A visit to Disney is an unattainable luxurious for a lot of Individuals at present.

A typical household trip to Walt Disney World for a household of 4 in 2023 prices about $5,240, in keeping with Florida-based journey company Magic Guides.

Associated: Disney World tickets are going to be dearer quickly — costs will now be park-specific

Now, The Walt Disney Firm CEO Bob Iger is acknowledging the inaccessibility of the corporate’s theme park price, calling the current worth hikes at Morgan Stanley’s know-how, media and telecoms convention on Thursday “too aggressive,” the Los reported Angeles Occasions.

“In our eagerness to extend earnings, we could have been somewhat too aggressive with a few of our pricing,” Iger mentioned. “I feel there’s a chance to proceed rising this enterprise, however be smarter about pricing so we maintain the model fairness of accessibility.”

Iger, who has been with the corporate for 4 many years (together with 15 years as CEO), resumed his management position final November after his successor, Bob Chapek, resigned. Iger is on observe to retire in two years, per Fox Business; The seek for Disney’s subsequent CEO is underway.

Additionally Learn: Disney CEO Bob Iger Needs Workers In Workplace 4 Days A Week

Walt Disney Co is down nearly 28% yr over yr.