For companies, TikTok is a platform with potential past collaborating within the newest dance craze or humorous development. With over 1 billion month-to-month energetic customers, TikTok is stuffed with potential prospects on your model, and its easy-to-use video sharing options make it the proper platform to extend transparency together with your followers and construct the belief wanted to draw new prospects win. However find out how to begin?

Right here eight members of the Younger Entrepreneur Council current a few of their suggestions. Take into account implementing all or any of those inventive concepts into your video advertising and marketing technique to construct a greater relationship together with your current prospects and entice new ones as properly.

Members pictured left to proper.

Photographs courtesy of every member.

1. Share unboxing movies

Manufacturers can enhance transparency with their followers and entice new prospects by video sharing platforms by “unboxing” movies. Such movies will help display the standard of their merchandise and the eye to element that goes into their packaging and supply. This will help construct belief with current prospects and entice potential prospects to purchase from you. – Andrew Munro, AffiliateWP

2. Reply buyer questions

Video platforms like TikTok are nice for “Ask Me Something” classes or Q&As. These assist manufacturers reply to the general public and reply their questions on completely different merchandise or processes. Not solely does this assist enhance transparency, however it additionally permits manufacturers to focus on their respective audiences, which in flip can entice promising leads or prospects. – Stephanie Wells, spectacular kinds

3. Doc your entrepreneurial journey

Essentially the most inventive means manufacturers use video platforms like TikTok is to doc their firm’s entrepreneurial journey as if it had been a actuality TV program. Folks like to observe an awesome entrepreneurial story in actual time. Via drama, intrigue, and transparency, video platforms can seize consideration and convert them into paying prospects who really feel personally invested in your success. – Rob Hoffman, contact studios

4. Spotlight the influence of your mission and work

Manufacturers can use TikTok to share details about their values, mission and targets, and to showcase the work they’re doing to make a constructive influence on the world. This will embrace content material that highlights the model’s sustainability efforts and group service that aligns with the model’s values. Manufacturers will help followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz

5. Supply a behind-the-scenes look

One inventive methodology is to create behind-the-scenes content material that gives a glimpse into the interior workings of the model. These might be movies exhibiting the manufacturing course of for the model’s merchandise, the day-to-day operations of the corporate, or the individuals who work there. On this means, manufacturers will help construct belief and display their dedication to transparency. – Candice Georgiadis, Digital Day

6. Talk about the great and the unhealthy

Sure, it is essential to share your organization’s successes, however it’s additionally essential to share your challenges and struggles. Prospects can be taught each element (good and unhealthy) of your enterprise if they need. Displaying each the constructive and damaging elements will assist your viewers see your enterprise as sincere and they’ll higher join with the genuine individual behind the model. – Shu Saito, All filters

7. Current actual buyer opinions

Video platforms like TikTok are nice for social proof. Folks are typically undecided when making a purchase order and depend on suggestions from others. Sharing actual buyer opinions and testimonials for various use instances gives transparency as you assist folks determine in case your model is an acceptable resolution for them or not. That actually helps in getting extra prospects. – Chris Klosowski, Easy Digital Downloads

8. Assist prospects resolve their issues

Manufacturers can leverage platforms like TikTok and join with related audiences by serving to them resolve their issues. Providing options to issues that an viewers representing a specific area of interest is well confronted with permits manufacturers to construct belief and entice new prospects. Moreover, importing solution-focused how-to content material will increase transparency and humanizes a model, making it relatable to audiences. – Jared Atchison, WPForms