Nearly each social media platform has a “story” characteristic that requires the person to creatively sew collectively video and picture clips, generally with music because the background sound. Nearly all of them are following within the footsteps of TikTok, the brand new child on the block that popularized this fashion of sharing content material final yr. It’s common for builders to make use of a number of social media platforms on the similar time and generally for various functions.

As Snapchat Highlight, Twitter Fleets, LinkedIn Tales, and extra started to materialize, it turned clear that creating unique content material for every platform was going to be a chore, so recycling turned the brand new norm. In case you are an Instagram person, you’ve gotten positively seen Reels with a TikTok watermark. Effectively, Instagram sees them too, they usually’re doing one thing about it.

In a submit on Creators’ (how loyal to the model) Instagram account earlier this week, the platform made a refined however crucial announcement amid greatest practices for the Reels tab.

“We have realized lots by surveying our group and seeing how folks work together with Featured Films. Individuals inform us they need to see enjoyable, enjoyable, and fascinating content material in locations just like the Reels tab, and we have gotten higher at recommending that,” they started.

“We have additionally heard that Reels with low video high quality (e.g. blurry because of low decision) or content material that’s visibly reused from different apps (e.g. accommodates logos or watermarks) make the Reels expertise much less satisfying. So we’re making that content material much less discoverable in locations just like the Reels tab.”

Whereas making a video for a number of platforms in all probability makes life lots simpler, it won’t be the neatest transfer in case your principal focus is Instagram. This is not Instagram’s most official announcement (most are normally shared on the official Instagram weblog), however I would definitely take their phrase for it, though we await extra particulars.

However, if you’re not utilizing Instagram as a platform to your artistic work, you’ll encounter much less blurry content material when scrolling the Reels tab.

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