American rapper and actor Snoop Dogg has been revealed as one of many co-founders of a Web3-powered stay streaming app referred to as “Shiller” – one other Web3 partnership of the favored hip-hop artist.
The app is described as a “stay broadcast platform” that goals to mix Web3 expertise with real-time stay streaming content material. The rap star has been credited with tech entrepreneur Sam Jones as co-founders of the app.
Prepare for the web3 stay stream revolution!
Say goodbye to the middlemen and hey to true creativity with Shiller!
Apply now https://t.co/w43RvAGN3t pic.twitter.com/YV9H2Wa5LF
— Shiller (@shiller) February 11, 2023
It follows a wave of Web3 partnerships from Snoop Dogg over the past 12 months.
In April of final 12 months, Snoop Dogg partnered with Sandbox Metaverse to launch an NFT assortment referred to as “Snoop Avatars” and launched a hip-hop single titled “A Arduous Working Man,” which later grew to become was accompanied by an NFT drop of fifty,000 items.
The rap star has additionally teamed up with Yuga Labs — the group behind Bored Ape Yacht Membership (BAYC) and CryptoPunks — to carry out on a metaverse-transformed stage on the MTV Video Music Awards on Aug. 29.
Snoop Dogg additionally just lately partnered with crypto on line casino Roobet, the place he’ll function the agency’s “Chief Ganjaroo Officer,” in keeping with an announcement from Roobet on March 1.
As for Shiller, blockchain may have a powerful presence on the platform, permitting content material creators to token-gate their streams and promote non-fungible tokens (NFTs) or different merchandise from e-commerce websites.
These content material creators might be paid out in cryptocurrencies equivalent to Ether (ETH) or NFTs, which might be paid out as fiat.
A preview of the Shiller utility. Supply: Shiller.io.
It was presupposed to be out in January however was pushed again three months to April 2023, in keeping with Shiller’s final March 2 replace.
Creator Financial system Motion
The launch of Shiller seems to be a part of a broader creator economic system motion by which Web3 is prone to play a component.
Whereas “Web1” allowed customers to write down HTML and skim content material, “Web2” enabled user-to-user interactions that had been made broadly accessible by some social media monopolies like Fb, Google, and YouTube.
The “Web3” motion goals to eradicate these intermediaries by giving creators full possession of their content material and the ensuing monetization.
Associated: Music NFTs assist impartial creators generate profits and construct a following
Decentralized messaging platforms are additionally starting to emerge, with one referred to as “Damus” making an attempt to turn out to be a “Twitter killer”.
Jack Dorsey powered “Damus” went stay on February 1st within the Apple App Retailer, which relies on a decentralized community referred to as “Nostr” which allows an encrypted end-to-end non-public messaging community.
The platform has built-in Bitcoin (BTC) funds on the Lightning community.