Copywriters are a uncommon breed of freelancer. Not solely do we’ve in depth information of promoting however we geek out on the rules of human psychology, and have a aptitude for the written phrase in a approach that permits us to sell in a cool and complicated approach…
And due to that… we are likely to type of be good at… a number of issues? Or at the very least that’s what your shoppers in all probability suppose.
If you consider it, typically the precise function of a copywriter can get slightly fuzzy at occasions. With shoppers anticipating you to behave as a copywriter one day, a content material author the subsequent day, and a full-blown advertising and marketing strategist the day after that!
So the query is that this: the place do you draw the road?
As a copywriter, what jobs do you have to really be doing?
Properly, the beauty of being a contract copywriter is which you could provide no matter you need… or don’t wish to do!
Once I began my enterprise I usually provided further companies above and past copywriting to get my foot within the door. As we speak, any shoppers who rent my company get copy and consulting, that’s it.
So whereas your purpose is perhaps to get to some extent the place ALL you do is write phrases in paperwork and ship them over to your shoppers, it’s fully doable to broaden your job scope to realize expertise and construct consumer relationships.
So on this article I’m going to be breaking down the frequent roles and obligations {that a} copywriter fulfills, BUT I’m additionally going to share the extra companies which you could tackle as a copywriter…
To not solely higher serve your shoppers, however to additionally put extra of dat cash in your pocket!
Hey Posse, it’s Alex! Coming at ya this week with one other weblog by request!
My DMs are sometimes full of messages from my neighborhood and I usually get requested these TWO questions…
The primary sometimes comes from individuals who haven’t taken the plunge into copywriting simply but, and are questioning what precisely it’s {that a} copywriter does…
And the second comes from comparatively new copywriters who’re coping with shoppers that count on them to be a jack-of-all-trades, they usually’re questioning what precisely they need to be doing…
So if you happen to fall into a type of two classes… then depart me a remark up under, as a result of this weblog is for YOU.
And if you happen to’re new to the crew – WELCOME! I put out a brand new advertising and marketing, copywriting, or mindset weblog each single week. So depart your electronic mail under to get extra articles like this one.
So if you happen to’ve ever puzzled what a copywriter really DOES or what freelancing companies you’ll be able to provide shoppers as a newbie copywriter, listed below are 16 methods you can begin making more cash in your online business.
Take out a pen and paper, and prepare to put in writing down those you vibe with essentially the most. And if you happen to’re a enterprise proprietor, seeking to rent a copywriter – then I’m going to share you with my Copywriter Job Description—to make your seek for a copywriter as straightforward (and seamless) as doable.
Okay I’ve damaged these companies down into 3 classes, and the primary is, after all…
1. Copywriting Companies
Okay, so this primary class is the listing of companies that really fall underneath a copywriter’s job description (for my part). That is what savvy shoppers, who really perceive what you do, could count on you to do for them.
Now earlier than you get too overwhelmed with the listing I’m about to go over, please needless to say that is YOUR copywriting enterprise. And also you DO NOT have to supply all of those property if you happen to don’t wish to.
Advertisements
This will embody digital adverts like those you see on Google, Fb, and Instagram, video adverts such as you see proper right here on YouTube, and even printed adverts that you just would possibly see in Newspapers and on Flyers.
The principle goal of digital adverts, after all, is to get a CLICK. Now with adverts (all types of copywriting really), it’s crucial to keep in mind that your headline, and the primary few sentences of textual content, are the MOST IMPORTANT THING to get proper.
As a result of within the age of ‘the scroll’ you merely must grasp the artwork of crafting compelling hooks. All nice adverts seize consideration with a strong hook.
E-mail Marketing
Yep, it’s precisely what it seems like. Emails despatched to a listing of subscribers with the only real goal of advertising and marketing one thing – though nice electronic mail campaigns must also add a number of value and deal with constructing rapport with the listing.
So relying in your consumer’s wants, they might ask you for various kinds of emails like autoresponders, an indoctrination sequence, gross sales emails, content material emails, affiliate emails or re-engagement emails—as a copywriter you’ll be able to add all of those to your listing of companies…
BUT as a copywriter, your job is to solely WRITE these emails. You do not want to be the one to load these emails into your consumer’s electronic mail sending software program except you WANT TO. I’ve by no means provided this to a consumer as a result of it’s tedious and technical and you by no means wish to be the one that really sends an electronic mail draft to all the listing.
Touchdown Pages
It’s like a gross sales web page… however WAY shorter and used for the principle goal of lead era. So if the #1 job of your advert is to transform eyeballs into clicks, the #1 job of a touchdown web page is to transform extra clicks into leads. You wish to encourage & encourage a prospect to enter their data (sometimes first title and electronic mail) in change for a “Free Excessive-Worth Promise” or what’s extra generally referred to as a lead magnet.
Gross sales Pages
And the BIG ONE. That is what I wish to name your moneymaker… as a result of not solely is that this the web page that’s going to make your shoppers essentially the most cash and revenue of their enterprise…
Nevertheless it’s the web page that’ll get YOU paid essentially the most cash to put in writing!
The copywriting magic wanted to show prospects into paying prospects is the place persuasion, psychology, and main writing swagger come into play.
In my view, ALL copywriters have to grasp this ability—it’s what units us aside from different content material writers.
Now if you happen to’re a copywriter or enterprise proprietor, seeking to write a high-converting Gross sales Web page that can get you paid, and maintain shoppers and prospects coming again to you for an increasing number of…. and extra. Then ensure that to take a look at my 5 Day Write & Ignite Problem, the place I educate you the precise confirmed gross sales web page formulation that I personally use in multi-million dollar launches.
Dwelling Pages & Web site Copy
That is what I consult with as branding copy or authority copy! Whereas conversions are nonetheless essential in your predominant homepage, your model message is EVERYTHING. Your property web page is the very first thing that individuals see when visiting your website so that you gotta make an important first impression! The purpose of a Homepage is straightforward: to create belief, construct authority, and provide subsequent steps.
About Pages
With an increasing number of audiences looking for out merchandise, coaches, and companies that share their identical values, well-written About Pages are an important alternative to share a model’s story, imaginative and prescient, mission, philosophy, and what makes them completely different.
It’s your approach of answering the query – yeah, however who’re you… actually?
As a copywriter, you’ll be able to provide this a service to any consumer that doesn’t have already got an About Web page OR you’ll be able to provide to revamp any About Pages which are uninteresting and fewer than inspiring.
And – in case you had been questioning – your job because the copywriter is to easily write these pages (identical with touchdown pages, gross sales pages, and web sites) and never really BUILD them.
Promotional Movies & Video Gross sales Letters
Keep in mind what I’ve been saying time and again to you guys?! VIDEO IS THE FUTURE!
In actual fact, 87% of video entrepreneurs say that video offers them a constructive return on funding. So it’s secure to say that… sure. Video advertising and marketing is certainly the place it’s at! Says the woman who spends HOURS making video content material each week.
Promotional movies are used for the aim of selling a selected advertising and marketing initiative, occasion, or product. They’re sometimes brief, candy, and to the purpose. The copy a part of promo movies will embody the video’s titles, subtitles, any copy that’s used as visible components all through the video, and naturally the SCRIPT.
And it’s essential to keep in mind that though copy is simply PART of what makes an important promo video, as much as 85% of Fb movies are watched with out sound. So ensuring that the copy you’ve in your video subtitles is crucial in boosting your conversions.
One other kind of video advertising and marketing that requires copywriting expertise is VSLs – or video gross sales letters! Video gross sales letters are just like written gross sales letters besides they’re written scripts, quite than a written web page.
Once more, your job because the copywriter is to easily WRITE the video scripts and ancillary copy – not really produce the movies!
Product Descriptions
Product descriptions consult with that brief little blurb of textual content that describes what a product is, what it does, and WHY somebody can purchase it. It’s extremely frequent in e-commerce shops the place copy area for merchandise is restricted.
However a standard mistake that I see made ALL of the time is a boring product description that simply… describes the product. You realize, all options and no advantages.
Nice product descriptions have to go deeper than the boring left-brain need-to-know stuff.
You need prospects to learn your product description and suppose… Wow now that’s cool/attention-grabbing/distinctive/good/humorous! I gotta get it!
Alright that covers the bases of copywriting companies. Now let’s transfer onto a distinct service package deal you’ll be able to think about providing on your shoppers…
2. Content material Writing
As an expert copywriter, you’ll discover that A LOT of companies will ask you to do some content material writing for them as effectively…
And identical to selecting and selecting your copywriting companies, you’ll be able to and may use your individual discretion on whether or not or not you’ll provide content material writing on your shoppers as effectively.
Whereas copywriting is the artwork of crafting phrases for the only real goal of conversion… Content material writing focuses extra on engagement, schooling, and model consciousness.
And there are numerous types of content material writing which you could select to incorporate in your companies, however I’m simply going to cowl the 5 massive ones that shall be most helpful to your shoppers…
Social Media Captions
Social Media is a HUGE a part of most manufacturers and companies’ advertising and marketing methods today, and if it’s not already, then it positively needs to be.
As a result of Social Media is the place the vast majority of the inhabitants is hanging out on a day-to-day foundation.
Globally, over 3.6 billion folks use social media… and that quantity is anticipated to extend to 4.4 billion by the yr 2025.
And dealing with your consumer’s social media captions and content material is a good way to get your foot within the door with a consumer that you just actually wish to work with. Simply keep in mind that the principle goal of social media is to join and have interaction with the viewers… So you must all the time be offering value within the type of both schooling, leisure, or inspiration.
Weblog Posts
I imply come on… everybody is aware of the facility of running a blog. Blogs are probably the greatest methods to get ranked in Google searches and optimize your search engine optimisation. However the factor is… most busy enterprise house owners simply don’t have the time (or vitality ) to pump out weblog posts on a constant foundation.
And that’s the place YOU can step up and provide your companies. At least, you would provide at the very least 1 weblog publish every week, and naturally, go up from there!
Newsletters
These are the weekly, bi-weekly, or month-to-month emails that get despatched out to a listing of subscribers. The aim isn’t to sell or promote something immediately, however quite to construct rapport, belief, and credibility. And most significantly, CREATE A SENSE OF COMMUNITY.
As a result of one factor is for sure on this day-and-age… prospects don’t stick round with manufacturers that they don’t really feel related to on some level. So in case your shoppers don’t already ship out constant content-rich newsletters to their mailing listing, then they’re lacking out on a large alternative to domesticate a loyal following – and BOOM – guess who may help them out with that?….
Content material Movies
Content material movies are a MASSIVE technique to construct a loyal following and model. I do know as a result of I grew my whole enterprise with content material movies!
And sure, like promotional movies, all content material movies begin out as a script or, on the very least, a free define! As a result of although they’re private and conversational, you continue to wish to ensure that your content material movies are informative and helpful and observe a framework!
To not point out the necessity to craft compelling headlines and persuade viewers to observe, like, and subscribe.
In order a copywriter, you’ll be able to completely provide content material video scripts to your listing of companies!
search engine optimisation
Aka SEO. Primarily, search engine optimisation is targeted on bettering the visibility of your website by getting it to rank higher in search engines like google and yahoo.
Now, that is one thing that I get requested ALL of the time… Alex, do I NEED to know search engine optimisation as a conversion copywriter?
And the reply isn’t any…
I imply I straight-up inform my shoppers that I’m not an knowledgeable in search engine optimisation. I actually know nothing about it besides the final fundamentals of the way it works. And it’s not one thing that pursuits me sufficient to check and develop into a grasp at.
So I all the time suggest that my shoppers work with an search engine optimisation specialist in the event that they want to optimize their web sites in that approach.
However, however BUT… that doesn’t imply you’ll be able to’t add search engine optimisation to your listing of companies if you recognize what you’re doing!
search engine optimisation copywriting is frequent specifically industries and niches so do your analysis and discover out if it’s one thing you WANT to contemplate mastering.
I imply, killer search engine optimisation methods with high-converting copy seems like a profitable mixture if you happen to ask me.
So if you wish to take issues one step additional and add search engine optimisation onto your listing of companies that you just provide to shoppers, you positively can.
However you’ll wish to just remember to know greater than “simply the fundamentals” if you happen to’re calling your self an search engine optimisation specialist.
The excellent news is, one of the best search engine optimisation secret on this planet is to put in writing copy and content material that’s helpful, creates authority, and will get folks to remain and interact together with your web page or website – which as a copywriter you’ll already know easy methods to do. Alright, now the third class of companies you would provide is…
3. Marketing Assist
In the event you REALLY wish to beef up your packages (and the cash you’ve coming in), chances are you’ll wish to think about providing advertising and marketing companies to your shoppers as effectively.
Providing further advertising and marketing help could make you invaluable to your shoppers as a result of they’re principally getting a unicorn – somebody who can write, strategize and implement.
In fact, there’s an entire slew of companies that you would provide underneath this class… however let’s simply cowl the fundamental 3 that almost all copywriters may simply transition into providing.
Group Administration
A serious a part of writing in enterprise comes all the way down to speaking with followers, subscribers, and prospects by way of electronic mail, membership websites and social media. Buyer help was the primary function I had at Mindvalley so if you happen to’re seeking to get your foot within the door with a model you’d LOVE to put in writing copy for, why not provide neighborhood administration as a service to showcase your writing capability?
Funnel-Constructing
When you’ve got a extra technical aptitude and also you’re conversant in on-line instruments like GrooveFunnels, ClickFunnels, Kajabi, or others, you’ll be able to add funnel-building to your listing of companies! That is basically CREATING the pages and gross sales funnels you might be writing. This is usually a extremely helpful service that can save your shoppers from having to rent another person OR spend hours doing it themselves.
Marketing Consulting
That is one thing you would possibly begin to provide after you’ve been within the sport for some time, and have developed a reasonably stable understanding of the world of promoting.
A advertising and marketing advisor is an advisor and techniques who works with corporations to create and design advertising and marketing campaigns.
As a advertising and marketing advisor, you would assist to create detailed advertising and marketing plans, decide a enterprise’s advertising and marketing message, and determine the precise advertising and marketing combine to most successfully get your consumer’s message out to the lots.
Keep in mind, as a copywriter, you actually are one of the best of each worlds… phrase nerd meets advertising and marketing grasp.
So choose and select the companies that resonate essentially the most with you.
And always remember the value you deliver to the desk.