“Electronic mail Marketing is DEAD!”
“AI takes over the inbox!”
“Why rent a copywriter after I can simply use electronic mail templates?!”
“Who wants an electronic mail listing when I’ve a big social following?”

Umm….. cease proper there and hear as a result of I’ll allow you to in on just a little secret…

THREE little secrets and techniques, to be exact.

Recently I’ve heard a variety of misconceptions in our on-line world in the case of electronic mail advertising. So on this weblog we’ll speak in regards to the three largest electronic mail advertising myths and misconceptions…

AND I’ll enlighten you in regards to the SECRET WEAPON offer you a large benefit and a leg up about each competitors.

Okay, now let’s get began on delusion busting.

Fantasy #1 – Electronic mail advertising is DEAD

It is a delusion I’ve heard since I began within the on-line advertising business…over a decade in the past! And guess what?

The rumors had been false then, they usually nonetheless are right now.

It doesn’t matter what you heard on the final on-line summit you attended… electronic mail advertising is STILL alive and properly – and it is not going anyplace anytime quickly!

In actual fact, electronic mail advertising is the one greatest means to market your model or enterprise, improve your gross sales and profit from extra conversions.

That is right. It is higher than advertisements, higher than social media, and higher than natural site visitors…

I mentioned it.

In actual fact, I made my FIRST launch of 2020 and nearly 6 digits by sending simply 8 emails to my listing of 2300 subscribers. Sure certainly.

However do not simply take my phrase for it, listed here are some stats to show it. It is estimated that there are at present 4 BILLION lively electronic mail customers (and that quantity is predicted to develop, btw).

Electronic mail advertising constantly delivers the very best ROI throughout all advertising channels – earn a mean of $42 for each dollar spent… and in case you do not need to do the mathematics…

That is an ROI of 4200%!! I do not know of a single model or firm that would not prefer to see numbers like this.

And simply in case a large ROI is not sufficient to persuade you… it most likely will:

In keeping with MarketingSherpa, electronic mail is STILL the popular advertising channel most shoppers need corporations to make use of to speak with them. YES, even Millennials and Gen-Zers desire electronic mail to social media.

And electronic mail is not simply your clients’ most well-liked means of speaking…it ought to be your most well-liked means, too! And that is as a result of your listing belongs to YOU. It is yours. Not Fb, not Instagram. YOU.

And for those who use electronic mail as your most well-liked methodology of communication, ALL it’s a must to do to get your message heard is to ensure your electronic mail would not find yourself within the spam folder. You’ll not be held captive by the algorithm gods, “platform guidelines” or maintaining with the newest developments to get your content material seen.

Should you take only a second to step again and take a look at the information, it is crystal clear.

Whereas I nonetheless love and use different advertising channels…

My Lady Electronic mail advertising reigns supreme.

Fantasy #2 – Templates work higher

That is one other delusion I preserve listening to recently.

Why rent a copywriter after I can simply use electronic mail templates?!

For the sake of readability, I am referring to fancy and impersonal emails on this context these are all present and no substance. You already know these snazzy wanting HTML emails that you simply typically see from e-commerce web sites or giant corporations…

Hear – they work for manufacturers like Sephora or Apple, properly, as a result of they’re Seophora and Apple…

However as a personality-based model (or the true PERSON behind the model), you do not need to get too fancy in your emails.

Why? Properly, as a result of information: Intensive A/B testing has proven that the overwhelming majority of shoppers desire easy, text-based emails (identical to the emails you ship to your family and friends).

Not solely do shoppers desire plain Jane textual content emails, however templates include an entire listing of different drawbacks to contemplate.

Disadvantages of electronic mail templates

• Relying in your consumer’s web connection, it could take an extended time to load.
• Customization might be troublesome and unreliable. You may spend hours fumbling with a template whenever you can be higher off spending your time simply typing and writing private, insightful emails.
• HTML templates typically develop into completely unconventional on cell if not coded correctly.
• As a result of many pictures and design options, they’re much extra prone to find yourself within the spam or promoting folder
• A lot of these emails give attention to pictures, not model voice or precise reference to the viewers.

Alternatively…. Whereas copywriters could not be capable of give you a “nice-looking electronic mail”…

They’re specifically educated to WRITE WORDS THAT WORK. You perceive how you can do it create significant topic strains that can captivate your reader and make them open your electronic mail. You understand how to open a loop with partaking content material Get your clients to learn on…

And so they realize it the psychological triggers that get folks to CLICK and BUY your supply…

And for those who’re a enterprise that depends on it, one robust, highly effective, and intimate relationship together with your shoppers…

These elements are completely important to your electronic mail advertising success.

Okay, now for the final – and most controversial – delusion on this listing…

Fantasy #3 – AI is taking up

Look, we have all heard it… AI is changing copywriters at lightning pace – and particularly so on the earth of electronic mail advertising.

In spite of everything, who has to shell out a ton of cash for an skilled copywriter when you could possibly spend 1 / 4 of the cash on it a flowery automation software program that “makes simply pretty much as good”?

Proper? NO!!!

Hear, I do know that AI software program and “do-for-you” templates have gotten an increasing number of essential within the electronic mail advertising area – there is not any doubt about that.

However with that mentioned The story has way more to supply than the web would have you ever consider…

I’ve mentioned it earlier than, and I am going to preserve saying it till the day I die…

AI is on Softwareno takeover.

And as a TOOL – there are particular issues that AI may also help us optimize, streamline and enhance…

Issues like: analysis, ideation, electronic mail automation, personalization and segmentation. You already know, the left mind, the backend, the logistical stuff. The reality is that AI could make the job of an electronic mail marketer MUCH simpler.

However in the case of changing the CREATIVITY & EMPATHY {that a} human copywriter brings…?

It is simply not going to occur anytime quickly.

And whereas it is true that there can be some manufacturers and firms that can select to get by with AI, their emails can be mediocre at greatest.

I imply, it is like the rest that is “changed” by expertise…

In order for you mediocre outcomes, then certain – go for it a plug and play device. In order for you distinctive outcomes, rent an professional.

Mediocre accountants are being changed by do-it-yourself software program like Freshbooks, Honeybook, and Quickbooks…however that does not imply we do not pay a LEGIT PROFESSIONAL when it comes time to file taxes.

Mediocre graphic designers are being changed by instruments like Canva…however that does not imply we do not pay a GREAT DESIGNER to design our web sites.

And if you wish to optimize your electronic mail listing, improve your gross sales and profit from extra conversions…then rent a copywriter.

It is that straightforward. And it’ll by no means change.

So here is my recommendation to copywriters frightened about AI takeover and the opposite myths on this listing…

Do not be mediocre. Place your self as an professional.

Should you do, you will be invaluable to any model or enterprise trying to streamline their electronic mail advertising methods.

That is yours secret weapon.

THIS is the way you make your self AI proof.

THIS is the way you place your self an professional within the business and get purchasers knocking on the door on your skills and companies.

However now the query is… HOW?! HOW to develop into a rattling good copywriter and Electronic mail Marketer? One who understands the viewers, is aware of the ability of connection and has mastered the artwork of conversion?

Properly… you’ll develop the talents, strategies, hands-on EXPERIENCE and data required to take action make your self an professional!

And after months of listening to this group ask me query after query about electronic mail advertising… I made a decision it was time to do one thing about it.

Properly, till just lately I by no means actually thought this was mandatory. Particularly since I already train a whole module round electronic mail advertising in my 8-week copywriting teaching program.

However the reality is, not everybody has the time, cash, power, or need to put money into a two-month teaching course…

And that is why I created one FREE electronic mail information– that will help you break the BS

my Final Electronic mail Marketing Cheatsheet will enable you to future-proof your enterprise from the throes of unpredictable algorithms and the endless menace of AI takeover of educating how you can grasp the artwork of efficient inbox messaging.

• You’ll uncover them 7 important emails to construct and monetize your listing (with actual world examples straight from the posse’s personal vault)…
• Uncover the proper means to construct and monetize Your electronic mail listing with out counting on templates or standardized messaging.
• get that Secret to Sending Nice Emails it will not drive subscribers away or value you model loyalty.

Till subsequent time, I am Alex. Bye for now!