TikTok continues its e-commerce push with the launch of three kinds of Procuring adverts with superior placement choices past the For You web page.

The three advert varieties embrace:

• Video Procuring Adverts
• Adverts for catalog entries
• Stay Procuring Adverts

The brand new advert codecs are accessible within the TikTok Adverts Supervisor through the “Product gross sales” buy goal.

Advertisers can use these new procuring adverts with or with out an ecommerce retailer on TikTok.

Study extra about every of the brand new advert varieties right here.

Video Procuring Adverts

Video Procuring adverts permit advertisers to create shoppable movies that seem on the For You web page.

This advert kind combines options from current TikTok adverts – assortment adverts and dynamic showcase adverts.

Video Procuring adverts dynamically mix video creatives and product playing cards in a number of variations. The format could be both product-specific to drive gross sales or a broader model message to extend in-market propensity.

As TikTok collects knowledge, it optimizes a marketing campaign’s efficiency by dynamically selecting the right conversion mixtures.

Screenshot from tiktok.com/enterprise/en/options/ecommerce/shoppingads, August 2022.

When a consumer faucets the advert, TikTok creates an in-app touchdown web page to higher decide a consumer’s buy intent. These pages assist consumers be taught extra about merchandise and direct customers to a retailer’s website once they’re able to make a purchase order.

Assortment adverts and dynamic showcase adverts will stay accessible till the tip of the yr, when TikTok plans to part them out in favor of video procuring adverts.

Catalog Itemizing Adverts

Catalog itemizing adverts permit advertisers to advertise product catalogs at scale with new placements on TikTok.

One factor advertisers respect about catalog itemizing adverts is that they don’t seem to be required to create video content material.

The adverts permit manufacturers to get in entrance of TikTok audiences with out creating movies, which is a primary.

As an alternative of movies, catalog itemizing adverts pull product pictures from a retailer’s catalog and promote them in shoppable placements. Customers uncover the adverts via branded content material on the For You website.

Stay Procuring Adverts

Stay Procuring Adverts are particularly designed to advertise stay procuring streams.

The adverts assist drive individuals from the For You web page to a stay procuring occasion.

Screenshot from tiktok.com/enterprise/en/options/ecommerce/shoppingads, August 2022.

In line with TikTok, these adverts can drive site visitors to a stay procuring occasion by being positioned in entrance of people who find themselves prepared to purchase.

Availability

Procuring adverts are actually accessible for testing, giving entrepreneurs and companies ample time to arrange for the vacations.

necessities

To entry Procuring Adverts, advertisers should obtain Stage 1 standing by integrating superior indicators and connecting their product catalogs. TikTok has a PDF information that outlines your complete course of.

advertisers are not required to make use of TikTok Store, an in-app e-commerce resolution, to serve procuring adverts.

Though TikTok Store can be utilized with Procuring adverts, advertisers can direct consumers to an exterior website.

supply: TikTok for enterprise

Featured Picture: Screenshot from tiktok.com/enterprise/en/options/ecommerce/shoppingads, August 2022.