In Common Analytics (UA), we used to open Habits Reviews > Web site Content material > Touchdown Pages.
The UA Touchdown Pages report confirmed us acquisition, conduct, and conversion metrics organized by the touchdown web page guests used to view the website.
You may get extra granular by including segments, secondary dimensions, and superior filters.
This information is crucial for informing content material technique, prioritizing web page optimization, or refining conversion fee optimization efforts.
In Google Analytics 4 (GA4), a touchdown web page report does not come straight out of the field — however it might probably, and in the event you observe the steps on this article, you will solely should do it as soon as.
Learn how to create a touchdown web page report in GA4
Sign up to your GA4 account.
Open Reviews and choose Site visitors Acquisition from the Lifecycle Acquisition dropdown menu.
Screenshot of GA4, July 2022
The default dimension of the Site visitors Acquisition report is Session Default Channel Grouping.
A dimension is the descriptive attribute of the info. It varieties the rows in your visitors seize desk and the way the info is organized.
The default session channel grouping represents the place Google decided the place your website customers got here from.
Screenshot of GA4, July 2022
If we click on on the drop-down arrow we are able to select alternative ways to arrange the identical info: the place the customers got here from.
Nonetheless, we need to know the place they arrived on our website (the touchdown web page).
A pencil icon within the upper-right nook of your display screen signifies which you could customise your report.
Screenshot of GA4, July 2022
Go forward and click on the pencil icon.
Hooray! Now you can customise your GA4 studies to incorporate solely what issues to you and nothing you do not care about.
Screenshot of GA4, July 2022
Modifying the report doesn’t change how information is collected. So don’t be concerned about one thing breaking.
Okay, so the default dimension choices in a GA4 visitors acquisition report are primarily based on visitors origin. We need to see which web page a consumer got here from.
Underneath Report Knowledge, click on Dimensions > Add Dimension and scroll (in alphabetical order) till you see Touchdown Web page.
Click on right here so as to add the touchdown web page to your listing of main dimensions.
Screenshot of GA4, July 2022
If that is all you want and need to do right here, click on Save in your dimensions drop-down menu so as to add the touchdown web page as an choice.
However I hope you learn on and learn to customise a full touchdown web page report and lock it because the default report in your predominant navigation.
Customise a GA4 touchdown report
Customizing a GA4 touchdown web page report might be useful in order that it displays what you are most snug with in Common Analytics (UA).
Underneath Dimensions, click on the three vertical dots to the precise of your touchdown web page dimension and choose Set as default.
Screenshot of GA4, July 2022
Save your progress by clicking the blue Apply button within the backside proper nook.
Click on on “Metrics” to customise the info displayed within the desk columns; It’s the similar course of as modifying dimensions.
You’ll be able to click on the X to take away a metric and click on Add metric to pick out from the listing of choices.
Screenshot of GA4, July 2022
Drag and drop the metrics to rearrange the order by which your desk rows seem.
To imitate a UA Touchdown Web page report, you’d Periods, New Customers, Engagement Price, Avg. Interplay time, occasion depend and conversions.
Dimensions and metrics at the moment are set.
I do not need a bar chart for this report, so I click on the attention icon to the left of the bar chart to cover it.
Screenshot of GA4, July 2022
“Abstract Playing cards” are displayed on the house web page to offer a “fast snapshot” of how issues are progressing utilizing customary studies.
If you wish to add a snapshot of touchdown pages to your property web page, click on right here to create a brand new card.
Establishing a abstract card can be your desire. I like my card preview to point out touchdown web page customers and occasion depend in a desk format.
Screenshot of GA4, July 2022
Save this report as a NEW REPORT.
Saving as a NEW report is necessary as we do not need to save past our customary visitors acquisition report. As a substitute, we need to create a brand new report utilizing the Site visitors Seize report template.
Wonderful, our touchdown web page report is prepared.
To make this report simply accessible, we are able to add it to our predominant navigation, which I will present you subsequent.
Including a touchdown web page report back to the principle navigation
Click on Reviews and have a look at the left menu navigation under. You will notice a folder icon titled Library.
Screenshot of GA4, July 2022
Your whole report collections are organized within the Library folder, the place account admins can customise how studies are introduced.
Underneath Assortment > Lifecycle, click on Edit Assortment.
Screenshot of GA4, July 2022
Drag your new touchdown web page element report below Acquisition within the left menu. Click on Save > Save Modifications as Present Assortment.
Screenshot of GA4, July 2022
You managed!
You have created a touchdown web page report in GA4, which you’ll be able to simply discover below Lifecycle > Site visitors Acquisition.
Screenshot of GA4, July 2022
Fast GA4 touchdown web page step-by-step
Temporary step-by-step information to create a touchdown web page report in GA4:
- Sign up to your Google Analytics 4 account.
- Open Lifecycle > Site visitors Acquisition Report.
- Click on the pencil icon to customise your report.
- Choose Dimensions > Add Dimension > + Touchdown Web page.
- Click on three vertical dots to set the touchdown web page as default.
- Select to maintain a bar chart, a line chart, or each.
- Customise metrics to precisely what you want.
- Save > Save as New Report.
- Identify your report: “Touchdown Web page: Site visitors Acquisition”.
- Open the GA4 report library.
- Edit Lifecycle Assortment.
- Drag and drop your touchdown web page report below Site visitors Acquisition.
Remaining Ideas
Whereas GA4 reporting has a studying curve, you will not should fumble round at the hours of darkness.
The define above creates a touchdown web page report in GA4 that you’re acquainted with and straightforward to entry.
Are there different GA4 studies you want to study extra about creating? Tell us on Twitter, LinkedIn or Fb.
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