NFT pleasant rap icons Eminem and Snoop Dogg will seem collectively at MTV’s Video Music Awards (VMAs) on Sunday, in a efficiency impressed by the Otherside Metaverse and Bored Ape Yacht Membership (BAYC) NFTs.
The Otherside is a collaborative mission between Yuga Labs’ BAYC and NFT’s funding and gaming large Animoca Manufacturers.
In collaboration with Otherside creators Yuga Labs, world rap icons will deliver Otherside to the mainstream by remodeling the VMAs stage into their type for his or her newest collaborative single, “From the D 2 the LBC.” Nonetheless, particular particulars of the efficiency are sparse at this stage.
In a seeming sign to the music trade that Metaverse performances deserve extra recognition, the VMAs additionally added the Greatest Metaverse Efficiency class to their annual awards. Award nominees embrace Justin Bieber, Rift Tour (starring Ariana Grande), and Twenty One Pilots.
From the D to the LBC… to Jersey @vmas right here we come @Eminem @MTV @OthersideMeta pic.twitter.com/XLwcdOeIJN
— Snoop Dogg (@SnoopDogg) August 25, 2022
The VMAs could also be hoping that by taking up the metaverse, they’re going to be capable of replenish their declining viewership. After peaking at 12.4 million viewers in 2011, the awards have seen a gradual decline in viewership, with the 900,000 who watched the awards reside on MTV representing the eighth straight yr of decline in viewership.
The one marks the primary collaboration between the 2 artists in 20 years, with the duo being nominated for a “Greatest Hip Hop” award. Each Eminen and Snoop Dogg are hodlers from BAYC NFTs, and the track’s music video closely options content material from the NFT assortment. Snoop Dogg has additionally just lately been featured in an EDM single known as BAYC by Esther Anaya, in an animated video by Bored Apes, and different NFTs.
Eminem had bought a bored ape in hip-hop apparel for 123.45 ETH on December thirty first and likewise owns a set of 28 different NFTs underneath the Shady_Holdings identify. Snoop Canine is a way more avid participant within the NFT house, with a partnership between him and The Sandbox that resulted in “The Doggies” assortment of NFTs and the acquisition of a bored monkey on December twenty second.
The Different Aspect and their Voyager
The Otherside is a gamified, interoperable Metaverse at the moment in beta improvement. The platform gives Otherdeed NFTs to signify digital possession of properties within the BAYC-connected digital world, with Otherdeed homeowners dubbed “Voyagers.”
In response to Litepaper, “Otherside will help future interoperability and permit Voyagers to deliver their very own exterior collections and NFTs to life inside our metaverse.”
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In response to knowledge from CryptoSlam, Otherdeed NFTs gross sales up to now have surpassed $1 billion, producing $23.5 million in quantity over the previous 30 days. Demand for the prime NFTs within the assortment can be fairly high, with lots promoting for as a lot as 333.33 ETH (present value of $565,289) 4 months in the past.
The Otherside allowed customers entry to its Metaverse for the primary time on July sixteenth, permitting 4500 customers to leap in and expertise the digital world. Solely Voyagers and choose third-party builders had been capable of take part, and the journey seems to have been an enormous success based mostly on tweets from their supporters.
Recollections of the unbelievable @OthersideMeta First Journey expertise #Otherside pic.twitter.com/yJA17vqgkH
— chicken-nugget.eth (@CHICCEN_NUGGET) July 17, 2022