On September 29, world music and leisure firm Warner Music Group (WMG) introduced a partnership with OpenSea, the non-fungible token (NFT) market, to supply a platform for choose music artists to broaden their fan base within the Web3 group construct and broaden.
In accordance with the press launch, the collaboration between these two corporations will enable choose WMG artists early entry to OpenSea’s newly launched function, permitting artists to put up their NFT collections and restricted version tasks to their very own customizable and devoted Drop Pages.
These WMG artists have entry to personalised storytelling on customized touchdown pages, in addition to OpenSea’s industry-leading safety features. The partnership, which goals to assist WMG artists construct new Web3 communities, intends to introduce new types of connection and creativity to current fan communities on OpenSea by NFTs – and open up new alternatives for followers to interact with music and artists inside the Web3 group.
Shiva Rajaraman, Vice President of Product at OpenSea, shared:
“For artists and musicians, NFTs signify a brand new inventive medium and mechanism to construct communities, join instantly with followers, and categorical themselves throughout borders and languages.”
Oana Ruxandra, Chief Digital Officer and Government Vice President of Business Improvement at WMG, additionally acknowledged: “Elementary to the DNA of music is group – that is artists and followers coming collectively to have a good time the music they love. Our collaboration with OpenSea helps facilitate these communities by unlocking Web3 instruments and assets to create alternatives for artists to construct deeper engagement, entry and possession.”
The primary assortment of music NFTs is at present being developed with Warner Data UK in affiliation with Web3 firm In all probability Nothing. In accordance with WMG, this collaboration is the most recent in a sequence of efforts to broaden the music firm’s experience within the Web3 house.
Earlier this 12 months, Cointelegraph shared that Warner Music Group had introduced a partnership with Splinterlands, developer of fantasy-themed trading card video games, to create and develop arcade-style blockchain video games.