5 questions. 5 solutions. Take 5 is a brief and candy intro too SHE Media Associate Community members.
Jenna Urben began The Urben Life with a easy mission in thoughts – to share fast and straightforward allergy-friendly recipes. The Dallas-based blogger was impressed to create this meals vacation spot after growing an egg allergy and lactose intolerance years in the past. Recalling how troublesome it was to revamp their food plan, she needed to create an area for these struggling to do the identical.
“Whether or not you are altering your food plan because of meals allergic reactions, intolerances or different well being causes, the extra help you may have, the higher,” says the SHE Media Associate Community member. “I would like my readers to think about me their private cheerleader! Though all of my recipes are dairy and egg free, I develop them to please everybody within the household.”
Forward, Urben shares extra about The Urben Life and her journey as a content material creator.
What’s the greatest problem in creating allergy-friendly recipes?
I like experimenting with new components and strategies within the kitchen! One of many greatest challenges in creating allergy-friendly recipes is making them allergy-friendly for everybody. I’m dairy and egg free however nonetheless devour gluten, nuts and different widespread meals allergens. As I develop my viewers, I additionally attempt to be extra cautious to incorporate further options and straightforward substitutions.
With such a specialised focus, how did you go about figuring out your viewers?
Once I began my weblog, I simply shared my day by day meals and the way I matched them to my food plan. Once I determined to begin taking a look at my weblog extra as a enterprise, I assumed deeply about who truly reads and advantages from my posts. My viewers ranges from younger adults who’re model new to the kitchen, to oldsters who want to regulate their diets for little ones. What they each have in widespread is that they’re new to the allergy-friendly world and wish help and steering.
Everybody all the time tells you to settle into a distinct segment if you determine to begin running a blog, however currently I’ve discovered that I need to attain out to folks outdoors of the allergy-friendly world. So many individuals are experimenting extra of their kitchens, I need to present them how scrumptious dairy free meals will be. The purpose for every of my recipes is to be fast, simple, accessible… and naturally scrumptious!
How do you set your weekly content material schedule?
One in all my favourite issues about being a content material creator is connecting with folks all around the world! Along with my weblog and social channels, I even have a devoted electronic mail record and a non-public Fb help group. I typically get recipe requests from readers and can make this a precedence. I take into consideration what I can create with seasonal components and plan forward for upcoming holidays and celebrations. I attempt to sustain with what’s sizzling whereas placing a twist on soothing classics.
How do you preserve and develop your running a blog abilities?
I actively take part in conversations throughout the running a blog group, hearken to and take part in podcasts [virtual] conferences. Once I see a promising platform emerge or new options being launched, I eagerly dive in and learn to use it so as to add value to my viewers.
What are your present favourite recipes?
Dairy-free and egg-free meatballs, simple home made pizza sauce, vegan sausage and vegetable stir-fry, and a wealthy, plant-based breakfast board
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