
This was an 8% enhance from the earlier 12 months’s survey.
Nearly all of manufacturers, 34% to be precise, say their affiliate marketing online spend falls between 21 and 40% of their advertising budgets.
Supply: Digiday x AWIN
4. Amazon Associates is the main associates program with over 900,000 members
In line with information from Statista, Amazon Associates is the most well-liked associates program worldwide.
Over 900,000 entrepreneurs have joined this program, placing ShareASale in second with over 700,000 members.
Supply: Statista1
5. Curiosity in affiliate marketing online has been rising since mid-2020
Google Trends’ information reveals that searches for the time period “affiliate marketing online” began to extend in 2016 earlier than rising sharply a couple of months into the COVID-19 pandemic in 2020.
Curiosity on this time period has been rising steadily ever since.
Curiosity is highest in Nigeria, Bangladesh, Kenya, Jamaica and Ghana.
Supply: Google Trends
6. 13.8% of all Instagram affiliate entrepreneurs function within the life-style area of interest
Influencer Marketing Hub’s surveys on influencer advertising have revealed that of Instagram influencers who earn affiliate earnings, 13.8% are within the life-style area of interest.
This is among the most constant affiliate marketing online traits as the life-style area of interest additionally made up the best market share of Instagram affiliate entrepreneurs (11.59%) within the earlier 12 months’s survey.
Different prime affiliate niches on Instagram embrace magnificence, music, pictures, household and leisure.
Supply: Influencer Marketing Hub
7. 73% of affiliate entrepreneurs desire to affix in-house affiliate applications
Influencer Marketing Hub requested influencers concerning the forms of affiliate applications they like to affix and gave respondents two selections: SaaS and community.
Solely 27% of influencers desire becoming a member of affiliate networks, that are affiliate platforms which have dozens, tons of and even 1000’s of affiliate applications you possibly can apply for and handle kind a single affiliate account.
73% desire becoming a member of in-house applications manufacturers function themselves, normally with a SaaS utility.
Supply: Influencer Marketing Hub
Internet online affiliate marketing income statistics
8. 31% of the highest 3 publishers in the US identify affiliate marketing online as a prime income supply
eMarketer requested the highest publishers in the US about their most important sources of income.
31% of these ranked as a top-three writer stated affiliate marketing online is a major income whereas solely 9% of the highest publishers stated the identical factor.
Internet online affiliate marketing was beat by ecommerce (voted by 62% of the highest three publishers), subscriptions and memberships (58%), and monetizing first-party information in a second-party market (38%).
Supply: eMarketer
9. The common wage of an affiliate marketer is $54,251/12 months
In line with information collected by PayScale, the typical wage of an affiliate marketer working in the US is $54,251/12 months.
This information relies on over 7,600 wage profiles listed on the positioning.
The pay vary for this profile is $40,000 to $75,000/12 months.
Supply: PayScale
10. 57.55% of entrepreneurs worldwide earn lower than $10,000 from affiliate marketing online
A survey performed in 2021 revealed that 57.55% of affiliate entrepreneurs, or most affiliate entrepreneurs, earn lower than $10,000 from affiliate marketing online efforts.
The survey additionally revealed that one out of six make as a lot as $50,000 whereas solely 4% earn over $150,000 from affiliate marketing online.
Supply: Statista2
11. 44% of affiliate income is accrued by the retail trade alone
Influencer Marketing Hub’s analysis revealed that 44% of all affiliate income is generated by the retail sector.
25% is generated by the telecom and media sector whereas 16% is generated by the journey and leisure trade.
Supply: Influencer Marketing Hub
12. The house and backyard trade has an affiliate income progress price of 209.72% 12 months over 12 months
Influencer Marketing Hub’s analysis included information sourced from Refersion.
They discovered that the house and backyard trade had the best progress price so far as affiliate income grows.
The trade skilled a progress price of 209.72% 12 months over 12 months between 2021 and 2022.
Different industries that skilled higher progress charges had been trend (63.87%), meals (59.57%) and youngster (35.06%).
The sweetness trade skilled the bottom progress price at 17.24%.
Supply: Influencer Marketing Hub
13. 63% of entrepreneurs fear about affiliate marketing online fraud
When Influencer Marketing Hub surveyed entrepreneurs, they requested respondents a yes-or-no query about whether or not or not they anxious about affiliate marketing online fraud.
63% of respondents stated sure, and 30.9% admitted to having skilled affiliate marketing online fraud in previous campaigns.
This implies a majority of entrepreneurs fear about affiliate companions using chargeback fraud, faux lead fraud and cookie stuffing to inflate their commissions.
Supply: Influencer Marketing Hub
14. Entrepreneurs misplaced $1.4B in income in 2020 as a result of affiliate marketing online fraud
Affiliate entrepreneurs’ issues about experiencing affiliate marketing online fraud are usually not unfounded.
In actual fact, CHEQ’s information discovered that entrepreneurs misplaced $1.4 billion in income in 2020 alone as a result of affiliate marketing online fraud.
This was a part of a complete income lack of $23 billion as a result of advert fraud.
One of many highest cases of affiliate marketing online fraud cited by the report was dedicated by eBay tremendous affiliate Shawn Hogan, who owned a web-based advertising firm referred to as Digital Level Options.
Hogan used cookie stuffing to artificially inflate the variety of commissions he was referring to eBay’s market.
By the time he was discovered, he had defrauded eBay of over $28 million in affiliate commissions.
Supply: CHEQ
15. Mountain Rose Herbs used their affiliate marketing online program to extend income by $330,000
Aspire did a case examine with Mountain Rose Herbs, who had an affiliate marketing online program that supplied a ten% fee price on the time.
After a profitable affiliate marketing online marketing campaign, the model skilled a rise in income by $330,000.
The marketing campaign additionally generated over 95,000 clicks and 900 conversions.
Supply: Aspire
16. It’s a Beautiful Life generated $103,720.49 in affiliate earnings in August 2019
In our submit, What’s Affiliate Marketing?, we listed a small assortment of knowledge detailing how affiliate marketing online generates a sizeable earnings for small and enormous blogs alike.
The highest supply got here from the weblog It’s a Beautiful Life, who earned a complete income of $222,857 from their weblog in August of 2019 alone.
Of that income, $103,720.49 got here from affiliate marketing online alone.
The blogger in query states this earnings was generated by take part in affiliate applications from Tailwind, Picmonkey, Fiverr, Amazon, Bluehost, Warfare Plugins, Grammarly, Fixed Contact, Semrush and “quite a few travel-related affiliate applications.”
This demonstrates the significance of diversifying your affiliate profile in addition to using affiliate applications that make sense to your audience.
When you go down the record in that submit, you’ll see how affiliate marketing online performs an enormous function in a weblog’s potential to generate earnings.
It reveals how affiliate marketing online accounts for anyplace from 25-50% of a weblog’s income stream.
Supply: Blogging Wizard
17. Internet online affiliate marketing corporations have acquired $1.5B in funding from traders
Crunchbase’s information reveals that affiliate marketing online corporations have acquired greater than $1.5 billion in funding from over 230 funding rounds.
This information comes from over 1,070 group profiles on Crunchbase.
99% are for-profit corporations.
Supply: Crunchbase
18. 80% of manufacturers say affiliate marketing online is a vital income
When Digiday teamed up with AWIN to publish a report on the State of Affiliate and Associate Marketing in 2023, they surveyed 100 manufacturers and businesses.
They requested respondents to price the significance affiliate marketing online can have as a income supply on a scale from “it would turn out to be considerably much less vital” to “it would turn out to be considerably extra vital.”
34% of respondents stated affiliate marketing online will turn out to be considerably extra vital as a income supply whereas 46% merely stated “it would turn out to be extra vital.”
Solely 4% stated it would turn out to be much less vital as a income supply.
Supply: Digiday x AWIN
Statistics on affiliate marketing online methods
19. 29% of manufacturers discover affiliate marketing online to be an efficient influencer advertising technique
As extra manufacturers are rising their affiliate marketing online spending, 29% identify affiliate marketing online as an efficient advertising technique when working with influencers.
It was overwhelmed by paid promoting at 57% and user-generated content material at 47%.
Supply: CreatorIQ
20. 30% of shoppers report shopping for merchandise promoted by influencers
Knowledge by Pew Analysis Heart revealed that, on common, 30% of shoppers have reported shopping for a product after seeing an influencer submit about it on social media.
Ladies between the ages of 18 and 29 are most certainly to purchase merchandise promoted by influencers as a mean of fifty% of ladies on this age group have reported doing so.
Males over the age of fifty are least possible to purchase merchandise promoted by influencers as solely 15% have reported doing so.
However, this information reveals how influencer advertising carried out within the type of affiliate marketing online may be an efficient advertising technique for manufacturers.
Supply: Pew Analysis Heart
21. 28% of affiliate entrepreneurs use blogs to advertise affiliate hyperlinks
Whereas this survey excluded social media, it did reveal that 28% of affiliate entrepreneurs use blogs as their major channel for selling affiliate hyperlinks.
18.7% use evaluation websites whereas 14.8% use coupon websites.
Supply: Statista3
22. The SaaS trade distributes the best fee charges at 70%
Influencer Marketing Hub’s information discovered that whereas fee charges for the SaaS trade go as little as 20%, they go as high as 70%.
That is the best fee price of any trade.
The finance trade points fee charges between 35 and 40% whereas fee charges for the elearning trade are between 15 and 30%.
The bottom fee charges go to the health trade (10-20%) and the humanities trade (12%).
Supply: Influencer Marketing Hub
23. 48.9% of affiliate marketing online corporations pay a flat price
Influencer Marketing Hub’s survey revealed that 48.9% of corporations pay associates at a flat price whereas 42.4% pay a proportion of gross sales.
4.3% of corporations use product level funds whereas one other 4.3% use tiered incentives.
Supply: Influencer Marketing Hub
24. 44% of manufacturers use the first-interaction attribution mannequin for associate advertising campaigns
In Digiday and AWIN’s survey, 100 manufacturers had been requested to decide on the attribution fashions they use for associate advertising campaigns.
44% selected first-interaction attribution.
Different choices included last-click attribution (36%), final non-direct click on attribution (28%), linear attribution (28%) and multi-touch attribution (25%).
Supply: Digiday x AWIN
25. 57% of manufacturers deploy know-how companions as affiliate companions
AWIN’s survey, printed by Digiday, discovered that 64% of manufacturers use know-how companions to attain higher gross sales volumes, new buyer acquisitions, and extra model consciousness and buyer loyalty.
Additionally they discovered that of manufacturers who use know-how companions, 57% deploy them as affiliate companions.
Know-how companions are particular partnerships manufacturers forge when they should combine particular applied sciences into their enterprise’ workflow, product or website.
Some of these partnerships drive progress for each companies and provides non-tech companions entry to superior tech help with out the necessity to rent in-house tech workers.
By additionally deploying them as affiliate companions, manufacturers encourage tech companions to advertise them over different manufacturers they might be partnered with.
Of the 26% of manufacturers who don’t use know-how companions as affiliate companions, 31% say they don’t see a necessity for the sort of partnership, and one other 31% don’t see a must implement know-how partnerships in any respect.
22% weren’t conscious they may recruit associates on this approach.
12% don’t suppose associates must be accountable for the client expertise of a enterprise’ website.
Supply: Digiday x AWIN
26. 74% of influencers obtain compensation from manufacturers by way of low cost codes or affiliate hyperlinks
CreatorIQ requested influencers concerning the methods by which manufacturers compensate them for branded content material.
74% stated manufacturers compensate them by giving them their very own low cost codes or affiliate hyperlinks, which they will use to generate commissions.
91% of influencers are gifted free merchandise whereas 59% have their content material reposted by manufacturers, which exposes their content material to a wider viewers.
The identical survey reported that 87% of influencers have posted paid content material for manufacturers whereas 70% have posted unpaid content material.
Supply: CreatorIQ
27. 40% of manufacturers search influencers and creators for affiliate partnerships
In AWIN’s survey, the corporate requested respondents concerning the forms of affiliate partnerships they made in 2022.
40% stated they largely partnered with influencers and creators, however the different choices had been used simply as a lot.
As an illustration, 39% stated they partnered with media homes, 36% stated worth comparisons, 35% stated bloggers, 34% stated know-how companions, and 33% stated reductions and coupons.
Supply: Digiday x AWIN
Objective-based affiliate marketing online statistics
28. 28% of manufacturers need to see a rise in gross sales from their advertising efforts
When AWIN requested manufacturers to decide on their most important advertising targets from an inventory of given choices, 28% selected “gross sales quantity.”
Different targets included within the survey had been new buyer acquisition (voted by 24% of respondents), model consciousness (21%), model loyalty (16%), worthwhile gross sales (10%), bettering on-site buyer expertise (1%) and diversifying advertising spend (0%).
Whereas it’s vital to notice that this query is geared toward advertising as a complete versus simply affiliate marketing online, it reveals how affiliate marketing online is a key element of a model’s advertising technique as its complete objective is to assist manufacturers enhance their gross sales and unfold model consciousness by enlisting the help of influential figures and their audiences.
Supply: Digiday x AWIN
29. 58% of manufacturers say affiliate marketing online helps most with model consciousness
AWIN’s survey discovered that whereas manufacturers use affiliate marketing online to extend their gross sales quantity, the advertising technique largely helps with rising model consciousness, in response to 58% of manufacturers.
50% of manufacturers say affiliate marketing online helps with gross sales quantity whereas one other 50% say it helps with new buyer acquisition.
Curiously, whereas few manufacturers use affiliate marketing online to enhance buyer expertise and no manufacturers use it particularly to diversify their advertising spend, 13% of manufacturers say affiliate marketing online helps to enhance the on-site buyer expertise whereas 17% say it does diversify their advertising spend.
Supply: Digiday x AWIN
30. 60% of manufacturers say affiliate marketing online helps convert leads
When Digiday and AWIN teamed as much as publish a report on affiliate marketing online, they found that 60% of manufacturers discover affiliate marketing online to be an efficient solution to enhance conversions from touchdown pages.
59% even stated affiliate entrepreneurs generate site visitors and leads for these pages.
35% stated it boosts buyer loyalty.
Supply: Digiday x AWIN
31. 59% of manufacturers battle to grasp how affiliate marketing online helps different advertising channels
In AWIN’s survey, 100 manufacturers had been requested concerning the challenges they encounter with regards to measuring the success of affiliate marketing online campaigns and making use of attribution.
59% of manufacturers say they battle to grasp how affiliate marketing online impacts different advertising channels they use.
43% say they aren’t capable of measure cross-device journeys, and 38% say they aren’t capable of measure exercise past last-click information.
19% don’t have correct attribution information in any respect.
Supply: Digiday x AWIN
Internet online affiliate marketing statistics sources
Closing ideas
That concludes our record of the highest affiliate marketing online statistics. Let’s go over a couple of key takeaways.
The obvious is how efficient affiliate marketing online is as a advertising technique for manufacturers, particularly when manufacturers work with influencers from TikTok and Instagram.
Manufacturers can use this advertising technique as a solution to enhance gross sales and model consciousness with out playing on a lump sum paid upfront as is required by conventional promoting channels.
Due to the best way affiliate marketing online works, manufacturers solely must pay for promoting after associates generate gross sales for them.
These stats additionally revealed how the overwhelming majority of creators are usually not optimizing their very own affiliate marketing online methods as greater than half are incomes lower than $10,000 from their efforts.
This implies two issues: there’s nonetheless so much to study and educate about affiliate marketing online, and there’s little or no competitors on the prime.
Lastly, when you’re one of many 58% of manufacturers who battle with figuring out how affiliate marketing online impacts different advertising channels, take into account using a social listening software like Awario or Brand24.
This can allow you to monitor the variety of model mentions you obtain and the way regularly you obtain them as influencers promote your model an increasing number of throughout quite a few social media channels.
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