Whereas TikTok could also be all enjoyable and video games for customers, entrepreneurs know higher.

This social media channel is stuffed with essential metrics that assist manufacturers create extra partaking and related content material for his or her audiences, so let’s get straight to the purpose: TikTok analytics.

Learn beneath to study what to search for on TikTok’s analytics platform, learn how to interpret the information you discover, and learn how to use that information to develop your model’s publicity.

Entry to your TikTok analytics

The very first thing it’s essential know is that to entry TikTok analytics you need to have a enterprise or influencer account, not a regular account.

Swap to an expert account by:

Faucet the hamburger icon (prime proper) > Settings & privateness > Handle account > Swap to a enterprise account > Choose your corporation class.

Composite picture: screenshot from TikTok, creator’s notes, September 2022

When you’re performed, you may navigate to your analytics as follows:

Faucet the hamburger (prime proper) > Click on Creator Instruments > Click on Analytics.

Screenshot from TikTok, September 2022

Checking TikTok Analytics information

When navigating your analytics web page, you will see three completely different classes on the prime of your display which you can click on to see extra information: Abstract, Content material, and Followers.

overview

Like different social analytics platforms, TikTok offers a snapshot of your content material’s efficiency over a particular interval and the proportion enhance or lower for the reason that earlier interval (proven in blue).

This information contains two essential points of your channel:

• Video Views: Displayed in a graphical format, you may simply see developments over the previous month when it comes to the quantity of people that have considered your movies in your channel.
• Profile Views: Right here you may see the variety of likes, feedback and shares for every video you posted in a given interval.

Extra metrics supplied on the Overview tab embody:

• likes: The variety of likes your movies obtained within the chosen date vary.
• Feedback: The variety of feedback your movies obtained within the chosen date vary.
• shares: The variety of shares your movies obtained within the chosen date vary.
• follower: The whole variety of customers following your account and the way it has modified over the chosen date vary.
• contents: The variety of movies you’ve got shared within the chosen date vary.

follower

Subsequent, in case you scroll down the identical overview web page, you will notice which you can click on in your “Followers” analytics (additionally discovered as a tab on the prime of your display, as proven above).

Right here you may see:

• What number of followers your account has.
• Your follower progress proportion for the reason that earlier interval you chose.
• Demographic details about your followers, similar to gender and site.
• The hours when your followers are most lively.
• The times when your followers are most lively.
• The sounds your followers heard.

Whereas the precise analytics web page does not appear like a lot, we take into account this to be the important metric that TikTok provides (extra on that later).

contents

The Content material tab of your analytics web page is a good way to see what content material you are posting is getting essentially the most consideration.

This tab is split into a number of subsections that present information for the previous seven days, together with:

• Video Contributions: Right here you may see the final 9 movies you posted and see which video had essentially the most views.
• Featured Movies: The movies with the quickest progress price in views over the previous week are featured right here.
• Video views by part: Right here you may see if folks discovered your video out of your profile or another person’s profile, or in case you appeared of their feed.
• Video views by area: This helps you perceive the place your content material resonates geographically.
• Common playback time: We love this metric as a result of it helps present you what is interesting!
• Complete taking part in time: In contrast to common watch time per video, your whole watch time reveals you a cumulative watch time for everybody who’s watched your movies.

be aware: When you have greater than 1,000 TikTok followers, you’re eligible to host dwell TikTok movies. With dwell video comes one other analytics web page the place you may see precisely how your dwell video carried out. Discover ways to begin making a dwell TikTok video right here.

Further: General retention charges

SocialChamp provides a bit of hack that will help you get one other metric that could be helpful: general retention charges.

Merely observe any of the next formulation to calculate this quantity:

Picture by creator, September 2022

Monitoring TikTok hashtags

Metrics surrounding hashtags are usually not present in the identical place because the metrics mentioned above. Nonetheless, it pays to research completely different hashtags in your area of interest and see what number of occasions a publish with a specific hashtag has been considered.

To seek out this information, use the search bar to discover a hashtag.

Right here you may see the variety of views the hashtag has, prime movies utilizing the hashtag and associated hashtags.

Composite picture: screenshots from TikTok, creator’s collage, September 2022

Use TikTok Analytics to develop your channel

Every part of the TikTok analytics offers you the precious insights it’s essential develop your web page and attain the fitting viewers. Listed below are the three predominant takeaways:

Know the perfect occasions to publish content material

This can be a low hanging fruit. See when (day and time) your followers are partaking on the platform after which you must intention to publish.

Perceive the movies that individuals like essentially the most

See which movies individuals are partaking with essentially the most by way of likes, feedback, and watch time.

If you discover your humorous movies outperforming your informative ones, you understand what to do!

These metrics ought to assist information your content material creation technique.

Uncover what works together with your viewers past your web page

See analytics for widespread sounds your viewers likes and what hashtags they use, and begin incorporating them into your future movies.

Closing Ideas

Adore it or hate it, TikTok is not going wherever any time quickly.

Even when your viewers is not on TikTok but, we suspect an increasing number of will undertake this platform, simply as they finally did with Instagram.

So it is best to get a head begin to perceive the way it works and create a channel that resonates with and engages together with your viewers. (Bear in mind, you may all the time reuse your TikTok content material for platforms like Instagram and Fb!).

Have enjoyable analyzing!

Extra assets:

Featured picture: Petryshak/Shutterstock