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Simply do it. For Charlie Eblen, founding father of Single Tree BBQ and host of the Single Nation Podcast, this well-known slogan is each a motto and a rallying cry.
“We really imagine we could be the Nike of Barbecue,” Charlie Eblen advised CaliBBQ Media’s Restaurant Influencers host Shawn Walchef.
The motivation behind this mission is to not be the most effective promoting BBQ restaurant and conquer the market. As a substitute, the entrepreneur attributes his enterprise to a nobler trigger; He needs to make use of BBQ to affect the neighborhood.
Eblen has turned to know-how to enhance its digital hospitality. Measures resembling implementing an up to date POS system are carried out with the shopper in thoughts.
“We selected Toast to begin one thing like a loyalty program,” says Eblen of the change. “To have the ability to announce to our loyal Single Tree Barbecue followers that we’re opening a brick and mortar retailer, that we will be collaborating with Heroes Den (an area stay music restaurant in Murfreesboro, TN) and we will have Reside.” -Music and we’ll have an incredible bar. We’ll have an incredible barbecue.”
Along with the know-how upgrades, Eblen has dived headfirst into the brand new media world of podcasting with the Single Tree Nation podcast. With a nudge from digital media guru Shawn Walchef, he wasted no time turning concepts into motion and increasing Single Tree’s attain.
“The aim of my present actually is that it has nothing to do with Single Tree BBQ. She is all the things to do with our neighborhood and helps construct our neighborhood by BBQ, digital hospitality and on-line storytelling,” explains Charlie Eblen from the weekly podcast.
One of the best ways to explain Eblen’s development as a restaurant influencer is in his personal phrases: “It has been unimaginable.”
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