In case you missed it Sunday, an advert aired in the course of the Tremendous Bowl attacked Tesla’s Full Self-Driving expertise as harmful and lethal.

The 30-second spot options brutal scenes of self-driving Teslas driving over mannequins and prams, driving on the unsuitable facet of the street and driving previous “don’t enter” indicators.

The nationwide advert marketing campaign, which price $600,000 to air in the course of the Tremendous Bowl, is sponsored by The Daybreak Venture, a California-based nonprofit that helps the event of pc working techniques which can be “protected for humankind.”

The group has been notably important of Tesla’s Full Self-Driving characteristic, claiming the software program poses a risk to passengers and pedestrians.

“Tesla Full Self-Driving will run over a toddler in a college crosswalk,” a spokeswoman says within the advert, whereas video reveals what’s claimed to be precise “security check footage” of a Tesla crashing into a toddler’s dummy avenue.

See additionally: Engineer: Tesla Self-Driving Demo Video Was Staged

Later within the advert, a Tesla plows into one other kid’s doll and takes its head off.

“Tesla’s Full Self-Driving places the general public in danger by means of deceptive advertising and woefully inept expertise,” says the narrator. Why does NHTSA permit Tesla Full Self-Driving?”

Who’s behind the assault advert?

The Daybreak Venture was based by Dan O’Dowd, a billionaire credited with creating the working techniques for initiatives together with the Boeing 787, Lockheed Martin’s F-35 fighter jets, the Boeing B1-B Intercontinental Nuclear Bomber and the NASA’s Orion Crew Exploration Car.

Dowd can also be CEO of Inexperienced Hills Software, which develops self-driving software program.

The muse’s website options quite a few movies of failing self-driving Teslas in varied street checks. In a video, O’Dowd accuses Tesla founder Elon Musk of working a Ponzi scheme.

What does Elon Musk consider the advert?

Musk seems to be taking it straightforward, regardless of the advert’s harsh allegations. In the course of the Tremendous Bowl, cameras caught Musk reclining in a personal field seat with Information Company CEO Rupert Murdoch.

The corporate did not tackle The Daybreak Venture immediately, however in response to a tweet from Tesla proprietor Silicon Valley calling the advert “pretend,” Musk responded with a LOL emoji.

Thanks @RealDanODowd for spending $7M on this $tsla advert. It’s totally clear your checks have been pretend, however grateful you broke the information that Teslas prepared the ground usually autonomy. @elonmusk pic.twitter.com/Qk7MvJn4c4

— Tesla Proprietor Silicon Valley (@teslaownersSV) February 12, 2023