On Tuesday, non-fungible tokens (NFTs) assortment Doodles introduced it had raised $54 million in a funding spherical led by Seven Seven Six, with participation from 10T Holdings, Acrew Capital and FTX Ventures, valued at $704 million {dollars} raised. Based on Doodles, the funding will allow the corporate to scale its progress technique and monetize its mental property via ventures within the music, tradition and leisure industries worldwide.

Doodles is a set of 10,000 NFTs co-founded by digital artist Burnt Toast and Web3 pioneers Evan Keast and Jordan Castro. Artistically, it’s recognized for its colourful world and cheerful cartoon character portraits of skeletons, cats, aliens, monkeys, and mascots minted on the Ethereum blockchain. NFTs within the assortment are generated from lots of of options and hand drawn. Blockchain improvement software program firm Dapper Labs based the corporate in 2021.

In early March, Doodles invited its NFT holders to an unique expertise on the South by Southwest Pageant in Texas. Customers may go to Doodles-themed venues to buy a drink, have Doodles painted on their nails, order refreshments, and show their NFTs all through the exhibit.

Relating to the brand new fundraiser, Katelin Holloway, founding companion of Seven Seven Six mentioned:

“We imagine Doodles will evolve the following digital frontier for a way we expertise and create content material, unlocking the true value behind NFTs. Doodles is altering the best way the world connects and interacts by reinventing storytelling via the blockchain.”

Since its launch in October 2021, the Doodles assortment has surpassed 148,500 Ether (ETH) trading on OpenSea with a flooring value of 8.4 ETH. Notable collectors embrace Justin Bieber, Future, Gary Vee, Snoop Canine, Fats Joe, Kygo, Diplo, Steve Aoki, and Pranksy.