Opinions expressed by Entrepreneur contributors are their very own.

Usually once I assist purchasers earn media protection by suggesting tales to journalists, they’re naturally glad and even excited at first. Seeing the fruits of our labor come to life within the type of a narrative on the information IS a thrill.

However what occurs afterwards? Usually nothing.

Once you’ve put in numerous effort to safe well-deserved media protection, it feels a bit, let’s assume, inadequate to only share and have a good time the day you see the play — after which cease there . Press protection may also help your model acquire visibility and improve credibility… however not if nobody sees it.

So what are you able to do to get extra value from the media placements you have labored so laborious to attain? Here is the right way to leverage your earned media wins and get probably the most value out of every one: