Trying to find the advantages of running a blog? You’re in the precise place.

A few years in the past, running a blog was seen as a web based journal or diary the place you could possibly jot down your ideas and concepts. However these days are lengthy gone.

At this time, running a blog has grown to turn out to be a robust on-line advertising and marketing software.

And a vital merchandise within the content material advertising and marketing technique of most entrepreneurs and companies.

In reality, statistics reveal that:

• 92% of entrepreneurs contemplate running a blog to be well worth the funding
• No less than, 54% of Fortune 500 firms now have public going through blogs
• 89% of entrepreneurs used blogs of their content material advertising and marketing technique in 2020

On this submit, we’ve rounded up 19 advantages of running a blog for enterprise you must know, whether or not you’re a brand new enterprise proprietor or an skilled entrepreneur

Prepared? Let’s dive in.

What’s enterprise running a blog?

Totally different from running a blog about your hobbies or pursuits, enterprise running a blog entails creating and publishing high high quality content material on matters of curiosity to your target market that additionally pertains to your corporation.

For instance, SnackNation is a wholesome workplace snack supply service that makes wholesome snacking enjoyable, life extra productive and workplaces superior.

On their enterprise weblog, they publish content material on office wellness, worker engagement, enhancing firm tradition, creating workplace environments the place individuals are wholesome and comfortable and related matters.

19 advantages of running a blog for enterprise

Listed below are 19 advantages of running a blog you possibly can get pleasure from while you begin running a blog for your corporation.

1. Present value and interact your target market

Blogging is among the greatest methods to offer value to your viewers and potential clients frequently.

Questioning why? Try these running a blog statistics:

• Folks learn round 10 weblog posts per day
• 77% of all web customers nonetheless learn weblog posts
• 61% of US shoppers spend 3x as lengthy consuming weblog content material than emails

As a result of folks get pleasure from studying weblog posts, you possibly can have interaction your viewers while you create beneficial content material that present:

• Data they’re looking for
• Solutions to their questions
• Training on their matters of curiosity
• Options to their ache factors and challenges

This is among the main advantages of running a blog for enterprise. 

Not solely will running a blog appeal to potential clients to your corporation however it may well additionally have interaction them and assist you to develop a robust relationship with them.

2. Create consciousness for your corporation on-line

Are you conscious that folks continuously log on to search out solutions to their questions and study varied matters?

Nowadays, most individuals additionally do analysis on-line earlier than making a purchase order.

That’s why strangers can uncover your content material on-line when you publish beneficial content material on your corporation weblog usually.

The higher the variety of weblog articles you publish frequently, the higher the possibilities that extra folks throughout the globe can come throughout them on the web. This might help you appeal to new clients, meet and join with extra folks, construct relationships and increase your community

In brief, running a blog for enterprise will enhance your on-line visibility and create extra consciousness for your corporation.

3. Construct belief and increase your model credibility

If you habitually create content material that present value, your readers and viewers will discover.

With time, this behavior can reposition you as an professional and trade chief of their eyes and in addition affect them to belief your content material and enterprise choices.

Due to this belief, don’t be shocked in the event that they now flip to you each time they want :

• A services or products your corporation can present
• Free data that may be discovered in your weblog

This is among the advantages of running a blog each enterprise can’t do with out.

With constant running a blog as a part of your on-line advertising and marketing effort, you possibly can develop a strong on-line identification and repute, construct belief, turn out to be an trade chief and constantly increase the credibility of your model. 

4. Delight present clients

As a enterprise proprietor, probably you need clients to purchase from you time and again

In any case, statistics present that:

• Repeat clients usually spend 33% greater than new clients
• Conversion fee of current clients is a whopping 60 – 70% in comparison with solely 5 – 20% for brand new clients 

Relying in your services or products, you should use running a blog to have interaction and delight your clients while you create:

• In-depth guides that designate key options and advantages of your services and products
• Weblog posts that reply a few of your clients continuously requested questions
• Step-by-step tutorials on easy methods to use your services and products for greatest outcomes

Such related and evergreen content material will assist them get maximum value from their purchases, place you as a accountable enterprise and probably convert those who purchase from you into repeat clients and model advocates.

This is among the advantages of running a blog that may enhance gross sales and increase your income.

5.  Entice backlinks to your web site

It’s also possible to appeal to backlinks to your website while you begin writing blogs for your corporation.

In response to statistics on running a blog, companies that weblog have 97% extra inbound hyperlinks than companies that don’t.

Additionally referred to as an inbound hyperlink, a backlink is a hyperlink that connects one other website to yours.

When different web sites uncover your content material on-line, understand it to be of nice value and resolve to hyperlink to it, they’re supplying you with a backlink. Anybody studying their content material who clicks on that hyperlink will mechanically land in your website.

Extra inbound hyperlinks can increase your website search engine marketing and enhance your rankings as a result of:

• Prime rating pages have someplace between 10 and 100 backlinks
• Pages that rank in place one has 3.8x extra backlinks than these in place 2 – 10

With an rising variety of inbound hyperlinks from different web sites, yours will rank higher in search engine outcomes and in addition appeal to extra website visitors

6. Generate extra inside hyperlinks

Not like backlinks, inside hyperlinks are used to attach totally different pages in your website to one another. They assist guests navigate your website, to shortly find the web page or content material they want.

Inside hyperlinks additionally helps Google and different search engines like google to:

• Establish necessary pages
• Perceive how your website is structured
• Establish associated website content material.

And not using a weblog, your web site may have much less content material and pages that may be linked.

However when you might have a enterprise weblog and create content material usually, you possibly can generate extra inside hyperlinks and affect search engines like google to rank you higher.

This is among the fundamental advantages of running a blog for enterprise.

7. Increase the search engine optimisation of your website

Search engine marketing (search engine optimisation) is a long-term technique that helps web sites to point out up and rank higher in search engine outcomes, when folks search on-line.

This is among the main advantages of running a blog.

To be sincere, running a blog boosts your website search engine optimisation in a number of methods because it:

• Updates your website with contemporary content material frequently, which search engines like google love
• Attracts backlinks to your website
• Lets you create plenty of inside hyperlinks

However it doesn’t finish there.

Business running a blog additionally lets you establish key phrases folks seek for on-line that’re associated to your corporation. Upon getting them, you possibly can insert related ones in every weblog submit you create, utilizing greatest practices.

So, the extra usually you create weblog content material that’s optimized for related key phrases, the higher the amount of key phrase wealthy content material in your website.

This could increase the general search engine optimisation of your website and sign to Google and different search engines like google that you just’re an authority on these key phrases

And earlier than lengthy, your website can begin rating higher.

8. Drive extra visitors to your website

For those who’re in search of methods to drive visitors to your website, you must begin running a blog for enterprise.

In response to statistics, running a blog can enhance your:

• Web site guests by as a lot as 55%
• Web site rating potential by as a lot as 434%, which implies extra website visitors and leads

Keep in mind, so many individuals log on each day to seek for data, get solutions to their questions and so forth.These could be members of your viewers at totally different phases of the shopper journey.

However you too can have reporters, opponents, different bloggers, information organizations, influencers, many different companies and types doing analysis on-line and coming throughout your content material.

So, the extra weblog posts you publish, the extra usually your content material can present up when these folks seek for phrases associated to your corporation, services or products.

In a nutshell, enterprise running a blog stays probably the greatest methods to drive visitors to your website frequently.

9. Generate leads & construct an e mail record

Are you struggling to generate extra leads and construct an e mail record for your corporation?

Effectively, companies with blogs are identified to supply 67% extra leads each month than companies with out blogs, based on content material advertising and marketing statistics

All as a result of enterprise running a blog helps convert visitors into leads.

A lead is a prospect or a possible buyer who has proven curiosity in your corporation or services or products, in a technique or one other. They might not purchase instantly however they are often nurtured and transformed right into a paying buyer with time.

To transform website guests to leads with running a blog and in addition construct an e mail record, merely insert a name to motion (CTA) on the finish of every weblog submit.

This CTA can urge readers to offer their e mail handle and get future emails about new weblog posts and different firm information. You may even supply a beneficial reward or freebie, often known as a lead magnet, to encourage extra folks to enroll,

Whether or not you’re a small enterprise or a giant enterprise, having a enterprise weblog that’s up to date usually is an effective way to generate leads frequently.

10. Encourage repeat visits to your website

Would you like guests to return to your website time and again?

For those who don’t have a weblog in your website, guests who’re not prepared to purchase could go searching and go away, with out coming again.

However when you might have a enterprise weblog that’s continuously up to date, many individuals may have a compelling cause to go to your website time and again.

That is additionally one of many fundamental advantages of running a blog.

Keep in mind, enterprise running a blog can drive extra visitors to your website, encourage guests to come back again and in addition increase lead technology and e mail signal ups.

11. Attain extra folks when readers share your content material

Have you ever seen that folks share content material on-line after they get value from it?

As soon as a chunk of content material solves an issue or gives value, readers will probably share it with associates, household and all their connections and community.

And never simply on social media but additionally in on-line teams, boards and communities they belong to. Assume Slack channels, Discord teams, Reddit, Quora and so forth.

Think about if somebody with hundreds or hundreds of thousands of followers on social media decides to share your weblog submit with all of them. Or possibly one other one who belongs to a group with hundreds of members decides to share your content material in that group.

Because of running a blog, every weblog submit you create turns into a sharable useful resource that may be shared numerous occasions on-line.

Due to this fact, your weblog content material can journey far and extensive on the web, probably go viral and attain extra folks than even you possibly can think about.

12. Promote your services and products in an appropriate method

Consider it or not, individuals are getting uninterested in being bombarded with aggressive gross sales ways, messages and adverts all over the place they flip.

However guess what? High quality weblog posts are nonetheless well-liked and in demand. 

In reality, statistics present that as high as 70% of shoppers would slightly study an organization from a weblog submit than from an advert.

So, it’s doable to create a high-quality weblog submit to your viewers and in addition use it to advertise your corporation, services or products in a delicate method.

This is among the main advantages of running a blog you possibly can’t afford to disregard.

In comparison with adverts, selling your corporation by means of running a blog is extra acceptable to shoppers. As a result of it’s a much less aggressive and intrusive advertising and marketing tactic that additionally gives extra particulars a few enterprise.

13. Share firm information and updates

Blogging for enterprise additionally lets you share firm information and updates by yourself weblog.

Are you planning an occasion or on the point of launch a brand new services or products? Or have you ever simply recorded a serious achievement or scored a giant win or obtained an award?

Or possibly you give again to your group in a selected method or help a sure charity?

You may create a weblog submit about all these and publish in your weblog.

If you share these sorts of tales by means of running a blog, your corporation can seem extra actual and real to most people.

This could additional increase your credibility and repute and generate extra curiosity in your services and products. 

14. Promote buyer testimonials and success tales

Need to acknowledge a few of your loyal clients and provides them some free adverts within the course of?

You may rejoice, acknowledge and promote your loyal clients while you use a weblog submit to share who they’re, what they do and the way a lot you respect their patronage.

Additionally, you possibly can share and promote buyer testimonials in your weblog. It is a delicate and efficient strategy to promote the truth that individuals are getting a variety of value out of your services and products.

In response to a survey of US on-line clients:

• 94% of respondents acknowledged that constructive evaluations make them extra probably to make use of a enterprise
•  79% belief on-line evaluations as a lot as a lot as private suggestions from family and friends

On the finish of the day, running a blog about buyer success tales and testimonials can affect and persuade extra folks to purchase from you.

15. Acknowledge and respect workers and workforce members

In search of extra thrilling methods to acknowledge and respect your workforce members? 

It’s also possible to use your corporation weblog.

For instance, you possibly can create and publish weblog posts that:

• Characteristic particular person workers and rejoice their contribution to the enterprise
• Spotlight a complete division or workforce and congratulate them on a latest achievement or win

As well as, you possibly can:

• Interview your folks about their expertise working in your organization and publish it in your weblog
• Encourage workforce members to write down for your corporation weblog and provides them credit score utilizing their image and creator bio

All these could make everybody in your workforce really feel acknowledged and appreciated.

16. Have high quality content material for e mail advertising and marketing

Keen to begin e mail advertising and marketing however clueless on what to share in your emails?

Blogging frequently might help.

Every time you publish new content material in your weblog, you possibly can ship an e mail to tell all of your subscribers and share a hyperlink to the brand new weblog article. Don’t be shocked if a lot of them click on the hyperlink, land on the weblog submit and begin studying, as soon as they open the e-mail.

As a result of emails that’re used to share weblog posts additionally present value, statistics present that companies that weblog generate twice the e-mail visitors of companies that don’t.

Keep in mind, so long as you weblog frequently, you’ll at all times have a gradual provide of related content material to ship to your e mail subscribers.

17. Make the job of your customer support and gross sales groups simpler

Ultimately, running a blog for enterprise will assist you to construct a library of weblog posts that:

• Solutions continuously requested questions from clients and prospects
• Present steerage on easy methods to get the most effective out of your services and products

If a possible buyer asks a query and the reply is already revealed in your weblog, your gross sales folks can shortly direct them to the weblog submit, with out losing time.

And what if a buyer is struggling to make use of your services or products after buy?

So long as you might have guides or tutorials that handle the difficulty in your weblog, your customer support workforce can reply sooner and information clients to the related weblog articles. 

This is among the advantages of running a blog that may increase the efficiency of your gross sales and customer support groups and in addition enhance buyer satisfaction.

18. Have sufficient content material to share on social media

If in case you have a social media presence and at all times battle to give you related social media content material concepts, enterprise running a blog might help.

Relying in your social media technique, you possibly can repurpose your weblog content material for various social media platforms, both in full or damaged down into bite-sized nuggets of data.

For instance, you possibly can extract quotes, key phrases and takeaways out of your weblog content material and share on Twitter as a tweet or a sequence of tweets.

Or you possibly can flip these bite-sized content material into eye-catching graphics and engaging visuals and in addition share them on social media.

As well as, you possibly can repurpose weblog content material right into a:

• LinkedIn or Instagram or Fb submit
• Video or video sequence
• An infographic

Here’s a Click on to Tweet snippet taken from a weblog submit on Freelancer FAQs:

And right here is similar snippet when it was repurposed right into a social media graphic:

If you repurpose weblog content material for social media, you’ll save time, vitality and sources required to create new content material from scratch all of the time.

19. Create further streams of earnings

In search of methods to create a number of streams of earnings as a enterprise proprietor?

As soon as once more, running a blog for enterprise might help.

Aside from being profitable out of your core enterprise services and products, you possibly can monetize your weblog and earn further earnings while you:

• Create and publish sponsored content material in your weblog for a payment
• Create and sell digital merchandise like eBooks, checklists, webinars, subscriptions and so forth
• Promote different folks’s merchandise by means of online marketing and earn commissions
• Create and sell on-line programs
• Be a part of an promoting community and show adverts in your weblog
• Promote teaching and consulting companies

This is among the thrilling advantages of running a blog that may increase your earnings and in addition result in enterprise development. For greatest outcomes, at all times select monetization choices that align greatest with your corporation mannequin and the wants of your target market.

Conclusion

So, that’s it. The 19 advantages of running a blog for enterprise you must know.

Regardless of your trade or area of interest, running a blog can promote your corporation far and extensive, enhance your on-line visibility, appeal to and retain clients, enhance your gross sales, increase your backside line and result in enterprise development.

However you must weblog the precise manner, comply with running a blog greatest practices and stay constant till you construct a profitable weblog.

As a result of extraordinary affect their enterprise weblog had on Groove’s backside line, right here’s what Alex Turnbull, CEO & Founding father of Groove, needed to say concerning the return on funding (ROI) of running a blog:

“Blogging could be massively beneficial to your corporation. It will probably deliver you extra authority, extra validation, extra clients and extra income. However provided that you do it proper.”

For those who’re prepared to begin running a blog for enterprise the precise manner, we suggest the next sources: