In 2022, DigitalMarketer created 181 articles, 101 podcasts, and 141 YouTube movies for public viewing (we additionally created over 1,000 gated movies, however we cannot embody that knowledge right here).
In our content material advertising certification, we’ll present you learn how to create the content material efficiency report. The purpose is, you possibly can assess the efficiency of all of your content material utilizing easy metrics, after which use these metrics to determine potential alternatives for brand spanking new content material.
Surprisingly, probably the most consumed content material was PODCASTS. Though we produced fewer podcasts (101) than articles (181) and movies (178), podcasts nonetheless accounted for 53% of whole consumption.
Shortly word that for our content material technique, “consumption” is “views” for movies, “distinctive pageviews” for articles, and “downloads” for podcasts.
On common, every podcast was downloaded 2,491 instances, whereas movies obtained 432 views and articles obtained 781 web page views.
The next is a breakdown of the highest performing content material DigitalMarketer produced in 2022.
The perfect performing content material
Right here is the highest performing content material from every content material sort.
TOP ARTICLE: How Fb adverts will change in 2022
TOP PODCAST: Episode 231: Change into a Licensed E mail Marketing Grasp
TOP VIDEO: Paid Site visitors Mastery Certification with Kasim Aslam
prime article
Article titles cowl quite a lot of subjects associated to digital advertising, promoting, and associated fields. Some articles deal with particular techniques or methods, akin to: B. Fb adverts, e-mail advertising or content material advertising.
Others cowl broader subjects like the talents entrepreneurs have to succeed or rising traits like Internet 3.0. Some articles additionally provide recommendations on constructing efficient campaigns or optimizing gross sales funnels.
General, the articles present a variety of insights and recommendation for entrepreneurs trying to hone their abilities and keep updated with the most recent developments within the subject. Listed here are some attainable patterns that may very well be discovered with these outcomes:
New development gadgets
A number of article titles point out new or rising traits in advertising, akin to Internet 3.0, post-digital advertising, and 2023 digital advertising traits.
Particular Techniques and Technique Articles:
Most of the article titles deal with particular advertising techniques and techniques, akin to: B. Fb adverts, e-mail advertising, content material advertising and video advertising.
Expertise Improvement Articles:
A number of article titles provide recommendation and recommendations on creating advertising abilities or constructing a advertising profession.
Optimization and Conversion Articles:
Some article titles deal with optimizing advertising campaigns and enhancing conversion charges, akin to: B. the advert grid and recommendations on writing copy for gross sales funnels.
Widespread Error Articles:
Two article titles spotlight widespread errors entrepreneurs make just like the #1 mistake when operating paid adverts and the 5 errors that restrict YouTube subscriptions.
Social Media Articles:
A number of article titles deal with social media advertising, akin to B. Suggestions for nice success on social media.
Time Effectivity Articles:
Some article titles provide time-efficient advertising options, akin to: B. The two hours a month content material advertising framework.
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High Efficiency Movies
Content material focuses on methods for digital advertising, promoting, and enterprise development. The titles are aimed toward entrepreneurs, entrepreneurs, and enterprise house owners who wish to enhance their advertising abilities and drive income development. The movies cowl a variety of subjects from social media advertising and e-mail advertising to paid visitors, digital retail and content material advertising.
A number of the movies appear to deal with offering particular ideas and techniques, akin to: B. “Coping with Gross sales Objections” and “8 Suggestions for Writing Efficient E mail Marketing Topic Strains.” Others are geared in the direction of providing extra complete programs or certifications, akin to B. Paid Site visitors Mastery Certification and Change into a Licensed E mail Marketing Grasp.
The movies function numerous advertising business specialists akin to Kasim Aslam, Ryan Deiss and Jena Apgar.
General, the video titles recommend that the content material is geared in the direction of serving to companies and entrepreneurs enhance their digital advertising methods and enhance their income by means of focused and efficient promoting.
Paid Promoting and Site visitors Era Movies:
E mail Marketing Movies:
Social Media Marketing Movies:
Business and Progress Movies:
Trade Insights and Trends Movies:
Content material Marketing Movies:
Highly effective Podcasts
These podcast titles cowl a variety of subjects associated to advertising, enterprise and social media. A number of the titles deal with particular advertising and promoting techniques or methods, whereas others cowl broader subjects associated to entrepreneurship and private growth.
The titles additionally fluctuate in tone, with some being extra direct and academic (“A Promoting System for All Personalities”), whereas others are extra attention-grabbing, utilizing humor or shock values to pique curiosity (“Utilizing Poop to Create a Viral Marketing Marketing campaign?”) .
General, these titles recommend that the podcasts are aimed toward entrepreneurs, entrepreneurs, and enterprise house owners inquisitive about studying extra about learn how to develop and scale their enterprise, enhance their advertising abilities, and keep updated with the most recent traits social media and e-commerce.
Podcasts on promotional techniques and advertising methods:
Private growth and entrepreneurship podcasts:
Interviews with Profitable Business Homeowners and Entrepreneurs Podcasts:
Social Media & E-Commerce Trends & Insights:
Inventive & Uncommon Marketing Techniques:
Podcasting Suggestions and Methods:
