This put up was sponsored by Semrush. The opinions expressed on this article are these of Sponsor.
Think about receiving 24/7 advertising and marketing suggestions from consultants from high manufacturers like Google, Amazon, Pinterest and Adobe.
Now think about getting these precious insights – free of charge.
Because of Semrush, this concept would not should be simply in your creativeness as a result of their International Marketing Day convention made it a actuality.
“International Marketing Day is my dream occasion,” says Olga Andrienko, VP of Model Marketing at Semrush.
“I’ve by no means seen a convention like this earlier than. So at Semrush I wished us to create one thing that’s distinctive, complicated and noteworthy, but easy and simple sufficient for anybody to affix and take a look at.”
What precisely is International Marketing Day (GMD) and what are you able to count on out of your participation?
Effectively, for starters, it is a worldwide continuous livestream occasion – and it is really one among a sort.
GMD consists of 48 periods the place you possibly can study the whole lot from How one can Recession-proof your small business To tips on how to construct a powerful neighborhood on social media.
On Thursday February sixteenth, this 24-hour advertising and marketing convention might be streamed reside from three studios in New York, London and Dubai.
With greater than 150 audio system from the world’s greatest manufacturers, International Marketing Day is bound to supply precious data which you can apply to your individual methods. As a result of, as Andrienko places it:
“Who would not need to study advertising and marketing suggestions from Google, MetaAnd tick tock? Or learn the way Xbox, VogueAnd nestle market their merchandise to their viewers?”
Moreover, entrepreneurs and enterprise homeowners have the flexibility to attach instantly with consultants by way of real-time questions.
And better of all? GMD is full be a part of free of charge.
Do not miss your likelihood to community with entrepreneurs from all over the world. Register free of charge on globalmarketingday.com.
Which subjects might be mentioned on the GMD 2023?
There are at all times new applied sciences and methods to study and enhance on, particularly because the digital advertising and marketing panorama continues to evolve.
International Marketing Day covers a variety of subjects to supply attendees with up-to-date insights and related info.
“Our aim is to encourage entrepreneurs to implement one thing new of their strategy and even begin a brand new chapter of their profession path,” says Andrienko.
This yr’s convention will cowl subjects similar to:
- Search engine marketing.
- Contents.
- Promoting.
- model campaigns.
- AI options.
- Distant staff growth.
- The way forward for work.
“We cowl all of this at International Marketing Day as a result of we all know all areas of promoting are linked and it is vital to remain present.”
To study extra about what subjects might be mentioned at GMD 2023, view the complete occasion agenda.
Who’re the audio system featured at GMD 2023?
“We rigorously chosen the audio system and visitor consultants from everywhere in the world, so there’s all kinds of backgrounds and experiences,” says Andrienko.
“And we have structured every session in order that any marketer, or anybody occupied with selling their very own enterprise, can exit this 24-hour occasion with case research based mostly on first-hand expertise, present tendencies, and relevant suggestions tips.”
Every International Marketing Day speaker will share their insights for quarter-hour earlier than being joined by two different visitor consultants for a 15-minute panel dialogue.
The panel consists of friends from totally different backgrounds, similar to B. different businesses or manufacturers to supply quite a lot of opinions and provides every advertising and marketing subject a novel twist.
Andrienko himself might be streaming reside from the Dubai studio to speak about how lengthy it takes to rank higher on Google.
“I can not wait to attend extra periods on branding, social media and inventive campaigns,” she says. “If you happen to’re occupied with recession-proof approaches to digital advertising and marketing and the way forward for work, we have one thing for you too.”
A number of the audio system she’s significantly trying ahead to incorporate:
- Linda Li, Head of Prospects, Marketing and E-Commerce at H&M Americas: Linda manages advertising and marketing, e-commerce and buyer going through activations in H&M’s US, Canadian and Latin American markets. She is going to carry insights into tips on how to carry clients again to shops and the way companies can improve foot visitors.
- Chanelle Kalfas, Head of Model Marketing at The New York Instances: Chanelle will present an in-depth have a look at emotional storytelling for manufacturers. With over 15 years of expertise constructing world model methods and inventive growth for iconic manufacturers similar to Star Wars, Marvel and My Little Pony, Chanelle has taken The New York Instances model advertising and marketing to new heights together with her latest Unbiased Journalism for an Unbiased Life. Marketing campaign.
- Tejali Shete, Artistic Director/Artwork Director at Amazon Prime Video: Tejali has made a reputation for herself working in among the world’s high company networks, working her manner up from Junior Artwork Director to Senior Artistic Director and profitable quite a lot of awards alongside the way in which. Throughout the pandemic, she started providing her promoting and inventive expertise to native companies free of charge. The success and high demand led her to discovered the company Roll Dot, which she runs alongside her full-time job at Amazon. She is going to speak about combining full-time at Amazon with a part-time job – her company.
For the complete listing of audio system and a abstract of this yr’s agenda, go to the International Marketing Day occasion website.
What impressed the creation of International Marketing Day?
Semrush has lengthy been a digital advertising and marketing powerhouse with shoppers in over 180 international locations and a powerful world neighborhood of thought leaders.
Though they’re primarily often called an Search engine marketing-focused model, their merchandise have developed into an all-in-one advertising and marketing platform that additionally contains content material advertising and marketing, competitor analysis, PPC, and social media advertising and marketing.
“Our viewers has at all times cherished webinars,” notes Andrienko, “so video has confirmed to be an important format.”
After 7,000 members attended Digital Transformation Day in 2018, the model determined to take the thought additional and create a webinar that will stand out from all different occasions on the earth.
“24 hours continuous appeared like an actual consideration problem,” says Andrienko. “So we did it!”
International Marketing Day was created to offer entrepreneurs from everywhere in the world the chance to community and trade data.
It was additionally vital to Semrush to make this information accessible to everybody on the planet from the consolation of their very own house and free of charge.
Based on Andrienko, this makes GMD really distinctive because it displays their values of inclusivity, innovation and steady studying.
Semrush first rolled out this bold idea in 2019, with greater than 56,000 registrations and a mean of over 15,000 reside viewers at a time.
“We linked folks from everywhere in the world in an unprecedented manner,” says Andrienko, “undoubtedly in a manner that would not have been doable in individual.”
International Marketing Day is a novel alternative so that you can study, community and be impressed by different entrepreneurs all over the world.
Join free and get the insights you must enhance your advertising and marketing technique.
Impression of International Marketing Day on the neighborhood
“We need to encourage the following technology of entrepreneurs! We love bringing the worldwide advertising and marketing neighborhood collectively, and that features welcoming newcomers,” says Andrienko.
Semrush created International Marketing Day as a spot for entrepreneurs and enterprise homeowners to compensate for what’s occurring within the business and join with friends.
“Our aim is to at all times host high audio system from the most important manufacturers on the earth, so entrepreneurs can study all in regards to the newest advertising and marketing tendencies and insights,” provides Andrienko. “We would like entrepreneurs to use them to their very own methods for achievement and hold going.”
Whether or not you are seeking to uncover new concepts, study new ways, or just brush up in your expertise, do not miss this yr’s occasion. Join now to get entry to insights you will not discover anyplace else.
Begin your distinctive advertising and marketing journey!
International Marketing Day is your likelihood to participate in a really particular on-line occasion.
“Though there are a lot of on-line conferences, you’ll find that ours is a novel expertise,” says Andrienko. “It is a matter of the center and we have put all our vitality into making this occasion a actuality. We all know it will likely be a precious expertise for everybody.”
Semrush even works with skilled studio crews to keep away from technical points and guarantee attendees have the very best expertise.
And in case you’re frightened about lacking these periods outdoors of your time zone – as a result of who realistically stays on for twenty-four hours continuous? – Semrush has you lined.
“We do not need entrepreneurs to overlook any insights, so we might be recording all periods,” Andrienko factors out. “Registered attendees who be a part of and watch at any level throughout the reside stream will be capable of entry the recordings after the occasion.”
Able to study from and community with the world’s main entrepreneurs? Log in on-line wherever you might be and be a part of us for twenty-four hours of business insights.
International Marketing Day 2023 begins February 16 at 10:00 am ET. See you there!